What Realms does

Realms is a Brazilian EdTech company headquartered in Rio de Janeiro that operates an integrated AI-powered platform serving K-12 schools, government education secretaries, private education groups, and — more recently — corporate employers. The company traces its origin to 1998 (Telesala) and positions itself with 20+ years of EdTech operating history in Brazil, reporting reach across 9 million students and 350,000 teachers. Its portfolio comprises eight products marketed as a unified ecosystem: EduXGen.AI (generative AI for lesson plans, assessments, and content aligned to BNCC, Saeb, and Enem, producing material in under 5 seconds across Portuguese, English, and Spanish), MyClass (classroom management with AI question banks, automated grading, and analytics), Realms Persona (trainable conversational AI avatars that ingest institutional PDFs, videos, and textbooks to answer student questions), IP.TV (video conferencing supporting up to 1,000 participants with AI noise cancellation, transcription, and summaries), EduxRealms (immersive VR experiences), Educational Content (a 7,000+ game library licensed from Smile and Learn in 16 languages), Realms NR-1 (an AI-driven conversational platform for Brazil's mandatory NR-1 occupational psychosocial risk assessments with anonymity guarantees), and Vocaciona.AI (AI vocational guidance). Underlying capabilities span text, audio, multimodal, and structured-data modalities, with process automation (meeting summaries, grading) and predictive analytics (engagement and performance dashboards) layered across the suite.

The business runs on a SaaS subscription model with a quote-based, enterprise-oriented sales motion: go-to-market is sales-led and event-driven, anchored by major-pedestal presentations at Bett Brasil and Bett Nordeste, and a direct website contact form with a 5-day response commitment. Distribution is single-country (Brazil), delivered via web, native iOS/Android, and Windows/macOS apps. Realms reports no external funding and appears bootstrapped or founder-owned, with leadership including Chairman Eduardo Giráldez and CTO Jorge Barbosa. The customer base is anchored by marquee public-sector and large-group clients — Secretaria de Educação SP, Ministério da Educação, Prefeitura Rio de Janeiro, Secretaria MG, Cogna Educação, and Somos Educação — supplemented by foundation partnerships (Fundação Lemann, Sebrae). The company holds several international and national awards (GESA, Tech & Learning, QS, Assespro RJ) and self-attests LGPD compliance for MyClass; revenue, headcount-related economics, and ownership structure are not publicly disclosed.

Name

Realms

Legal name

Realms

Website

https://realms.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Realms is a Brazilian EdTech company that operates an integrated AI-powered platform spanning content generation, classroom management, video conferencing, and NR-1 compliance, serving K-12 schools, government education secretaries, private education groups, and corporate employers across Brazil.

Ownership category

akta.pro rank

Product category

Education Technology Software

NAICS

Software Publishers (5132), Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Classroom Platforms (Synchronous Teaching Environments) (EDAFABAA)

akta.pro secondary industries

Online Learning Content & Course Publishing Platforms (BPAMAJAL), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Course Authoring, Hosting & Delivery Tools (LMS for Creators) (MPACALAJ), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)

Keywords

• K-12 education software
• Learning management system
• AI tutoring platform
• Educational content platform
• EdTech solutions

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the Realms EdTech platform suite including EduXGen.AI, MyClass, Realms Persona, IP.TV, and other products. Sold to educational institutions, government secretaries, and private schools.
2. Educational Content Licensing: Partnership with Smile and Learn provides access to 7,000+ educational games and multimedia content, available as part of the platform offering.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Realms is a Brazilian EdTech company that operates a multi-product AI-powered platform ecosystem for K-12 and lifelong learning. Its portfolio includes a learning management system (MyClass), an AI-personalized learning engine (Realms Persona), an educational content distribution platform (IP.TV), a generative-AI educational content platform (EduXGen.AI), and a corporate compliance training platform (Realms NR-1), sold primarily to schools, government education secretaries, and private education networks in Brazil.

Product overview

Realms is a Brazilian EdTech company offering a multi-product platform ecosystem spanning over 20 years. The portfolio consists of eight distinct products: EduXGen.AI (generative AI for lesson and assessment creation), MyClass (comprehensive classroom management and collaborative learning platform), Realms Persona (trainable conversational AI avatars), IP.TV (video conferencing and streaming for up to 1,000 participants), EduxRealms (immersive VR experiences), Educational Content (7,000+ games from Smile and Learn partnership), Realms NR-1 (AI-powered NR-1 occupational health compliance), and Vocaciona.AI (AI-powered career guidance). The products share a unified AI-first strategy and are marketed collectively as a 'family of products for the entire educational journey,' serving 9 million students and 350,000 teachers across Brazil. The platform is unified under the Realms brand with cross-product integration through the Realms platform ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• EduXGen.AI: AI-powered platform for generating lesson plans, questions, assessments, and educational content in seconds.
• MyClass
• Realms Persona
• EduxRealms
• IP.TV
• Educational Content
• Realms NR-1
• Vocaciona.AI

Products and services

• MyClass Learning management system used by K-12 teachers and students to run classroom activities, deliver content, and manage instruction.
• Realms Persona AI-powered personalized learning engine that adapts instruction to individual K-12 students.
• IP.TV Educational content distribution platform that streams curated educational video and multimedia content to schools and classrooms.
• EduXGen.AI Generative-AI platform that produces educational content for use across the Realms product family.
• Realms NR-1 Corporate compliance training platform aligned to Brazilian NR-1 regulatory training requirements, sold to employers for workforce training delivery and documentation.

Quantifiable outcome

• Teachers save 8+ hours per week on lesson preparation and grading
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability14 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Edtech MotrixcoreStrategic or Co-development Partner · 1 April 2024Co-development partnership for EduxGen.AI platform. Edtech Motrix collaborated with Realms IP.TV to create the AI-powered content generation tool launched at Bett Brasil 2024. The partnership combined expertise in AI and educational technology.
• Smile and LearncoreStrategic or Co-development PartnerPartnership providing access to Smile and Learn's library of 7,000+ interactive educational games and multimedia content. Content is integrated into the Realms platform and available to Brazilian students in Portuguese (BR) and 16 languages total. Covers kindergarten to high school educational journey.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plataforma Eleva: Brazilian K-12 learning platform providing curriculum, assessments, and teacher tools to public and private schools. Comparable B2B2C motion into Brazilian education networks.
• Khan Academy (Brasil): Non-profit offering free educational content, practice exercises, and AI tutoring (Khanmigo) used in Brazilian K-12. Overlaps with EduXGen.AI on content/exercise generation and with Realms Persona on AI tutoring.
• Descomplica: Major Brazilian online education platform for K-12 and preparatory courses. Competes in the same Brazilian EdTech market with content, live classes, and AI-enabled study tools aimed at students and teachers.
• Geekie: Brazilian adaptive learning and content platform for K-12, with AI-driven personalization. Direct overlap in AI-enabled content, assessments, and curriculum alignment (BNCC) for Brazilian schools.

Broad incumbents

• Somos Educação: Brazilian educational publisher and K-12 solutions provider (Sistema de Ensino Anglo, Pitágoras, Maxi). Also a Realms customer; comparable B2B sales motion into Brazilian K-12 networks.
• Google Classroom: Global free virtual classroom and LMS used widely in Brazilian K-12. Competes with MyClass in the virtual classroom category and increasingly with generative AI features (Gemini for Education).
• Arco Educação: Brazilian K-12 digital education platform serving schools with curriculum-aligned content, assessments, and teacher tools. Comparable target customer (private K-12 schools) and overlapping product surface (content, LMS, teacher productivity).
• Cogna Educação: One of Brazil's largest private education groups (Kroton, Vasta, Platos). Both serve K-12 institutions in Brazil with digital learning platforms, and Cogna is also a Realms customer, indicating direct overlap in target market and product category.
• Microsoft Teams for Education: Global classroom, video conferencing, and collaboration platform used in K-12. Directly competes with IP.TV's video conferencing and MyClass's classroom features, bundled into broader Microsoft 365 education offerings.

Emerging players

• MagicSchool AI: AI-powered lesson planning, assessment generation, and teacher productivity tools for K-12. Most direct functional competitor to EduXGen.AI in the AI-for-teachers category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=realms+education
• LinkedInlinkedin.com/company/realms-education

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realms