Reform Radiology

What Reform Radiology does

Reform Radiology is a New Zealand private radiology services provider operating two Christchurch clinics — the Antigua Street Clinic (opened 2023) and the Molecular Imaging & Therapy Centre (opened 2024) — delivering comprehensive diagnostic and interventional imaging to patients across Canterbury and the South Island (Te Waipounamu). The company offers the full spectrum of radiology modalities: X-ray, ultrasound, CT, MRI (including a Siemens Vida 3T MRI with AI image quality technology), cardiac imaging, musculoskeletal imaging, image-guided interventional procedures, and — distinctively — advanced digital PET-CT, nuclear medicine SPECT-CT, and theranostics (177Lu-PSMA, Iodine-131, and forthcoming 177Lu-DOTATATE) with an onsite 68Ga generator and two dedicated theranostics treatment rooms. Reform Radiology is the South Island's first private nuclear medicine service and operates New Zealand's first dedicated full suite of molecular imaging and therapy services, materially reducing the need for South Island patients to travel to Auckland for advanced imaging.

The company is structured as a joint venture between local Christchurch radiologists, Healthcare Holdings Ltd, and Forte Health Group Ltd. Its customer base spans public patients (funded via Health New Zealand / Te Whatu Ora), privately insured patients (Southern Cross-affiliated provider, plus NIB, AIA, Accuro, Unimed, Police Health, Partners, NZ Fire, NZDF), ACC-subsidised cases, and self-pay patients (with ACC surcharges waived for Gold Card and Community Services Card holders). Imaging reports are delivered via InteleRad PACS (InteleViewer/InteleConnect), HealthLink secure messaging, and HealthOne/Health Connect South, with referrer relationship management supported through dedicated relationship managers, practice visits, and clinical education events. Reported turnaround times are 2–3 business days for general reports and 1–2 days for musculoskeletal imaging.

Name

Reform Radiology

Legal name

Reform Radiology Ltd

Website

https://reformradiology.co.nz

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Reform Radiology is a New Zealand private radiology provider operating two Christchurch clinics, delivering comprehensive diagnostic imaging (X-ray, CT, MRI, ultrasound), advanced digital PET-CT, nuclear medicine SPECT-CT, and theranostics to public, insured, and self-pay patients across Canterbury and the South Island.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Nuclear Medicine Clinical Services & Therapy Centers (HLAIAGAI), Therapeutic Radiopharmaceuticals (Radioligand/Targeted Radionuclide Therapy) (HLAIAGAB)

Keywords

• Diagnostic imaging services
• Medical radiology services
• Nuclear medicine imaging
• Interventional radiology procedures
• PET-CT scanning services

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Patient Out-of-Pocket Imaging Services: Patients pay for imaging services directly. Fees vary by procedure. ACC surcharges apply for X-ray ($30 incl GST) and ultrasound ($60 incl GST) on ACC claims. Gold Card and Community Services Card holders have surcharges waived. Payment via EFTPOS, credit card, internet banking, or cash.
2. Health Insurance Billing: Reform Radiology is an affiliated provider for Southern Cross Medical Insurance, billing insurers directly for covered services. Also accepts NIB, AIA, Accuro, Unimed, Police Health, Partners, NZ Fire, NZDF and other private health insurers, requiring pre-approval for direct billing.
3. ACC Funding: ACC covers part of imaging costs for eligible patients. Reform Radiology charges ACC surcharges on top of ACC contributions for X-ray and ultrasound examinations.
4. Public Health System Funding (Health NZ): The Molecular Imaging & Therapy Centre accepts referrals through the public health system (Health New Zealand), with public patients receiving PET-CT imaging funded by the government. This reduces travel burden for Canterbury and South Island residents who previously had to travel to Auckland.
5. Professional Services and Imaging Reports: Radiologist interpretation and reporting of medical imaging, with results delivered electronically to referring doctors within 2-3 business days (with some reports taking longer). Reports accessible via HealthLink secure messaging, HealthOne, Health Connect South, or directly via PACS.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Reform Radiology is a Christchurch-based private radiology provider offering a comprehensive range of diagnostic imaging services across two clinics. Services span X-ray, ultrasound, CT, MRI, cardiac imaging, musculoskeletal imaging, interventional procedures, PET-CT, nuclear medicine SPECT-CT, and theranostics (radioligand therapy). The company serves Canterbury and South Island patients through GP/specialist referrals, direct patient bookings, private health insurance billing, and public Health NZ funding at its Molecular Imaging & Therapy Centre.

Product overview

Reform Radiology is a New Zealand radiology services provider offering a comprehensive portfolio of diagnostic imaging services across two Christchurch clinics. The Antigua Street Clinic (established 2023) provides X-ray, Ultrasound, CT, MRI, Interventional Procedures, Cardiac, and Musculoskeletal imaging. The Molecular Imaging & Therapy Centre (opened 2024) offers advanced PET-CT and Nuclear Medicine SPECT-CT services, including Theranostics for personalised cancer treatment. Supporting platforms include a Patient Portal for patients to access images and reports, a Referrer Portal for clinicians to manage referrals and access results, and InteleRad PACS for image access via InteleViewer and InteleConnect. The company also provides Clinical Education services for medical professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• X-Ray Imaging
• Ultrasound Imaging
• CT Scan
• MRI (Magnetic Resonance Imaging)
• Cardiac Imaging
• Interventional Procedures Image-guided procedures including CT and ultrasound guided injections, biopsies, aspirations, and therapeutic treatments for pain management (cortisone/steroid injections, PRP injections, radiofrequency ablation).
• Musculoskeletal Imaging Subspecialty imaging examining joints, muscles, nerves, and bones including sports imaging and degenerative change assessment, led by MSK radiologist Dr Thomas Moritz. Combines MRI, CT, ultrasound and X-ray with image-guided interventional procedures.
• PET-CT (Positron Emission Tomography) Hybrid imaging combining metabolic PET scans with anatomical CT scans to detect and monitor diseases including cancer, inflammation, and neurological disorders. Uses multiple tracers including 18F-FDG, 18F-Fluoride, 18F-FBB amyloid markers, 68Ga-PSMA, and 68Ga-DOTATATE. First digital PET-CT in the South Island.
• Nuclear Medicine / SPECT-CT Hybrid imaging combining SPECT functional imaging with CT anatomical imaging using radioactive tracers for diagnosis and management of various medical conditions. South Island's first private nuclear medicine service.
• Theranostics Personalised approach combining diagnostic molecular imaging and nuclear medicine therapy using radiopharmaceuticals to diagnose and treat diseases, particularly cancer. Offers Lutetium-177 therapy including 177Lu-PSMA for prostate cancer, Iodine-131 for thyroid disease, and 177Lu-DOTATATE for neuroendocrine tumours. Includes two dedicated treatment rooms.

Quantifiable outcome

• PET-CT results reduce travel burden for South Island patients who previously had to travel to Auckland for advanced imaging
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Local Christchurch RadiologistscoreStrategic or Co-development Partner · 1 January 2023Group of local Christchurch radiologists who founded Reform Radiology in 2023 to improve accessibility to essential radiology services in the Christchurch region. These radiologists provide clinical expertise and sub-specialty services across all imaging modalities.
• Health New Zealand (Te Whatu Ora)coreStrategic or Co-development PartnerHealth New Zealand funds public patient access to PET-CT imaging at Reform Radiology's Molecular Imaging & Therapy Centre, enabling Canterbury and South Island public patients to access advanced imaging without travelling to Auckland.
• InteleRad (Inteleviewer / InteleConnect)coreTechnology or IntegrationReform Radiology uses InteleRad PACS solution for managing and distributing radiology images and results. InteleViewer is a DICOM viewer with customisable toolsets. InteleConnect EV is a zero-footprint web viewer accessible from any web-enabled device for referrers to view patient images and reports.
• Southern Cross Medical InsurancecoreChannel Partner/ Reseller/ DistributorReform Radiology is an affiliated provider for Southern Cross Medical Insurance for all imaging and treatment services offered. Pre-approval is arranged on behalf of patients and the insurer is billed directly for covered services.
• NIB, AIA, Accuro, Unimed, Police Health, Partners, NZ Fire, NZDFminorChannel Partner/ Reseller/ DistributorReform Radiology accepts various private health insurers. Pre-approval is required prior to examination and direct billing is available with written pre-approval. Excess amounts are payable by patients on the day of appointment.
• HealthOne / Health Connect SouthcoreTechnology or IntegrationSouth Island secure electronic health record platforms. Reform Radiology reports are available on both HealthOne and Health Connect South portals, enabling authorised healthcare providers directly involved in patient care to quickly access imaging results, test results, allergies, medications, and hospital information.
• HealthLinkcoreTechnology or IntegrationHealthLink secure messaging is used to deliver patient radiology reports encrypted and efficiently into referrer practice management software. Reform Radiology's EDI is 'reformrl'.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canopy Imaging: New Zealand private radiology network operating across multiple sites, offering a comparable range of diagnostic imaging services to Reform Radiology including MRI, CT, ultrasound and X-ray.
• Mercy Radiology: Auckland-based private radiology provider offering advanced imaging including PET/CT and MSK radiology. Directly comparable on PET/CT and sub-specialty MSK capabilities, and was named as a training site for one of Reform's radiologists (Dr. Joel Dunn).
• Sydney Radiology: Australian private radiology practice where Reform's General Manager (Paul Mouthaan) previously served as Chief Radiographer. Directly comparable on multi-modality diagnostic imaging and sub-specialty radiology, particularly CT.
• Pacific Radiology: Largest private radiology provider in New Zealand, operating multiple clinics and offering diagnostic imaging across modalities including MRI, CT, PET, and ultrasound. Direct comparable to Reform Radiology on full-service imaging offering and referrer-driven GTM, but at significantly greater national scale.
• Affinity Medical Imaging: New Zealand diagnostic imaging provider sharing information systems with Reform Radiology. Direct peer in the NZ private radiology market, competing for referrer relationships and patient volumes across the country.

Broad incumbents

• Sonic Healthcare: ASX-listed global diagnostics operator with significant radiology exposure across Australasia including nuclear medicine and PET capability. Relevant peer given theranostics and nuclear medicine overlap, though operates at vastly greater scale and breadth than Reform.
• I-MED Radiology Network: Australia's largest diagnostic imaging network with extensive modality coverage including PET, MRI, CT and interventional radiology. Represents the scaled incumbent model that Reform could evolve toward; broader geographic and service footprint than Reform's Christchurch-only operations.
• Capitol Health: ASX-listed Australian diagnostic imaging provider operating community-based radiology clinics. Comparable on community diagnostic imaging and referrer-led GTM, with established multi-site scale Reform could emulate across the Tasman.
• Healthcare Imaging Services: Australian diagnostic imaging network (owned by Integral Diagnostics) operating community and hospital-based imaging clinics. Comparable on full-service diagnostic imaging and PET/nuclear medicine offerings, with national Australian scale.

Others

• Forte Health: Christchurch-based private surgical hospital that is a JV partner in Reform Radiology and located opposite the Molecular Imaging & Therapy Centre. Included as an ecosystem partner rather than direct competitor — the partnership creates a surgical-to-imaging referral flywheel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reform-radiology

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reform Radiology