Restaurant Toqué!
Restaurant Toqué! is a privately held, 30-year-old fine-dining restaurant in Montreal serving Quebec market-fresh cuisine via tasting menus, lunch table d'hôte, and à la carte service, with a 6,000-bottle wine program and multiple international accolades.
- Company typePrivate
- Founded1993
- HeadquartersMontreal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Restaurant Toqué! does
Restaurant Toqué! is a fine-dining establishment founded in 1993 in Montreal by chef Normand Laprise and co-owner Christine Lamarche, operating today from a custom-designed kitchen at 900, place Jean-Paul-Riopelle in the Quartier International. The restaurant pioneered Quebec market-fresh cuisine, with menus that change daily based on producer arrivals, and built its identity on direct relationships with small local farmers, fishermen, and growers. Service is structured around a six-course evening tasting menu (CAD $198 per person), a table d'hôte lunch, and an evening à la carte offering (appetizers $29–$38, mains $68–$69), supplemented by a wine program of approximately 400 labels and more than 6,000 bottles with optional pairings ranging from $95 to $320.
The underlying operating technology is conventional hospitality SaaS rather than a proprietary platform: OpenTable handles reservations, LightSpeed powers the Comptoir Épicerie e-commerce boutique, Brevo manages email marketing, Craft CMS runs the web properties, JotForms processes group-booking inquiries, Google Analytics and Facebook Pixel provide marketing analytics, and FreeBees Points handles gift-card fulfillment. The go-to-market is direct-to-consumer, with diners booking through OpenTable or by phone, group reservations routed via an online form, and gift cards distributed online and by phone for international orders.
The restaurant generates revenue through per-cover dining (transaction-fee model), wine and beverage sales (including by-the-glass and aging programs), cookbook sales via the Signé Toqué boutique, and gift cards valid across the Groupe Signé Toqué portfolio of Restaurant Toqué!, Brasserie T!, and Comptoir Épicerie. It is a privately held, founder-owned business with no outside investment, and the parent Groupe Signé Toqué also operates Brasserie T! and Comptoir Épicerie Signé Toqué as wholly-owned adjacent subsidiaries. Toqué! has accumulated an unusually dense stack of third-party validation over three decades, including Forbes Travel Guide Four-Star status since 2016, CAA/AAA 5 Diamonds since 2005 (one of only three Quebec restaurants at that level), membership in Les Grandes Tables du Monde since 2014, James Beard Foundation recognition for its 2012 cookbook, Gault & Millau 4 Toques, and consecutive placement on Elite Traveler's Top 100 Restaurants — the only Canadian restaurant on that list for four consecutive years.
Restaurant Toqué! firmographics
Firmographics- Name
- Restaurant Toqué!
- Legal name
- Groupe Signé Toqué
- Website
- https://restaurant-toque.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Restaurant Toqué! is a privately held, 30-year-old fine-dining restaurant in Montreal serving Quebec market-fresh cuisine via tasting menus, lunch table d'hôte, and à la carte service, with a 6,000-bottle wine program and multiple international accolades.
- Ownership category
- akta.pro rank
Restaurant Toqué! industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Restaurant Toqué! is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Restaurant Toqué! business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Fine dining restaurant service: Revenue from lunch table d'hôte menus, tasting menus, à la carte dining, and seasonal cocktail service. Lunch includes appetizer, main course and coffee/infusion. Tasting menu available in evening only.
- Wine and beverage sales: Extensive wine list with approximately 400 labels. Wine pairings available with tasting menu (4 glasses for $95 or 6 glasses for $115; Prestige pairing at $210 or $320). Many wines served by the glass or for aging.
- Gift cards: Gift cards sold online through FreeBees Points system, valid at Restaurant Toqué!, Brasserie T!, and Comptoir Épicerie. Can be purchased by phone for international orders.
- Cookbook sales: Toqué! cookbook 'Les artisans d'une gastronomie québécoise' sold through the Signé Toqué boutique. The 400-page book received James Beard Foundation Award.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 6-course tasting menu |
| Unit Pricing | Pay-as-you-go | Wine pairing with tasting menu |
| Unit Pricing | Pay-as-you-go | Prestige wine pairing |
| Unit Pricing | Pay-as-you-go | Lunch table d'hôte |
| Unit Pricing | Pay-as-you-go | À la carte menu |
| Unit Pricing | Pay-as-you-go | Cheese course |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Restaurant Toqué! product offering
Product offeringCore offering
Restaurant Toqué! is a fine dining restaurant in Montreal that serves seasonal Quebec gastronomy built around market-fresh, locally sourced ingredients whose menu changes daily. The restaurant offers a 6-course tasting menu in the evening, a table d'hôte lunch, an à la carte menu, an extensive wine program with about 400 labels and more than 6,000 bottles, and a seasonal cocktail program using Quebec and Canadian microdistillery spirits. It also retails gift cards valid across the Groupe Signé Toqué establishments and a James Beard Award-winning cookbook.
Product overview
Restaurant Toqué! is a fine dining establishment offering multiple dining experiences: a 6-course tasting menu (available evenings), table d'hôte lunch menu, and à la carte menu. The restaurant operates an extensive wine program with approximately 400 labels and 6,000 bottles. Additional offerings include seasonal cocktails, gift cards (Carte cadeau Signé Toqué), and a published cookbook titled 'Toqué! Les artisans d'une gastronomie québécoise'. The restaurant is part of Groupe Signé Toqué, which includes Brasserie T!, Comptoir Épicerie Signé Toqué, and Signé Toqué.
Differentiator
Problem solved
Functional benefit
Products and services
- Menu Dégustation (6-Course Tasting Menu)
Quantifiable outcome
- 5-star rating from Forbes Travel Guide since 2016
- +5 more outcomes
Companies that use Restaurant Toqué!
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Restaurant Toqué! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Restaurant Toqué! partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Les Grandes Tables du MondeflagshipElite French association of 158 high-end restaurants across 22 countries and 4 continents. Toqué! is a member since 2014. Membership requires sponsorship by three active members and Michelin star recognition or equivalent for three years.
- OpenTablecoreOpenTable provides the online reservation system for Restaurant Toqué! and Brasserie T!. Reservations are managed through OpenTable's platform, with customer information compiled for program management purposes.
- FreeBees PointscoreFreeBees Points handles online gift card sales for the Signé Toqué group. Gift cards are valid at Restaurant Toqué!, Brasserie T!, and Comptoir Épicerie.
- LightSpeedcoreLightSpeed manages online purchases and orders from the Comptoir Épicerie Signé Toqué boutique. Used for online store management and order fulfillment.
- BrevocoreBrevo handles email marketing communications and customer relationship management for Signé Toqué group. Used for newsletters and marketing email campaigns.
- Various small Quebec wine producerscoreWine list features products from small Quebec producers, including natural wines, private import wines, and biodynamic wines. Quebec wines are integrated into the wine program in keeping with the restaurant's philosophy.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Restaurant Toqué! competitors and assessment
Company assessmentDirect peers
- Langdon Hall Country House Hotel & Spa: Ontario destination fine dining restaurant with tasting menu, Relais & Châteaux affiliation, and strong wine program. Comparable in price tier, chef-driven format, and Canadian luxury dining positioning.
- Europea: Montreal fine dining restaurant by chef Jérôme Ferrer with tasting menu format, AAA/CAA Five Diamond rating, and Relais & Châteaux affiliation. Direct peer in Quebec gastronomy with comparable price point and accolades.
- Au Pied de Cochon: Chef Martin Picard's Montreal destination restaurant, similarly positioned as a high-prestige, Quebec-rooted, chef-driven dining experience. Competes for fine dining guests and tourism traffic in Montreal.
- Le Club Chasse et Pêche: Old Montreal fine dining restaurant emphasizing Quebec-sourced ingredients, game, and seafood in a tasting menu format. Direct competitor for high-end Quebec gastronomy experiences.
- Alo Restaurant: Top-ranked Canadian fine dining restaurant in Toronto with tasting menu format and international recognition (Canada's 100 Best). Comparable in tier and chef-driven tasting menu format, competing for Canadian fine dining recognition and tourism.
- Maison Boulud: Daniel Boulud's Montreal fine dining restaurant inside the Ritz-Carlton, offering tasting menus and à la carte service. Competes for the same affluent local and visiting clientele in Montreal's luxury dining tier.
- Joe Beef: Iconic Montreal fine dining institution also known for chef-driven cuisine, premium pricing, and national press profile. Direct local competitor for high-end diners and culinary tourism in Montreal.
Broad incumbents
- Eleven Madison Park: New York City fine dining flagship with multi-course tasting menu, multiple James Beard Awards, and Michelin three-star status. Comparable as a globally recognized chef-driven tasting menu concept at the top of the industry.
- Le Bernardin: Eric Ripert's New York seafood fine dining institution with multiple Michelin stars and Forbes Five-Star rating. Comparable in prestige tier, prix-fixe structure, wine program depth, and international recognition level.
- The French Laundry: Thomas Keller's Yountville tasting menu restaurant, a global benchmark for chef-driven fine dining with multiple Michelin stars. Comparable in culinary prestige, tasting menu format, and destination dining economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Restaurant Toqué! social profiles
Digital presenceRestaurant Toqué! financial estimates
Financial estimateRevenue estimate
Valuation estimate
Restaurant Toqué! leadership team
Management profileNumber of profiles
Profiles3 records
Restaurant Toqué! subsidiaries and ownership
Company hierarchySubsidiaries3 records
Restaurant Toqué! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Restaurant Toqué! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Restaurant Toqué!
What does Restaurant Toqué! do?
Restaurant Toqué! is a fine dining restaurant in Montreal that serves seasonal Quebec gastronomy built around market-fresh, locally sourced ingredients whose menu changes daily. The restaurant offers a 6-course tasting menu in the evening, a table d'hôte lunch, an à la carte menu, an extensive wine program with about 400 labels and more than 6,000 bottles, and a seasonal cocktail program using Quebec and Canadian microdistillery spirits. It also retails gift cards valid across the Groupe Signé Toqué establishments and a James Beard Award-winning cookbook.
Is Restaurant Toqué! a public or private company?
Restaurant Toqué! is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Restaurant Toqué! founded?
Restaurant Toqué! was founded in 1993. It employs 11 to 50 people.
Where is Restaurant Toqué! based?
Restaurant Toqué! is headquartered in Montreal, Canada, in the North America region.
How does Restaurant Toqué! make money?
Four revenue lines are on record. Fine dining restaurant service is the primary driver. The others are wine and beverage sales, gift cards and cookbook sales.
Who are Restaurant Toqué!'s main competitors?
Direct peers on record are Langdon Hall Country House Hotel & Spa, Europea, Au Pied de Cochon, Le Club Chasse et Pêche, Alo Restaurant, Maison Boulud and Joe Beef. Broad incumbents are Eleven Madison Park, Le Bernardin and The French Laundry.
Does Restaurant Toqué! have an API?
No public API is recorded for Restaurant Toqué!.
What industry is Restaurant Toqué! in?
Restaurant Toqué!'s product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.