RC Saudrune

What RC Saudrune does

RC Saudrune (legal name: Racing Club de la Saudrune; trade names: RC Saudrune, RCS XV) is an amateur rugby union club based in Cugnaux, in the Haute-Garonne department of the Occitanie region of France. Founded in 1999 and organized as a non-profit association under French law (association loi 1901), the club serves as the principal rugby organization for the four communes of Cugnaux, Frouzins, Villeneuve-Tolosane, and Seysses in the Saudrune valley, part of the Toulouse metropolitan area. It operates a complete age pathway from Baby Rugby (M6) through senior competition, including an École de Rugby, Pôle Formation (M16/M19), Cadettes M18 Féminines, a women's senior team branded TourneDrune, a veterans team (Barricot's, 35+), and a touch rugby division (Sau'Touch Rugby). The senior first XV competes in Fédérale 3, and in 2024-25 the club reached the national 32nd-finals for the first time in its history.

The club's technology footprint is minimal: its website (rcsaudrune.fr) runs on WordPress with The Events Calendar plugin for fixtures and event management, and merchandise is sold through a dedicated 11 Team Sports online storefront branded with Adidas. Social channels (LinkedIn, Instagram, Facebook) and the website serve as the principal communication and member-acquisition channels. There are no proprietary technology products or AI/ML capabilities.

RC Saudrune's revenue model is diversified across four streams typical of a French amateur rugby association: (1) recurring annual membership dues from players across all age categories; (2) merchandise sales via the 11 Team Sports e-commerce channel; (3) event revenue including match-day bus trips and social events such as the anciens joueurs dinner priced at €25 per person in 2025; and (4) sponsorship income from approximately 60 local businesses across three tiers (partenaires maillot, partenaires principaux, Club des Partenaires), supplemented by institutional support from Région Occitanie, Département de la Haute-Garonne, Toulouse Métropole, and the four partner municipalities. Membership fees are not publicly disclosed. The club operates six administrative/operational staff and is managed by volunteer presidents and coaches, with Olivier Sahuque listed as a contact (06 77 55 16 33) and a general contact email at [email protected].

Name

RC Saudrune

Legal name

Racing Club de la Saudrune

Website

https://rcsaudrune.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

RC Saudrune is an amateur rugby union association (loi 1901) in Cugnaux, France, serving four communes in the Toulouse metropolitan area with competitive programs from Baby Rugby to seniors, including women's (TourneDrune) and veterans (Barricot's) teams. It is funded through membership dues, Adidas merchandise sales via 11 Team Sports, sponsorships from ~60 local businesses, and institutional support from Occitanie authorities.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Amateur rugby club
• Youth rugby development
• Rugby team training
• Community sports association
• Rugby merchandise sales

Headquarters

HQ city

Cugnaux

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Players and members pay annual club membership fees to join and participate in rugby activities across all age categories.
2. Merchandise Sales: The club operates an online merchandise store through 11 Team Sports selling Adidas apparel, accessories, and sports gear.
3. Event Revenue: Revenue generated from match-day entry (e.g., organized bus trips with fees), and social events such as the annual anciens joueurs dinner at €25 per person.
4. Sponsorship: Sponsorship income from three tiers: partners maillot (shirt sponsors), principaux (principal partners), and club des partenaires (partner club members). Institutional support from the Région Occitanie, Département de Haute-Garonne, Toulouse Métropole, and municipalities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

RC Saudrune (Racing Club de la Saudrune) is an amateur rugby union club offering structured competitive rugby programs across all age groups (Baby Rugby M6 through Senior veterans 35+), including youth academy (École de Rugby and Pôle Formation), women's teams (TourneDrune), a veterans team (Barricot's) and a touch rugby section (Sau'Touch). It also operates a small online merchandise store via 11 Team Sports and hosts social/member events.

Product overview

RC Saudrune (Racing Club de la Saudrune) is an amateur rugby union club serving the communes of Cugnaux, Frouzins, Villeneuve-Tolosane, and Seysses in the Haute-Garonne department of France. The club operates as a single unified sports organization offering competitive rugby programs across multiple categories including Seniors (Fédérale 3), youth development through its École de Rugby and Pôle Formation (covering ages from M6 to M19), women's teams under the TourneDrune brand, and veterans programs. The club competes in regional championships organized by the Ligue Occitanie de Rugby and participates in the French Rugby Federation competition structure.

Differentiator

Problem solved

Functional benefit

Brands

• TourneDrune: Feminine rugby section of RC Saudrune
• Barricot's
• Sau'Touch Rugby

Products and services

• Senior Men's Rugby Teams (Fédérale 3 and Excellence B) Two senior men's rugby squads (Team B and First XV) competing in the Fédérale 3 championship and Excellence B, offered to adult amateur rugby players in the Cugnaux / Toulouse area.
• Club Memberships (École de Rugby, Pôle Formation, Seniors) Annual club membership granting players and families the right to participate in rugby training, league matches, youth development and club events across all age categories.
• TourneDrune Women's Rugby Section Senior women's rugby team (TourneDrune) and the Cadettes M18 féminines section, offering competitive women's rugby pathways in the regional championship structure.
• Barricot's Veterans Team (35+) Veterans rugby squad for players aged 35+, offering continued amateur rugby participation within the club.
• Sau'Touch Touch Rugby Section Touch rugby division of RC Saudrune, offering a non-contact form of rugby participation open to members.
• Club Social Events (e.g., Anciens Joueurs Dinner) Ticketed social events organized by the club for members and former players, such as the annual anciens joueurs dinner (€25 per person, 2025 edition).
• Official Club Merchandise (via 11 Team Sports) Online store of official RC Saudrune merchandise (Adidas bags, jackets, training wear, T-shirts, shorts, polos) sold through the 11 Team Sports platform.

Quantifiable outcome

• More than 50 senior players attended the first pre-season training session on 28 July 2025
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• Airplane DeliveryminorGTM or Marketing PartnerShirt sponsor (partenaire maillot). A company based at 135 avenue du Comminges, Cugnaux, specializing in aeronautical logistics and delivery services.
• Century 21minorGTM or Marketing PartnerShirt sponsor (partenaire maillot). Real estate agency located at 30 Avenue de Toulouse, Cugnaux.
• La PergolaminorGTM or Marketing PartnerShirt sponsor (partenaire maillot). Restaurant located at 262 avenue de Lardenne, Toulouse.
• Lherm TPminorGTM or Marketing PartnerShirt sponsor and partner. Public works company located at 31 Chemin Dubac, Cugnaux, providing financial and marketing support to the club.
• LP PromotionminorGTM or Marketing PartnerShirt sponsor (partenaire maillot). Property developer at 25 rue Bayard, Toulouse.
• MajengominorGTM or Marketing PartnerShirt sponsor (partenaire maillot). IT/informatics company at 251 route de Bayonne, Toulouse.
• Ô RugbyminorGTM or Marketing PartnerShirt sponsor (partenaire maillot). Specialist rugby textile company at 8 bis avenue de l'Enclos, Portet-sur-Garonne.
• Univers NutritionminorGTM or Marketing PartnerShirt sponsor (partenaire maillot). Pharmacy/health nutrition store at 39 rue de la Vimona, Cugnaux.
• Open TechminorGTM or Marketing PartnerShirt sponsor (partenaire maillot). Wholesale company based in Odolo, Italy.
• Région OccitaniecoreGTM or Marketing PartnerInstitutional partner and regional authority supporting sport and local associations. The region supports the club's initiatives that favor local life, associative dynamism, and access to sport for all.
• Département de la Haute-GaronnecoreGTM or Marketing PartnerInstitutional partner and local authority supporting sports clubs of proximity that play a key role in social cohesion, local animation, and youth education.
• Toulouse MétropolecoreGTM or Marketing PartnerInstitutional partner covering 37 communes around Toulouse. Engaged in sports association support, promoting local initiatives, social inclusion, and community values through sport.
• Ligue Occitanie de RugbycoreStrategic or Co-development PartnerRegional rugby federation affiliated with the Fédération Française de Rugby, supporting the club's development, structuring, and training of licensed players, especially youth.
• CD31 Rugby (Comité Départemental de Rugby de la Haute-Garonne)coreStrategic or Co-development PartnerDepartmental rugby committee supporting club actions in training, animation, and sports education. Works to promote accessible and community-rooted rugby at the local level.
• Ville de CugnauxcoreGTM or Marketing PartnerMunicipality and home base of the club. Mayor Albert Sanchez attended key matches and participated in kick-off ceremonies.
• Ville de FrouzinscoreGTM or Marketing PartnerPartner municipality represented by Thibault Vidal at key club events. Frouzins is one of the four communes covered by the club.
• Ville de SeyssescoreGTM or Marketing PartnerPartner municipality represented by Mayor Jérôme Bouteloup at key club events. Seysses is one of the four communes covered by the club.
• Ville de Villeneuve-TolosanecoreGTM or Marketing PartnerPartner municipality represented by Agnès Lutman at key club events. Villeneuve-Tolosane is one of the four communes covered by the club.
• Club des Partenaires (approx. 60 local businesses)minorGTM or Marketing PartnerApproximately 60 local businesses including bakeries, butchers, garages, opticians, restaurants, pharmacists, real estate agencies, and other local services that support the club financially and operationally. Includes partners such as Boucherie Andro, La Maison du Boeuf, Carrefour Market Frouzins, Intermarché Seysses, Société Générale Cugnaux, Banque Populaire Cugnaux, and many more.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stade Toulousain: The dominant Top 14 rugby club in the Toulouse region and a global benchmark. It shapes the regional rugby ecosystem — including amateur feeder structures — in which RC Saudrune operates and from which it draws players, coaches, and visibility.
• Castres Olympique: Top 14 club in Occitanie with a similar community-rooted model and role as a regional rugby anchor in the Midi-Pyrénées, shaping the competitive environment for amateur clubs.
• Stade Aurillacois Cantal Auvergne: Pro D2 club from the Occitanie region with a comparable grassroots-to-professional pathway, geographic proximity, and historical orientation around amateur rugby development.
• Colomiers Rugby: Pro D2 club based in Colomiers, immediately adjacent to RC Saudrune's catchment. It operates a broader sporting and youth development structure and represents the natural upward pathway for RC Saudrune's best talent.
• Sporting Club Albigeois: Pro D2 club in Occitanie with a strong amateur and youth development tradition, providing a comparable model of community-based rugby organisation at a higher competitive level.
• Section Paloise: Top 14 club in Pau with a long-standing amateur rugby feeder system, offering a comparable community-to-professional pathway model in a similar French provincial rugby culture.

Regional players

• US Dax: Pro D2 club in Nouvelle-Aquitaine with a deep amateur rugby heritage, comparable in its grassroots base and provincial community identity to RC Saudrune's local model.
• Blagnac SCR: Blagnac Sporting Club Rugby is a Toulouse-area club that has historically competed in professional and semi-professional divisions, providing a comparable grassroots-to-elite pathway model in the same regional ecosystem.

Direct peers

• AS Tournefeuille Rugby: Competing in the same Poule 8 of Fédérale 3 in the 2025-26 season, AS Tournefeuille is a direct amateur rugby adversary in the Toulouse metropolitan area, operating at the same competitive level and target geography.
• Rugby Club Vallée du Girou: Listed in the same Poule 8 of Fédérale 3 for the 2025-26 season as 'Entente Vallée du Girou XV', this is a direct amateur rugby adversary operating in the broader Toulouse region at the same competitive level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rcsaudrune
• LinkedInlinkedin.com/company/rc-saudrune
• Instagraminstagram.com/racingclubsaudrune

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RC Saudrune