Racing Together - how the sport helps others

Name

Racing Together - how the sport helps others

Legal name

Racing to School

Website

https://racingtogether.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Engagement Services

NAICS

Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Organizations (8600)

akta.pro primary industry

Racing Associations, Governance & Integrity Services (MPAEADAL)

akta.pro secondary industry

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

Keywords

• Community engagement programs
• Charitable racing initiatives
• ELearning platform
• Educational outreach
• Industry partnership coordination

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Charitable Grants and Funding: Racing Together is funded primarily through charitable grants and donations. Key funders include the Horserace Betting Levy Board, Racing Foundation, and Racecourse Association. Racing to School is a registered charity (no. 1040590).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Racing Together is a coordinating partnership that maps and promotes British racing's community engagement and education activities across 130+ organizations. It delivers educational programs at racecourses through the Racing to School charity, provides CPD-verified online courses via the Racing2Learn platform, and runs industry-wide initiatives including Community Week volunteering and National Racehorse Week. The organization also facilitates knowledge sharing through webinar series, an Industry Day conference, and a searchable Community Directory.

Product overview

Racing Together is a coordination partnership platform for British horseracing that unites over 130 organizations through community engagement and education activities. The core offering consists of the Racing Together Partnership Platform itself, the Racing to School educational charity, and the Racing2Learn eLearning platform providing CPD-verified courses. Supporting programs include Community Week (volunteering initiative), National Racehorse Week (public engagement), Autism in Racing, Bowel Cancer Screening Awareness, the Yorkshire Beacon Programme, the Newmarket Academy Godolphin Beacon Project, and Racing With Pride (LGBT+ network). Additional offerings include a searchable Community Directory, webinar series, annual Industry Day events, and various charity partnerships like the Ascot Racecourse Supports RoR initiative. The Racing Foundation provides grant funding support for key initiatives including Racing Resilient (environmental) and Powering Positive Change (social impact).

Differentiator

Problem solved

Functional benefit

Brands

• Racing to School: Educational charity leading the Racing Together partnership, delivering educational events at racecourses, studs and horseracing venues for young people.
• Racing Together Industry Day
• Community Week

Products and services

• Racing Together Partnership Platform A coordination partnership that maps and promotes British racing's community engagement and education activities across over 130 organizations nationwide. Provides the framework for measuring social impact and connecting racing organizations with local communities.
• Racing2Learn eLearning Platform A free online eLearning platform providing CPD-verified courses on community engagement, volunteering, and safer gambling in British horseracing, offering CPD points and eCertificates verified by 1st4Sport and CIMSPA. Accessible to anyone involved with racing.
• Community Directory A searchable online directory mapping nationwide community and education activities from over 130 organizations that utilize racing's assets for social benefit. Used by 364 organizations to find partners and showcase their community work.
• Racing to School A charitable program that delivers educational events at racecourses, studs, and horseracing venues, supporting young people's learning through racing experiences. Delivered 295 educational events supporting 10,868 young people in the last six months.
• Community Week British racing's nationwide week of employee volunteering where organizations engage in local community activities including skills sharing, careers days, and environmental initiatives. 90+ organizations signed up in 2025, contributing 700+ volunteering hours.
• Racing Together Industry Day An annual in-person conference bringing together leaders and practitioners from community engagement roles in racing and other sports, featuring keynote speakers and workshops. Ticketed at £75-85 per person with subsidized tickets for under-25s and small charities.
• Yorkshire Beacon Programme A regional initiative strengthening connections between Yorkshire's horseracing assets and local communities through education, health, wellbeing, and engagement activities. Engaged nearly 4,000 people in its pilot year.
• Autism in Racing Programme A specialized program designed to make horseracing more accessible and inclusive for individuals with autism and their families through adapted raceday experiences at racecourses.
• Bowel Cancer Screening Awareness Programme An initiative developed in partnership with NHS teams that uses racecourse venues to raise awareness and improve uptake of bowel cancer screening across Yorkshire racecourses. Won the RCA Community Award.
• Newmarket Academy Godolphin Beacon Project A decade-long partnership between Racing to School and Godolphin that embeds careers education at Newmarket Academy, offering structured programs from Year 7 onwards including industry exposure and mentoring.

Quantifiable outcome

• 364 organizations currently using the community directory
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core and minor.

• GodolphincoreStrategic or Co-development Partner · 1 January 2016Sponsors the Newmarket Academy Godolphin Beacon Project since 2016, celebrating 10 years of partnership in 2026. Godolphin provides committed sponsorship enabling careers education and industry exposure for students.
• Racing to SchoolcoreStrategic or Co-development PartnerRacing to School is the charity that leads the Racing Together partnership. Racing to School delivers educational events at racecourses, studs, and racing venues, supporting young people's learning through racing. Racing Together coordinates the broader industry community engagement while Racing to School leads educational programmes.
• Go Racing in YorkshirecoreStrategic or Co-development PartnerRegional racing organization that coordinates nine Yorkshire racecourses for community initiatives. Won RCA Community Award for Bowel Cancer Screening Programme. Celebrating 50th anniversary in 2026.
• Racecourse Association (RCA)coreStrategic or Co-development PartnerHeadline partner for RCA Showcase & Awards. The winner of the Racing Together Community Award works with Racing Together to produce video case studies.
• Great British Racing (GBR)coreGTM or Marketing PartnerHeadline partner for RCA Showcase and collaborator on Get Into Racing hub for young people. Joint campaigns including Racing With Pride initiatives.
• Future TicketingminorGTM or Marketing PartnerHeadline partner for RCA Showcase 2026, supporting the celebration of racecourse excellence.
• Gallagher InsurancecoreGTM or Marketing PartnerSponsor of Racing Together Industry Day events. Gallagher's Insurance representative Sophie Chambers has participated in webinar panels.
• National Horseracing College (NHC)coreStrategic or Co-development PartnerMember of Racing Charities Group. Provides education and training for racing industry careers.
• British Racing School (BRS)coreStrategic or Co-development PartnerMember of Racing Charities Group. Trains jockeys and racing staff. CEO Andrew Braithwaite involved in community initiatives.
• Scottish Racing Academy (SRA)coreStrategic or Co-development PartnerMember of Racing Charities Group. CEO Dr Eleanor Boden chairs the Diversity in Racing Advisory Group (DiRAG).
• Injured Jockeys Fund (IJF)coreStrategic or Co-development PartnerMember of Racing Charities Group. Supports jockeys and former jockeys. Jack Berry House provides rehabilitation facilities used by participants including Becky Mason.
• Racing WelfarecoreStrategic or Co-development PartnerMember of Racing Charities Group. Supports racing industry staff welfare. Co-developed volunteering eLearning module with Racing Together.
• Jockeys Education & Training Scheme (JETS)coreStrategic or Co-development PartnerMember of Racing Charities Group. Supports jockeys' education and career development.
• Retraining of Racehorses (RoR)coreStrategic or Co-development PartnerMember of Racing Charities Group representing horse welfare sector. Partnership with Ascot Racecourse Supports reached £100,000 milestone.
• Thoroughbred Breeders' Association (TBA)coreStrategic or Co-development PartnerMember of Racing Charities Group. Represents Thoroughbred breeders in UK.
• The National StudcoreStrategic or Co-development PartnerMember of Racing Charities Group. Provides breeding industry education and training.
• Racing With PridecoreStrategic or Co-development PartnerBritish racing's official LGBT+ network. Offers community support, influences social change, and promotes diverse and inclusive industry. Sponsored jockey Jack Duern, created LGBT+ eLearning module.
• British Horseracing Authority (BHA)coreStrategic or Co-development PartnerGoverning body working with Racing Together on social impact strategy (Powering Positive Change) and equality, diversity and inclusion strategy (All In the Race).
• The Jockey ClubcoreStrategic or Co-development PartnerMajor racing organization. Head of Social Impact at BHA previously worked at The Jockey Club. Multiple racecourses under The Jockey Club engaged in community programs.
• National Racehorse WeekcoreStrategic or Co-development PartnerOriginated from trainer Richard Phillips in 2019. Racing Together is a proud partner developing community engagement as key focus of the week-long celebration.
• New BeginningscoreStrategic or Co-development PartnerDedicated racehorse retraining and rehoming centre based in York. Developed alternative provision educational programme using equine-assisted learning with ex-racehorses.
• Racing Media AcademycoreStrategic or Co-development PartnerTraining programme for media careers in racing. Graduates work at Racing Post, Equine Productions, and other media organizations.
• Riding A Dream AcademycoreStrategic or Co-development PartnerCharity helping young people from diverse communities and urban equestrian centres get involved in racing. Supported by Ascot Racecourse Christmas donation.
• Chester Race CompanycoreStrategic or Co-development PartnerRacecourse operator. Lily Harris joined as Racing Executive before becoming Clerk of Course at Bangor-on-Dee. Community engagement activities at Chester.

Scale indicators16 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• British Racing School (BRS): Racing Charities Group member training jockeys and racing staff; CEO Andrew Braithwaite is involved in community initiatives including the Godolphin Stud & Stable Staff Awards. Peer in racing education and training.
• Racing Welfare: Racing Charities Group member supporting industry staff welfare and co-developer of a volunteering eLearning module with Racing Together. Direct peer delivering charitable services within the British racing ecosystem.
• Retraining of Racehorses (RoR): Member of the Racing Charities Group and partner in the Ascot Racecourse Supports programme that reached £100,000. Comparable as a horse-welfare charity embedded within British racing's community-impact ecosystem.
• Racecourse Association (RCA): Trade association for British racecourses and headline partner of the RCA Showcase & Awards where Racing Together presents the Community Award. Direct peer in coordinating and showcasing industry-wide activity across member racecourses.
• Injured Jockeys Fund (IJF): Racing Charities Group member providing rehabilitation to jockeys; integrated into community engagement activities (e.g. Jack Berry House participants featured in Racing Together content). Peer in the racing-charity cluster.
• National Horseracing College: Racing Charities Group member providing education and training for racing industry careers. Direct peer in the racing-education-and-training cluster.

Others

• Racing Foundation: Primary charitable funder for British racing's community and social impact initiatives; awarded £963,094 in first 2026 funding round. Functions as a capital provider rather than direct competitor, but its funding priorities shape Racing Together's agenda.

Broad incumbents

• The Jockey Club: Largest commercial racecourse operator in the UK; multiple Jockey Club racecourses engaged in Racing Together community programmes. Comparable as both partner and industry incumbent whose participation drives scale.
• British Horseracing Authority (BHA): Governing body of British horseracing; collaborates with Racing Together on social impact strategy (Powering Positive Change) and ED&I strategy (All In the Race). Comparable as the industry-wide coordinator whose agenda Racing Together operationalises at community level.
• Great British Racing (GBR): Industry marketing body and joint host of the Get Into Racing hub and Racing With Pride campaigns with Racing Together. Comparable as the consumer-facing coordinating body for British racing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RacingTogether
• YouTubeyoutube.com/channel/UC1MC9bmUR9aw-tqtK6scxvQ
• Facebookfacebook.com/RacingTogether
• Instagraminstagram.com/racing_together/?hl=en
• LinkedInlinkedin.com/company/racing-together

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racing Together - how the sport helps others