Rally Point Counseling

What Rally Point Counseling does

Rally Point Counseling is a privately held, founder-led mental health counseling practice organized as a Professional Limited Liability Company in Illinois and doing business under 'Rally Point Counseling, PLLC.' Founded in 2014 by Bobby Jackson (LCSW) and Elizabeth Jackson (LSW), the practice delivers licensed individual, couples, family, and group therapy as well as coaching, mental health workshops, and digital content for consumers across five horizontal segments: kids/students (ages 10+), young adults, adults, couples, and parents/families. The core technology stack is straightforward and entirely third-party: SimplePractice for clinical documentation, scheduling, and billing; Zoom (HIPAA-compliant) for telehealth; Reimbursify for out-of-network insurance submission; and a ClientSecure client portal for statements and documentation. There is no proprietary platform or AI/ML capability referenced.

The business model is fee-for-service clinical care anchored by an intake-led matching process in which prospective clients first meet an experienced intake therapist who routes them to the right ongoing clinician based on specialty, personality, and availability. Standard published pricing is $205 for intake sessions and $190 for 45–55 minute follow-up sessions, with a separate intake fee of $210 for coaching and matching rates for coaching. Roughly 50% of clients pay out of pocket using a sliding scale tied to household income, while the remaining ~50% are in-network with BCBS PPO (any state) and Aetna PPO (not BetterHealth). Auxiliary recurring revenue streams include group therapy (charged per session), workshops/classes/programs, and branded apparel sold through Threadless and Etsy; non-clinical content (Mental Health Toolkit, Rally Point Podcast, Rally Point Courses) functions primarily as marketing and top-of-funnel demand generation. Distribution is a mix of in-person visits across two Illinois offices (Elgin downtown and South Elgin) and one Colorado office (Centennial/Denver Tech Center), Zoom telehealth for any-state clients, and community partnerships with schools, churches, and businesses for workshops and coaching.

Operationally, the practice runs without outside funding or parent company, governed by Bobby Jackson (Founder/Clinical Director), Elizabeth Jackson (Founder), and Evan Wise (Founder/Practice Manager), with a Clinical Group Supervisor and a roster of roughly 15 licensed therapists, residents, interns, and administrative coordinators including a Business Management Coordinator, Intake & Experience Coordinator, and Company Chaplain. Customer acquisition relies on referrals (including a Transfer Program for clients whose existing therapist joined Rally Point), website-driven intake, content marketing, community partnerships, and email newsletters; no enterprise anchors or named institutional customers exist.

Name

Rally Point Counseling

Legal name

Rally Point Counseling, PLLC

Website

https://rallypointcounseling.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rally Point Counseling is a privately held, multi-site licensed mental health practice offering individual, couples, family, and group therapy plus coaching and workshops for kids, students, young adults, adults, couples, and families across offices in Illinois and Colorado with Zoom-based telehealth.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYHLALAEAG

Couples & Family Therapy Teletherapy Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYEDALAFAO

Recreation Therapy, Stress Management & Mindfulness Programs

Education/Student Services & Campus Operations/Student Health, Counseling & Wellness Services

SECONDARYEDAKAHAO

Wraparound & Community-Based Behavioral Support (ABA-Adjacent)

Education/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)

Keywords

• Mental health counseling
• Individual therapy services
• Couples and family therapy
• Telehealth counseling
• Group therapy sessions

Headquarters

HQ city

Elgin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Counseling Session Fees: Fees for individual therapy sessions including intake sessions ($205) and standard sessions ($190), adjusted based on insurance coverage, sliding scale for out-of-pocket clients, and household income factors
2. Coaching Services: Fees for coaching sessions starting at $210 for intake and $190 per standard session, adjusted based on sliding scale using annual household income estimates
3. Group Therapy: Group therapy sessions charged per session on a group-by-group basis
4. Mental Health Programs: Fees for workshops, classes, and similar activities designed to help participants learn about mental health topics and develop practical strategies for personal well-being
5. Apparel and Merchandise: Branded apparel products including North Star Design, Explorer Design, Strength & Healing Design apparel and Brass Logo Pin sold through Threadless and Etsy platforms

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rally Point Counseling is a private group mental health practice that delivers individual, couples, family, and group therapy, plus coaching and workshop-style mental health programs, through in-person offices in Illinois and Colorado and statewide telehealth. Every client begins with a structured intake session in which an experienced therapist helps match them to an ongoing counselor based on situation, specialty, personality, and availability. Care is supported by a digital Mental Health Toolkit, a podcast, online courses, in-network BCBS/Aetna PPO billing, and a sliding-scale fee structure.

Product overview

Rally Point Counseling is a mental health private practice offering a comprehensive suite of counseling and support services. The core offering consists of individual therapy (for adults, young adults, and kids/students), couples counseling, family and parent counseling, and group therapy sessions. The practice distinguishes itself through an intake session process that matches clients with appropriate therapists. Beyond traditional therapy, Rally Point provides coaching services, mental health programs (workshops and classes), and digital products including the Mental Health Toolkit (worksheets and handouts), Rally Point Podcast, and Rally Point Courses. The practice also offers community-focused services including mental health workshops for schools, churches, and businesses, as well as business/team coaching. Additional offerings include telehealth/virtual sessions and branded apparel merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one therapy sessions for adults, young adults, and kids/students (ages 10+) addressing mental health concerns, emotional well-being, and personal growth.
• Couples Counseling Therapy sessions for couples to improve communication, resolve conflicts, strengthen trust, and navigate challenges together.
• Family & Parent Counseling Therapy services helping families and parents improve communication, resolve conflicts, navigate generational differences, and build healthy relationships.
• Group Therapy Therapy sessions in which groups of people experiencing similar challenges meet to share difficulties, led by a Rally Point counselor facilitator in a safe environment.
• Coaching Services Collaborative personal and professional development services focused on goal-setting, achievement, and skill-building; distinct from counseling and not a substitute for therapy.
• Mental Health Programs (Workshops & Classes) Workshops, classes, and similar activities that teach participants about mental health topics and develop practical strategies for personal well-being; not therapy or a substitute for therapy.
• Intake Sessions Initial sessions led by experienced Rally Point therapists to understand a client's situation, answer questions, and match them with the appropriate counselor for ongoing therapy.
• Telehealth Services Virtual counseling sessions delivered through a secure, HIPAA-compliant video platform (Zoom) that lets clients meet with their therapist from any location with internet access.
• Mental Health Workshops for Organizations Workshops provided to local schools, churches, businesses, and other organizations on mental health topics that equip teams to learn and practice therapeutic techniques and skills.
• Business/Team Coaching Coaching and workshops for local organizations and businesses that empower teams with mental health skills and training to build trust and create healthier workplaces.
• Branded Apparel & Accessories Branded Rally Point merchandise including apparel (sweatshirts, t-shirts, hoodies) with designs such as North Star, Explorer, and Strength & Healing, plus a Brass Logo Pin.

Quantifiable outcome

• Clients who began therapy with an intake session had around a 40% higher chance of continuing sessions with their selected therapist than those who did not

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Thriveworks: Multi-state private therapy practice offering individual, couples, family, and child counseling plus telehealth, with both in-network insurance and self-pay options — directly comparable in service mix, insurance model, and group-practice structure.
• Octave: Therapy practice operating multiple clinics plus virtual sessions with an emphasis on outcomes measurement and matching — comparable hybrid in-person/telehealth model targeting working professionals.
• Talkspace: Telehealth-first therapy platform offering individual, couples, and teen therapy via subscription messaging and live sessions — comparable in couples/family therapy and telehealth delivery, but at larger scale and digital-first.
• LifeStance Health: Large outpatient mental health platform operating physical clinics and telehealth across 30+ U.S. states with in-network insurance and self-pay — comparable group-psychotherapy model scaled nationally.
• Modern Therapy: Curated online therapy directory connecting clients to licensed therapists for in-person and virtual sessions — comparable lead-generation and therapist-matching model.
• BetterHelp: Largest online therapy marketplace delivering individual, couples, and teen counseling via telehealth on a subscription model — direct telehealth therapy competitor with similar demographic reach.
• Two Chairs: Tech-enabled outpatient therapy practice with a therapist-matching intake process, in-person and telehealth delivery, and self-pay pricing — closest peer to Rally Point's intake-matching and personalized match differentiation.

Emerging players

• Charlie Health: Virtual intensive outpatient program focused on adolescents and young adults with mental health and substance use needs — comparable focus on the teen/young-adult segment Rally Point serves in 'Kids & Students' and 'Young Adults.'
• Brightside Health: Telehealth mental health provider offering therapy and psychiatry with insurance coverage — comparable hybrid therapy/medication outpatient model in the same payer-telehealth space.

Broad incumbents

• Lyra Health: Employer-sponsored mental health benefits platform delivering in-person and virtual therapy plus coaching — comparable in combining clinical therapy with coaching/workshops and serving businesses, but at much broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rally-point-counseling

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rally Point Counseling