What ReddiFund does

ReddiFund is a private, ASIC-approved employee entitlement trust fund serving the Western Australian building and construction industry. Established as the WACIRF Fund in 1989 and restructured under the current ReddiFund trust deed in 2004, it enables employers to meet the Building and Construction General On-site Award 2020 Clause 41 obligation of 1.75 hours of wages per week of service into an individual worker redundancy account. The fund is fee-free for employers and employees, with 100% of contributions credited to individual worker accounts and a stated policy of maintaining at least 110% asset coverage. Distribution is driven entirely by endorsements from Master Builders Association WA, Construction Contractors Association WA, Master Plumbers & Gasfitters Association WA, the CFMEU WA, and Master Painters & Decorators Australia, all of which have board representation alongside an independent chair.

The core technology is the ReddiLink Portal, a web-based member platform used by employers to manage contributions and worker records and by employees to view balances and submit claims. Beyond the core redundancy product, ReddiFund distributes group income protection insurance (Income Protection Plus, Gold/Platinum/Platinum Plus tiers at $25/week/employee) and a Mutual Benefit Fund (journey, ambulance, funeral/childcare, and travel cover) through Howden Insurance Brokers, with Alternative Risk Management Services as trustee. The fund also offers corporate health plan discounts via HIF (12% off) and HBF (8% off), discounted safety wear through Pacific Safety Wear, and is a major sponsor of MATES in Construction WA's suicide prevention services.

Commercially, ReddiFund is structured as an industry trust rather than a for-profit enterprise. Revenue is not publicly disclosed; the core redundancy product charges no administration fees, and economic value is captured primarily through voluntary uptake of income protection and add-on insurance products. The governing board has equal employer and union representation, with an independent chair (Colin Emmott CA) and a CEO/Company Secretary (Lucy Conran). The operating footprint is single-state (Western Australia), with 8 employees, a single West Perth office, and dispute resolution routed through AFCA.

Name

ReddiFund

Legal name

ReddiFund Limited

Website

https://reddifund.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

ReddiFund is a fee-free, ASIC-approved employee entitlement trust fund for the Western Australian building and construction industry, enabling employers to meet award-based redundancy obligations via per-worker contributions credited to individual accounts through the ReddiLink Portal.

Ownership category

akta.pro rank

Headquarters

HQ city

West Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Redundancy Fund Contributions: Employers contribute a set amount per week (minimum $40 per week per employee) for each eligible worker. 100% of each contribution is credited to that worker's individual account. The fund exists solely to pay redundancy entitlements.
2. Income Protection Plus: Monthly contribution for income protection cover at $25 per week per employee, providing weekly injury/sickness benefits, death and capital benefits, and rehabilitation expenses.
3. Mutual Benefit Fund: Additional insurance covers including journey cover, ambulance cover, funeral/childcare cover, and leisure travel cover, structured as trust and insurance combination.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

ReddiFund is a fee-free employee redundancy entitlement trust fund that enables Western Australian building and construction employers to meet their legal obligations under the Building and Construction General On-site Award 2020 (Clause 41). Employers contribute a minimum of A$40 per week per eligible worker, with 100% of each contribution credited to that worker's individual account for claim upon termination. The fund also distributes group income protection (Income Protection Plus), a Mutual Benefit Fund covering journey, ambulance, funeral/childcare, and travel, and discounted corporate health plans via HBF and HIF.

Product overview

ReddiFund is a fee-free employee redundancy entitlement trust fund for the Western Australian building and construction industry, established in 1989 (WACIRF) and restructured in 2004 (ReddiFund). The core product is the redundancy fund into which employers contribute per employee per week, with 100% credited to individual worker accounts. The ReddiLink Portal provides members access to manage accounts online. Additional offerings include Income Protection Plus (Gold/Platinum/Platinum Plus tiers), the Mutual Benefit Fund (journey, ambulance, funeral, childcare, and travel cover), corporate health plan partnerships with HBF and HIF, and sponsorship of Mates in Construction WA for suicide prevention services. Pacific Safety Wear partnership offers discounted safety products. All offerings are designed to provide financial security and wellness support to construction industry workers.

Differentiator

Problem solved

Functional benefit

Brands

• ReddiLink: Online members portal for employers and employees to manage contributions, claims, and account information
• ReddiFund Income Protection Plus
• Mutual Benefit Fund
• Mates In Construction WA

Products and services

• ReddiFund Redundancy Fund

Quantifiable outcome

• 100% of contributions credited to worker accounts
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Master Builders Association of Western Australia (MBA WA)coreStrategic or Co-development PartnerIndustry association representative on ReddiFund board. Endorses ReddiFund as an award level redundancy payment product for building and construction employers.
• Construction, Forestry, Mining and Energy Workers Union of Australia (WA Branch) (CFMEU WA)coreStrategic or Co-development PartnerUnion representative on ReddiFund board with equal representation alongside employer associations. Board includes Mick Buchan, Aaron Mackrell, and Vinnie Molina.
• Construction Contractors Association of Western Australia (CCA)coreStrategic or Co-development PartnerIndustry association representative on ReddiFund board (Peter Moore). Endorses ReddiFund for construction contractors.
• Master Plumbers & Gas Fitters Association of WAcoreStrategic or Co-development PartnerIndustry association representative on ReddiFund board (Murray Thomas). Endorses ReddiFund for plumbing and gas fitting contractors.
• Master Painter & Decorators AustraliaminorStrategic or Co-development PartnerParticipating organization in the ReddiFund network, supporting painting and decorating industry workers.
• MATES in Construction WAcoreStrategic or Co-development PartnerLong-term sponsorship partnership. ReddiFund provides funding to enable MATES in Construction WA to continue their suicide prevention services to construction workers and families. Help line: 1300 MIC 111 (1300 642 111).
• Pacific Safety WearminorGTM or Marketing PartnerReddiFund members are eligible for discounted safety wear products. Store at 27 Beringarra Avenue, MALAGA WA 6090. Current promotion: Buy a trade's pack for $28.50 ex GST and $5.00 donated to Mates In Construction.
• HIF (Health Insurance Fund of Australia)minorGTM or Marketing PartnerExclusive 12% discount on any HIF health insurance policy for ReddiFund members. Contact: 1300 13 40 60 or [email protected].
• HBFminorGTM or Marketing Partner8% off Hospital and Extras cover for ReddiFund members. HBF recognizes length of membership from previous funds, avoiding re-starting waiting periods. Contact: 1300 132 549 or [email protected].
• Howden Insurance Brokers (Australia)coreImplementation/ SI/ Consulting PartnerInsurance broker distributing ReddiFund Income Protection Plus and Mutual Benefit Fund products. Contact: 1300 904 503 or [email protected]. Claims: 1300 375 723 or [email protected].
• Alternative Risk Management Services Pty LtdcoreTechnology or IntegrationTrustee of ReddiFund Income Protection Plus Discretionary Trust and Mutual Benefit Fund Discretionary Trust. ABN 70 649 963 191, AFSL 530893.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• AustralianSuper: Australia's largest superannuation fund with a sizable construction-industry member base. Represents the mainstream super alternative whose expansion of member services could encroach on industry-specific funds like ReddiFund.
• Cbus: Industry super fund specifically for the construction, building and allied industries. Targets the same construction worker cohort as ReddiFund but provides superannuation rather than redundancy/insurance products, representing a broader incumbent in the worker's wallet.
• TelstraSuper (now Hostplus): Large industry super fund (post TelstraSuper merger) with significant construction worker members. Represents the broader super fund incumbent competing for the same long-term worker savings that sit adjacent to ReddiFund's redundancy product.

Emerging players

• Phoenix Group: Australian employee benefits and workplace insurance provider overlapping with ReddiFund's income protection and group insurance offering, though distributed more broadly across industries rather than via a single industry trust.

Direct peers

• Howden Group: Insurance broking partner distributing ReddiFund's Income Protection Plus and Mutual Benefit Fund products. Comparable as a specialty insurance distribution vehicle serving Australian industry trust structures, though at much larger scale.
• Incolink: Victoria's construction industry redundancy and portable long-service leave fund. The closest functional analogue to ReddiFund, operating the same worker-entitlement trust model for a different state, with cross-sold income protection and training services.
• CoINVEST: Victorian construction industry redundancy fund that pays redundancy entitlements on behalf of employers. Direct competitor to ReddiFund's core offering, with the same legal structure (industry trust) and similar add-on insurance and training programs.

Regional players

• LeavePlus: WA's portable long service leave scheme for the construction industry. Complementary to ReddiFund's redundancy offering in the same WA geography, addressing a related but distinct worker entitlement.
• QLeave: Queensland government's portable long service leave and construction industry entitlements authority. Operates a similar state-based construction worker entitlement framework, but as a government scheme rather than an industry trust.

Others

• MATES in Construction (National): National suicide prevention charity for the construction industry, of which the WA branch is sponsored by ReddiFund. Thematically adjacent as a construction-worker welfare ecosystem partner rather than a financial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reddifund

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReddiFund