Référence Média
Référence Média is a Quebec-based media intelligence firm providing three-times-daily press reviews, real-time media monitoring across print, broadcast, social, and parliamentary channels, and press release distribution for enterprise communications and PR teams across Quebec and Canada.
- Company typePrivate
- Founded-
- HeadquartersRoberval, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Référence Média does
Référence Média is a privately held, Quebec-based media intelligence firm founded in 1989 and headquartered in Roberval, Quebec, that operates a proprietary media monitoring platform ("Plateforme de veille médiatique") aggregating print, radio, television, digital, social, and parliamentary content. Its core deliverable is a press review ("Revue de presse") delivered three times per day by email, supported by real-time alerts, a web client portal (client.refmedia.ca), and tiered service levels ranging from automated keyword-based filtering ("Base") to fully analyst-curated dossiers ("Classé"). Adjacent service modules include media analysis, parliamentary watch, social media surveillance, and a press release distribution platform launched in March 2023.
The company runs a sales-led, subscription-based business model targeting enterprise communications and PR departments, government/public institutions, and industry associations in Quebec and Canada. Pricing is quote-based with annual billing and is not publicly disclosed; the firm does not advertise standard rate cards. Distribution combines direct enterprise field sales (account managers reachable by phone and email) with a self-serve client portal and the dedicated press release distribution site (presse.refmedia.ca). A minor technology partnership with Agility PR Solutions extends distribution reach. With 16 employees, no disclosed funding, and no public ownership signals, the firm operates as a focused specialist rather than a scaled platform business, and self-describes as the only entirely Quebec-owned provider of technological media monitoring and press review solutions.
The platform architecture combines continuous monitoring infrastructure with human analyst review across multiple media types (Médias écrits, Radio-télé, Réseaux sociaux, Veille parlementaire) and integrates outbound communications via the press release distribution platform. Service modules include media analysis with regional statistics, real-time alerts, and categorized/classified article delivery, all accessed through the client portal. The firm emphasizes Quebec and Canadian market focus, French-language content expertise, and curated daily intelligence as functional differentiators versus generic global media monitoring platforms.
Référence Média firmographics
Firmographics- Name
- Référence Média
- Legal name
- Référence Média
- Website
- https://refmedia.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Référence Média is a Quebec-based media intelligence firm providing three-times-daily press reviews, real-time media monitoring across print, broadcast, social, and parliamentary channels, and press release distribution for enterprise communications and PR teams across Quebec and Canada.
- Ownership category
- akta.pro rank
Référence Média industry classification
Industry- Product category
- Media Monitoring Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
Keywords
Where Référence Média is headquartered
LocationHeadquarters
- HQ city
- Roberval
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Référence Média business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Media Monitoring Subscriptions: Subscription-based media monitoring services providing curated press reviews delivered three times daily, real-time alerts, and access to the proprietary client portal. Services include print media monitoring, radio-TV monitoring, and social media surveillance.
- Press Release Distribution: Press release distribution services through the dedicated presse.refmedia.ca platform, enabling organizations to disseminate their communications to media contacts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on service scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Référence Média product offering
Product offeringCore offering
Référence Média operates a proprietary media monitoring platform and provides human-curated press review services for large enterprises, government bodies, and associations in Quebec and Canada. Clients receive press reviews three times daily via email, real-time news alerts, and access to a client portal with categorized, transcribed, and classified articles covering print, radio, television, digital, social media, and parliamentary content. The company also distributes press releases through a dedicated platform launched in March 2023.
Product overview
Référence Média is a Quebec-based media monitoring and press review company offering a comprehensive suite of services centered around its Plateforme de veille médiatique (Media Monitoring Platform). The portfolio includes custom-curated press reviews delivered 3x daily (Revues de presse), media analysis, parliamentary watch, social media monitoring, and press release distribution. Services are delivered through the Client Portal with tiered options ranging from automated keyword-based Base service to fully analyst-reviewed Classé service. The company also launched a dedicated press release distribution platform in March 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Plateforme de veille médiatique (Media Monitoring Platform)
- Veille sur mesure (Custom Monitoring)
- Revues de presse (Press Reviews)
- Communiqués de presse (Press Release Distribution Platform)
Quantifiable outcome
- Press reviews delivered 3 times daily
- +1 more outcomes
Companies that use Référence Média
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Référence Média technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Référence Média partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
Référence Média competitors and assessment
Company assessmentRegional players
- PressReader: Canadian-headquartered digital newspaper and magazine distribution platform providing access to global press content. Comparable as a fellow Canadian media-content company with adjacent content aggregation and distribution capabilities.
Direct peers
- Critical Mention: Media monitoring platform providing real-time broadcast, print, online, and social media tracking with analytics dashboards. Comparable as a competitor offering enterprise-grade monitoring with portal-based delivery.
- TVEyes: Broadcast and podcast monitoring service providing real-time media tracking, transcripts, and alerts. Comparable as a media monitoring subscription service with strong broadcast/radio coverage that overlaps Référence Média's radio-TV monitoring tier.
- BurrellesLuce: Long-established media monitoring and clipping service for PR and communications professionals, particularly strong in North America. Comparable as a subscription-based media monitoring provider to enterprise clients.
- Cision: Major PR software and media intelligence platform combining media monitoring, press release distribution (PR Newswire), and analytics. Highly comparable given Référence Média's combined monitoring + press release distribution model.
- Meltwater: Global leader in media intelligence and outside-in analytics, offering media monitoring, social listening, and PR analytics to enterprise communications teams. Directly comparable as both sell subscription-based media monitoring and press review services to enterprise PR departments.
- Agility PR Solutions: PR and media monitoring SaaS platform serving communications professionals. Already a documented technology partner of Référence Média and directly comparable on media monitoring and press release distribution functionality.
Emerging players
- Mention: Social media and web monitoring platform targeting SMBs and mid-market with self-service media monitoring. Comparable as a subscription-based monitoring competitor, though focused on social/web rather than traditional broadcast/print.
- Signal AI: AI-driven media intelligence platform offering sentiment analysis, narrative tracking, and monitoring. Comparable as a forward-looking alternative in the same enterprise media monitoring category but differentiated by AI-native architecture.
Broad incumbents
- Notified (formerly PR Newswire): Global press release distribution and earned media platform (now under the same Cision/parent umbrella). Comparable for the press release distribution side of Référence Média's business, though operating at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Référence Média social profiles
Digital presenceRéférence Média financial estimates
Financial estimateRevenue estimate
Valuation estimate
Référence Média leadership team
Management profileNumber of profiles
Référence Média funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Référence Média M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Référence Média
What does Référence Média do?
Référence Média operates a proprietary media monitoring platform and provides human-curated press review services for large enterprises, government bodies, and associations in Quebec and Canada. Clients receive press reviews three times daily via email, real-time news alerts, and access to a client portal with categorized, transcribed, and classified articles covering print, radio, television, digital, social media, and parliamentary content. The company also distributes press releases through a dedicated platform launched in March 2023.
Is Référence Média a public or private company?
Référence Média is a private company. It is classified as unknown and is currently operating.
When was Référence Média founded?
Référence Média was founded in -1. It employs 11 to 50 people.
Where is Référence Média based?
Référence Média is headquartered in Roberval, Canada, in the North America region.
How does Référence Média make money?
Two revenue lines are on record. Media Monitoring Subscriptions are the primary driver. The others are press Release Distribution.
Who are Référence Média's main competitors?
PressReader is listed as a regional player. Direct peers are Critical Mention, TVEyes, BurrellesLuce, Cision, Meltwater and Agility PR Solutions. Emerging players are Mention and Signal AI. Notified (formerly PR Newswire) is listed as a broad incumbent.
Does Référence Média have an API?
No public API is recorded for Référence Média.
What industry is Référence Média in?
Référence Média's product category is Media Monitoring Services. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services. Its NAICS code is 5418 and its SIC code is 2741.