Red Rock Property Management

What Red Rock Property Management does

Red Rock Property Management is a privately held, full-service property management firm founded in 2012 and headquartered in St. George, Utah, with a secondary office in Cedar City. The company manages a portfolio of over 1,000 residential, multi-family, commercial, and short-term/vacation rental properties across Southern Utah (St. George, Ivins, Santa Clara, Washington, Hurricane, La Verkin, and Cedar City), serving individual property owners as its primary customer. Operations span the full property management lifecycle: marketing and listing syndication, tenant screening, lease administration, rent collection, 24/7 maintenance coordination, quarterly property inspections, monthly owner financial reporting, and eviction protection (covering up to $750 in legal fees). The company also operates a real estate buy/sell brokerage under the Red Rock brand and a vacation rental sub-brand (Red Rock Vacation Rentals).

The technology stack is built on third-party SaaS rather than proprietary infrastructure. AppFolio serves as the core property management platform, hosting both the owner portal and tenant portal, driving listing syndication across major rental websites, and powering tenant screening and rent collection. Property MELD is integrated for tenant-side maintenance request intake and tracking. Distribution of short-term rental inventory is handled through native channels on Airbnb, VRBO (HomeAway), Booking.com, and Tripadvisor. The company runs a Preferred Vendor Network of vetted local contractors and a self-serve suite of public financial calculators (ROI, Rent vs. Sell, Vacancy Loss, Mortgage, Comparative Market Analysis) used as lead-generation tools.

The revenue model is a mix of recurring management fees (10% of monthly rent collected) and transaction-based/ancillary fees: one-time tenant placement (greater of ½ month's rent or $1,000), quarterly inspections ($49–$79), an annual $99 eviction protection program, $40 non-refundable tenant application fees, $300 lease initiation, $200–$500+/month home watch, and a $300 real estate agent referral bonus (outbound). GTM is sales-led, combining direct outreach to owners via free consultations, SEO/content marketing through the website and blog, social media presence, the calculator suite, and the agent referral channel. Tenants are acquired self-serve through the AppFolio-powered portal. The company is founder/management-owned (CEO Adam Legg, President Allen Holland, COO Ryan Graves, CVO Matt Curtis), with 13 employees, and has not disclosed institutional funding.

Name

Red Rock Property Management

Legal name

Red Rock Property Management

Website

https://redrockpropertymanagement.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Rock Property Management is a privately held, full-service property management firm founded in 2012 in St. George, Utah, managing over 1,000 residential, multi-family, commercial, and vacation rental properties across Southern Utah on behalf of individual property owners.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Nonresidential Property Managers (531312), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industries

Residential Lease Administration & Tenant Services (BPAJAFAL), Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM), Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Residential property management
• Commercial property management
• Vacation rental management
• Tenant screening services
• Rent collection services

Headquarters

HQ city

St. George

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Property Management Fees: Standard ongoing management fee charged as a percentage of monthly rent collected. Includes owner portal access, monthly statements, ACH payments, maintenance coordination, tenant screening, leasing, rent collection, and more.
2. Tenant Placement Services: One-time fee for marketing the property, comprehensive tenant screening, placing the tenant, and creating the lease. Charged as greater of half a month's rent or $1,000.
3. Quarterly Inspection Fees: Fees charged per quarterly property inspection, ranging from $49–$79 per quarter.
4. Eviction Protection Program: Annual fee of $99 that covers eviction legal fees reimbursement up to $750 if costs exceed the tenant security deposit amount.
5. Home Watch Services: Monthly service priced at $200–$500+ per month, including monthly visual inspections with documentation, air filter replacement, battery replacement, and owner communication.
6. Application Fees: Non-refundable application fee of $40 per adult applicant over age 18, covering credit and background checks.
7. Lease Initiation Fee: Non-refundable fee of $300 charged at lease signing, typically included in the security deposit amount due to software limitations.
8. Agent Referral Bonus: $300 referral bonus paid to real estate agents who refer clients that sign a management agreement and get their property leased.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Red Rock Property Management is a full-service property management firm that manages 1,000+ residential, multi-family, commercial, and short-term/vacation rental properties across Southern Utah. The company handles every aspect of rental ownership on behalf of property owners, including marketing, tenant screening, lease preparation, rent collection, maintenance coordination, quarterly inspections, accounting, and eviction protection. It also offers ancillary real estate brokerage and home watch services for owners.

Product overview

Red Rock Property Management is a full-service property management company operating across Southern Utah (St. George, Cedar City, and surrounding communities) that manages a portfolio of over 1,000 residential and commercial properties. The company offers four core property management verticals — Residential, Multi-Family, Commercial, and Short-Term/Vacation Rental Management — supported by sub-services including marketing, tenant screening, rent collection, maintenance coordination, property inspections, accounting, and eviction protection. Additional services include real estate buying and selling, tenant placement, eviction protection, and home watch. The portfolio is bundled with a RED Rewards resident benefits program, a Preferred Vendor Network of over 1,000 managed properties, an Agent Referral Program, and several free financial tools (ROI Calculator, Rent vs. Sell Calculator, Vacancy Loss Calculator, Mortgage Calculator, and a Comparative Market Analysis tool). The company was founded in 2012 and uses AppFolio as its property management software platform, with Property MELD for maintenance request coordination and Airbnb/VRBO/Booking.com/Tripadvisor for vacation rental distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Management Full-service residential property management for single-family homes, townhomes, condos, and apartments in St. George and surrounding Southern Utah communities. Includes marketing, tenant screening, rent collection, maintenance coordination, quarterly property inspections, detailed financial reporting, and eviction protection.
• Multi-Family Property Management Property management services for multi-family residential properties, offering strategic marketing, thorough tenant screening, lease administration, rent collection, proactive maintenance coordination, and regular inspections. Targets owners of multi-unit residential buildings.
• Commercial Property Management Commercial property management covering asset management, accounting, financial reporting, maintenance coordination, and tenant retention for retail, office, and industrial spaces across St. George and surrounding Southern Utah markets.
• Short-Term/Vacation Rental Management Vacation rental management for short-term rental properties near Zion National Park, Snow Canyon, and other Southern Utah attractions. Services include booking coordination, marketing across Airbnb/VRBO/Booking.com/Tripadvisor, guest services, housekeeping, inspections after every stay, and damage protection up to $1,500. Extended-stay options (1-6 months) are also available.
• Real Estate Services (Buyers & Sellers) Real estate buying and selling services in the St. George and Southern Utah market, including buyer representation, seller representation, free home valuations (Comparative Market Analysis), mortgage calculator tools, and agent support throughout the transaction process.
• Tenant Placement Services One-time tenant placement service at the greater of half a month's rent or $1,000, including property marketing, comprehensive tenant screening, tenant placement, and lease creation for both owner and tenant.
• Eviction Protection Program Eviction protection program covering up to $750 in eviction legal fees when costs exceed the tenant's security deposit. For a $99 annual fee, services include serving notices, prosecuting eviction actions, court fees, filing fees, and expert negotiations with delinquent tenants. Terms and conditions apply.
• Home Watch Services Monthly home watch service priced at $200-$500+, including monthly visual inspections with detailed documentation, air filter replacement, battery replacement of smoke alarms and lightbulbs, and timely communication with property owners.
• Preferred Vendor Network Network of licensed, insured contractors and service professionals across Southern Utah who handle maintenance for Red Rock's 1,000+ managed residential and commercial properties. Vendors apply and receive work orders through Red Rock's maintenance software.
• Agent Referral Program Referral program for real estate agents where referring agents earn a $300 bonus when their referred client signs a management agreement and the property is leased. Red Rock tracks the original agent for referral back when the client is ready to buy or sell.

Quantifiable outcome

• Over 1,000 homes managed across Southern Utah
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Property MELDcoreTechnology or IntegrationProperty MELD is used as the maintenance request management system. Tenants receive invitation emails from Red Rock Property Management via Property MELD when they become tenants, then confirm their info and submit maintenance requests through the MELD platform.
• AppFoliocoreTechnology or IntegrationAppFolio is the core property management software used for listing syndication to multiple platforms, tenant screening, rent collection, owner portal access, and financial reporting. Properties are marketed through AppFolio which syndicates listings to popular rental websites.
• Red Rock Vacation RentalscoreStrategic or Co-development PartnerPremium partnership with Red Rock Vacation Rentals for short-term rental management. Through this partnership, vacation rental owners gain access to increased bookings and revenue opportunities, with Red Rock Property Management offering a complete package of services including accounting, marketing, and technology.
• AirbnbcoreChannel Partner/ Reseller/ DistributorAirbnb is one of the marketing channels used to list and advertise vacation rental properties managed by Red Rock Property Management.
• VRBO / HomeAwaycoreChannel Partner/ Reseller/ DistributorVRBO (HomeAway) is one of the marketing channels used to list and advertise vacation rental properties managed by Red Rock Property Management.
• Booking.comminorChannel Partner/ Reseller/ DistributorBooking.com is one of the marketing channels used to list and advertise vacation rental properties managed by Red Rock Property Management.
• TripadvisorminorChannel Partner/ Reseller/ DistributorTripadvisor is one of the marketing channels used to list and advertise vacation rental properties managed by Red Rock Property Management.
• Preferred Vendor Network (Contractors & Service Professionals)coreOthersNetwork of licensed, insured, and vetted local contractors and service professionals providing maintenance and repair services across 1,000+ managed properties. Vendors must deliver quality workmanship, communicate promptly, and treat residents and owners with respect.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wasatch Property Management: Regional Utah-based property management company serving Salt Lake City and surrounding areas with a similar single-family and multi-family residential focus, though anchored in a different market than Red Rock.
• Allstar Property Management: Regional property management firm serving Salt Lake City and Utah markets with residential and commercial offerings, comparable to Red Rock's service mix though in a different geographic territory.

Direct peers

• Real Property Management: National franchise operating local property management offices across the U.S. directly comparable to Red Rock's full-service residential management model, including tenant screening, leasing, rent collection, and inspections.
• Keyrenter Property Management: Residential property management franchise providing full-service management for single-family rentals; directly comparable on service scope, pricing structure, and target customer segment.
• Vacasa: Large vacation rental management company operating in Southern Utah markets including near Zion National Park; directly competes with Red Rock's short-term rental offering through similar booking platform distribution.
• Evolve Vacation Rental: National vacation rental manager with a presence in Utah's destination markets, offering full-service short-term rental management comparable to Red Rock's STR product line.
• Renters Warehouse: Residential property management franchise serving single-family and small multifamily landlords with fee-per-door and percentage-of-rent pricing models analogous to Red Rock's 10% management fee.

Others

• Apartment List: Online rental marketplace that competes with the AppFolio-syndicated listings Red Rock uses to advertise available rentals; an indirect channel partner and adjacent marketplace to the SMB landlord ecosystem Red Rock serves.
• AppFolio: Property management software platform that powers Red Rock's owner and tenant portals. AppFolio also serves larger property managers, making it both a vendor and a thematic exposure to the same SMB landlord customer.

Emerging players

• TurnKey Vacation Rentals: Full-service vacation rental manager with a national footprint overlapping Utah destination markets; similar to Red Rock's short-term rental offering but with greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RedRockPropertyManagement
• LinkedInlinkedin.com/company/red-rock-property-mangement
• Instagraminstagram.com/redrockpropertymanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Rock Property Management