Reider + Co

What Reider + Co does

Reider + Co is a privately held, Boston-based interior design firm founded by Rachel Reider circa 2005-2006, also operating under the legacy trade name Rachel Reider Interiors. The firm delivers full-service interior design and interior architecture across two primary service lines — Homes + Happy Places (residential design for custom, vacation, and multigenerational family homes) and Hotels + Hideaways (boutique hotel and hospitality design) — supported by specialized offerings in interior architecture, space planning, and custom FF&E specification. The firm operates from three studio locations: a Boston, MA headquarters at 535 Albany St., a Lincoln, NH studio, and a Newport, RI studio, serving affluent homeowners and boutique hotel owners across New England.

The firm has completed over 22 boutique hotel projects, including flagship engagements such as the $12 million interior transformation of Wequassett Resort & Golf Club, the Edgartown Collection on Martha's Vineyard (The Edgartown Inn, The Sydney, The Richard, Summercamp), and The Cliffside Inn in Newport, RI — a Michelin Key recipient. Its residential portfolio emphasizes "Multigenerational Destination Homes" designed to deliver 5-star hotel-level comfort for extended family living, with documented work in Boston's South End, Chestnut Hill, Wellesley, Weston, Cambridge, and coastal Rhode Island.

Reider + Co operates a project-based, quote-based professional services model with multi-year contracts and no publicly disclosed pricing. The firm is bootstrapped and founder-owned, with no external funding rounds, M&A activity, or parent company disclosed. Customer acquisition is inquiry-based via the firm's website, supported by editorial press coverage (Architectural Digest, House Beautiful, Travel + Leisure, Condé Nast Traveler, Forbes, Vogue), repeat-client and architect/builder referrals, and an active Instagram presence (@rrinteriors). The firm is recognized as an Architectural Digest AD PRO featured design firm and has received Best of Boston Home (2026, 2025, 2023, 2020), Modern Luxury Interiors Best Design Team (2026) and Best Hospitality Designer (2024, 2025), and a Design et al Designer of the Year finalist nomination (2025).

Name

Reider + Co

Legal name

Reider + Co

Website

https://reiderandco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Reider + Co is a Boston-based, founder-owned interior design firm delivering full-service residential and boutique hotel design across New England, serving affluent homeowners and boutique hotel owners with custom, multigenerational, and hospitality projects.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Interior design services
• Residential interior design
• Boutique hotel design
• Space planning services
• Multigenerational home design

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Interior Design Services: Full-service interior design and interior architecture for residential homes (custom, multigenerational, vacation) and boutique hotels, including space planning, FF&E specification, and installation oversight. Revenue is generated through professional design fees and project-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Reider + Co is a full-service interior design firm providing interior architecture, space planning, and FF&E specification for custom residential homes (primary residences, vacation homes, and multigenerational retreats) and boutique hotels. The firm manages projects end-to-end, from conceptualization through procurement and installation, applying a bold, colorful, hospitality-informed design approach to both residential and boutique hotel clients.

Product overview

Reider + Co is a Boston-based interior design firm offering two primary service lines: Homes + Happy Places (residential interior design for custom homes, vacation properties, and multigenerational family residences) and Hotels + Hideaways (boutique hotel and hospitality design services). The firm specializes in multigenerational destination homes that incorporate hotel-like amenities, drawing on over two decades of experience in interior design, interior architecture, and space planning. The portfolio includes 22 award-winning boutique hotels across New England.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 22+ boutique hotels completed, several awarded Best Resort, Michelin Key, and featured in Condé Nast Traveler and Travel + Leisure
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Niche ArchitecturecoreImplementation/ SI/ Consulting PartnerArchitecture firm collaborated with Reider + Co on the Custom Colorful Legacy Home project in Cambridge, MA, providing architectural design and renovation oversight.
• Sea-Dar ConstructioncoreImplementation/ SI/ Consulting PartnerConstruction firm partnered on the Custom Colorful Legacy Home in Cambridge, MA. Also collaborated on the Cambridge colorful legacy home and Multigenerational Beach House projects.
• Venegas and CompanyminorImplementation/ SI/ Consulting PartnerVendor partner providing custom millwork and cabinetry for residential projects including the Custom Colorful Legacy Home in Cambridge, MA.
• Matthew Cunningham Landscape DesignminorImplementation/ SI/ Consulting PartnerLandscape architecture firm partnered on the Custom Colorful Legacy Home in Cambridge, MA, providing exterior and landscape design services.
• DiMauro ArchitectscoreImplementation/ SI/ Consulting PartnerArchitecture firm partnered on the Multigenerational Beach House project in Narragansett, RI, providing architectural design for the coastal retreat.
• Sweenor BuilderscoreImplementation/ SI/ Consulting PartnerBuilder partnered on the Narragansett RI coastal retreat and Newport RI projects, providing construction execution for Reider + Co's designs. Also collaborated on the multigenerational beach house.
• Mather & Page Landscape ArchitectsminorImplementation/ SI/ Consulting PartnerLandscape architecture firm partnered on the Narragansett RI coastal retreat project.
• Grassi Design GroupcoreImplementation/ SI/ Consulting PartnerDesign group collaborated with Reider + Co on the Vibrant Family-Focused Renovation in Chestnut Hill, MA.
• Connaughton ConstructioncoreImplementation/ SI/ Consulting PartnerConstruction firm partnered on the Chestnut Hill, MA family renovation project, executing the build alongside Reider + Co's design.
• Jacob Lilley ArchitectscoreImplementation/ SI/ Consulting PartnerArchitecture firm collaborated with Reider + Co on the Gathering in the Great Room project in Wellesley, MA, including expansion of the home with new great room, kitchen, and bathroom.
• Coda HomecoreImplementation/ SI/ Consulting PartnerBuilder partnered on the Soft Modern Meets Shingle Style project in Weston, MA, executing high-end custom building alongside Reider + Co's interior design.
• KT2 Design GroupminorImplementation/ SI/ Consulting PartnerArchitecture firm partnered on the Weston, MA shingle-style home renovation project.
• Sudbury Design GroupminorImplementation/ SI/ Consulting PartnerLandscape architecture firm partnered on the Weston, MA soft modern shingle-style home project.
• KVC BuilderscoreImplementation/ SI/ Consulting PartnerBuilder partnered with Reider + Co on the Elevated Indoor-Outdoor Living project in Weston, MA, a large-scale renovation and design project for a family of six.
• Nicholaeff Architecture + DesigncoreImplementation/ SI/ Consulting PartnerArchitecture firm partnered on the Weston, MA elevated indoor-outdoor living project.
• Mather & PageminorImplementation/ SI/ Consulting PartnerLandscape architecture firm partnered on the Elevated Indoor-Outdoor Living project in Weston, MA.
• Halliday BuildersminorImplementation/ SI/ Consulting PartnerBuilder partnered on the Family Fun on Cape Cod project in Falmouth, MA, executing the summer home renovation designed by Reider + Co.
• de GournayminorOthersLuxury wallpaper manufacturer providing hand-painted, embroidered, and jeweled wallpapers used in Reider + Co's high-end residential projects, including the Custom Colorful Legacy Home.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Steven Gambrel: New York-based boutique interior designer with strong residential practice and growing hospitality portfolio, including boutique hotels. Similar founder-led, AD-recognized boutique scale and residential-hospitality dual focus.
• Martin Brudnizki Design Studio: London-based boutique design studio with deep specialization in boutique hotels and luxury residential projects globally. Direct peer on the hospitality-plus-residential mix, with comparable size, recognition, and award trajectory.
• Foley & Cox Interiors: Boutique, founder-led New York interior design firm focused on high-end residential projects for affluent clients. Comparable in scale, founder brand, and luxury positioning.
• Anthony Baratta LLC: Boutique interior designer known for bold use of color, pattern, and texture in high-end residential projects. Comparable to Reider + Co's distinctive aesthetic and boutique founder-led structure.
• Cullman & Kravis: New York-based boutique interior design firm specializing in classically influenced high-end residential interiors for affluent clients. Comparable in scale, founder-led structure, and luxury positioning.
• Markham Roberts Inc: Boutique, founder-led interior design firm in New York specializing in high-end residential and select hospitality projects. Comparable in scale, clientele, and recognition tier to Reider + Co.
• Thomas Hamel Design: Australia-based boutique interior design practice with deep expertise in boutique hotels, hospitality, and luxury residential projects. Comparable in dual residential-hospitality positioning, boutique scale, and award recognition.
• Ken Fulk Inc: Boutique, founder-led design firm with a parallel dual focus on high-end residential and hospitality interiors (including hotels, restaurants, and event spaces). Closely comparable to Reider + Co in scale, founder-driven brand, and bold signature aesthetic.

Broad incumbents

• Nate Berkus Associates: Nationally recognized interior design firm with a major media footprint and broader service portfolio spanning residential, product lines, and branded collaborations. A scaled incumbent in the same category as Reider + Co's residential practice.

Regional players

• Lillian August: Connecticut/New England-based design house with showrooms and an interior design service for high-end residential clients. Comparable regional positioning, scale, and affluent clientele, though with a stronger retail/furniture vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rrinteriors
• LinkedInlinkedin.com/company/reider-and-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reider + Co