eSputnik
eSputnik is an omnichannel Customer Data Platform for ecommerce that unifies customer data and automates marketing campaigns across nine messaging channels. It serves 3,500+ ecommerce, retail, and marketplace businesses with AI-powered personalization and predictive segmentation.
- Company typePrivate
- Founded2013
- HeadquartersNewark, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What eSputnik does
eSputnik is an omnichannel Customer Data Platform (CDP) purpose-built for ecommerce, founded in 2013 and headquartered in Kyiv, Ukraine, with a primary legal entity (RETENTION YES SP. Z.O.O.) registered in Warsaw, Poland and cloud infrastructure hosted on AWS in Dublin, Ireland for GDPR compliance. The platform unifies behavioral, transactional, and demographic data into 360° customer profiles and orchestrates automated marketing campaigns across nine messaging channels: Email, SMS, Web Push, Mobile Push, App Inbox, In-App, Pop-ups, Telegram, and Viber. Core capabilities include a visual omnichannel scenario editor, AI-powered product recommendations, predictive segmentation, behavioral and RFM analytics, AMP4EMAIL interactivity, multilingual campaigns, and gamification widgets. The platform serves 3,500+ customers across ecommerce, retail, marketplaces, fashion, travel, and pharmacy verticals, with documented enterprise logos including PUMA, Pandora, Kärcher, Comfy, Foxtrot, Liki24.com, Shafa.ua, and Pampik.
The technology stack is differentiated by an integrated CDP-plus-automation architecture that removes the need for third-party CDP integrations, supported by native plugins for WooCommerce, Shopify, OpenCart, Wix, and Horoshop, plus 300+ Zapier connectors and a public API with SDK. The company is ISO/IEC 27001:2022 certified and maintains compliance with GDPR, CCPA, LGPD, and PIPEDA. The platform currently operates nine channels and has a public roadmap signaling WhatsApp and offline-store channels as coming additions.
The business model combines tiered SaaS subscriptions (Small Business and Enterprise solutions) with usage-based message pricing across SMS, Push, Viber, and Telegram channels, supplemented by professional services via licensed regional executors. Go-to-market is hybrid: a product-led self-serve motion with pre-built templates and plugins, an enterprise field-sales motion with free audits and dedicated consultation, and inside-sales support via chat, email, and phone. The company is privately held with no disclosed funding rounds, headcount of 51-100 employees, and is restricted from operating in Russia and Belarus.
eSputnik firmographics
Firmographics- Name
- eSputnik
- Legal name
- RETENTION YES SP. Z.O.O.
- Website
- https://esputnik.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- eSputnik is an omnichannel Customer Data Platform for ecommerce that unifies customer data and automates marketing campaigns across nine messaging channels. It serves 3,500+ ecommerce, retail, and marketplace businesses with AI-powered personalization and predictive segmentation.
- Ownership category
- akta.pro rank
eSputnik industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where eSputnik is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
eSputnik business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- CDP Platform Subscription: Subscription-based access to the CDP platform with tiered pricing based on contact volume and feature access. Includes access to omnichannel campaigns, automation, and analytics capabilities.
- Usage-Based Messaging: Pay-per-message model for SMS, Push notifications, Viber, and Telegram campaigns. Volume-based pricing for message sending across all messaging channels.
- Professional Services: Additional consulting and implementation services provided through separate contracts with licensed executors for extended functionality and custom integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Business Solution |
| Subscription | Annual | Enterprise Solution |
| Usage-based | Pay-as-you-go | Message-Based Pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
eSputnik product offering
Product offeringCore offering
eSputnik provides an omnichannel Customer Data Platform (CDP) for ecommerce and retail businesses. The platform unifies customer behavioral, transactional, and demographic data into 360° profiles, then orchestrates automated marketing campaigns across Email, SMS, Web Push, Mobile Push, Viber, Telegram, In-App, Pop-ups, and App Inbox channels. It adds AI-powered product recommendations, predictive segmentation, A/B testing, AMP4EMAIL interactivity, and multilingual campaign support, sold as a tiered SaaS subscription with usage-based messaging fees.
Product overview
eSputnik is an Omnichannel Customer Data Platform (CDP) that unifies customer data and all communication channels in a single system. The core product is the CDP platform complemented by multiple channel modules (Email, SMS, Web Push, Mobile Push, App Inbox, In-App, Popups, Telegram Bot, Viber) and AI-powered features (Product Recommendations, Predictive Segmentation). The platform enables businesses to collect customer data from multiple sources, build unified 360° customer profiles, segment audiences using advanced and AI-powered predictive methods, and orchestrate automated omnichannel marketing campaigns across all channels. The system is designed for eCommerce businesses of all sizes with specific solutions for small businesses and enterprise clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Omnichannel CDP (Customer Data Platform) Core platform that unifies customer behavioral, transactional, and demographic data from multiple sources into 360° profiles and orchestrates automated omnichannel marketing campaigns. Built for ecommerce and retail businesses of all sizes with separate small-business and enterprise solutions.
- Email Marketing Email marketing automation channel supporting drag-and-drop and HTML editing, AMP4EMAIL interactivity, A/B testing, and RFM/cohort analytics. Sells as a communication channel within the CDP platform.
- SMS Marketing SMS messaging channel for direct mobile communication supporting transactional and promotional campaigns as part of the omnichannel CDP.
- Web Push Notifications Browser-based push notifications for real-time customer engagement and re-engagement via the CDP scenario editor.
- Mobile Push Notifications Push notifications delivered to mobile devices through dedicated iOS and Android applications for engagement and retention campaigns.
- App Inbox In-app messaging center for delivering targeted messages within mobile applications as an extension of the omnichannel CDP suite.
- In-App Messaging Interactive in-app messaging capabilities for real-time customer communication and engagement inside mobile applications.
- Popups Website popup and widget system for lead capture, subscription growth, and on-site customer engagement with gamification support.
- Telegram Bot Telegram messenger bot integration enabling marketing automation and campaign delivery through Telegram.
- Viber Messaging Viber messenger channel integration for marketing campaigns and customer communication with carousel support.
- Site Recommendations AI-powered product recommendation blocks displayed on the website to increase conversion through personalized product suggestions; case-study ROI reaches 1734% (Pampik).
- AI Product Recommendations Machine learning-based product recommendation engine used in email triggers, promotional campaigns, and on-site blocks for personalized product suggestions.
- Predictive Segmentation AI-powered segmentation using R-language ML models to predict customer behavior, identify VIP customers, and optimize marketing budget allocation.
- Behavioral Analytics Customer behavior analysis featuring RFM, cohort analysis, and engagement metrics across all touchpoints.
- Multilingual Campaigns Multilingual campaign support enabling a single template to be used to send communications in multiple languages for international audiences.
- eSputnik API Public API enabling programmatic access to platform functionality for creating and sending campaigns, managing contact databases, analyzing results, and automating marketing processes; documentation and API keys are available.
- Gamified Widgets Interactive game-mechanic widgets (spin-to-win, lotteries, etc.) embeddable in email and on-site to drive engagement and lead capture.
- Advanced Segmentation Deep customer segmentation based on event parameters, behavior patterns, and custom events to enable highly targeted marketing.
Quantifiable outcome
- 1734% ROI on product recommendations (Pampik case study)
- +4 more outcomes
Companies that use eSputnik
Customer profileNamed customers13 records
Ideal customer profiles2 records
eSputnik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature11 records
eSputnik partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- WooCommercecoreNative WordPress/WooCommerce integration plugin enabling automatic synchronization of customer data, product catalogs, and order information. Allows direct campaign automation based on WooCommerce events and customer behavior.
- ShopifycoreNative Shopify app integration for seamless customer data sync, order tracking, and automated marketing campaigns. Enables product recommendations and behavioral triggers based on Shopify store activity.
- OpenCartcoreIntegration with OpenCart platform enabling ecommerce businesses to connect their stores, sync customer data, and automate marketing communications through the eSputnik CDP.
- ZapiercoreIntegration with Zapier enabling connection to 300+ applications for automated workflows, data synchronization, and cross-platform marketing automation without coding.
- Amazon Web ServicescoreCloud infrastructure provider hosting eSputnik services in Dublin, Ireland. AWS services are GDPR-compliant, providing secure and scalable data processing capabilities.
- Meclabs InstituteminorPartnership with Meclabs Institute for customer-first marketing science, providing thought leadership and research-based methodologies for customer communication.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
eSputnik competitors and assessment
Company assessmentDirect peers
- Klaviyo: Klaviyo is the leading ecommerce-focused CDP and marketing automation platform, combining unified customer data, email/SMS/push channels, and AI-driven segmentation and product recommendations. Direct one-to-one competitor to eSputnik in the ecommerce CDP space.
- Omnisend: Omnisend is an ecommerce-tailored omnichannel marketing platform with email, SMS, web push, and automation workflows plus deep Shopify/WooCommerce integrations. Closely comparable product surface and PLG-led SMB GTM to eSputnik.
- Iterable: Iterable is a cross-channel marketing automation platform unifying email, SMS, push, in-app, and webhooks with AI-driven segmentation. Overlaps directly with eSputnik's omnichannel CDP positioning, particularly for mid-market and enterprise.
- Brevo (formerly Sendinblue): Brevo is an email and marketing automation suite offering email, SMS, push, CRM, and basic CDP functionality targeted at SMBs and mid-market. Comparable omnichannel scope and SMB GTM motion to eSputnik.
- Bloomreach: Bloomreach offers a commerce-focused CDP plus personalization and marketing automation, with strong AI recommendation capabilities. Highly comparable to eSputnik's ecommerce CDP + product recommendation emphasis.
- ActiveCampaign: ActiveCampaign provides email marketing, automation, and CRM with ecommerce integrations and segmentation capabilities. Overlaps with eSputnik's automation and SMB/mid-market focus.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is the enterprise incumbent for cross-channel marketing, with CDP, journey orchestration, and AI features (Einstein). Sets the upper-tier benchmark eSputnik competes against for larger enterprise logos.
- HubSpot: HubSpot is a broad CRM and marketing automation platform with email, workflows, and basic CDP-like capabilities across its CMS and Operations Hub products. Overlap with eSputnik in automation and channel messaging, though much broader portfolio.
- Segment (Twilio): Segment is a leading customer data platform providing identity resolution and event pipelines that power downstream marketing tools. Directly comparable as the CDP layer eSputnik delivers, though Segment is tool-agnostic and ecosystem-led.
- Mailchimp: Mailchimp (Intuit) is a large-scale email and marketing automation platform with ecommerce features and pre-built integrations. Comparable in SMB email/automation scope, broader in tooling, less CDP-focused than eSputnik.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
eSputnik social profiles
Digital presenceeSputnik compliance and trust
Trust signalCompliance5 records
eSputnik financial estimates
Financial estimateRevenue estimate
Valuation estimate
eSputnik leadership team
Management profileNumber of profiles
Profiles1 record
eSputnik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eSputnik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eSputnik
What does eSputnik do?
eSputnik provides an omnichannel Customer Data Platform (CDP) for ecommerce and retail businesses. The platform unifies customer behavioral, transactional, and demographic data into 360° profiles, then orchestrates automated marketing campaigns across Email, SMS, Web Push, Mobile Push, Viber, Telegram, In-App, Pop-ups, and App Inbox channels. It adds AI-powered product recommendations, predictive segmentation, A/B testing, AMP4EMAIL interactivity, and multilingual campaign support, sold as a tiered SaaS subscription with usage-based messaging fees.
Is eSputnik a public or private company?
eSputnik is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eSputnik founded?
eSputnik was founded in 2013. It employs 51 to 100 people.
Where is eSputnik based?
eSputnik is headquartered in Newark, United States, in the North America region.
How does eSputnik make money?
Three revenue lines are on record. CDP Platform Subscription is the primary driver. The others are usage-Based Messaging and professional Services.
Who are eSputnik's main competitors?
Direct peers on record are Klaviyo, Omnisend, Iterable, Brevo (formerly Sendinblue), Bloomreach and ActiveCampaign. Broad incumbents are Salesforce Marketing Cloud, HubSpot, Segment (Twilio) and Mailchimp.
Does eSputnik have an API?
Yes. eSputnik provides a public API for integration with external systems. The API allows developers to programmatically access platform functionality for creating and sending email/push/SMS/Viber campaigns, managing contact databases, analyzing campaign results, and automating marketing processes. API documentation and user guides are available, along with API keys for authentication. Developer documentation is at docs.esputnik.com/reference/getting-started-with-your-api.
What industry is eSputnik in?
eSputnik's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5418 and its SIC code is 7372.