Blue Line Taxi
Blue Line Taxi (Blue Line Transportation Ltd.) operates the largest taxi brokerage in Hamilton and Halton, controlling over half of the city's 468 licensed plates. Founded in 1984, it provides 24-hour passenger transport, corporate accounts, the Deliverii local delivery sub-brand, airport shuttle, parcel service, and wheelchair-accessible rides for individual and business customers.
- Company typePrivate
- Founded1984
- HeadquartersHamilton, Canada
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Blue Line Taxi does
Blue Line Taxi, legally Blue Line Transportation Ltd., is a privately held, family-owned taxi brokerage founded in 1984 by Anthony Rizzuto Sr. and headquartered at 160 John St S, Hamilton, Ontario. The company operates the largest taxi brokerage in Hamilton and Halton, controlling over half of the city's 468 licensed taxi plates and running a 24-hour dispatch operation with a fleet of late-model sedans, SUVs, vans, and BraunAbility wheelchair-accessible vehicles. Its technology stack is built on the iCabbi dispatch platform (a Nissan Renault-owned product), which provides computerized dispatch, real-time GPS tracking, online booking, and integration with iOS and Android mobile apps, alongside a web booking portal.
The business operates six primary revenue streams: metered passenger taxi rides at City-of-Hamilton-regulated rates with no surge pricing; the Deliverii sub-brand for local grocery, prescription, food, and parcel delivery starting at CAD 10 plus item cost; corporate charge accounts with priority dispatch, voucher payment, and monthly invoicing; flat-rate airport shuttle service to Hamilton, Toronto (Pearson), and Buffalo International; time-sensitive parcel and document delivery for verticals such as healthcare, legal, and retail; and ancillary services including the Home Run designated-driver service, cargo/light moving (vans with 8'L x 4'W x 3'H usable volume), gas delivery (CAD 20 plus fuel), and battery boost (CAD 20). All operations, drivers, and administrative staff are entirely local to Hamilton, and pricing is regulated, consistent, and inclusive of senior discounts and Taxi Scrip acceptance.
Distribution is multi-channel and predominantly self-serve: a free mobile app on Apple App Store and Google Play, an online booking portal, a 24/7 phone dispatch line with a local Hamilton call centre, and dedicated corporate-account administration. Marketing relies on local SEO targeting Hamilton-area taxi queries, organic Instagram presence (@bluelinetaxi), newsletter email, and earned credibility from consecutive Reader's Choice awards from Hamilton Community News and the Hamilton Spectator. Customer segments span individual consumers (primary), corporate accounts, delivery customers, passengers with disabilities, and airport travelers, with no publicly disclosed revenue, headcount, or funding activity.
Blue Line Taxi firmographics
Firmographics- Name
- Blue Line Taxi
- Legal name
- Blue Line Transportation Ltd.
- Website
- https://525blue.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Short description
- Blue Line Taxi (Blue Line Transportation Ltd.) operates the largest taxi brokerage in Hamilton and Halton, controlling over half of the city's 468 licensed plates. Founded in 1984, it provides 24-hour passenger transport, corporate accounts, the Deliverii local delivery sub-brand, airport shuttle, parcel service, and wheelchair-accessible rides for individual and business customers.
- Ownership category
- akta.pro rank
Blue Line Taxi industry classification
Industry- Product category
- Ground Transportation / Taxi Services
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531), Transit and Ground Passenger Transportation (485), Other Transit and Ground Passenger Transportation (48599)
- SIC
- Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Taxi Dispatch & Fleet Management Operators (Radio/Call Center) (TLAFAHAG)
- akta.pro secondary industries
- Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD), Airport Taxi & Ground Transportation Operators (TLAFAHAE), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)
Keywords
Where Blue Line Taxi is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Blue Line Taxi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Passenger Taxi Services: Metered taxi fares for point-to-point passenger transport, charged at city-regulated rates with no surge pricing. Covers sedans, SUVs, vans, and wheelchair-accessible vehicles. Revenue is transaction-based per ride.
- Delivery Services (Deliverii): Local delivery of groceries, food, prescriptions, and parcels. Priced at a base rate plus the cost of items being picked up (e.g., as low as $10 plus item cost for grocery pickup). Revenue is usage-based per delivery.
- Corporate Charge Accounts: Monthly invoiced corporate accounts for businesses, with priority dispatch, voucher-based payment, and detailed monthly invoices for accounting reconciliation. Provides recurring B2B revenue.
- Airport Shuttle: Flat-rate airport transportation to Hamilton, Toronto, and Buffalo International airports, charged per vehicle rather than per person.
- Parcel and Cargo Services: Door-to-door time-sensitive package and document delivery, as well as light cargo/light moving using van fleet. Revenue per shipment based on urgency and distance.
- Specialty Services: Home Run Service (dual-driver vehicle pickup), gas delivery ($20 fee + gas cost), and battery boost ($20). Revenue per incident.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Passenger Taxi — Metered Rate |
| Usage-based | Pay-as-you-go | Delivery Service (Deliverii) |
| Other | Pay-as-you-go | Senior Discount |
| Unit Pricing | Pay-as-you-go | Airport Shuttle |
| Unit Pricing | Pay-as-you-go | Home Run Service |
| Unit Pricing | Pay-as-you-go | Gas Delivery |
| Unit Pricing | Pay-as-you-go | Battery Boost |
| Transaction based/ take rate | Pay-as-you-go | Cargo/Light Moving Service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Blue Line Taxi product offering
Product offeringCore offering
Blue Line Taxi operates a 24-hour personal taxi transport brokerage in Hamilton, Ontario, providing metered passenger rides in late-model sedans, vans, SUVs, and wheelchair-accessible vehicles. Beyond passenger transport, the company runs a Deliverii local delivery division for groceries, prescriptions, food, and parcels, plus corporate charge accounts, airport shuttles, parcel/document delivery, Home Run designated driver service, cargo/light moving, and emergency road services (gas delivery, battery boost). The entire fleet is dispatched through the iCabbi platform with GPS tracking and integrated with the Blue Line mobile app for booking, fare estimation, and live driver tracking.
Product overview
Blue Line Transportation operates a comprehensive transportation platform centered on its core 24-hour personal taxi service. The company, founded in 1984 and now the largest taxi brokerage in Hamilton with over half of the city's 468 taxi licenses, offers a unified service portfolio combining passenger transport with delivery and ancillary services. The primary offerings include the core taxi service using late model sedans, SUVs, minivans, and wheelchair-accessible vehicles; the Deliverii sub-brand for local parcel and goods delivery; and a smartphone booking application. Additional services include corporate accounts, airport shuttle, parcel delivery, Home Run designated driver service, cargo hauling, and emergency road services (gas delivery, battery boost). The ecosystem is connected through a mobile app enabling real-time booking, tracking, and payment.
Differentiator
Problem solved
Functional benefit
Brands
- Deliverii: A division of Blue Line Transportation Ltd. focused on local delivery services including groceries, pharmacies, restaurants, and parcels. Powered by over 35 years of experience and 50 million rides.
Products and services
- Passenger Taxi Service 24-hour personal taxi transport service using a fleet of late-model, air-conditioned sedans, vans, SUVs, and wheelchair-accessible vehicles, with metered rates set by the City of Hamilton and no surge pricing. Targets individual consumers and visitors in the Hamilton/Halton region.
- Deliverii (Local Delivery Service) Local same-day delivery service from Hamilton grocery stores, pharmacies, restaurants, and other locations, priced at a base fee (as low as $10) plus the cost of the items being picked up. Targeted at local residents and businesses needing fast, all-local delivery.
- Corporate Charge Account Service
Quantifiable outcome
- Over 50 million rides completed across 35+ years of operation.
- +4 more outcomes
Companies that use Blue Line Taxi
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Blue Line Taxi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Blue Line Taxi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- iCabbicoreBlue Line Transportation uses iCabbi's dispatch platform — a world-class rideshare-competitive technology created by Global Automotive Giant Nissan Renault. iCabbi enables computerized dispatch, GPS tracking, real-time vehicle monitoring, and integrates with the company's mobile app and online booking portal. This technology underpins the company's digital operations and is described as placing Blue Line 'on the cutting edge of new technology.'
- BraunAbilitycoreBlue Line Transportation operates BraunAbility manual rear-entry wheelchair accessible Dodge Grand Caravans. These vehicles feature 34-inch wide ramps, manual bi-fold ramps tested to 1000-lb capacity, lightweight ramps, and second-row fold-down seating for passengers beside wheelchair users. These vehicles enable Blue Line to serve passengers with limited mobility.
- Ford (Ford Fusion fleet)minorBlue Line operates a fleet of Ford Fusion sedans as part of its standard passenger vehicle fleet. The Ford Fusion features all-wheel drive, spacious cabin and trunk, advanced safety technology, and is rated 4 out of 5 by J.D. Power for reliability.
- Ford (Ford Escape fleet)minorBlue Line operates Ford Escape SUVs as part of its vehicle fleet. The Ford Escape offers a smooth ride with spacious cargo room, good fuel efficiency, and high-tech features, rated 4 out of 5 by J.D. Power for reliability.
- Dodge (Dodge Grand Caravan fleet)minorBlue Line operates Dodge Grand Caravan minivans as part of its fleet, used for passenger transport of groups of up to 6 and for cargo/large purchase deliveries. The vans feature Stow 'N Go seating and V-6 power.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Blue Line Taxi competitors and assessment
Company assessmentDirect peers
- Hamilton Cab: Another licensed taxi brokerage operating in Hamilton, Ontario. Direct competitor for the same passenger, corporate, and airport ride demand that Blue Line serves, competing for the remaining ~218 non-Blue-Line taxi licenses in the city.
- Beck Taxi: Toronto-based licensed taxi brokerage and one of Canada's largest taxi operators. Comparable business model (brokerage, licensed fleet, app-based dispatch) and similar regulatory structure under Ontario municipal bylaws, making it a close model for Blue Line's operational economics and growth trajectory.
- Co-op Cabs: Toronto taxi cooperative operating a licensed fleet with app-based dispatch. Directly comparable in terms of regulated taxi brokerage structure, multi-service offering (passenger, parcel, corporate), and competitive positioning against Uber/Lyft in the Ontario market.
- Royal Taxi: Ontario-based licensed taxi brokerage operating in the Greater Toronto Area. Comparable brokerage model with licensed fleet, corporate accounts, airport service, and dispatch technology — illustrating how Blue Line could expand into adjacent Ontario markets.
- Checker Taxi: Toronto-based licensed taxi operator with a long operating history similar to Blue Line's. Comparable in terms of regulated fleet operations, corporate accounts, and the multi-service taxi brokerage model that Blue Line operates.
Broad incumbents
- Uber: Global rideshare platform operating in Hamilton. The primary unregulated competitor to Blue Line in passenger mobility, offering app-first booking, dynamic pricing, and a much larger driver pool. Uber's scale and capital intensity make it the dominant incumbent threat to all Ontario taxi operators.
- Lyft: North American rideshare platform with growing presence in Canadian cities. Comparable to Uber as an unregulated, app-based alternative that competes for the same Hamilton rider demand that Blue Line's licensed fleet serves.
- DoorDash: Large-scale on-demand delivery platform that competes with Blue Line's Deliverii sub-brand for local grocery, food, and parcel delivery in Hamilton. Although focused on restaurant delivery rather than regulated passenger transport, DoorDash's scale in last-mile delivery represents the primary competitive threat to Blue Line's Deliverii growth thesis.
- SkipTheDishes: Canadian on-demand food and parcel delivery platform operating across Ontario. Directly comparable to Deliverii for local food and small-parcel delivery demand in Hamilton, representing a broader-incumbent threat to Blue Line's local delivery revenue stream.
Others
- iCabbi: Dispatch and fleet management technology provider (owned by Nissan/Renault) that powers Blue Line's operations. Comparable as the technology backbone enabling Blue Line's mobile app, GPS tracking, and computerized dispatch — and used by taxi brokerages globally, making it the closest peer for Blue Line's tech stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Line Taxi social profiles
Digital presenceBlue Line Taxi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Line Taxi leadership team
Management profileNumber of profiles
Profiles1 record
Blue Line Taxi subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blue Line Taxi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Line Taxi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Line Taxi
What does Blue Line Taxi do?
Blue Line Taxi operates a 24-hour personal taxi transport brokerage in Hamilton, Ontario, providing metered passenger rides in late-model sedans, vans, SUVs, and wheelchair-accessible vehicles. Beyond passenger transport, the company runs a Deliverii local delivery division for groceries, prescriptions, food, and parcels, plus corporate charge accounts, airport shuttles, parcel/document delivery, Home Run designated driver service, cargo/light moving, and emergency road services (gas delivery, battery boost). The entire fleet is dispatched through the iCabbi platform with GPS tracking and integrated with the Blue Line mobile app for booking, fare estimation, and live driver tracking.
Is Blue Line Taxi a public or private company?
Blue Line Taxi is a private company. It is classified as family owned and is currently operating.
When was Blue Line Taxi founded?
Blue Line Taxi was founded in 1984.
Where is Blue Line Taxi based?
Blue Line Taxi is headquartered in Hamilton, Canada, in the North America region.
How does Blue Line Taxi make money?
Six revenue lines are on record. Passenger Taxi Services are the primary driver. The others are delivery Services (Deliverii), corporate Charge Accounts, airport Shuttle, parcel and Cargo Services and specialty Services.
Who are Blue Line Taxi's main competitors?
Direct peers on record are Hamilton Cab, Beck Taxi, Co-op Cabs, Royal Taxi and Checker Taxi. Broad incumbents are Uber, Lyft, DoorDash and SkipTheDishes. iCabbi is listed as an others.
Does Blue Line Taxi have an API?
No public API is recorded for Blue Line Taxi.
What industry is Blue Line Taxi in?
Blue Line Taxi's product category is Ground Transportation / Taxi Services. Its primary akta.pro industry code is TLAFAHAG, Taxi Dispatch & Fleet Management Operators (Radio/Call Center), with a secondary code of TLAFAIAD, Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis). Its NAICS code is 485310 and its SIC code is 4700.