Reeleezee B.V.
Reeleezee B.V. (branded Exact Reeleezee) is a Dutch cloud-based accounting SaaS for ZZP freelancers and small businesses, offering simplified bookkeeping, VAT filing via Belastingdienst integration, and operating as an Exact Group subsidiary since 2017.
- Company typePrivate
- Founded-
- HeadquartersDelft, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Reeleezee B.V. does
Reeleezee B.V., operating under the brand "Exact Reeleezee," is a Dutch software company that provides cloud-based accounting software designed for self-employed professionals (ZZP) and small businesses in the Netherlands. Since its acquisition by Exact Group in 2017, the product has been positioned as a simplified, non-accountant-friendly alternative within Exact's broader enterprise and SMB software portfolio, with a complementary offering for accountants and bookkeepers who manage client books. The company is headquartered at Molengraaffsingel 33, 2629 JD Delft, Netherlands, and operates exclusively in the Dutch market.
The core product, Exact Reeleezee, is a subscription-based SaaS platform with real-time cloud backup, UBL and RGS compliance for Dutch accounting standards, and a direct integration with the Dutch Tax Authority (Belastingdienst) that enables in-software VAT submission. A related sub-product, Cashr, supports account access. Distribution combines a self-serve, product-led growth motion (30-day free trial, direct online purchase on Exact's Dutch website) with a partner channel through Dutch accountants and bookkeepers, who use and recommend the software to their small business clients.
The business model is purely recurring subscription revenue, with separate pricing tiers for entrepreneurs and accountants. Customer segments are horizontal, with the primary segment being ZZP/freelancers seeking to minimize time spent on bookkeeping and VAT filing, and a secondary segment of accounting professionals using the platform for client collaboration. Marketing is conducted through Exact's Dutch website, content/blog assets, and direct phone support, with no disclosed geographic expansion beyond the Netherlands.
Reeleezee B.V. firmographics
Firmographics- Name
- Reeleezee B.V.
- Legal name
- Reeleezee B.V.
- Website
- https://reeleezee.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reeleezee B.V. (branded Exact Reeleezee) is a Dutch cloud-based accounting SaaS for ZZP freelancers and small businesses, offering simplified bookkeeping, VAT filing via Belastingdienst integration, and operating as an Exact Group subsidiary since 2017.
- Ownership category
- akta.pro rank
Reeleezee B.V. industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)
Keywords
Where Reeleezee B.V. is headquartered
LocationHeadquarters
- HQ city
- Delft
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Reeleezee B.V. business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (SaaS): Monthly or annual subscription-based access to accounting software. Customers pay to use the cloud-based platform with varying pricing tiers for entrepreneurs and accountants. Includes 30-day free trial for new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entrepreneur plan (Slim Boekhouden Start) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Reeleezee B.V. product offering
Product offeringCore offering
Reeleezee B.V. provides Exact Reeleezee, a cloud-based accounting and bookkeeping SaaS platform targeted at Dutch ZZP'ers (self-employed) and small businesses that want to manage their own books without deep accounting knowledge. The product automates invoicing, expense processing, and VAT return submission via direct integration with the Belastingdienst, and is offered in a dedicated edition for accountants and bookkeepers serving multiple clients.
Product overview
Exact Reeleezee is a cloud-based accounting software platform offered by Reeleezee B.V. (now part of Exact Group since 2017). The product portfolio consists of the core Exact Reeleezee accounting software for small entrepreneurs, complemented by the Cashr application for login and account management. The platform is positioned as easy-to-use bookkeeping software that does not require accounting knowledge, featuring automatic data backup, Dutch tax authority integration, and accessibility across devices. Pricing is available for entrepreneurs and accountants separately.
Differentiator
Problem solved
Functional benefit
Products and services
- Exact Reeleezee (Entrepreneur edition) Cloud-based accounting and bookkeeping software for Dutch ZZP'ers (self-employed) and small businesses, featuring automated invoicing, expense tracking, and direct VAT submission to the Belastingdienst, with UBL Ready and RGS Ready compliance. Designed for non-accountants who want to manage their own books in real time.
- Exact Reeleezee (Accountant edition) Dedicated edition of the Reeleezee cloud accounting platform for accountants and bookkeepers serving multiple small-business clients, with multi-client workflows and integration with accounting practice tools such as Yuki and ROMeed.
Quantifiable outcome
- Quarterly VAT filing completed in approximately 30 minutes
- +1 more outcomes
Companies that use Reeleezee B.V.
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Reeleezee B.V. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Reeleezee B.V. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Exact Group B.V.Exact Group acquired Reeleezee in 2017, making it part of the Exact family of business software products. The acquisition combined Reeleezee's simple accounting software for self-employed entrepreneurs with Exact's broader enterprise software portfolio. Since acquisition, the product has been rebranded as Exact Reeleezee while maintaining its ease-of-use positioning.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Reeleezee B.V. competitors and assessment
Company assessmentDirect peers
- AFAS Online: Dutch HR, payroll and accounting SaaS from AFAS Software offering bookkeeping, invoicing and reporting for Dutch SMBs; competes for the same Dutch entrepreneur buyer with a broader product suite.
- e-Boekhouden: Long-standing Dutch online accounting platform (now part of Wolters Kluwer) serving ZZP and SMBs with bookkeeping, invoicing, and VAT filing; directly comparable in target segment and feature set.
- Moneybird: Netherlands-based accounting and invoicing SaaS for freelancers and small businesses with a self-serve PLG funnel and tax filing integrations; directly overlaps Reeleezee's ZZP and SMB value proposition.
- Rompslomp: Dutch online accounting and invoicing solution specifically targeted at ZZP'ers and small business owners, with a simplicity-led positioning very similar to Reeleezee's "Real Easy Boekhouden" angle.
- SnelStart: One of the most widely used Dutch accounting software brands for small businesses and freelancers; competes for the same ZZP/SMB accounting buyer with both desktop and cloud delivery.
- InformerOnline: Dutch accounting and business software vendor serving SMBs and accountants with online bookkeeping functionality; a smaller but directly comparable SaaS competitor in the Dutch ZZP/SMB accounting market.
- Exact Online: Exact's flagship cloud accounting/ERP platform and Reeleezee's sister product within Exact Group; competes for the same Dutch SMB and accountant buyer with broader functionality, making it the closest direct comparator and greatest internal overlap.
- Yuki: Dutch fully automated online accounting SaaS targeted at accountants and SMEs; competes head-to-head with Reeleezee in the Dutch SMB bookkeeping segment with similar accountant-channel GTM.
- Twinfield: Cloud accounting platform, part of Wolters Kluwer, serving Dutch accountants and their SMB clients; comparable online-bookkeeping model with similar accountant-channel distribution.
Broad incumbents
- Sage: Global accounting and business management software vendor with established presence in the Netherlands through Sage 50/100 and cloud offerings; competes broadly for the same SMB accountant end-customer with deeper portfolio but less Dutch-native compliance depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reeleezee B.V. social profiles
Digital presenceReeleezee B.V. compliance and trust
Trust signalCompliance1 record
Reeleezee B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reeleezee B.V. leadership team
Management profileNumber of profiles
Reeleezee B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reeleezee B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reeleezee B.V.
What does Reeleezee B.V. do?
Reeleezee B.V. provides Exact Reeleezee, a cloud-based accounting and bookkeeping SaaS platform targeted at Dutch ZZP'ers (self-employed) and small businesses that want to manage their own books without deep accounting knowledge. The product automates invoicing, expense processing, and VAT return submission via direct integration with the Belastingdienst, and is offered in a dedicated edition for accountants and bookkeepers serving multiple clients.
Is Reeleezee B.V. a public or private company?
Reeleezee B.V. is a private company. It is classified as corporate owned and is currently operating.
When was Reeleezee B.V. founded?
Reeleezee B.V. was founded in -1. It employs 11 to 50 people.
Where is Reeleezee B.V. based?
Reeleezee B.V. is headquartered in Delft, Netherlands, in the Europe region.
How does Reeleezee B.V. make money?
One revenue line is on record: software Subscription (SaaS).
Who are Reeleezee B.V.'s main competitors?
Direct peers on record are AFAS Online, e-Boekhouden, Moneybird, Rompslomp, SnelStart, InformerOnline, Exact Online, Yuki and Twinfield. Sage is listed as a broad incumbent.
Does Reeleezee B.V. have an API?
No public API is recorded for Reeleezee B.V..
What industry is Reeleezee B.V. in?
Reeleezee B.V.'s product category is Cloud Accounting Software. Its primary akta.pro industry code is FSAGAJAC, Invoicing, Billing & Accounts Receivable Automation. Its NAICS code is 5132 and its SIC code is 7372.