Red Top Taxi Service

What Red Top Taxi Service does

Red Top Taxi Ltd. is a privately held, family-operated taxi company founded in 1970 and headquartered at 78 Lewis Rd, Guelph, Ontario, where it serves as the largest taxi operator in the city. The company operates a fleet of over 50 vehicles — including sedans, 7-passenger vans, SUVs, and 6 dedicated wheelchair-accessible mobility vans equipped with Q'Straint QRT tethering systems — running 24/7 including holidays. Its service portfolio spans standard metered taxi rides, flat-rate airport transfers (Toronto Pearson at $140, Hamilton at $130), intra-city delivery services, gift cards, and personal and business accounts. Fares are set by City of Guelph By-law Number (2017)-20149, with a $3.40 pickup fee, $2.80 per additional kilometer, and a $0.605-per-minute waiting rate.

The company's technology stack centers on an icabbi-powered automated dispatch system exposed through three booking channels: 24/7 phone dispatch, an iOS/Android mobile app (built on the Apcurium white-label framework), and a web-based booker. The app supports contactless payment via credit card, Google Pay, and Apple Pay, and a SAVE15 promo code provides a perpetual 15% discount on app-paid rides. Operational technology includes real-time GPS tracking across the fleet, G-force sensors for driver-behavior monitoring, and in-vehicle security cameras with a 7-day retention policy (extendable for law enforcement), with the company operating under PIPEDA privacy compliance. The company also integrates with University of Guelph student cards as a payment method.

Red Top's customer base is horizontally segmented across general public riders, university students, accessibility/mobility customers, and corporate business accounts, with go-to-market executed through direct-to-consumer channels — phone dispatch, self-serve app, online portal, walk-in office, and field sales for accounts. Revenue is generated almost entirely through transaction fees (metered fares, flat-rate airport rides, delivery fees) plus a small gift-card stream. The company has no disclosed institutional investors, no funding history, and operates exclusively within the Guelph single-city geography.

Name

Red Top Taxi Service

Legal name

Red Top Taxi Ltd.

Website

https://redtoptaxi.ca

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Top Taxi is a privately held, Guelph Ontario–based taxi company operating the city's largest fleet of over 50 vehicles plus 6 wheelchair-accessible vans, serving general public, university students, accessibility customers, and corporate accounts 24/7 through phone dispatch, mobile app, and web booking.

Ownership category

akta.pro rank

Product category

Taxi and Ground Transportation Services

NAICS

Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

App-Based Taxi Operators (E-Hailing Taxi Fleets) (THADAEAC)

akta.pro secondary industries

Dispatch / Call Center Taxi Services (THADAEAB), E-Hail Taxi Operators (Taxi via Apps) (TLAFAHAB)

Keywords

• Local taxi service
• Airport transportation
• Wheelchair mobility service
• Taxi dispatch services
• Accessible transit services

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Taxi Fares - Distance-based: Meter-based taxi fares charged by distance. Pickup fee of $3.40 plus $2.80 per additional kilometer. Hourly waiting rate of $36.30 ($0.605 per minute). Rates set by City of Guelph by-law.
2. Airport Flat Rates: Fixed flat-rate pricing for airport trips. Toronto Pearson Airport: $140. Hamilton John C. Munro Airport: $130. Pickup must be within Guelph city limits.
3. Delivery Services: Delivery service where driver picks up items from stores/restaurants and delivers to customer. Meter runs from pickup to drop-off location. Can include pre-paid or driver pays and passes charge to customer.
4. Gift Cards: Sale of gift cards in $10 denominations for use on taxi services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Red Top Taxi Service operates the largest taxi fleet in Guelph, Ontario, providing 24/7 local passenger transportation with over 50 vehicles including sedans, passenger vans, SUVs, and wheelchair accessible vans. The company supplements its traditional dispatch service with a proprietary mobile app (iOS/Android), online booking, contactless payments, and complementary offerings such as airport flat-rate transfers, mobility/wheelchair-accessible service, item delivery from local stores, gift cards, and corporate/personal accounts.

Product overview

Red Top Taxi Service operates as a traditional taxi company offering a single unified service portfolio centered on transportation. The core offering is their taxi service, supplemented by a proprietary mobile app (Red Top Taxi App) for booking and payment, a specialized Mobility Service for wheelchair accessibility, Delivery Service for item transport, Gift Cards, and Personal/Business account options. The mobile app connects customers directly to their automated dispatch system and supports contactless payments. The Mobility Service operates as a dedicated component with specialized wheelchair-accessible vehicles equipped with Q'Straint tethering systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Top Taxi Service Traditional taxi dispatch service operating 24/7 with over 50 vehicles (sedans, 7-passenger vans, SUVs, hybrids, and wheelchair accessible vans) serving Guelph, Ontario. Includes automated dispatch, real-time GPS, in-vehicle cameras, G-force sensors, and contactless payment options.
• Red Top Taxi Mobile App Smartphone application for iOS and Android that lets customers book rides, pay contactlessly (credit card, Google Pay, Apple Pay), and apply promo codes such as SAVE15 for a 15% discount on every ride.
• Mobility / Wheelchair Accessible Service

Quantifiable outcome

• SAVE15 promo code provides 15% savings on every ride when using the mobile app
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Q'StraintminorOthersRed Top Taxi uses Q'Straint QRT wheelchair tethering systems in their 6 mobility vehicles to ensure highest standard of safety and reliability for passengers requiring wheelchair access. This is a vendor/supplier relationship for accessibility equipment.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• iCabbi: Taxi dispatch and booking platform provider whose technology powers Red Top's app and webbooker. Relevant as the underlying technology vendor enabling Red Top's app-based booking capability.

Broad incumbents

• Uber: Global ride-hailing platform operating across Ontario including Guelph area. Comparable as the dominant app-based passenger transportation alternative competing directly for Red Top's core rider demand.
• Mayfair Taxi / Taxi Group Holdings: Large Canadian taxi operator with presence in Toronto, Vancouver, and Calgary. Comparable as a multi-city Canadian taxi fleet operator with regulated fares, dispatch, and corporate accounts.
• Lyft: North American ride-hailing platform operating in major Canadian cities. Represents the structural app-based competition that pressures traditional taxi operators like Red Top.

Direct peers

• Co-op Cabs (Toronto): Toronto taxi cooperative with its own dispatch and driver network. Comparable business model — fleet operation plus centralized dispatch — to Red Top's Guelph operation.
• Beck Taxi: Toronto-based taxi company operating its own fleet with dispatch and app booking. Comparable as a Canadian city-level incumbent taxi operator with its own vehicles, app-based booking, and corporate account programs.

Regional players

• Royal Taxi: Ontario-based taxi company serving multiple Ontario communities with app booking and dispatch. Comparable as a regional Canadian taxi operator with similar fleet-plus-app model.
• Blue Line Taxi: Canadian taxi company operating in Ontario/Quebec corridors with fleet and dispatch. Comparable as a regional Canadian taxi fleet with regulated fares and corporate accounts.
• Casino Taxi: Montreal-area taxi cooperative operating a large fleet with centralized dispatch. Comparable as a Canadian taxi operator with similar fleet, dispatch, and corporate account structure.

Emerging players

• Uber Assist / Uber WAV: Rideshare platform's wheelchair-accessible product line. Comparable as a competing accessible transportation offering to Red Top's mobility service in Ontario.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RedTopTaxi
• Facebookfacebook.com/RedTopTaxiGuelph
• Instagraminstagram.com/redtoptaxi
• LinkedInlinkedin.com/company/red-top-taxi-service

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Top Taxi Service