REIMS Tourisme et Congrès

What REIMS Tourisme et Congrès does

REIMS Tourisme et Congrès is the official tourism board (Office de Tourisme du Grand Reims) for the Reims metropolitan area in France, operating as a publicly funded service entity under the authority of Grand Reims Métropole. The organization promotes tourism across the Reims and Champagne region through an integrated platform combining destination information, activity booking, event ticketing, and a dedicated convention bureau serving corporate and MICE clients. Core offerings include guided cultural tours, Champagne house visits and tastings, hands-on artisan experiences, accommodation directories, and ticketing for signature events such as the Luminiscence light show, Les Relais du Goût gastronomic festival, Flâneries Musicales, and FISE Xperience.

The organization's technology consists of a standard tourism content management and booking platform with integrated ticketing, interactive neighborhood mapping, and multi-language support across French, English, German, Dutch, Spanish, and Italian. It maintains direct distribution partnerships with major Champagne houses (Ruinart, Pommery, Veuve Clicquot, Taittinger, Lanson, G.H. Mumm), independent winegrowers, restaurants, hotels, and certified Vignobles & Découvertes partners across 63 communes in the Marne department. The platform aggregates hundreds of bookable experiences with prices ranging from €3.50 for basic visits to €950 for premium VIP tastings, with discounted group rates available for 12+ participants.

REIMS Tourisme et Congrès generates commercial revenue through transaction fees on activity bookings, ticket sales for events, and professional services for corporate groups via the Reims Convention Bureau. With 30 employees, the organization operates a physical tourist office at 6 Rue Rockefeller in central Reims alongside its digital channels. The entity is publicly funded and serves as the authoritative information and booking infrastructure for visitors to the Champagne UNESCO World Heritage region, leveraging proximity to Paris (45 minutes by TGV) and the prestige of the Champagne appellation as core demand drivers.

Name

REIMS Tourisme et Congrès

Legal name

Reims Tourisme et Congrès (Office de Tourisme du Grand Reims)

Website

https://reims-tourisme.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

REIMS Tourisme et Congrès is the official publicly-funded tourism board for the Grand Reims metropolitan area in France, operating an integrated multi-language booking and information platform for Champagne-region leisure tourism and MICE business events, serving individual visitors, corporate groups, and Champagne enthusiasts.

Ownership category

akta.pro rank

Product category

Tourism Board Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Cultural & Heritage Entertainment Booking (Traditional/Folk Acts) (HSACAHAG)

Keywords

• Tourism information services
• Guided cultural tours
• Champagne wine tourism
• Event ticketing platform
• Convention bureau services

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Activity and Tour Bookings: Commission and transaction fees from booking guided tours, Champagne cave visits, cultural activities, workshops, and experiences across the Reims and Champagne region. Price points range from €3.50 (biscuit rose factory visits) to €950+ (premium Champagne experiences).
2. Event Ticketing: Ticket sales for major events including Luminiscence light show (€29), festivals, concerts at La Cartonnerie and Reims Arena, and seasonal events.
3. Group and MICE Services: Customized group tourism services including private tours, team building activities, corporate events, and convention bureau services for business tourism.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

REIMS Tourisme et Congrès is the official tourism board for Reims and the Grand Reims metropolitan area, providing visitor information and a unified online booking platform for activities, guided tours, and events. The core offer combines cultural heritage tours, Champagne house visits and tastings through major houses and independent growers, immersive artisan experiences (such as Tonnelier d'un jour and Parfumeur d'un jour), signature event ticketing (Luminiscence light show, Les Relais du Goût gastronomic festival), and dedicated MICE/convention services through the Reims Convention Bureau.

Product overview

REIMS Tourisme et Congrès operates as the official tourism board and convention bureau for the Reims metropolitan area and Champagne region. The organization offers a unified platform combining an online booking system (Billetterie/Panier) for activities, tours, and events with comprehensive tourism information services. The core portfolio includes guided cultural tours, Champagne and wine tourism experiences through major houses and independent producers, hands-on artisan experiences (Expériences à la Rémoise), meeting/convention services via the Reims Convention Bureau, and an interactive digital city guide organized by neighborhoods. The platform also promotes signature events including Luminiscence light shows and Les Relais du Goût gastronomic festival. Additional services encompass downloadable thematic travel guides, group/custom travel arrangements, and accessibility-focused tourism offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetterie / Panier (Online Ticketing & Booking System) Online booking platform with integrated shopping cart for reserving and purchasing tickets to activities, tours, Champagne experiences, and events across the Reims and Champagne region; available in six languages (French, English, German, Dutch, Spanish, Italian).
• Guided Tours & Cultural Experiences Curated guided visits led by the Office de Tourisme covering Reims city tours, Champagne house visits, Art Deco heritage walks, street art tours, and behind-the-scenes experiences at venues such as Stade de Reims and the Reims Arena; aimed at leisure visitors and small groups.
• Champagne & Œnotourism Services Comprehensive Champagne tourism services including visits to major Champagne houses, encounters with independent winegrowers, vineyard circuit bookings, and tasting workshops across the Champagne region; targeted at oenotourism visitors and groups.
• Expériences à la rémoise (Hands-on Artisan Experiences) Immersive hands-on artisan experiences including Tonnelier d'un jour (cooper for a day), Tailleur de pierre d'un jour (stone carver for a day), Parfumeur d'un jour (perfumer for a day), Torréfacteur d'un jour (coffee roaster for a day), Chocolatier d'un jour (chocolate maker for a day), and Vigneron d'un jour (winegrower for a day).
• Reims Convention Bureau Convention and meeting tourism services for corporate events, professional conferences, incentive travel, and team-building activities in Reims and the Champagne region; delivered via a dedicated sales team for MICE clients.
• Group & Custom Travel Services Tailored tourism services for organized groups including custom itineraries, private guided tours, and special arrangements; group rates available for 12+ participants across tastings and tours.
• Les Relais du Goût Gastronomic Festival Ticketed gastronomic festival celebrating Reims' culinary heritage, featuring local producers and gastronomic experiences, with the third edition scheduled for September 18-20, 2026.
• Luminiscence Light Show Ticketed immersive sound and light spectacular (priced at €29) featuring projections and visual experiences, promoted as a signature must-see event of the Reims destination.

Quantifiable outcome

• Seamless booking for activities, tours, and events across the Champagne region
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Les Relais du Goût Festival PartnerscoreStrategic or Co-development Partner · 18 September 2026Partnership convention for the third edition of Les Relais du Goût gastronomic festival taking place September 18-20, 2026 in Reims. The festival celebrates Reims' gastronomic heritage and involves multiple local restaurants, producers, and culinary partners in collaborative event programming.
• Reims à TableminorGTM or Marketing PartnerAffiliated website and brand focusing on culinary and dining experiences in Reims, operating as a sister platform to REIMS Tourisme for food and restaurant content.
• Reims Convention BureaucoreChannel Partner/ Reseller/ DistributorDedicated convention bureau for business tourism, meetings, incentives, conferences and events (MICE). Operates as an integrated division handling corporate clients and group bookings for Reims.
• Champagne Houses and ProducerscoreStrategic or Co-development PartnerPartnerships with major Champagne houses (Ruinart, Pommery, Veuve Clicquot, Taittinger, Lanson, G.H. Mumm, and independent growers) for cave visits, tastings, and exclusive experiences. These partners are integrated into the booking platform and promoted through marketing channels.
• Champagne Vignobles & Découvertes Label HolderscoreStrategic or Co-development PartnerNetwork of certified Champagne producers and experiences carrying the Vignobles & Découvertes tourism label, ensuring quality standards for visitor experiences in the region.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Office de Tourisme de Bordeaux: DMO for another major French wine-heritage destination. Highly comparable operating model: visitor information, booking platform, cultural and oenotourism tours, event programming, and convention bureau functions tied to UNESCO-listed assets (Port of the Moon).
• Office de Tourisme de Lyon: Major French city DMO and convention bureau combining UNESCO heritage, gastronomy (Beaujolais, Lyonnaise cuisine), event programming, and a dedicated MICE sales operation. Closely parallels the Reims operating model in structure and product layering.
• Office de Tourisme de Strasbourg: DMO for a UNESCO-listed Grand Est city with similar product breadth: cultural heritage, gastronomy, river cruises, Christmas markets, and a convention bureau. Comparable in scale, multi-language platform, and French regional positioning.
• Office de Tourisme et des Congrès de Paris (Visit Paris Region): France's flagship Destination Marketing Organization, combining leisure tourism promotion with a Convention Bureau for MICE. Directly comparable to REIMS Tourisme et Congrès in mandate (official DMO + CVB), structure (public entity with multi-language booking platform), and product mix (city tours, events, cultural experiences, group services).
• Office de Tourisme d'Epernay: Smaller, Champagne-focused DMO in the same region as REIMS Tourisme. Highly comparable product (Champagne house visits, Avenue de Champagne, UNESCO cellars) and overlapping catchment, making it a direct sub-regional competitor.
• Bourgogne Tourisme (CRT Bourgogne-Franche-Comté): Regional tourism board promoting Burgundy wine and heritage. Comparable as a French wine-region DMO combining cultural heritage promotion, vineyard and cave visit bookings, gastronomy events, and themed travel guides.

Broad incumbents

• Atout France: France's national tourism development agency. Not a direct competitor on bookings, but operates overlapping mandate on destination promotion, market intelligence, and quality labeling (including Vignobles & Découvertes, which REIMS Tourisme leverages) that frames the broader ecosystem.
• Comité Régional du Tourisme du Grand Est: Regional tourism committee covering the same Grand Est administrative region as REIMS Tourisme. Comparable scope in destination promotion and market data (Observatoire-style functions), but operates one administrative level above.

Regional players

• Visit Brussels: Public DMO and convention bureau for Brussels. Comparable mandate (cultural promotion + CVB), similar multi-language platform, and European secondary-city positioning. Useful benchmark for international marketing reach and MICE sales practices.
• Visit Alsace: Regional tourism brand for Alsace, a neighboring French wine and heritage region. Comparable in combining wine route promotion, gastronomy, and cultural heritage, with a similar size and budget profile to a metropolitan-area DMO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ReimsTourisme
• YouTubeyoutube.com/user/51OTReims
• Facebookfacebook.com/Reims.tourisme
• LinkedInlinkedin.com/company/reims-tourisme-congres
• Instagraminstagram.com/reimstourisme

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REIMS Tourisme et Congrès