Retail Association of Ukraine

What Retail Association of Ukraine does

The Retail Association of Ukraine (RAU, legal name Association of Retailers of Ukraine / Асоціація ритейлерів України) is a non-profit trade association founded in 2013 and headquartered in Kyiv at pl. Sportyvna, 1-A. It serves two member categories: over 100 Ukrainian and international retail companies operating in the B2C segment (spanning FMCG/food retail such as ATB, Silpo, Novus, Varus, Auchan, Metro; fashion such as LC Waikiki, Adidas, Puma, LPP; electronics, pharmacy, fuel retail, telecommunications, restaurants, and quick commerce) and more than 40 B2B service providers and commercial real estate developers.

The association's offerings are organized as an integrated ecosystem rather than a modular product suite. Its core platform is the RAU.UA business media portal, a CMS-based content site publishing daily news, analytics, expert interviews, and industry reports covering Ukrainian retail and commercial real estate. Around this core sit recurring events — RAU Summit (annual international retail executive summit, XIII edition in 2026), RAU Expo (IX edition, Ukraine's largest specialized retail exhibition), RAU HR Conference, RAU Awards (IX edition, annual recognition ceremony judged by an expert council and consumer vote), plus RAU Webinars and RAU Workshops. Supporting functions include RAU Analytics (proprietary market research on retail geography, segment performance, and labor trends) and RAU GR (government relations advocacy with the Antimonopoly Committee, Verkhovna Rada committees, and the State Tax Service). Video content is delivered through the YouTube channel "За рамками ритейлу" (Beyond Retail). The association does not develop proprietary technology products beyond these platforms.

Revenue is generated through three streams: annual membership and partnership fees (signed by memorandum; terms in dedicated conditions documents), event ticket sales, sponsorship packages, and exhibition fees (with special early-bird pricing for RAU Summit), and advertising placements on RAU.UA. The association is governed by Head of Board Andriy Zhuk and CEO Oksana Prykhodko, supported by a 17-person core team across analytics, GR, communications, business development, and editorial functions. It has no parent company, no external investors, and no subsidiaries, and is funded entirely through its membership and commercial activities.

Name

Retail Association of Ukraine

Legal name

Association of Retailers of Ukraine (Асоціація ритейлерів України)

Website

https://rau.ua

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Retail Association of Ukraine (RAU) is a non-profit trade association founded in 2013 in Kyiv, representing over 100 Ukrainian and international retail member companies and 40+ B2B partners through government advocacy, proprietary market analytics, industry events, and the RAU.UA business media platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Companies join the association as members or partners by signing a memorandum. Membership terms and associated fees are defined in dedicated documents (УМОВИ ЧЛЕНСТВА and УМОВИ ПАРТНЕРСТВА). Revenue is derived from annual membership/sponsorship fees paid by retail companies and B2B partners.
2. Event participation and sponsorship: The association organizes paid events including RAU Summit, RAU Expo, RAU HR Conference, RAU Awards, RAU Webinars, and RAU Workshops. Revenue is generated through ticket sales, sponsorship packages, and exhibition fees for these events.
3. Advertising on RAU.UA media platform: The association publishes a business media portal (RAU.UA) covering retail and commercial real estate news. Revenue is generated through advertising placements on the website, as evidenced by the 'Реклама на RAU' (Advertising on RAU) page.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Retail Association of Ukraine (RAU) is a professional non-profit industry association that unites Ukrainian and international retail market players. It sells membership and partnership packages to retail companies and B2B partners, organizes professional events (RAU Summit, RAU Expo, RAU HR Conference, RAU Awards, webinars, workshops), publishes a B2B media portal (RAU.UA), produces market analytics (RAU Analytics), and provides government relations advocacy (RAU GR) on behalf of the retail sector.

Product overview

The Retail Association of Ukraine (RAU) operates as a unified platform-and-events organization serving the Ukrainian retail industry. The core offering is the RAU.UA information portal — a B2B media platform delivering retail news, analytics, and market intelligence. Surrounding this core are professional events: RAU Summit (annual retail executive summit), RAU Expo (largest retail industry exhibition), RAU HR Conference (human resources-focused annual conference), and RAU Awards (annual awards ceremony). Additional offerings include RAU Webinars and RAU Workshops for professional development, RAU Analytics for research reports, RAU GR for government relations advocacy, and a YouTube channel for video content. The portfolio functions as an integrated industry ecosystem rather than a modular SaaS product.

Differentiator

Problem solved

Functional benefit

Brands

• RAU Summit: Annual international summit of retail, development, and B2B company executives
• RAU Expo
• RAU HR Conference
• RAU Awards
• RAU Analytics
• RAU GR
• RAU Webinars
• RAU Workshops
• RAU Investment
• За рамками ритейлу

Quantifiable outcome

• Over 100 member companies and 40+ B2B partners (as of 2026)
• +2 more outcomes

Named customers29 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

45 partnerships are on record, tiered minor and core.

• The Cleaning Pro GroupminorOthersService company partner of the Retail Association of Ukraine, listed under the 'Service Companies / Services' section of the partnership page.
• BizerbaminorOthersService company partner — provider of retail weighing and labeling technology solutions, listed under the 'Service Companies / Services' section.
• RDA (Retail & Development Advisor)coreOthersConsulting company specializing in retail and development advisory, acting as an exclusive broker for multiple shopping centers featured in RAU news coverage (TRC Krokis, TRC A7, TRC Podoliani). Key strategic partner.
• Monoбізнес (Monobank)minorOthersFintech company partner listed under the 'Service Companies / Services' section.
• MeestminorOthersLogistics and postal service company partner, listed under the 'Service Companies / Services' section. Active in parcel delivery and cross-border shopping services.
• PromodominorOthersDigital marketing agency partner, listed under the 'Service Companies / Services' section. Conducts workshops and provides case studies published through RAU.
• Robota.uacoreOthersUkrainian online job search platform. RAU and Robota.ua co-published a joint analytical report on the retail labor market (January–December 2025), presented at RAU HR Conference 2026. Strategic content partnership.
• ВчасноminorOthersService company partner listed under the 'Service Companies / Services' section.
• YieldigocoreOthersAI pricing platform partner. Yieldigo entered a strategic partnership with retailer Aurora for pricing optimization, featured in RAU news. Co-speaker at RAU Expo 2026.
• giftmallminorOthersCorporate rewards platform partner, listed under the 'Service Companies / Services' section.
• Наша СилаminorOthersService company partner listed under the 'Service Companies / Services' section.
• eSputnikminorOthersCDP and email marketing platform partner. eSputnik conducted and published analytical research on Black Friday trends in Ukraine (2022–2025) through RAU.
• Віатек (VIATEC)minorOthersTechnology company partner. VIATEC co-organized the RAU Workshop on security and energy resilience technologies for retail with RAU in May 2026.
• ColobridgeminorOthersCRM and marketing technology partner. Co-organized the RAU Workshop 'From Data to Profit — How CRM Affects Business Results' with RAU.
• Трипільське сонцеminorOthersService company partner listed under the 'Service Companies / Services' section.
• Linkos GroupminorOthersService company partner listed under the 'Service Companies / Services' section.
• Dragon CapitalcoreOthersLeading commercial real estate investment and management company in Ukraine. Dragon Capital is a key partner managing multiple shopping centers (TRC Aladdin, River Mall, Retroville, etc.) featured extensively in RAU news and analysis.
• ТРЦ Аладдін (Aladdin)minorOthersShopping and entertainment center partner, managed by Dragon Capital.
• Торговельний центр PiramidaminorOthersShopping center partner listed on the RAU partnership page.
• Victoria GardensminorOthersShopping and entertainment center partner listed on the RAU partnership page.
• ТРЦ Караван OutletminorOthersOutlet shopping center partner listed on the RAU partnership page.
• RetrovilleminorOthersShopping center partner managed by Dragon Capital, listed on the RAU partnership page.
• Respublika ParkminorOthersMajor shopping and entertainment center partner in Kyiv, featured in RAU news. The TRC attracted 11.3 million visitors in H1 2026 and invested UAH 45 million in transport infrastructure.
• ТРЦ Порт СітіminorOthersShopping center partner listed on the RAU partnership page.
• WR GROUPminorOthersReal estate development group partner listed on the RAU partnership page.
• Alef EstateminorOthersCommercial real estate company partner listed on the RAU partnership page.
• ArricanominorOthersShopping center development company partner listed on the RAU partnership page.
• Pro RetailminorOthersRetail consulting and development partner listed on the RAU partnership page.
• Building DevelopmentminorOthersReal estate development company partner. Building Development is co-developing the OBRIY retail park in Vyshhorod with Alterra Group.
• ЦУМ Київ (TSUM Kyiv)minorOthersDepartment store partner listed on the RAU partnership page.
• ЦУМ Чернігів (TSUM Chernihiv)minorOthersDepartment store partner listed on the RAU partnership page.
• White LinesminorOthersReal estate development company partner listed on the RAU partnership page.
• Багатофункціональний комплекс GulliverminorOthersMultifunctional complex partner listed on the RAU partnership page.
• ГородокminorOthersShopping center partner listed on the RAU partnership page.
• ТРЦ Злата ПлазаminorOthersShopping center in Rivne, partner of RAU. Featured in RAU news with regular tenant mix updates.
• MultiminorOthersInternational shopping center operator partner listed on the RAU partnership page.
• ТРЦ ВелесminorOthersShopping center partner listed on the RAU partnership page.
• Lev DevelopmentminorOthersReal estate development company partner listed on the RAU partnership page.
• ПодоляниminorOthersShopping center in Ternopil developing its second phase. Director of development presented at RAU Expo 2026. New tenants include Half Price, New Yorker, CCC, Pepco.
• ТРЦ Cosmo MultimallminorOthersShopping center partner listed on the RAU partnership page.
• ТРЦ КиївminorOthersShopping center partner listed on the RAU partnership page.
• ТЦ GREATminorOthersShopping center partner listed on the RAU partnership page.
• ТРЦ ГолівудminorOthersShopping center partner listed on the RAU partnership page.
• River MallminorOthersShopping center partner managed by Dragon Capital, listed on the RAU partnership page.
• Нафтогазова асоціація України (Oil and Gas Association of Ukraine)minorStrategic or Co-development PartnerRAU and the Oil and Gas Association of Ukraine co-produced an analytical report on the petroleum products market in Ukraine for H1 2025.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Retail Federation: The leading US retail trade association, operating a comparable member-driven model with advocacy, a flagship annual expo (NRF Big Show), research, and industry awards. Most directly comparable functional peer to RAU in a larger market.
• EuroCommerce: European-level trade association representing the retail and wholesale sector to EU institutions. Highly comparable to RAU's RAU GR function, with analogous advocacy, research, and member-engagement playbooks.
• Australian Retailers Association: Australian national retail association providing advocacy, events, training, and industry awards. Comparable to RAU across the core member-association and event-awards offering.
• Retail Council of Canada: Canadian national retail association offering advocacy, events (RC Insight), research, and member programs. Functionally parallel to RAU's mix of media, events, and policy work.
• Handelsverband Deutschland (HDE): Germany's main retail trade association, combining member advocacy, market data, and conferences. Comparable in scope and function to RAU at a national level in a much larger economy.
• British Retail Consortium: UK retail trade association providing member services, policy advocacy, research, and industry events. Same multi-product association model as RAU, scaled to a national retail market.

Others

• EUROMonitor International: Global market research provider producing retail data and reports that compete for the same analytics budgets as RAU Analytics. Not a trade association, but an adjacent ecosystem participant whose content overlaps with RAU.UA's research offering.

Broad incumbents

• The Consumer Goods Forum: Global industry association bringing together retailers, manufacturers, and service providers across consumer goods. Broader scope than RAU but overlaps on global retail collaboration, sustainability, and standards work.

Regional players

• Polish Organisation of Trade and Distribution (POiD): Polish retail and shopping-center trade association running advocacy, research, and an annual retail congress. Directly comparable operating model to RAU in a neighboring CEE market, useful as a regional benchmark.

Emerging players

• ECR Europe (Efficient Consumer Response): European retail/manufacturer collaboration platform focused on supply-chain, demand forecasting, and shopper-marketing workstreams. Adjacent to RAU Analytics and RAU Events but more specialized and partnership-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NewsRau
• YouTubeyoutube.com/@za_ramkamy_riteilu
• Facebookfacebook.com/UkrainianRetailAssociation
• LinkedInlinkedin.com/company/retail-association-of-ukraine
• Instagraminstagram.com/rau.ua

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail Association of Ukraine