What Reboot Australia does

Reboot Australia is a certified social enterprise (Social Traders) founded in 2022 and headquartered in Vasse, Western Australia, with additional offices in Perth and Richmond (Naarm/Melbourne), VIC. It operates a throughcare employment model for justice-impacted individuals in Australia, delivering an integrated stack of services across three pillars: the Breaking Through prison and community program (a roughly twelve-week employer-led course combining Certificate II training, accredited industry tickets, narrative coaching, and lived-experience mentoring delivered inside WA Department of Justice facilities at Wooroloo, Karnet, Acacia, and Greenough); Reboot Academy (1:1 telehealth wellbeing and employment support co-delivered by an Allied Health Practitioner and a Lived Experience Mentor); and Labour Hire & Recruitment services that place candidates into host employers under an employer-of-record model or via permanent placement. The technology layer is intentionally lightweight — a public job board, online registration, and Microsoft Teams/phone-based interviews — with the company's stated value concentrated in its proprietary Reboot Blueprint curriculum (3-phase, 8-module), its Owning Your Narrative disclosure framework, and its post-placement throughcare support model.

The company generates revenue through four streams: labour hire margin (Reboot as employer of record, charging rates competitive with mainstream providers and handling payroll, superannuation, and workers' compensation), permanent recruitment placement fees with federal wage-subsidy guidance of up to $10,000 per hire, professional services fees for in-prison and community programs delivered in partnership with RTOs such as Yalagan, and a nascent recurring telehealth subscription via Reboot Academy. Distribution is primarily direct enterprise sales and government referral channels — Workforce Australia providers, community organisations, and the WA Department of Justice — supplemented by thought-leadership content marketing (blog, university research with Murdoch and UWA in 2025) and a public job board with 26 active listings. The go-to-market spans construction, logistics, civil infrastructure, manufacturing, environmental services, electrical wholesale, and FIFO operations across WA, VIC, NSW, and QLD. Reported outcomes include 441 employment placements, a 3.8% recidivism rate among placed workers versus a 46.5% national benchmark (Productivity Commission 2024), 6,143 inmates educated through programs, and 230 information sessions delivered; the firm is independently backed by supporters including AMP Foundation and Impact Seed, with founder Anthony MacShane leading a seven-person team.

Name

Reboot Australia

Legal name

Reboot Australia

Website

https://rebootaustralia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Justice-Impacted Employment Services

NAICS

Vocational Rehabilitation Services (6243)

SIC

Services-Social Services (8300)

akta.pro primary industry

Reentry & Justice-Involved Support Services (BPAGAEAN)

akta.pro secondary industries

Workforce Reentry Programs (Justice-Involved) (EDAAAOAG), Reentry, Rehabilitation & Reintegration Programs (Education, Vocational, Case Management) (BPAKANAH)

Keywords

• Second chance employment
• Labour hire services
• Throughcare employment
• Justice impacted recruitment
• Reintegration training programs

Headquarters

HQ city

Vasse

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Labour Hire Services: Under the labour hire model, Reboot Australia remains the employer of record. They employ the worker and place them into the host business. This handles payroll, superannuation, workers compensation and compliance for the host employer. Reboot charges rates competitive with mainstream labour hire providers.
2. Permanent Recruitment: Direct employment placement connecting justice-affected individuals with employers who value diverse, motivated candidates. Reboot provides sourcing, screening, matching and post-placement support. Employers hire directly into their workforce from day one.
3. Prison & Community Programs: Holistic reintegration programs combining narrative training, accredited qualifications, employment pathways and ongoing mentoring. Programs are employer-led and combine Certificate II training, accredited tickets and lived-experience mentoring over approximately twelve weeks.
4. Reboot Academy Telehealth Services: 1:1 telehealth wellbeing and employment support sessions co-delivered by Allied Health Practitioners and Lived Experience Mentors for people with a record. Bookings launching soon.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Reboot Australia is a social enterprise that connects justice-impacted individuals (people with criminal records) with sustainable employment opportunities through three integrated service pillars: Reboot Academy (1:1 telehealth support co-delivered by Allied Health Practitioners and Lived Experience Mentors), Prison & Community Programs branded Breaking Through (twelve-week reintegration programs with accredited qualifications and industry tickets), and Labour Hire & Recruitment services (employer-of-record staffing and permanent placement for construction, logistics, manufacturing, and related industries).

Product overview

Reboot Australia is a social enterprise throughcare employment company operating nationwide across Australia. The company offers three integrated service pillars: Reboot Academy (1:1 telehealth support co-delivered by Allied Health Practitioners and Lived Experience Mentors), Prison & Community Programs branded as Breaking Through (holistic reintegration programs combining training, mentoring, and employment pathways), and Labour Hire & Recruitment services (employer-of-record arrangements and direct placement). A Job Board supports candidate engagement. All services are designed to support justice-impacted individuals through the full reintegration journey from incarceration to sustainable employment.

Differentiator

Problem solved

Functional benefit

Brands

• Breaking Through: Holistic reintegration program combining narrative ownership training, challenge mitigation, future you building, accredited qualifications, employment pathways and ongoing lived-experience mentoring.
• Reboot Academy

Products and services

• Reboot Academy 1:1 telehealth wellbeing and employment support service co-delivered by an Allied Health Practitioner and a Lived Experience Mentor, providing confidential sessions for people with a record to build confidence and get work-ready. Sessions are delivered via video call across Australia.
• Prison & Community Programs (Breaking Through) Employer-led holistic reintegration program combining narrative ownership training, challenge mitigation, accredited qualifications (Certificate II in Resource Processing and other streams), industry tickets (White Card, forklift, EWP, Working at Heights, confined space, First Aid), employment pathways, and ongoing lived-experience mentoring over approximately twelve weeks. Delivered both inside correctional facilities (Wooroloo, Karnet, Acacia, Greenough) and in the community.
• Labour Hire & Recruitment Services Direct employment placement and labour hire services connecting justice-affected individuals with employers. Under the labour hire model, Reboot remains the employer of record, handling payroll, superannuation, workers compensation, and compliance for the host employer. Permanent recruitment involves sourcing, screening, matching, and post-placement support with employers hiring directly into their workforce.

Quantifiable outcome

• 3.8% recidivism rate among placed workers compared to 46.5% national average (Productivity Commission Report on Government Services 2024)
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered core and flagship.

• University of Western AustraliacoreStrategic or Co-development Partner · 1 January 2025Research partner collaborating with Reboot Australia to build the evidence base for throughcare employment. Producing research publications and evaluations.
• Murdoch UniversitycoreStrategic or Co-development Partner · 1 January 2025Research partner collaborating on rehabilitative justice and reintegration studies. Published papers including 'Public Perception on Rehabilitative Justice and Reintegration' (2025) and 'Responding to Australia's Juvenile Justice Crisis' (2025).
• BA RoadscoreStrategic or Co-development PartnerConstruction partner displaying logo on Reboot Australia's website. Represents one of the employer businesses that hire justice-impacted workers through Reboot's recruitment services.
• Deep GreencoreStrategic or Co-development PartnerEnvironmental services company partner. Displays logo as part of Reboot's employer partner network for placing justice-impacted candidates.
• EntaconcoreStrategic or Co-development PartnerConstruction partner displaying logo on Reboot Australia's website. Part of the network of employers committed to second-chance hiring.
• FairbrothercoreStrategic or Co-development PartnerConstruction and building company partner. Displays logo as a recognised employer partner hiring through Reboot's services.
• ICON KajimacoreStrategic or Co-development PartnerMajor construction and infrastructure company. A significant employer partner committed to social procurement and second-chance employment.
• Innovate & BuildcoreStrategic or Co-development PartnerConstruction partner displaying logo on Reboot Australia's website. Part of the employer network supporting reintegration through employment.
• John HollandflagshipStrategic or Co-development PartnerMajor infrastructure and construction company (CIMIC Group) that has partnered with Reboot for social impact hiring. Has posted positions including Social Impact Advisor through Reboot and conducts regular hiring through the program.
• KardancoreStrategic or Co-development PartnerConstruction partner displaying logo on Reboot Australia's website. Committed employer partner for second-chance hiring.
• MacForcecoreStrategic or Co-development PartnerLogistics partner displaying logo on Reboot Australia's website. Part of the employer network placing justice-impacted workers in logistics and transport roles.
• QubeflagshipStrategic or Co-development PartnerMajor logistics and warehousing company (ASX-listed). Significant employer partner for placing justice-impacted workers in warehousing and logistics positions across Australia.
• SVC ProductsflagshipStrategic or Co-development PartnerManufacturing partner featured in Reboot's case study video showing success story of Abz and Adam. Demonstrates the impact of throughcare employment partnerships.
• TIADcoreStrategic or Co-development PartnerPartner displaying logo on Reboot Australia's website. Part of the employer network supporting second-chance employment.
• TopScaffcoreStrategic or Co-development PartnerScaffolding company partner. Displays logo as part of Reboot's employer partner network for construction and trades roles.
• Allwright PlasteringcoreStrategic or Co-development PartnerPlastering contractor displaying logo on Reboot Australia's website. Small-to-medium employer partner in the construction sector.
• BurgardicoreStrategic or Co-development PartnerPartner displaying logo on Reboot Australia's website. Part of the employer network for justice-impacted employment.
• Fulton HoganflagshipStrategic or Co-development PartnerMajor civil construction and infrastructure company (joint venture with Acciona). Significant employer partner committed to social procurement and second-chance hiring.
• Wooroloo Prison FarmflagshipStrategic or Co-development PartnerDepartment of Justice Western Australia facility delivering Breaking Through program. First intake graduated March 2024 with 10 participants completing Certificate II in Resource Processing and multiple industry tickets.
• Karnet Prison FarmcoreStrategic or Co-development PartnerDepartment of Justice Western Australia facility with repeated Breaking Through program intakes. Strong employment outcomes into WA host businesses.
• Acacia PrisoncoreStrategic or Co-development PartnerDepartment of Justice Western Australia facility delivering ReGen Program intakes preparing participants for Perth metro placements before release.
• Greenough Regional PrisoncoreStrategic or Co-development PartnerMid-West Western Australia correctional facility delivering Breaking Through program with graduates placed into Perth and regional WA labour hire.
• Yalagan Registered Training OrganisationcoreStrategic or Co-development PartnerRegistered training organisation delivering accredited qualifications (Certificate II in Resource Processing) and industry tickets as part of the Breaking Through Wooroloo program.
• Workskill AustraliacoreStrategic or Co-development PartnerTraining provider collaborating on Breaking Through Wooroloo program, developing psychological, behavioural, social, and cultural factors for successful reintegration.
• Department of Justice Western AustraliaflagshipStrategic or Co-development PartnerGovernment partner overseeing prisoner employment programs and transitional services. Collaborates on program delivery at Wooroloo, Karnet, Acacia, and Greenough facilities.
• Social TraderscoreStrategic or Co-development PartnerCertifying body for social enterprise. Reboot Australia is a certified social enterprise, with spend qualifying under social procurement frameworks.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sarina Russo Jobactive: Established Australian employment services and training provider operating Workforce Australia contracts. Comparable on training delivery and employment placement infrastructure in Australia.
• MAX Solutions: Australian employment services provider delivering government-funded employment programs and vocational training. Comparable on the Australian employment-services competitive set Reboot operates alongside.
• Workskil Australia: Major Australian employment services provider delivering Workforce Australia programs nationally. Overlaps on employer engagement and job-seeker support but does not specialize in the justice-impacted niche.
• APM Employment Services: Large Australian employment services and workforce solutions provider. Comparable business model (labour hire, placement, government employment programs) at much greater scale but without justice-impacted specialization.

Direct peers

• Center for Employment Opportunities (CEO): US nonprofit providing immediate employment, coaching, and retention support to people recently released from incarceration. Directly comparable on throughcare employment, employer partnerships, and post-placement support.
• The Fortune Society: US nonprofit delivering reentry services including employment placement, vocational training, and ongoing support for justice-impacted individuals. Comparable across the full reintegration journey Reboot covers.
• Homeboy Industries: US-based social enterprise combining lived-experience mentoring, training, and transitional employment for formerly incarcerated individuals. Closest international analogue to Reboot's clinical-plus-lived-experience co-delivery model.
• Mates on the Move: Australian social enterprise providing employment pathways (moving, landscaping, logistics) for people exiting the justice system. Most directly comparable to Reboot on mission, model, geography, and target population.
• 70,000 Jobs Campaign (Televere Foundation): US initiative focused on second-chance employment and connecting employers with justice-impacted job seekers. Comparable on employer-side advocacy and recruitment focus.

Others

• Social Traders: Australian social enterprise certification body and social procurement marketplace. Adjacent enabler that certifies Reboot and connects certified social enterprises to buyers with social procurement mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reboot-australia123

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reboot Australia