RaceGroup DK

What RaceGroup DK does

RaceGroup DK operates Selected Car Racing, Denmark's largest motorsport team, headquartered in Middelfart, Denmark. The team competes across multiple racing series: GT World Challenge Europe (international), Lamborghini Super Trofeo Europe, Super GT Denmark, Special Saloon Car, and Historic Motorsport. The operation runs a fleet of GT3-class vehicles including a Ferrari 296 GT3 EVO (3.0L twin-turbo V6), Lamborghini Huracán Super Trofeo EVO2 (5.2L V10, ~620 hp), and Mitjet 2L (2.0L, ~230 hp), with technical operations managed by DC Motorsport (one of Europe's largest Lamborghini customer racing teams) and AF Corse (Ferrari-approved service partner) for the international GT World Challenge campaign.

The business model is B2B sponsorship-driven, supported by a partner network of approximately 100 companies across diverse industries including automotive, finance, energy, shipping, and retail. Key sponsors include MASCOT Workwear (main sponsor for Danish programme, gold sponsor in GT World Challenge Europe), Jyske Bank, McDonald's Denmark, USTC, Lars Larsen Group, Bunker Holding, and Global Risk Management. Revenue streams include customised sponsorship packages (annual, quote-based), ticketed partner events priced from DKK 685 to DKK 21,495, and trackday experiences managed by DC Motorsport. The team is privately owned by Selected Car Group, a diversified Danish automotive conglomerate encompassing SC Leasing, SC Investment, SC Collection, SC Outlet, DC Workshop, CC-Cars, and Premium Leasing.

The team operates with a lean core staff of 5 led by CEO Jens Christian Tangbæk and Team Manager Henrik Lundgaard (former European rally champion). Marketing and distribution rely on direct B2B sales, own digital platforms (scracing.dk, SCG mobile app), race event activations, and partner referrals. The team debuted internationally in GT World Challenge Europe in 2026, marking a significant expansion from its domestic Danish racing base.

Name

RaceGroup DK

Legal name

Selected Car Racing

Website

https://racegroup.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RaceGroup DK operates Selected Car Racing, Denmark's largest motorsport team, competing in GT World Challenge Europe, Lamborghini Super Trofeo Europe, and Danish national series. The B2B sponsorship-driven business serves a network of approximately 100 corporate partners across multiple industries.

Ownership category

akta.pro rank

Product category

Motorsport Team Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsport Event Promoters & Race Organizers (MPAKADAE)

Keywords

• Motorsport racing team
• Sponsorship packages
• Trackday experiences
• Partner events
• Racing team operations

Headquarters

HQ city

Middelfart

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. B2B Sponsorship Packages: Selected Car Racing generates revenue by selling sponsorship packages to corporate partners. Partners gain logo exposure on race cars, team clothing, digital channels, and receive VIP access to motorsport events. The network comprises approximately 100 companies. Packages are customised to partner needs and include network events and exclusive experiences.
2. Partner Network Events: Revenue from ticketed partner events such as Grand Prix Danmark VIP Lounge (DKK 995), Night Race Padborg Park (DKK 685), Classic Race Viborg (DKK 1,595–2,850), Racerkører for en dag driving experiences (DKK 4,895), Selected Car Collection events (DKK 795), international trips (Udlandstur Monza DKK 21,495), and VIP Spa 24h trips (DKK 10,995).
3. Trackday Events: Selected Car Group organises trackday events on Danish and international race tracks. Participants can drive their own race car or borrow one. Open to beginners and experienced drivers. Events are managed by DC Motorsport.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

RaceGroup DK operates Selected Car Racing, Denmark's largest motorsport team, competing in GT World Challenge Europe, Super GT Denmark, Lamborghini Super Trofeo, Special Saloon Car and Historic Motorsport. The company sells B2B sponsorship packages to corporate partners across five racing series and runs a calendar of partner events, trackday experiences, "Racerkører for en dag" consumer racing experiences, and international motorsport trips.

Differentiator

Problem solved

Functional benefit

Brands

• GT World Challenge: International GT3 racing series — Selected Car Racing competes with a Ferrari 296 GT3 Evo.
• Super GT Danmark
• Lamborghini Super Trofeo
• Special Saloon Car
• Historisk Motorsport

Products and services

• B2B Sponsorship Packages Multi-tier corporate sponsorship packages offered across the team's GT World Challenge Europe, Super GT Denmark, Lamborghini Super Trofeo, Special Saloon Car and Historic Motorsport programs. Designed for Danish and Nordic companies seeking motorsport-aligned brand visibility and B2B hospitality.
• Partner Events Program Calendar of hosted partner events including Grand Prix Danmark VIP, Night Race Padborg, Classic Race Viborg, Selected Car Collection events and Julefest, designed to deliver B2B hospitality and sponsor activation throughout the year.
• Trackday Experiences Trackday sessions enabling individuals and corporate groups to drive on race circuits under the Selected Car Racing team, providing hands-on motorsport access.
• Racerkører for en dag (Race Driver for a Day) Consumer racing experience offering individuals the chance to participate as a race driver for a day with the Selected Car Racing team.
• International Motorsport Trips Organized international motorsport trips to events such as Monza and the Spa 24 Hours, offered to partners and motorsport enthusiasts for travel, attendance and behind-the-scenes access.

Quantifiable outcome

• Nearly 30 million DKK raised for Børnecancerfonden through Sportscar Event over 20+ years
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MASCOT WorkwearcoreGTM or Marketing Partner · 20 March 2026MASCOT becomes main sponsor (hovedsponsor) for Selected Car Racing's Danish programme and gold sponsor in GT World Challenge Europe 2026. MASCOT is a Danish family-owned company, a leading developer, producer and marketer of safety workwear, represented in more than 20 countries with over 700 unique products sold globally. The partnership supports the team's international GT World Challenge entrance and domestic Super GT programme.
• Børnecancerfonden (Powered by Jyske Bank)minorGTM or Marketing PartnerBørnecancerfonden (Children's Cancer Fund) is a partner supported by Jyske Bank's logo donation. Jyske Bank donates its sponsor logo exposure on Selected Car Racing cars to Børnecancerfonden. The fund is Denmark's only organisation working exclusively with childhood cancer, allocating most resources to research and support for affected children and families.
• AF CorsecoreTechnology or IntegrationAF Corse is the Ferrari-approved racing team that services Selected Car Racing's Ferrari 296 GT3 EVO. AF Corse is a premier Ferrari customer racing team and the primary service partner for the team's international GT World Challenge Europe programme.
• DC MotorsportcoreTechnology or IntegrationDC Motorsport is Selected Car Group's dedicated racing and performance division. It operates one of Europe's largest Lamborghini customer racing teams, providing complete technical service and operations for Selected Car Racing's activities in Special Saloon Car and Lamborghini Super Trofeo Europe. Based at DC Workshop (dcworkshop.dk).
• Jyske BankminorGTM or Marketing PartnerJyske Bank is a sponsor of Selected Car Racing, having donated its logo exposure to Børnecancerfonden. The bank has a 20+ year history supporting Sportscar Event and has helped raise nearly 30 million DKK for Børnecancerfonden.
• McDonald's DenmarkminorGTM or Marketing PartnerMcDonald's Denmark is listed as a partner of Selected Car Racing. World's largest fast-food chain with more than 40,000 restaurants globally, 89 in Denmark.
• USTCminorGTM or Marketing PartnerUSTC is listed as a partner. Activities include bunker supply for shipping, tanker shipping, door-to-door logistics, risk management, IT and sustainable energy solutions. Offices in 40 countries, 4,300+ employees.
• Lars Larsen GroupminorGTM or Marketing PartnerLars Larsen Group is listed as a partner. Owned by the Brunsborg family, descendants of JYSK founder. Operates in furniture, interior design, restaurants, hotels, and active investment.
• Selected Car GroupcoreStrategic or Co-development PartnerSelected Car Group is the parent company and strategic partner of Selected Car Racing. It is a collection of Denmark's strongest car companies under one umbrella, including SC Leasing, SC Investment, SC Collection, SC Outlet, DC Workshop, CC-Cars, and Premium Leasing. The Group provides the financial backing and ecosystem for the motorsport team.
• Bunker HoldingminorGTM or Marketing PartnerBunker Holding is listed as a partner. Specialises in purchase, sale and supply of fuel and lube oil to ships, and risk management on fuel expenses.
• Global Risk ManagementminorGTM or Marketing PartnerListed as a partner. Provides commodity risk management and derivatives expertise for energy and emissions markets, empowering consumers and producers with budget stability solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Team Lazarus: Italy-based GT3 racing team competing in GT World Challenge Europe and Italian GT championships. Comparable as an independent, sponsor-driven European GT3 team of similar scale to Selected Car Racing.
• Barwell Motorsport: UK-based Lamborghini customer racing team running multiple Huracán GT3 entries across British and European GT championships. Comparable as an independent Lamborghini-affiliated GT3 team with a strong B2B partner programme.
• AF Corse: Italy-based premier Ferrari customer racing team that runs multiple Ferrari 296 GT3 entries in GT World Challenge Europe. Selected Car Racing's designated service partner for the Ferrari 296 GT3 EVO program and a direct competitor on the same championship grid.
• Attempto Racing: Germany-based GT3 racing team competing in GT World Challenge Europe and other international series with Audi/Lamborghini entries. Comparable as a mid-sized independent European GT3 customer team.
• Walkenhorst Motorsport: Germany-based BMW M4 GT3 customer racing team competing in GT World Challenge Europe and major endurance events. Directly comparable as an independent European GT3 team monetized through B2B sponsorship and customer racing programs.
• Rinaldi Racing: Germany-based Ferrari GT3 customer racing team competing in GT World Challenge Europe and other international GT3 series. Directly comparable as another independent Ferrari customer team relying on sponsorship and service partnerships to compete at the highest GT3 level.
• Imperiale Racing: Italy-based Lamborghini customer racing team with entries in GT World Challenge Europe and other GT3 championships. Comparable as an independent European GT3 team operating a sponsor-driven business model.
• Frikadelli Racing Team: Germany-based GT3 racing team competing across GT World Challenge Europe and the Nürburgring 24 Hours. Comparable as an independent, sponsor-driven European GT3 team operating with a similar B2B partnership model.
• Bonaldi Motorsport: Italy-based GT racing team with Lamborghini and other GT3 entries in European championships. Comparable as an independent European customer racing team monetized through B2B partnerships.
• Haupt Racing Team: Germany-based Mercedes-AMG GT3 customer racing team with multiple entries in GT World Challenge Europe. Comparable in business model (sponsor-driven customer racing operation) and product category (top-tier European GT3 championship).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/racegroupdk

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RaceGroup DK