Rang De
Rang De is an RBI-regulated NBFC-P2P lending platform enabling individuals to invest as little as ₹500 in unbanked rural entrepreneurs across India. Founded in 2008 and operating in 29 states through 214+ Impact Partners, it has facilitated over ₹116 Cr in loans to 30,608 borrowers.
- Company typePrivate
- Founded2008
- HeadquartersBengaluru, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Rang De does
Rang De P2P Financial Services Limited is an RBI-regulated NBFC-P2P (Certificate of Registration No. N-02-00319) operating India's first peer-to-peer social investment platform. Founded in 2008 by Smita Ram and Ram NK in Bengaluru, the company enables individuals to lend directly to unbanked rural entrepreneurs — including farmers, artisans, fisherfolk, and micro-business owners — starting at ₹500 per investment with a per-investor cap of ₹50,000. The platform channels credit through a network of 214+ vetted Impact Partners (NGOs, Farmer Producer Companies, SHG federations) who identify borrowers, conduct due diligence, and facilitate repayment, with the company reporting ₹116.35 Crore in cumulative disbursements to 30,608 entrepreneurs across 29 states and a 0.3% principal-loss rate.
The platform's core technology stack combines a self-serve web interface and Android/iOS apps with Digilocker-based eKYC, Razorpay payment processing, and RBI-compliant escrow accounts managed by trustee-promoted banks. Investors can choose between lending to individual borrowers or diversified state-based funds; borrowers pay 0-9% interest plus a 1.7% processing fee. Supporting products include the Swabhimaan program (a women-focused credit product) and an accompanying financial literacy initiative.
Rang De's business model is fee-based and multi-stream: it charges processing fees from borrowers (1.7% + GST), annual subscriptions and compliance fees (up to ₹999/year and up to 4% respectively) from lenders, and onboarding plus annual platform access fees from Impact Partners. The company employs 141 people, is headquartered in Bengaluru, and was bootstrapped through a strategic investment from Girish Mathrubootham (founder of Freshworks) in 2019 to facilitate its pivot from a non-profit model to a regulated financial institution.
Rang De firmographics
Firmographics- Name
- Rang De
- Legal name
- Rang De P2P Financial Services Limited
- Website
- https://rangde.in
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rang De is an RBI-regulated NBFC-P2P lending platform enabling individuals to invest as little as ₹500 in unbanked rural entrepreneurs across India. Founded in 2008 and operating in 29 states through 214+ Impact Partners, it has facilitated over ₹116 Cr in loans to 30,608 borrowers.
- Ownership category
- akta.pro rank
Rang De industry classification
Industry- Product category
- Peer-to-Peer Lending
- NAICS
- Miscellaneous Intermediation (52391)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- P2P Small Business / SME Marketplace Lending (FSAKAHAC)
Keywords
Where Rang De is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Rang De business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Platform Access Fees from Impact Partners: Impact partners pay a one-time setup fee at onboarding and annual recurring fees to access Rang De's regulated credit platform for their communities. This is a platform-as-a-service model.
- Processing Fees from Borrowers: Borrowers pay a processing fee of 1.7% (+GST) of their loan amount. 100% of repayment amounts are transferred to investors.
- Lender Subscription and Compliance Fees: Annual subscription plan up to ₹999/year; compliance fee up to 4% of manually invested amounts.
- Impact Partner Onboarding and Platform Fees: Onboarding fee and platform access fee as agreed with partners, plus processing charges up to 4% of loan amount disbursed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Investor Returns: Up to 8.5% p.a. |
| Usage-based | Pay-as-you-go | Borrower Interest: 0% - 9% p.a. |
| Subscription | Annual | Investor Annual Subscription: Up to ₹999/year |
| Transaction based/ take rate | Pay-as-you-go | Compliance Fee: Up to 4% |
| Unit Pricing | Pay-as-you-go | Minimum Investment: ₹500 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Rang De product offering
Product offeringCore offering
Rang De operates as India's first RBI-regulated NBFC-P2P social investing platform that enables individual social investors to lend directly to unbanked rural entrepreneurs including farmers, artisans, and small business owners across India. Investors can browse and fund specific borrowers or invest in diversified state-based funds starting from ₹500, earning returns of up to 8.5% p.a. while creating measurable social impact through financial inclusion. The platform supports digital KYC, escrow-based disbursements, and credit bureau reporting under RBI's P2P Master Directions.
Product overview
Rang De operates as a unified P2P lending platform combining a web application and mobile interface. The core offering is the peer-to-peer social investment platform through which social investors lend to rural entrepreneurs. The platform offers two investment modes: Individual Social Investment Opportunities for direct lending to specific entrepreneurs, and State Investment Funds for geographically diversified lending. Supporting infrastructure includes an Impact Partner Network of vetted community organizations, the Swabhimaan Program providing customized credit for women entrepreneurs, and a Swabhimaan Financial Literacy Program for borrower education. The KYC Verification System handles investor onboarding with support for Digilocker-based eKYC.
Differentiator
Problem solved
Functional benefit
Products and services
- Rang De P2P Lending Platform India's first peer-to-peer social investment platform regulated by RBI as an NBFC-P2P (Certificate of Registration No. N-02-00319), enabling individuals to lend directly to unbanked rural entrepreneurs including farmers, artisans, and small business owners. Investors choose individual borrowers or state-based funds with minimum ticket of ₹500 and a cap of ₹50,000 per individual.
- Individual Social Investment Opportunities Direct lending opportunities where social investors can choose specific entrepreneurs to fund, with full transparency on the borrower's business, credit rating, purpose of loan, and repayment terms. Loans typically range from ₹500 to higher ticket sizes, with borrower interest rates of 0%-9% p.a. flat and quarterly repayment structures.
- State Investment Funds Geographic investment pools that allocate social investments across multiple entrepreneurs from specific Indian states (e.g., Andhra Pradesh, Assam, Bihar, Jharkhand), providing diversification for investors while supporting regional economic development.
- Swabhimaan Program Customized credit product designed specifically for women entrepreneurs in rural India, offering tailored loan terms based on occupation and financial needs. Delivered in partnership with women's SHG federations and community organizations, with ₹43.90L disbursed through UMM in Uttarakhand at 98% repayment rate and ₹1.15Cr disbursed through SSK in Maharashtra with 100% repayment rate.
Quantifiable outcome
- ₹116.35 Crore disbursed to 30,608 rural entrepreneurs across 29 states
- +3 more outcomes
Companies that use Rang De
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Rang De technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Rang De partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Lekope FPCcoreFarmer Producer Company in Assam that identifies and refers entrepreneurs like Bhaskar Pegu for loans through Rang De's platform. Conducts due diligence and supports borrowers in utilizing credit effectively.
- Transform Rural India Foundation - JHcoreJharkhand-based foundation that identifies rural entrepreneurs in Palamu and Latehar districts and refers them to Rang De for credit access. Supports Shivam Kumar and Ajay Kumar Yadav with tractor services and retail businesses.
- Manjari FoundationcoreFoundation working in Rajsamand and Dholpur, Rajasthan that supports women entrepreneurs like Pooja Giri and Rajan Dei. Provides entrepreneurship training and credit access through Rang De.
- Ushamath Mahila Mahasangh (UMM)coreApex federation of women SHGs established in 2005 in Uttarakhand. Provides financial inclusion in remote hill regions - ₹43.90L disbursed to 127 investees with 98% repayment rate.
- Vild FoundationcoreWorks with Swami Vivekananda Youth Movement in Mysore district, Karnataka. Enabling street vendors, farmers, and micro entrepreneurs with ₹14.35L disbursed to 85 investees at 95% repayment rate.
- Entrepreneurs Associates (EA)coreNagaland-based organization founded in 2001 promoting entrepreneurship among Naga youth. ₹3.56Cr disbursed to 385 investees at 93% repayment rate, working against poverty through self-reliance.
- Sakhi Samudaya Kosh (SSK)coreEstablished by Swayam Shikshan Prayog in 2006 in Maharashtra. Provides credit access to women leaders through WELI program. ₹1.15Cr disbursed to 388 investees with 100% repayment rate.
- Rajasthan Mahila Kalyan Mandal (RMKM)coreAjmer-based organization working since 1975 with focus on disability rehabilitation and women empowerment. ₹37.05L disbursed to 80 women entrepreneurs with focus on rural women and persons with disability.
- RazorpaycorePayment gateway integration providing end-to-end security for investment transactions. Secured by Razorpay badge displayed on platform.
- 214+ Impact Partners (Foundations, NGOs, FPCs)coreNetwork of credible organizations across India that identify underserved communities, conduct due diligence, support credit utilization, and facilitate repayments. Partners include Farmer Producer Companies, women's SHG federations, and rural development organizations.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Rang De competitors and assessment
Company assessmentDirect peers
- i2iFunding: RBI-registered Indian P2P lending platform that intermediates between lenders and borrowers for personal and SME loans. Comparable regulatory positioning and target lender base to Rang De, though it focuses more on urban salaried and SME segments than rural impact lending.
- Lendbox: India-based RBI-regulated NBFC-P2P platform enabling retail investors to lend to verified borrowers. Directly comparable in regulatory classification and marketplace structure, with overlap in lender onboarding and fee model.
- Faircent: India's largest RBI-registered P2P lending platform, connecting individual lenders with borrowers for personal and business loans. Closest direct competitor to Rang De in the regulated NBFC-P2P space, with a broader borrower base but similar platform mechanics and fee model.
- LenDenClub: RBI-registered P2P lending platform in India focused on consumer and small business lending. Comparable to Rang De in regulatory structure and investor marketplace model, though less focused on rural/impact borrowers.
- Liquiloan: RBI-registered NBFC-P2P platform in India offering individual-to-individual lending for diverse borrower segments. Comparable in regulatory and fee structure to Rang De but operates more on returns-driven rather than impact-driven positioning.
Emerging players
- Milaap: India-based crowdfunding platform enabling individuals to fund medical, education, and livelihood needs of low-income households. Comparable to Rang De in social-impact positioning and target beneficiary segment, but operates via donations/zero-interest loans rather than interest-bearing P2P.
Broad incumbents
- Funding Circle: UK-headquartered P2P lending platform serving small businesses. Comparable marketplace model and regulated P2P structure to Rang De, though focused on higher-ticket SME lending in developed markets rather than rural micro-entrepreneurs.
- Kiva: Global nonprofit P2P lending platform that crowdfunds zero-interest loans for underserved borrowers, including in India. Highly comparable mission and beneficiary base to Rang De, but operates internationally and without the regulated NBFC-P2P structure.
- Spandana Sphoorty: Listed Indian microfinance company providing small-ticket loans to underserved rural and semi-urban women borrowers. Comparable to Rang De in serving India's underbanked segment but uses the traditional joint-liability group MFI model rather than a digital P2P platform.
- CreditAccess Grameen: One of India's largest microfinance institutions serving rural women borrowers across the country. Comparable in target borrower segment (rural, unbanked) but operates through a traditional MFI balance-sheet model with branches and self-help groups rather than a P2P marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Rang De social profiles
Digital presenceRang De compliance and trust
Trust signalCompliance1 record
Rang De financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rang De leadership team
Management profileNumber of profiles
Profiles10 records
Rang De funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rang De M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rang De
What does Rang De do?
Rang De operates as India's first RBI-regulated NBFC-P2P social investing platform that enables individual social investors to lend directly to unbanked rural entrepreneurs including farmers, artisans, and small business owners across India. Investors can browse and fund specific borrowers or invest in diversified state-based funds starting from ₹500, earning returns of up to 8.5% p.a. while creating measurable social impact through financial inclusion. The platform supports digital KYC, escrow-based disbursements, and credit bureau reporting under RBI's P2P Master Directions.
Is Rang De a public or private company?
Rang De is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rang De founded?
Rang De was founded in 2008. It employs 101 to 250 people.
Where is Rang De based?
Rang De is headquartered in Bengaluru, India, in the Asia region.
How does Rang De make money?
Four revenue lines are on record. Platform Access Fees from Impact Partners are the primary driver. The others are processing Fees from Borrowers, lender Subscription and Compliance Fees and impact Partner Onboarding and Platform Fees.
Who are Rang De's main competitors?
Direct peers on record are i2iFunding, Lendbox, Faircent, LenDenClub and Liquiloan. Milaap is listed as an emerging player. Broad incumbents are Funding Circle, Kiva, Spandana Sphoorty and CreditAccess Grameen.
Does Rang De have an API?
No public API is recorded for Rang De.
What industry is Rang De in?
Rang De's product category is Peer-to-Peer Lending. Its primary akta.pro industry code is FSAKAHAC, P2P Small Business / SME Marketplace Lending. Its NAICS code is 52391 and its SIC code is 6163.