ReSupply

What ReSupply does

ReSupply operates a multi-sided digital marketplace that schedules next-day donation pickups from residential donors and routes those goods to local nonprofit partners via independent third-party haulers. The platform is accessed through donate.resupply.com and a dedicated phone line (7654-DONATE), and serves individual donors looking to dispose of furniture, appliances, mattresses, clothing, and housewares without the cost of traditional junk removal or the friction of self-transport. On the supply side, the company maintains a network of 3,000+ charity partner locations across 48 US states — including Salvation Army, Goodwill, Habitat for Humanity affiliates, AMVets, and St. Vincent de Paul — that receive the donated goods, while independent drivers fulfill pickups through the Resupply Driver App V2 with optional real-time location tracking.

The underlying technology is a web and mobile platform that coordinates scheduling, payment collection (acting as a limited payment collection agent on behalf of haulers), and delivery confirmation, rather than a fleet-owned logistics operation. ReSupply monetizes via customized, transaction-based pickup fees that vary by item type and donor location, with pricing positioned below traditional junk removal. The company is veteran-founded and operated, and has publicly cited $90M in resources delivered to charities and 80M lbs of waste diverted from landfills as cumulative impact metrics, though these measure donation value rather than company revenue. Resupply, Inc. is incorporated in Delaware with a legal address in Fitchburg, Massachusetts, and is privately held with 85 employees and no disclosed funding rounds or acquisitions.

Name

ReSupply

Legal name

Resupply, Inc.

Website

https://resupplyapp.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

ReSupply is a veteran-founded digital marketplace that schedules next-day donation pickups from residential donors and delivers items to a network of 3,000+ nonprofit partners across 48 US states via independent haulers, monetizing through transaction-based pickup fees.

Ownership category

akta.pro rank

Product category

Donation Pickup Logistics Marketplace

NAICS

Used Household and Office Goods Moving (48421), Waste Collection (56211)

akta.pro primary industry

Donation Pickup & Reuse Hauling (HSAKALAI)

akta.pro secondary industries

Donation, Consignment & Resale Coordination (HSAFAFAG), Bulk Item Pickup & Hauling (Outdoor/Residential) (HSAIAOAE), Donation, Reuse & Sustainability Returns Programs (TLAIAHAJ)

Keywords

• Donation pickup services
• Charity logistics platform
• Multi-sided marketplace
• Junk removal alternative
• White-glove hauling

Headquarters

HQ city

Fitchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Donation Pickup Service Fees: ReSupply charges donors fees for scheduling and coordinating donation pickup services. Charges are customized based on items to be donated and donor location. The platform acts as a payment collection agent on behalf of third-party haulers/drivers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ReSupply operates a multi-sided digital platform that coordinates next-day, white-glove donation pickups of furniture, clothing, appliances, and housewares from residential donors and delivers them to 3,000+ partnered local charities. Independent third-party haulers perform the pickups and deliveries using the Resupply Driver App V2, and donors pay customized transaction-based fees for the service.

Product overview

ReSupply operates a multi-sided digital platform offering next-day donation pickup services. The core product is a donation pickup service that collects furniture, clothing, appliances, and housewares from donors' homes and delivers them to partnered local charities. Services include white-glove handling with heavy lifting, disassembly, and stairs covered. The platform connects donors with independent third-party providers (drivers and charities) through web and mobile applications. Specific pickup services include furniture, couch, mattress, and office furniture donation pickups. The company offers partner platforms for both charities seeking donations and haulers seeking delivery jobs.

Differentiator

Problem solved

Functional benefit

Products and services

• Donation Pickup Service

Quantifiable outcome

• $90M in resources delivered to local charities
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core.

• Habitat for Humanity Greater BostoncoreStrategic or Co-development PartnerHabitat for Humanity Greater Boston receives donated items through ReSupply's platform. As a key partner, they reported 40% annual sales growth and $180K saved per truck annually through the partnership.
• St. Vincent de Paul OrlandocoreStrategic or Co-development PartnerSVdP Orlando receives practical support and essential donated items through ReSupply's platform. The partnership has delivered 84K lbs diverted from landfill and $100K in resources.
• Goodwill NY NJcoreStrategic or Co-development PartnerGoodwill NY NJ is a charity partner receiving donated items through ReSupply's platform network of 3000+ nonprofit locations.
• Goodwill Orange CountycoreStrategic or Co-development PartnerGoodwill Orange County is a charity partner receiving donated items through ReSupply's platform network.
• The Salvation ArmycoreStrategic or Co-development PartnerThe Salvation Army is a major national charity partner receiving donated items through ReSupply's platform network.
• Habitat Metro DenvercoreStrategic or Co-development PartnerHabitat Metro Denver is a charity partner receiving donated items through ReSupply's platform.
• AMVetscoreStrategic or Co-development PartnerAMVets is a Veterans charity partner receiving donated items through ReSupply's platform, aligning with the company's veteran-founded identity.
• Habitat Seattle-KingcoreStrategic or Co-development PartnerHabitat Seattle-King is a charity partner receiving donated items through ReSupply's platform.
• Humane Society North Central FloridacoreStrategic or Co-development PartnerHumane Society North Central Florida is a charity partner receiving donated items through ReSupply's platform.
• Military Missions in ActioncoreStrategic or Co-development PartnerMilitary Missions in Action is a Veterans-focused charity partner receiving donated items through ReSupply's platform.
• Rescue MissioncoreStrategic or Co-development PartnerRescue Mission is a charity partner receiving donated items through ReSupply's platform.
• SVdP St LouiscoreStrategic or Co-development PartnerSt. Vincent de Paul St Louis is a charity partner receiving donated items through ReSupply's platform.
• Furniture FriendscoreStrategic or Co-development PartnerFurniture Friends is a charity partner receiving donated furniture items through ReSupply's platform.
• Independent Third-Party Haulers/DriverscoreStrategic or Co-development PartnerIndependent haulers and drivers provide transportation and delivery services for donated items. They are not employees of ReSupply but work through the platform to pick up donations from donors and deliver to charity partners.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Goodwill Industries: Largest US donation-receiving nonprofit with thousands of retail and donation centers operating their own pickup scheduling infrastructure. Competes with ReSupply for residential donors and is also a charity partner for item inflow on the platform.
• Habitat for Humanity ReStore: National network of nonprofit home-furnishing thrift stores operated by Habitat affiliates. Functions as a major demand sink for ReSupply's donated furniture and is both a partner and a competing donor-acquisition channel for household donations.
• Salvation Army Family Stores: National nonprofit retail network that schedules donation pickups directly with households via phone and online. Operates as both a charity partner and a competing pickup channel, particularly in markets where ReSupply is active.

Direct peers

• College Hunks Hauling Junk & Moving: National hauling and moving franchise that separates junk-hauling from moving services and partners with local charities for item donation. Comparable service mix to ReSupply, including labor-inclusive pickup and charity donation as a standard option.
• 1-800-GOT-JUNK: Largest North American junk removal franchise offering on-demand pickup of household items. Directly competes with ReSupply for the donor-disposal use case and offers donation diversion to local charities, overlapping on the same residential customer and product categories.
• Junk King: National eco-friendly junk removal franchise that recycles and donates a large share of collected items. Directly competes on residential pickup, item diversion, and franchise-led geographic coverage similar to ReSupply's model.
• LoadUp: Tech-enabled junk pickup platform with upfront online pricing and donation-first routing of usable items to nonprofits. Closely matches ReSupply's digital scheduling, donation orientation, and emphasis on charities as the demand sink for reusable goods.
• Donation Town: Online directory and scheduling platform that connects donors with local charities willing to pick up donations. The closest pure-play donation-pickup marketplace; competes head-on for donor intent and uses a network of charities rather than paid haulers.

Emerging players

• MakeSpace: On-demand storage and pickup service for household items with technology-driven scheduling and labor. Overlaps on the use case of removing and relocating household goods for downsizing and decluttering, a key donor persona for ReSupply.
• Dolly: Crowdsourced on-demand moving, furniture delivery, and hauling app using independent drivers. Comparable gig-driver logistics model, technology stack, and consumer use cases (furniture/appliance moves), but focuses on delivery and small moves rather than donation diversion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/resupplyapp
• LinkedInlinkedin.com/company/resupplyapp
• Instagraminstagram.com/resupplyme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReSupply