Renault BERARD AUTOMOBILE

What Renault BERARD AUTOMOBILE does

Renault BERARD AUTOMOBILE (legal entity: SARL BERARD AUTOMOBILE, operating as Groupe Berard) is a privately-held French authorized Renault and Dacia dealership and after-sales service group operating two physical garages in the Seine-et-Marne (77) department — Berard Automobile in Melun (founded 2006) and Auto Fusion in Le Châtelet-en-Brie (founded 2017). The business was created and remains owned by Sébastien Berard, who functions as Gérant. The company sells new and certified pre-owned Renault and Dacia passenger and commercial vehicles (Clio, Captur, Austral, Symbioz, Trafic, Twingo E-Tech, E-Tech electric range, and Dacia Bigster among others), and delivers a comprehensive after-sales offering including scheduled maintenance, mechanical and electrical repair, bodywork and paint, windshield replacement, paintless dent removal, rim repair, technical inspection preparation, accessories installation, and administrative services such as carte grise issuance and address changes.

The service technology layer is built on Renault/Dacia manufacturer-grade diagnostic tools, genuine and Renative remanufactured parts (offering up to 30% savings versus new), and a Pack Privilège subscription program that fixes maintenance costs at €1/day over 48 months for vehicles aged 1–6 years, up to 120,000 km at subscription and 150,000 km maximum. The company also holds the Originals Renault label — one of only 8 garages in France authorized for classic Renault and Alpine vehicle expertise — and operates an Attestation de Capacité (No. 7333) for refrigerant handling. Commercial channels include the two physical garages, Leboncoin online marketplace listings, Cofidis-backed 3–4x interest-free financing, and a multi-platform social/content presence (Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, plus the Berard Mag gazette and a news/blog section).

The revenue model blends one-time transactions (vehicle sales, repair jobs, parts, registration fees) with recurring subscriptions (Pack Privilège) and ancillary fee-based services. Customers are segmented horizontally into individual consumers (primary) and professionals/businesses (secondary), with named B2B clients including two driving schools. Growth is supported by ongoing OEM-aligned product expansion into BEV and electric commercial vehicles, while customer acquisition is driven by local reputation (284 reviews at 4.6/5 for Melun; 255 at 4.8/5 for Le Châtelet-en-Brie) and digital content rather than paid marketing at scale.

Name

Renault BERARD AUTOMOBILE

Legal name

SARL BERARD AUTOMOBILE

Website

https://renault-berard.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Groupe Berard is a privately-held French authorized Renault and Dacia dealership group operating two garage locations in Seine-et-Marne (Melun and Le Châtelet-en-Brie), selling new and used vehicles and delivering maintenance, repair, bodywork, and administrative services to individual consumers and local businesses.

Ownership category

akta.pro rank

Product category

Automotive Dealership and After-Sales Services

NAICS

Tire Dealers (441340), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB), Wheel & Rim Repair/Refurbishment (TLAKADAG)

Keywords

• Automotive dealership services
• Vehicle maintenance repair
• Renault Dacia dealer
• Vehicle sales service
• After-sales automotive

Headquarters

HQ city

Melun

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of new and used Renault and Dacia vehicles, including professional/utilitarian vehicles. Both retail and business customers served.
2. After-sales Services: Vehicle maintenance, repair, bodywork, windshield replacement, dent removal, rim repair, technical inspection preparation, and accessories installation
3. Administrative Services: Registration/immatriculation services, certificate of registration creation (45€) and address changes (15€)
4. Financing Services: Partnership with Cofidis for 3-4x interest-free payment plans; also offers vehicle financing, leasing, and long-term rental solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Renault BERARD AUTOMOBILE operates two authorized Renault/Dacia dealership-and-service garages in Seine-et-Marne (Berard Automobile in Melun and Auto Fusion in Le Châtelet-en-Brie), selling new and used Renault and Dacia passenger and commercial vehicles and providing complete after-sales services including scheduled maintenance, mechanical and electrical repair, bodywork, windshield replacement, paintless dent removal, rim repair, technical inspection preparation, accessories installation, classic Renault/Alpine restoration under The Originals Renault label, vehicle financing via Cofidis, and administrative carte grise services. The group also sells Renault Renative remanufactured parts (up to 30% cheaper than new) and offers the Pack Privilège monthly maintenance subscription (from €1/day over 48 months).

Product overview

Renault BERARD AUTOMOBILE operates as a dual-location automobile dealership and service center group in Seine-et-Marne (77), France, comprising Berard Automobile in Melun (est. 2006) and Auto Fusion in Le Châtelet-en-Brie (est. 2017). The group serves as authorized Renault and Dacia agents offering a comprehensive automotive ecosystem: new and used vehicle sales (Renault, Dacia, including E-Tech electric models), complete after-sales services (maintenance, repair, bodywork, windshield, paintless dent removal, rim repair, technical inspection), professional fleet management with customization, and The Originals Renault classic car services. The product portfolio centers on Renault/Dacia vehicles and extends to value-added services including Pack Privilège monthly maintenance subscriptions, Renault Renative remanufactured parts (up to 30% savings), vehicle financing via Cofidis, registration services, and extended warranties. The group recently achieved The Originals Renault certification for classic car restoration and holds environmental certifications (Certificat Climat 2024/2025) for tire recycling initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• New Renault Vehicle Sales Sales of new Renault passenger and commercial vehicles including Clio, Captur, Austral, Symbioz, Trafic, and full E-Tech electric range, handled by a dedicated commercial advisor with financing and trade-in options.
• New Dacia Vehicle Sales

Quantifiable outcome

• 15.2 tonnes CO₂ avoided through tire recycling in 2024
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and supporting.

• The Originals Renault ServicescoreStrategic or Co-development Partner · 1 August 2025Factory program for classic Renault and Alpine vehicles. Provides access to authentic parts, period manuals, technical documentation, authenticity attestations, and specialized repair expertise for collector vehicles.
• AliapurcoreStrategic or Co-development Partner · 1 January 2024Tire recycling partner that issued Certificat Climat 2024 and 2025 to the garages for environmental commitment. Partnership enables proper disposal and recycling of end-of-life tires with measurable CO₂ reduction impact.
• Renault/DaciacoreChannel Partner/ Reseller/ Distributor · 1 January 2006Authorized Renault and Dacia dealer/agent since 2006. Berard Automobile operates as Renault agent at Melun location. Full access to manufacturer diagnostic tools, genuine parts, maintenance programs (Pack Privilège), and factory support.
• CofidissupportingChannel Partner/ Reseller/ DistributorFinancing partner offering 3-4x interest-free payment plans for vehicle purchases and services. Enables customers to spread payments over time.
• LeboncoinsupportingChannel Partner/ Reseller/ DistributorOnline marketplace partnership for vehicle sales listings. Expands reach beyond local garage to broader regional audience searching for used vehicles.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Midas: Franchised automotive service network in France focused on exhaust, brake, suspension, and general maintenance. Comparable as a service-chain peer serving consumer vehicles with standardized maintenance packages similar to Pack Privilège.
• Feu Vert: National French automotive aftermarket service chain offering maintenance, tires, parts, and accessories. Comparable as a multi-site service operator targeting individual vehicle owners with recurring maintenance needs.
• Speedy: French franchise network specializing in quick automotive maintenance and repair services (brakes, exhausts, tires, revisions). Comparable as a multi-site service competitor in the same light-duty vehicle maintenance category.
• Norauto: Large French automotive service and tire retail chain. Directly comparable as a multi-service auto center offering maintenance, tire services, and repairs to consumer and prosumer customers across France, though at significantly greater national scale.

Broad incumbents

• BCAuto (BCA Group): Independent French automotive dealer group operating multi-brand vehicle sales and service centers. Comparable as a multi-site dealer offering sales, after-sales, and used vehicle reconditioning across multiple locations.
• Emil Frey France: Major European automotive retail and distribution group with significant French footprint across multiple brands. Comparable as a multi-brand dealer group offering new/used vehicle sales and after-sales services, with much broader scale and brand portfolio.
• Renault Retail Group: Largest Renault dealer group in France, operating the manufacturer's directly-owned retail network. Comparable as a multi-brand-capable authorized Renault agent offering new vehicle sales, after-sales, and financing — but at national scale and with corporate backing.

Others

• Aliapur: French tire-recycling industry eco-organization that issues the Certificat Climat to certified garages. Comparable as a sustainability program partner rather than a competitor; relevant given Berard holds consecutive Aliapur certifications and uses this as an environmental differentiator.

Regional players

• Delahaye Automobiles: Independent Renault/Dacia dealership group operating in regional French markets. Comparable as an authorized Renault agent with similar sales, service, and bodywork offerings, but operating in different French regions without direct local overlap.

Emerging players

• Classic Auto Electric: Niche French specialists focused on classic vehicle restoration and EV conversion. Comparable through The Originals Renault classic vehicle services adjacency, though focused on a narrower collector-car segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@groupe.berard
• YouTubeyoutube.com/@groupeberard
• Facebookfacebook.com/Renault.BerardAutofusion
• LinkedInlinkedin.com/company/renault-berard-automobile
• Instagraminstagram.com/autofusion_renault
• Pinterestfr.pinterest.com/berardautomobile

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renault BERARD AUTOMOBILE