Rochester Athletic Club Inc

What Rochester Athletic Club Inc does

Rochester Athletic Club (RAC) is a privately held, single-location family health and fitness club founded in 1993 in Rochester, Minnesota. The facility offers a comprehensive amenity mix spanning a fitness floor with EGYM smart strength equipment, InBody body composition analysis, and Matrix cardio; tennis courts (USTA Facility of the Year); indoor and outdoor pickleball; lap and warm-water therapy pools; more than 100 weekly group fitness classes; kids' programming; and ancillary wellness services including massage and nutrition coaching.

The business model is recurring-revenue membership-based, with monthly dues tiered across individual, couple, and family categories at approximately $90-$222, supplemented by summer memberships, guest day passes, personal training, and insurance-rebated memberships through partnerships with Sharecare, MyFitnessRewards, and the HFA Passport reciprocal-access network. The technology stack is sourced almost entirely from third-party vendors, with a first-party RAC mobile app launched in December 2025 adding a digital engagement layer. Revenue, headcount, ownership structure, and financial performance are not publicly disclosed.

In 2025 RAC expanded its free-weight and turf training area by approximately 4,000 square feet, launched the Base Camp small group training program, added eight outdoor pickleball courts, integrated connected fitness technology, and opened multiple insurance-rebate and reciprocal-access channels, signaling an ongoing reinvestment cycle within a fixed single-site footprint.

Name

Rochester Athletic Club Inc

Legal name

Rochester Athletic Club Inc

Website

https://racmn.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Rochester Athletic Club is a privately held, single-location family fitness club in Rochester, Minnesota, founded in 1993, offering memberships with fitness, tennis, pickleball, swimming, group classes, and kids' programs to local individuals, couples, and families.

Ownership category

akta.pro rank

Product category

Health Club Membership Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Family health club
• Fitness memberships
• Racquet sports facilities
• Group fitness classes
• Wellness and recovery services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Monthly recurring revenue from open-ended and annual contract memberships. Monthly dues range from $90-$222 depending on membership type. Billed monthly in advance with payment via auto-draft, credit card, or check.
2. Summer Memberships: Seasonal membership packages (May through Labor Day) providing full club access including outdoor pool and facilities. One-time payment at sign-up ranging from $395-$1,258 depending on package and membership type.
3. Guest Passes and Day Passes: Revenue from non-member day passes ($15-$34) and extended guest passes (weekly to monthly). Local area guests must be accompanied by members; out-of-area guests can purchase independently.
4. Health & Fitness Association Passport Program: Partnership program allowing members to access partner clubs worldwide at 25% discounted guest rates through TrainAway app.
5. Insurance Fitness Rebates: Administered through NIHCA/MyFitnessRewards.org for members with qualifying insurance providers. Rebates based on monthly club visit frequency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Rochester Athletic Club is a privately held, membership-based family health and fitness club operating from a single facility in Rochester, Minnesota. It sells individual, couple, family, senior, and parent/child memberships that grant access to a comprehensive fitness floor with 100+ cardio machines, EGYM smart strength circuits, InBody body composition analysis, 100+ weekly group fitness classes, indoor and outdoor tennis/pickleball/racquetball courts, indoor and outdoor swimming pools, yoga/Pilates/Tae Kwon Do programs, kids club childcare, youth programming, massage therapy, cryotherapy, and nutrition counseling. It also offers ancillary paid services such as personal training, summer seasonal memberships, and guest/day passes.

Product overview

Rochester Athletic Club is a family health club operating as a membership-based fitness facility. The club offers a comprehensive portfolio of products and services organized around fitness, racquet sports, aquatics, family programming, and wellness services. Core fitness offerings include the Main Fitness Floor, EGYM smart workout equipment, Group Fitness (100+ weekly classes), and Personal & Small Group Training including Base Camp. Racquet sports encompass Tennis (11 indoor courts, 6 outdoor clay courts), Pickleball (6 indoor, 8 outdoor courts), and Racquetball/Squash/Badminton. Aquatics include indoor and outdoor pools with a 185-foot water slide. Family services comprise Kids Club (6 weeks-6 years), The Neighborhood (ages 7-12), Youth Programming with tennis and swimming lessons, Summer Camps, and Birthday Parties. Wellness offerings include Pilates, Yoga, Tae Kwon Do, Weight Loss Programs, Nutrition Counseling, EatLove Personalized Nutrition, Health & Wellness Coaching, Massage Therapy, and HydroMassage & Cryotherapy. Retail includes Thrive Boutique & Sport Shop and The Market. Digital products include the RAC App for reservations and club access, and RAC Perks loyalty program through Perkville. Multiple membership tiers (Individual, Senior, Couple, Senior Couple, Family, Parent/Child) and Summer Membership packages serve different customer segments.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive Boutique & Sport Shop: Activewear and athletic clothing retail store located inside the club.
• The Market
• RAC Perks
• The Cabana

Products and services

• RAC Membership Monthly recurring memberships in Individual, Senior, Couple, Senior Couple, Family, and Parent/Child tiers that grant full access to the club's fitness floor, studios, courts, pools, and group classes for individual consumers and families. Monthly dues range from $90 to $222 depending on tier.
• Summer Membership Seasonal membership packages (May 1 or June 1 through Labor Day) providing full club access including the outdoor pool and tennis/pickleball facilities, sold as one-time payments ranging from approximately $395 to $1,259 depending on tier.
• Fitness Facilities Main fitness floor with 100+ cardiovascular machines, free weights, a 4,000 sq ft turf area with 10 half racks and dumbbells up to 150 lbs, stretching areas, indoor track, and an EGYM studio for member use.
• EGYM Smart Workout Equipment State-of-the-art circuit training system for members 18+ that remembers user settings via Electronic ID, performs automated strength testing every six workouts, and calculates a personalized Bio Age metric across strength, cardio, metabolism, and flexibility.
• Group Fitness Classes Over 100 weekly live and on-demand classes across five studios covering Aqua Fitness, Barre, Cardio, Cycle, Dance, Flexibility, Functional Training, Pilates, Strength Training, Yoga, and High Intensity formats for members and drop-in participants.
• Personal & Small Group Training Fee-based one-on-one and small group training with certified fitness professionals, including the Base Camp small group program, run coaching with TrainingPeaks-based plans, metabolic testing, and InBody total body analysis.
• Tennis Programming Tennis programming on 11 temperature-controlled indoor courts and 6 outdoor clay courts, including private lessons, adult group classes, USTA leagues, ROGY youth program, and the RAC Tennis Academy competitive training. Named USTA Facility of the Year.
• Pickleball Pickleball programming on 6 indoor and 8 outdoor courts, including court reservations, open play, classes, ladder leagues, paddle rental, and tournament hosting such as the Moneyball Pickleball Tournament.
• Guest and Day Passes Day passes, multi-day passes, and 5- or 10-pass packs available to members' guests and out-of-area visitors, ranging from $10 to $34 per visit plus discounted 1-week-to-1-month extended passes.
• Swimming & Aquatics Indoor and outdoor pools with lap swimming, family swim, aquatic fitness classes, youth swim lessons, and an outdoor pool featuring a 185-foot water slide.
• Youth Programming Structured youth activities including ROGY tennis, youth swim lessons, kids sports & fitness classes, summer camps, date night events, and birthday party hosting for children and teens.
• Kids Club & Preschool Play Area Fee-based childcare for ages 6 weeks to 6 years, including a Drop Off option that allows parents to leave the club, plus The Neighborhood family entertainment center for ages 7-12 with climbing structure, Aeroball, batting cages, and gym.
• Massage Therapy Swedish, deep tissue, and integrative massage therapy services delivered by licensed therapists, bookable through the Empower M.E. member portal.
• HydroMassage & Cryotherapy Recovery services including HydroMassage beds, CryoLounge, and RelaxSpace, included as part of the new member package and offered ongoing to members.
• Nutrition Counseling & EatLove Personalized Nutrition Professional nutrition counseling services combined with the EatLove intelligent meal recommendation platform accessible through the RAC App for personalized dietary guidance.
• Weight Loss Program 12-week structured weight loss program combining fitness and nutrition guidance to help members achieve fitness goals.
• Thrive Boutique & Sport Shop In-club retail store selling activewear and athletic clothing, with members receiving a 15% discount on most items.
• RAC Mobile App Proprietary mobile application serving as a hub for club information, class reservations, live attendance tracking, and integrations with EGYM, EatLove, and Member Login. Available on iOS and Android with a desktop companion.
• RAC Perks Loyalty Program Member rewards program administered through Perkville where members earn points for club check-ins and purchases, redeemable for gift certificates, personal training, massages, court times, and other perks.

Quantifiable outcome

• EGYM Bio Age tracking provides measurable fitness metrics across strength, cardio, metabolism, and flexibility
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PerkvillecoreTechnology or IntegrationAdministering partner for the RAC Perks loyalty rewards program. Members earn points for club visits and purchases, redeemable for various perks and services.
• Health & Fitness Association (HFA)coreChannel Partner/ Reseller/ DistributorFormerly IHRSA. Provides RAC members access to worldwide network of partner health clubs through the Passport Program. Members receive 25% off guest fees at 50+ miles distance.
• Sharecare (Blue Cross Blue Shield of MN)minorGTM or Marketing PartnerInsurance wellness program allowing BlueCross BlueShield of MN members to earn fitness rewards. RAC does not need to track visits - automated through the app.
• NIHCA / MyFitnessRewards.orgminorGTM or Marketing PartnerNational Independent Health Club Association administers fitness incentive programs. Members can earn rebates based on monthly club visits with qualifying insurance providers including Avera Health, Health Partners, Sanford Health, Ucare.
• InBodycoreTechnology or IntegrationBody composition analysis technology used for Total Body Analysis. Measures body fat percentage, visceral fat, muscle mass, and metabolic rate.
• EGYMcoreTechnology or IntegrationSmart workout equipment system providing personalized circuit training with automated strength testing and Bio Age tracking for members 18+.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Genesis Health Clubs: Regional multi-sport family fitness chain offering tennis, swimming, group fitness, personal training, kids' programming, and wellness services. Closely comparable business model to RAC with similar premium family positioning across multiple Midwest and Southern locations.
• Newtown Athletic Club: Premium single-location family athletic club featuring extensive tennis, swimming, group fitness, and youth programming. Closely comparable operating model to RAC as a large-format independent family athletic club.
• Princeton Club: Regional family fitness club with tennis, swimming, group fitness, personal training, and youth programming in a multi-location Midwest footprint. Comparable premium family-club model with similar breadth of amenities.
• Wisconsin Athletic Club: Midwest-based premium family athletic club offering tennis, pickleball, swimming, group fitness, personal training, kids' programming, and spa/wellness services. Highly comparable multi-generational membership model and amenity mix to RAC.
• YMCA (Rochester): Community-based nonprofit recreation organization in Rochester, MN offering family memberships, swimming, group fitness, youth programming, childcare, and racquet sports. Most direct local competitor serving the same families and seniors with comparable amenity breadth.

Regional players

• Anytime Fitness: National 24/7 franchise fitness chain with locations in Rochester, MN offering basic strength and cardio equipment with personal training. Competes for entry-level fitness members with convenience-focused access rather than RAC's full-amenity family positioning.
• Snap Fitness: Compact 24/7 franchise fitness chain with Rochester-area locations offering basic cardio, strength, and personal training. Competes for price-sensitive convenience seekers rather than RAC's family/amenity-focused member base.

Broad incumbents

• Life Time Fitness: Large premium multi-sport family fitness chain with tennis, pickleball, swimming pools, kids programs, group fitness, and wellness services across multiple locations. Closest national analog to RAC's premium family club positioning, though operating at far greater scale.
• Gold's Gym: National mid-market fitness chain offering strength equipment, cardio, group fitness, and personal training across many locations. Overlaps RAC's core fitness offerings but lacks the racquet sports and family programming depth.

Emerging players

• Planet Fitness: National low-cost fitness chain (~$10–$25/month) operating in Rochester and surrounding markets. Represents the value-priced disruption risk to mid-market family clubs like RAC and competes for the same budget-constrained consumer.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RACMN
• LinkedInlinkedin.com/company/rochester-athletic-club-inc
• Instagraminstagram.com/theracmn

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rochester Athletic Club Inc