What RAJA Nederland does

RAJA Nederland (Rajapack BV) is the Dutch operating subsidiary of RAJA Group, a privately held European packaging and logistics supplies group founded in 1950 that serves more than a million B2B customers across 19 European countries. From its base in Breda, the Dutch business distributes packaging materials, warehouse and office supplies, personal protective equipment, hygiene products, and packaging machinery through a 10,000+ SKU catalogue organised into 16 areas (e.g., cardboard boxes, envelopes, bags, protective cushioning, tape, and warehouse equipment). Customer segments span e-commerce businesses, logistics and warehousing operations, retail businesses, and general offices, deliberately diversified horizontally rather than concentrated on any single vertical.

The Dutch operation runs on an Intershop-based e-commerce platform at rajapack.nl, with a Dutch-language cross-border site serving Belgium (nl_BE). It offers self-service catalogue browsing, quick-order functionality, e-procurement/punch-out integration for large customers, an 0800 inside-sales line (0800 224 24 24), and an account-managed key-account motion. The catalogue is augmented by themed solution categories (RAJAPRO for warehouse, RAJABOETIEK for retail, RAJASYSTEEM for automated packaging, and dedicated e-commerce packaging), a RAJA Huismerk private label, a "Made in Europe" / sustainable assortment, and a custom printed/personalised packaging service for branded boxes, tape, and bags.

Revenue is generated primarily through one-time product sales at unit prices ranging from approximately €0.50 to €175, with free delivery above €149 (ex VAT), 24-hour shipping on stocked items, bulk pricing, and a 20% first-order discount for customer acquisition. Recurring revenue comes from enterprise key-account relationships and e-procurement integrations, while the custom printed packaging line generates higher-margin professional-services revenue. Customer acquisition is supported by a marketing technology stack including Google, Meta/Facebook, Criteo, Tradedoubler, Leadinfo, Contentsquare, and AB Tasty, providing first-party behavioural data on a long-tail B2B audience.

Name

RAJA Nederland

Legal name

Rajapack BV

Website

https://rajapack.nl

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

RAJA Nederland (Rajapack BV) is the Dutch subsidiary of the European RAJA Group, distributing 10,000+ B2B packaging, warehouse, hygiene, and office SKUs via rajapack.nl to e-commerce, logistics, retail, and office buyers across the Netherlands and Belgium, with themed vertical solutions, a private label, and custom printed packaging.

Ownership category

akta.pro rank

Product category

Industrial Packaging Distribution

NAICS

Paper and Paper Product Merchant Wholesalers (4241), Merchant Wholesalers, Durable Goods (423), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)

SIC

Wholesale-Durable Goods (5000), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

Keywords

• Packaging supplies
• Warehouse materials
• B2B distribution
• Shipping supplies
• Protective packaging

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time product sales across 10,000+ packaging, warehouse, office, and hygiene supplies. Customers purchase individual items or bulk quantities with tiered pricing based on volume.
2. Account Services: Key account services for large volume B2B customers including dedicated support, special pricing conditions, and customized ordering solutions.
3. Personalized/Custom Packaging: Custom printed packaging solutions including boxes, tape, bags with company branding for marketing and brand visibility purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RAJA Nederland is a B2B distributor of packaging and warehouse supplies, offering more than 10,000 products to business customers through its e-commerce platform rajapack.nl. As the Dutch subsidiary of the RAJA Group, it supplies companies with packaging materials for shipping, storage, and warehouse operations, drawing on the group's 70+ years of experience, 19-country European footprint, and customer base of more than 1 million businesses.

Product overview

RAJA Nederland (RAJAPACK) is a B2B packaging and warehouse supplies distributor offering over 10,000 products across 16 main categories. The product portfolio centers on packaging materials (cardboard boxes, envelopes, bags, protective packaging, tape, labels, stretch film), extends into packaging machinery and warehouse equipment, and includes workplace supplies (personal protective equipment, hygiene products, office supplies). The offering is organized as themed solution sets (E-commerce, RAJAPRO for warehouse, RAJABOETIEK for retail, RAJASYSTEEM for automation) alongside the core product catalog, with a proprietary RAJA house brand sub-line. Key services include same-day shipping (24 hours), large quantity ordering, and e-business/e-procurement solutions.

Differentiator

Problem solved

Functional benefit

Brands

• RAJA Huismerk: RAJA's own-brand private label product line offering quality packaging products at competitive prices.

Products and services

• Packaging and warehouse supplies assortment

Quantifiable outcome

• Delivers within 24 hours for in-stock products
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TradedoublerminorGTM or Marketing PartnerAffiliate marketing network for tracking and rewarding partner sites that contribute to sales conversions.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mondi: LSE-listed global packaging and paper group with significant European presence across corrugated, flexible, and industrial bags. Comparable product taxonomy to RAJAPACK but at integrated manufacturer scale.
• DS Smith: Global FTSE-listed packaging group combining corrugated manufacturing with distribution and recycling across Europe. Competes with RAJAPACK on supply-chain scale and sustainability-led product lines, though at a much larger integrated scope.
• Smurfit Kappa: One of the world's largest paper-based packaging manufacturers with broad European distribution. Adjacent incumbent to RAJAPACK with overlapping corrugated and protective packaging products, but operating at vertically integrated manufacturing scale.
• Veritiv: North American B2B distributor of packaging, print, and facility solutions with broad product catalog and e-procurement integration. Comparable B2B distribution model and segment coverage, though primarily US-focused.

Direct peers

• Macfarlane Packaging: UK-headquartered B2B packaging distributor with a multi-category catalog (boxes, tape, stretch film, mailers) sold via e-commerce and key-account channels. Closely comparable business model and product breadth to RAJAPACK.
• Davpack: UK B2B packaging supplier specializing in cardboard boxes, postal packaging, and warehouse supplies sold primarily via e-commerce. Comparable in product focus and SMB self-serve motion to RAJAPACK.
• Kite Packaging: UK-based B2B packaging distributor offering a broad range of boxes, mailers, protective packaging, and warehouse consumables through a self-serve e-commerce platform. Closely mirrors RAJAPACK's hybrid SMB self-serve plus key-account model.
• Antalis: European B2B distributor of packaging, paper, and visual communication solutions with deep presence across Benelux. Directly competes with RAJAPACK in corrugated boxes, protective packaging, and shipping supplies for B2B customers.

Emerging players

• noissue: Digital-first sustainable packaging provider offering custom-printed boxes, mailers, and tissue to e-commerce brands globally. Overlaps with RAJAPACK's sustainable and personalized packaging solutions but competes specifically on eco-positioning and design-led e-commerce SMBs.
• Packhelp: European digital-first custom packaging platform offering branded boxes and mailers to e-commerce SMBs. Overlaps with RAJAPACK's e-commerce and 'Gepersonaliseerde verpakkingen' solution set but differentiates on custom printing and design tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyMt8TaYscEqMrU2MGbkm5g
• Facebookfacebook.com/rajapacknederland
• LinkedInlinkedin.com/company/rajanederland
• Instagraminstagram.com/rajapack_nederland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAJA Nederland