Regina Auto Body Shop Ltd

What Regina Auto Body Shop Ltd does

Regina Auto Body Shop Ltd. is a single-location, family-owned collision repair facility operating from 1800 Angus Street in Regina, Saskatchewan since 1924. The company provides comprehensive auto body repair and refinishing services including frame repair, dent removal, structural work, and painting, performed to factory specifications under integrated quality control systems. It serves individual vehicle owners in Regina and southern Saskatchewan through both private-pay transactions and SGI (Saskatchewan Government Insurance) insurance claim handling, with the latter coordinated seamlessly via adjuster dispatch and direct billing.

The business operates under a portfolio of regulatory and manufacturer certifications that define its market positioning: it is the only Tesla Approved Collision Centre in southern Saskatchewan, an SGI Accredited Collision Repair shop, I-CAR Gold Class recognized, BBB Accredited, and certified to Auto Manufacturer standards. These credentials, combined with the Transferrable Lifetime Warranty introduced in 2021 and a customer-convenience stack (Enterprise Rent-A-Car rentals at exclusive rates, Uber shuttle service, after-hours key drop), constitute the company's competitive offering. Customer acquisition relies on word-of-mouth from long-tenured repeat customers, direct phone/email contact, and a QR-code-enabled Tractable AI instant repair estimate tool.

The company is a third-generation family business led by managing partners Mike Mario and Chad Mario of the Mario family, with approximately 20 staff members across technicians and support functions. Revenue is generated one-time per repair job, with pricing varying by damage assessment and insurance coverage. No public financials, funding history, or external investors are disclosed; the business is privately held with no parent company or subsidiaries.

Name

Regina Auto Body Shop Ltd

Legal name

Regina Auto Body Shop Ltd.

Website

https://reginaautobody.ca

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Regina Auto Body Shop Ltd. is a family-owned collision repair facility in Regina, Saskatchewan, founded in 1924, serving individual vehicle owners with factory-standard auto body repair, SGI insurance claim handling, and the only Tesla Approved Collision Centre designation in southern Saskatchewan.

Ownership category

akta.pro rank

Product category

Auto Body Repair

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK), Body Shop Mechanical & Suspension Repair (Post-Collision) (TLAKAEAH), Frame & Structural Straightening (Unibody/Chassis) (TLAKAEAE)

Keywords

• Collision repair services
• Auto body refinishing
• Insurance claim handling
• Vehicle paint repair
• Frame and structural repair

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Collision Repair Services: Auto body repair and painting services for vehicles damaged in collisions. Services include estimates, repairs, refinishing, and quality assurance. Revenue generated through direct customer payment and insurance claim processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Regina Auto Body Shop Ltd. is a single-location collision repair facility offering full-service auto body repair, painting, and refinishing for damaged vehicles. Core services include frame repair, dent removal, structural repairs, and refinish work performed to factory specifications, with integrated quality control at every stage. The facility handles SGI insurance claims end-to-end (adjuster coordination and direct billing), provides free instant repair estimates via Tractable, and backs work with a Transferrable Lifetime Warranty.

Product overview

Regina Auto Body Shop Ltd is a single-location collision repair facility offering comprehensive auto body repair and painting services. The core product is collision repair (including frame, structural, and refinish work) paired with SGI insurance claim handling. Additional services include free instant repair estimates (via Tractable), vehicle estimates via photo submission, and a Transferable Lifetime Warranty. Customer convenience services (courtesy rentals through Enterprise, Uber shuttle, and after-hours key-drop) are offered as add-ons. The company has been operating since 1924 and is currently managed by third-generation Mario family members.

Differentiator

Problem solved

Functional benefit

Products and services

• Collision Repair Services Full-service auto body repair and painting, including frame repair, dent removal, refinishing, and structural repairs performed to factory specifications with integrated quality control systems. Targeted at vehicle owners in southern Saskatchewan needing collision repair.
• SGI Insurance Claim Handling End-to-end SGI insurance claim handling including SGI Auto eClaim processing, adjuster coordination, and direct billing for vehicle owners in Saskatchewan filing collision claims.
• Vehicle Estimates Free repair estimate service offering multiple channels: instant repair estimates via Tractable QR code, 15-minute in-person assessment appointments, and photo-based estimates via text or email. Preliminary written estimates are provided in approximately 24 hours.

Quantifiable outcome

• Nearly 100 years in business since 1924 as Western Canada's first dedicated collision repairer
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TeslacoreStrategic or Co-development PartnerTesla Approved Collision Centre designation with Tesla-backed training, the only such center in southern Saskatchewan. This partnership provides exclusive authorization to repair Tesla vehicles to factory standards.
• SGI (Saskatchewan Government Insurance)coreChannel Partner/ Reseller/ DistributorSGI Accredited Collision Repair shop status enabling seamless handling of SGI insurance claims. RAB is designated as an approved shop where adjusters can dispatch claims for vehicle estimates and repairs.
• Enterprise Rent-A-CarminorChannel Partner/ Reseller/ DistributorProvides courtesy rental vehicles at exclusive RAB rates for customers whose rental isn't already covered by insurance during vehicle repair period.
• UberminorChannel Partner/ Reseller/ DistributorShuttle service partnership providing convenient transportation options for customers to get where they need to be during repair process.
• I-CARminorStrategic or Co-development PartnerI-CAR (Inter-Industry Conference on Auto Collision Repair) Professional Development Program provides collision repair technician training and certification resulting in Gold Class recognition.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Maaco: Large US-based franchised auto body and paint network with broad geographic coverage. Comparable because it offers the same auto body refinishing and collision repair services, but at much larger scale and oriented to a US customer base.
• Crash Champions: Large US collision repair chain formed via roll-up of regional shops. Comparable core collision repair and DRP-driven service model; differs primarily in scale and US geography.
• Service King Collision: Major US collision repair MSO with broad geographic footprint. Comparable service offering (collision, body, refinish) and insurer-direct business model, but US-centric rather than Saskatchewan-focused.
• Caliber Collision: Largest US collision repair chain with extensive insurer direct-repair relationships. Comparable in service line and DRP-driven volume model, though operates at significantly greater scale than RAB.
• Boyd Group Services (Boyd Autobody & Glass): Parent of the largest Canadian collision repair network with both company-owned and franchise locations across Canada. Comparable because it operates the same core auto body/collision repair service model with insurer-direct relationships, but at vastly greater scale and geographic breadth than RAB.

Direct peers

• CSN Collision Centres: Canadian network of independent collision repair shops sharing branding, training, and supplier programs. Directly comparable to RAB as a body and paint collision repair operator serving insurance-driven volume.
• Speedy Auto Service: Canadian multi-shop auto repair and collision provider offering body work alongside mechanical services. Comparable as a regional Canadian collision repair operator with insurance and retail customers.
• Craftsman Collision: Western Canadian (BC-rooted) collision repair chain operating multiple locations. Directly comparable as a multi-site body and paint shop with manufacturer certifications and insurer-direct claim handling.
• CARSTAR Automotive Canada: Canada's largest franchise collision repair network. Comparable to RAB in core service offering (collision, body, paint) and customer base (insurance and retail), with similar reliance on DRP relationships and certified training programs.
• Fix Auto: Canadian-headquartered collision repair franchise network with locations across Canada. Comparable because it offers the same body, paint, and structural collision repair services to insurance and private-pay customers under a recognized brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/regina-auto-body-shop-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regina Auto Body Shop Ltd