Applaus B.V.

What Applaus B.V. does

Applaus B.V. operates Restaurant Applaus, a full-service restaurant grand café located physically within theater de Agora at Agorabaan 14, Lelystad, Flevoland, Netherlands. Established in 2015 as a Dutch private limited company (B.V.) with 7 employees, the restaurant serves lunch, dinner, cocktails, and finger food under Chef Martijn van Wegen, with a Mediterranean-influenced kitchen built around fresh ingredients and a 5-course tasting menu. The defining feature is its co-location with a theater, which drives a symbiotic demand model: pre-show diners consume a 3-course theater menu, walk into the adjacent performance, and return for post-show drinks and finger food. The site is supported by a sunny terrace and operates Tuesday through Saturday.

The business generates revenue across six streams: dine-in service (lunch and dinner), off-site catering for corporate and private events, private group events with full restaurant buyout for 8-150 guests, the Culinaire Business Club (a recurring monthly networking program for 25+ local businesses where membership is 100% tax-deductible as a business expense), online gift voucher sales, and takeaway. Group bookings and catering are coordinated by Barry de Troije. The technology stack is commodity: ZenChef for reservations, POS, and online voucher sales, paired with a WordPress website. There is no in-house technology product, no proprietary platform, no app, and no public API.

The go-to-market is event-driven and locally anchored: organic footfall from theater audiences, walk-in local diners, a Culinaire Business Club that generates B2B referrals, and a social media presence on Facebook, Instagram, and TripAdvisor. Pricing is not publicly disclosed and customers are directed to call the restaurant; at least one customer review characterizes the venue as 'wel aan de prijs' (on the pricey side). The company is privately held, privately funded, and operates exclusively within the Flevoland region of the Netherlands.

Name

Applaus B.V.

Legal name

Applaus B.V.

Website

https://restaurantapplaus.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Restaurant Applaus is a 7-employee grand café co-located inside theater de Agora in Lelystad, Netherlands, serving lunch, dinner, a 5-course chef's menu, and a 3-course pre-show theater menu to theater-goers, local diners, group events (8-150 guests), off-site catering clients, and a B2B Culinary Business Club.

Ownership category

akta.pro rank

Product category

Restaurant and Hospitality Services

NAICS

Full-Service Restaurants (722511), Caterers (722320), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Restaurant grand cafe
• Fine dining services
• Event catering
• Theater dining packages
• Business networking club

Headquarters

HQ city

Lelystad

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Service: Restaurant grand café offering lunch, dinner, and bar service. Lunch served Tuesday-Friday 11:00-16:00, dinner Tuesday-Saturday 16:00-24:00. Features a 5-course tasting menu by Chef Martijn van Wegen, 3-course theater menu, and extensive wine selection.
2. Catering Services: Off-site catering for corporate events, receptions, birthday celebrations, and other special occasions. Services range from bitterballen (Dutch snacks) to caviar, including full setup from napkins to glassware.
3. Culinary Business Club: Monthly networking events for entrepreneurial professionals, ten times per year. Serves as a B2B networking platform where membership is 100% tax-deductible as business expense. Creates recurring revenue from participating businesses.
4. Private Event Rentals: Full restaurant buyout for private gatherings from receptions to upscale dinners, accommodating 8-150 guests. Group arrangements combine theater visits with dining experiences.
5. Gift Cards and Vouchers: Online gift card and voucher sales through ZenChef platform for diner bonuses and gifting purposes.
6. Takeaway: Takeaway menu available for off-premises dining occasions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Applaus B.V. operates Restaurant Applaus, a grand café located within theater de Agora in Lelystad, Netherlands, serving lunch, dinner, cocktails, and finger food with Mediterranean-inspired cuisine prepared by Chef Martijn van Wegen. The restaurant also offers a five-course chef's menu, a three-course theater menu for pre-show dining, off-site catering for corporate and private events, private group dining for 8-150 guests, takeaway, and the Culinaire Business Club networking program for local entrepreneurs.

Product overview

Restaurant Applaus operates as a restaurant grand café within theater de Agora in Lelystad, Netherlands. The core offering consists of a full-service restaurant serving lunch, dinner, cocktails, and finger food with Mediterranean-inspired cuisine by Chef Martijn van Wegen. Key service lines include: (1) standard dining with à la carte dinner and lunch menus plus a premium five-course chef's menu; (2) a specialized three-course theatermenu for pre-show theatergoers; (3) catering services for off-site events; (4) private group dining and event hosting for 8-150 guests; and (5) a Culinaire Business Club providing monthly networking events for entrepreneurs. Additional offerings include takeaway ordering and gift vouchers sold through an online shop. The restaurant leverages its unique theater location to offer combined theater-and-dining packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Grand Café Restaurant Dining Full-service restaurant grand café located within theater de Agora in Lelystad, offering lunch, dinner, cocktails, and finger food with Mediterranean-inspired cuisine prepared by Chef Martijn van Wegen.
• Theatermenu (3-course Theater Menu) Three-course theater menu designed for pre-show dining, allowing guests to enjoy a meal before attending performances at theater de Agora and return afterward for drinks and finger food.
• Chefsmenu (5-course Chef's Menu) Five-course chef's menu featuring seasonal, fresh ingredients with Mediterranean flair, curated by Chef Martijn van Wegen.
• Catering Services Off-site catering services for corporate events, receptions, birthdays, and special occasions, ranging from bitterballen to caviar, including full setup with linens and glassware.
• Group Events and Private Dining Private event hosting for groups of 8 to 150 persons, with options for full restaurant buyout, receptions, and bespoke group arrangements combining theater and gastronomy experiences.
• Culinaire Business Club Networking business club hosting ten annual events combining business networking with culinary experiences, targeted at entrepreneurs seeking to blend business and pleasure in a deductible professional setting.
• Takeaway Service Takeaway service allowing customers to order dishes from the menu for off-premises consumption.
• Gift Vouchers (Cadeaubon) Gift voucher system for restaurant meals and experiences, sold through the online shop.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered minor and core.

• Alles voor PadelminorOthersLocal padel sports facility participating in the Culinaire Business Club, networking and dining at Restaurant Applaus ten times annually.
• AST Car TechnicsminorOthersLocal automotive services company member of the Culinaire Business Club networking community.
• AviocomminorOthersAviation/comms company participating in business club networking events at Applaus.
• B LivingminorOthersLifestyle/interior company member of the business networking club.
• beeSeenminorOthersDigital/marketing agency that also designed the restaurant's website, dual member-partner relationship.
• BModestominorOthersBusiness entity member of the culinary business club community.
• Buisman MakelaarsminorOthersReal estate brokerage firm participating in business networking events.
• FidataminorOthersIT/data services company active in the business club network.
• Gemeente LelystadminorOthersMunicipality of Lelystad participating as a business club member, supporting local business community development.
• GiantminorOthersCompany member of the business networking club.
• Gorter VastgoedminorOthersReal estate company participating in the business club.
• Hak & Rein VosminorOthersLegal/firm business club member.
• JaappminorOthersBusiness entity member of the networking community.
• Just DataminorOthersData services company participating in business club events.
• MedidisminorOthersHealthcare/medical services company active member of business club.
• MOORE MTHminorOthersAccounting/financial firm member of the culinary business club.
• ProtemminorOthersBusiness services company participating in networking events.
• RabobankminorOthersMajor Dutch banking institution as business club member supporting local business community.
• Ready for LivingminorOthersLifestyle/real estate company member of business networking group.
• StipteminorOthersBusiness services company active in the business club community.
• TricoverminorOthersCompany participating in the culinary business club networking events.
• Van AsperenminorOthersBusiness entity member of the business networking community.
• van der FeerminorOthersCompany participating in business club networking.
• Van GilsminorOthersBusiness entity active member of the networking club.
• Van Zeeland MontageminorOthersInstallation/montage company participating in the business club.
• Theater de AgoracoreStrategic or Co-development PartnerThe restaurant is physically located within theater de Agora, creating a symbiotic relationship where theater-goers dine before or after performances. The restaurant offers special theater menu packages, and post-show drinks are served at the same venue. This co-location is fundamental to the restaurant's identity and business model.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Jane: Two Michelin-starred fine dining restaurant in Antwerp, Belgium, set inside a former chapel. Comparable venue-anchored (cultural/historic space), chef-led tasting menu positioning that monetizes a distinctive physical setting.
• Aan de Poel: Michelin-starred fine dining restaurant in Amstelveen, Netherlands, led by chef Stefan van Sprang. Comparable chef-led tasting menu model serving premium Dutch diners, including à la carte and set-menu options.
• Bord'Eau: Fine dining restaurant located within Hotel Amigo in Amsterdam. Comparable full-service, chef-led fine dining concept anchored inside a high-traffic cultural venue (hotel) — analogous to Applaus's theater-anchored positioning.
• Parkheuvel: Michelin-starred fine dining restaurant in Rotterdam, Netherlands, led by chef Erik van Loo. Comparable chef-led, full-service fine dining with tasting menu format in the Dutch premium dining segment.
• De Librije: Two Michelin-starred fine dining restaurant in Zwolle, Netherlands, led by chef Jonnie Boer. Directly comparable chef-led tasting menu model in the Dutch market, though at a substantially larger scale and broader reputation than Applaus.
• De Kersentuin: Established Dutch fine dining restaurant offering multi-course tasting menus in a heritage garden setting. Comparable chef-curated, full-service fine dining with Mediterranean-leaning cuisine.
• Restaurant Spectrum: Two Michelin-starred restaurant in Amsterdam led by chef Sidney Schutte. Comparable Dutch fine dining with curated tasting menus and Mediterranean-influenced cuisine at the premium end of the market.
• Daalder Restaurant: Established fine dining restaurant in Amsterdam with chef-led tasting menus. Comparable full-service Dutch fine dining business with multi-course chef's menu offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/153666388045066
• Instagraminstagram.com/restaurant_applaus_
• LinkedInlinkedin.com/company/applaus-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applaus B.V.