Rádio Haná S.r.o.

What Rádio Haná S.r.o. does

Rádio Haná S.r.o. is a private Czech regional radio broadcasting company founded on 7 May 1992 and headquartered in Olomouc. It operates two FM stations — the flagship Radio Haná on 92.3 MHz featuring pop music from the 1980s to the present, and Radio Haná Skyrock on 88.7-107.5 MHz featuring rock music from the 1960s to the present — across approximately 28-30 transmitters covering Central Moravia including the Olomouc, Přerov, Prostějov, Šumperk, Kroměříž, Vyškov, Blansko, Bruntál, Vsetín, and Svitavy districts. The company claims to be the most-listened regional station in Olomouc kraj with approximately 106,000 weekly listeners, supplemented by 70,000+ monthly website/social media visitors and worldwide reach via online streaming at 160 kbps (HANÁPLAY) and 128 kbps (SKYROCKPLAY).

The underlying technology is conventional FM terrestrial broadcast infrastructure augmented by online streaming, a mobile app, an embeddable web player widget, and a podcast library. Programming includes the weekday morning show Ráno je TOP!, the weekly Hitparáda TOP12 chart, a weekend Jukebox request service, and signature community events such as Jarní hlídka, Taxík pro prvňáčka, and Radiotalent.

The business model rests on three monetization streams: (1) spot advertising and sponsorships sold directly to regional businesses via Sky Marketing s.r.o., the commercial arm, with quote-based pricing by rotation frequency, placement, and time slot; (2) event production and marketing services through the Forsberg Agency, a subsidiary of Intertrade Moravia operating since 1993; and (3) print advertising in the Akce Zábava free leisure magazine, published 11 times yearly in 5,000 copies at fixed rates (full page 10,000 Kč down to eighth page 2,500 Kč). The customer base spans local and regional SMBs, cultural and sports institutions, and the general population of Central Moravia. Management is led by jednatels (managing directors) David Foretník and Pavel Foretník, with a total staff of 7.

Name

Rádio Haná S.r.o.

Legal name

Radio Haná, s.r.o.

Website

https://radiohana.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Rádio Haná S.r.o. is a private Czech regional FM radio broadcaster based in Olomouc, operating Radio Haná (pop) and Radio Haná Skyrock (rock) across 28-30 transmitters in Central Moravia, serving approximately 106,000 weekly listeners with advertising, event production, and magazine publishing.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Independent Local Radio Stations (MPABACAD), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

Keywords

• Regional radio broadcasting
• FM radio advertising
• Event production services
• Print magazine advertising
• Recording studio services

Headquarters

HQ city

Olomouc

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Radio Advertising (Spots & Announcements): The primary revenue stream: Radio Haná sells airtime to regional businesses in formats including standard advertising spots (10-60 seconds), infospots alongside traffic/weather/time information, sponsored messages, contests, live reporter segments, street promotions, and premium jukebox messages. Pricing is based on rotation frequency, placement (standalone, first/last in ad block), and time slots. The station recommends optimal daily rotation of 4-7x per day for campaign effectiveness.
2. Event Production & Sponsorship: Through its subsidiary Forsberg Agency (dceřiné společnosti Intertrade Moravia), Radio Haná produces live events, concerts, company parties, balls, weddings, and manages event marketing campaigns for corporate clients. This generates revenue through event production fees, talent booking, and brand sponsorships.
3. Magazine Publishing (Akce Zábava): Radio Haná's related entity Sky Marketing s.r.o. publishes the 'Akce Zábava' free leisure magazine, distributed 11x per year in 5,000 copies across Olomouc and surrounding areas. Revenue comes from full-page advertising (10,000 Kč), half-page ads (6,000 Kč), quarter-page ads (4,000 Kč), eighth-page ads (2,500 Kč), and PR articles (8,000-16,000 Kč depending on length and placement).
4. Recording Studio Services: Radio Haná provides recording studio services including advertising spot production, audio post-production for AV projects, music mixing, original music scoring, voice-over recording, and audio editing. These services are offered both internally and through the TA MUSICA recording studio in Zábřeh.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Rádio Haná S.r.o. operates a private regional radio station (Radio Haná, 92.3 FM) broadcasting a pop format across Central Moravia through approximately 30 transmitters, complemented by a secondary rock format (Skyrock). The company sells advertising on air (spots, sponsorships, programs), produces branded events through its Forsberg agency, publishes the Akce Zábava regional magazine, runs the TA MUSICA recording studio, and offers online streaming, mobile apps, and podcasts to extend its regional reach.

Product overview

Rádio Haná S.r.o. is a regional Czech radio broadcasting company operating as the primary station Radio Haná on 92.3 FM (plus 9 relay frequencies) and its secondary format Radio Haná Skyrock/Rock, reaching approximately 106,000 weekly listeners across Central Moravia. The portfolio includes two main music formats (Pop from 80s-present and Rock from 60s-present), programming features (morning show 'Ráno je TOP!', Hitparáda TOP12 chart, Jukebox song requests, podcasts including 'Čím žijeme?', Recording Session artist interviews), online streaming (160/128 kbps), a mobile application, and advertising services. The company also operates subsidiary Forsberg Event Agency (event production since 1993) and co-publishes the 'Akce Zábava' leisure magazine (11x yearly, 5,000 copies). Total transmission infrastructure spans 28+ transmitters.

Differentiator

Problem solved

Functional benefit

Brands

• Skyrock: Music format sub-brand of Radio Haná featuring rock music from the 1960s to present.
• Akce Zábava

Products and services

• Radio Haná FM Broadcasting and Advertising
• Forsberg Event Agency

Quantifiable outcome

• Radio Haná reaches 106,000 listeners weekly — the most among regional stations in Olomouc kraj
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

23 partnerships are on record, tiered core and minor.

• SK Sigma OlomouccoreGTM or Marketing PartnerSK Sigma Olomouc is a football club and official media partner of Radio Haná. The station covers matches, broadcasts club announcements, and participates in club events. The partnership provides the radio with sports content and a large, loyal local fan base for advertising reach.
• TV MoravaminorGTM or Marketing PartnerTV Morava provides regional television news coverage from the Olomouc region. Listed as a partner, likely exchanging content and cross-promotion across radio and TV platforms.
• HC OlomoucminorGTM or Marketing PartnerHC Olomouc is an ice hockey club partnered with Radio Haná for joint promotion and event coverage. The radio covers home games and team news.
• HC Zubr PřerovminorGTM or Marketing PartnerHC Zubr Přerov is an ice hockey club partnered with Radio Haná for regional promotions and sports event coverage.
• 1. HFK OlomoucminorGTM or Marketing Partner1. HFK Olomouc football club is listed as a partner of Radio Haná for sports coverage and cross-promotion.
• Olomoucký kraj (Olomouc Region)coreGTM or Marketing PartnerThe Olomouc Region government is a key partner of Radio Haná. The partnership provides regional legitimacy and enables co-branded initiatives and event coverage across the region's administrative territory.
• Univerzita Palackého v OlomouciminorGTM or Marketing PartnerPalacký University is the largest university in the Olomouc region. The Pevnost poznání science center (operated by the university) is listed as a partner, and university facilities serve as magazine distribution points. The station covers university events and collaborates on educational content.
• Pivovar LitovelminorGTM or Marketing PartnerPivovar Litovel is a regional brewery featured as a partner; product sampling and promotional events have been conducted during Jarní hlídka campaigns.
• Forsberg Agency (Intertrade Moravia)coreStrategic or Co-development PartnerForsberg Agency is described as the 'produkční značka dceřiné společnosti Radia Haná - firmy Intertrade Moravia.' The agency handles event production and entertainment services for Radio Haná's clients. Founded in 1993, it provides professional hosts, artists, sound/light equipment, and complete event management. This is an internal sister company that generates significant revenue through event production.
• Sky Marketing s.r.o.coreStrategic or Co-development PartnerSky Marketing s.r.o. operates as the commercial and advertising sales arm of Radio Haná. Registered address: Blažejské náměstí 97/7, Olomouc. It also publishes the Akce Zábava magazine and manages the Forsberg Agency. All advertising, sponsorships, and event marketing are sold through this entity.
• Šantovka (Gallery)minorGTM or Marketing PartnerŠantovka shopping gallery is partnered with Radio Haná for joint promotions, contests, and community events. It also serves as a venue for Akce Zábava magazine distribution.
• Auto ESAminorGTM or Marketing PartnerAuto ESA is a certified used car dealer operating in Olomouc. Listed as a frequent advertising partner and contributor during Jarní hlídka campaigns, offering special deals to Radio Haná listeners.
• Akcezabava.cz (Akce Zábava)coreChannel Partner/ Reseller/ DistributorAkce Zábava is an online event portal and print magazine covering cultural, sports, and community events in the Olomouc region. Founded as an extension of Radio Haná's programming (covering events that cannot fit into broadcast time). The magazine distributes 5,000 copies per issue across 100+ distribution points. Operated by Sky Marketing s.r.o.
• Premiere Cinemas OlomoucminorGTM or Marketing PartnerPremiere Cinemas multi-plex cinema at Šantovka Gallery is partnered with Radio Haná for entertainment promotions and event coverage.
• Kino MetropolminorGTM or Marketing PartnerKino Metropol cinema in Olomouc is listed as a partner for cultural and entertainment promotions.
• NH Hotel OlomoucminorGTM or Marketing PartnerNH Hotel Olomouc is a partner for event promotions and regional tourism coverage. The hotel also serves as a distribution point for the Akce Zábava magazine.
• ZOO OlomoucminorGTM or Marketing PartnerZOO Olomouc (located at Svatý Kopeček) is partnered for family-oriented content, wildlife events, and promotional campaigns.
• Morgan's RestaurantminorGTM or Marketing PartnerMorgan's Restaurant in Olomouc is listed as a partner for dining and lifestyle content, and serves as a magazine distribution point.
• GemominorGTM or Marketing PartnerGemo is listed as a partner of Radio Haná, appearing in the partner logo section of the website.
• Pádlo MoravaminorGTM or Marketing PartnerPádlo Morava is a local paddle sports/entertainment entity listed as a partner in the partner logo section.
• Report (magazín)minorGTM or Marketing PartnerReport magazine is listed as a partner in the partner logo section, likely a regional media outlet for cross-promotion.
• Regionální deníkminorGTM or Marketing PartnerRegionální deník (regional newspaper) is listed as a media partner for cross-promotion of regional news and events.
• Výstaviště KroměřížminorGTM or Marketing PartnerVýstaviště Kroměříž exhibition center is partnered for cultural event promotion in the Kroměříž district.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Country Radio: Czech regional commercial radio station specializing in country music, broadcasting across multiple transmitter sites. Comparable as a regional Czech commercial broadcaster using FM transmitter networks and local advertising sales.
• Rádio Blaník: Czech regional commercial radio network broadcasting pop and familiar hits across multiple regions. Closely comparable in scale, format strategy (pop/hits) and regional advertising sales approach.
• Evropa 2: Major Czech commercial pop radio network with nationwide FM coverage and strong brand recognition. Direct competitor for the same Czech pop-listening audience and regional SME advertising spend that Radio Haná targets in Central Moravia.
• Frekvencia 1: Leading commercial radio station in the Slovak/Czech market with adult contemporary programming. Operates a similar business model of FM broadcasting combined with regional sales and digital extensions, competing for the same regional advertising accounts.
• Rádio Beat: Czech rock-format commercial radio station with FM coverage across multiple regions. Directly comparable to Radio Haná Skyrock sub-brand in rock music format and similar regional target audience.
• Rádio Impuls: The largest commercial radio station in the Czech Republic, broadcasting nationwide on FM with a similar pop/adult contemporary format. Comparable as a competing commercial radio operator in the Czech market competing for the same national and regional advertising budgets.
• Fajn Radio: Czech regional commercial radio targeting younger audiences with contemporary pop and hip-hop. Comparable as a regional Czech commercial radio operator competing for the same regional advertising market.

Broad incumbents

• Český rozhlas: Czech public broadcaster operating national and regional FM stations across all of Czechia including Olomouc. Comparable as a radio broadcaster in the same Central Moravia region but operating under a public-service mandate rather than commercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/radiohan3
• YouTubeyoutube.com/channel/UCpqADh0ymjHnbNZw3xeilFw
• Facebookfacebook.com/RADIO.HANA
• Instagraminstagram.com/radio_hana_official
• LinkedInlinkedin.com/company/r%C3%A1dio-han%C3%A1-s.r.o.

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rádio Haná S.r.o.