RightCare Clinic
RightCare Clinic is a Grand Rapids, Michigan emergency medicine urgent care clinic, opened in July 2024 by physician-owned Emergency Care Specialists, serving the Grand Rapids metro area with board-certified EM physicians and on-site CT, X-ray, lab, EKG, and IV services as a lower-cost alternative to hospital ER visits.
- Company typePrivate
- Founded2024
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What RightCare Clinic does
RightCare Clinic is an emergency medicine and urgent care clinic located at 743 E Beltline Ave NE #100 in Grand Rapids, Michigan, opened in July 2024 and operated by Emergency Care Specialists (ECS), a physician-owned emergency medicine group. The clinic is staffed by nine board-certified Emergency Medicine physicians — the same specialty training as hospital ER doctors — alongside a 12+ person administration and operations team covering finance, clinical operations, nursing, laboratory, risk and quality, revenue cycle, and business development. Its core offering is on-site evaluation and treatment for urgent, non-life-threatening conditions, supported by advanced outpatient diagnostics rare in the urgent care setting: a 64-slice CT scanner with 1-2 hour stat reads, digital X-ray, on-site comprehensive laboratory testing (CBC, cardiac panels, urinalysis, COVID/flu/RSV rapid tests, strep tests), EKG and cardiac monitoring, point-of-care ultrasound, and IV fluid and medication administration, all delivered in a single visit with most lab results available same day.
The clinic's business model is direct-to-consumer fee-for-service. Self-pay patients are billed under three transparent tiers — Simple Care at $245, Extended Care at $395, and Advanced Care at $775 — with a Peace of Mind Guarantee capping total cost at $1,575 and ancillary services priced individually (sports physicals at $75 or $25 on campaign, IV hydration at $120, CT scans at $325-$450, X-ray at $125). Insured patients are billed as a specialty office with no facility fees, accepting BlueCross Blue Shield, Aetna, Medicare, Priority Health, Blue Care Network, and Nomi Health. Go-to-market is local and direct: walk-ins are welcomed during Monday-Friday 9am-7pm hours, appointments are booked online via MyChart/Corewell Health or by phone/text, and school district partnerships drive seasonal sports physical volume. Operational technology integrations include Kareo for patient portal access, ImaginePay for billing, MyChart for scheduling and records, and CareLinc for durable medical equipment supply and billing.
RightCare serves three primary customer segments: the general public seeking urgent care for conditions that cannot wait for primary care but are not life-threatening emergencies; student athletes and families needing MHSAA-compliant sports physicals; and pediatric patients. It positions itself as a lower-cost, calmer, faster alternative to hospital emergency departments while offering a higher clinical capability than typical urgent care centers, competing on physician specialty, diagnostic depth, transparent pricing, and same-day access in the Grand Rapids metropolitan area including surrounding West Michigan communities.
RightCare Clinic firmographics
Firmographics- Name
- RightCare Clinic
- Legal name
- RightCare Clinic
- Website
- https://rightcareclinic.org
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RightCare Clinic is a Grand Rapids, Michigan emergency medicine urgent care clinic, opened in July 2024 by physician-owned Emergency Care Specialists, serving the Grand Rapids metro area with board-certified EM physicians and on-site CT, X-ray, lab, EKG, and IV services as a lower-cost alternative to hospital ER visits.
- Ownership category
- akta.pro rank
RightCare Clinic industry classification
Industry- Product category
- Urgent Care Services
- NAICS
- Outpatient Care Centers (6214), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Hospital-Operated Urgent Care Centers (HLAFADAC)
Keywords
Where RightCare Clinic is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RightCare Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Patient Visit Fees - Insurance: Fee-for-service healthcare visits billed to insurance. Accepts BlueCross Blue Shield, Aetna, Medicare, Priority Health, Blue Care Network, Nomi Health. Bills as specialty office with no facility fees, resulting in lower patient costs compared to ER.
- Self-Pay/Cash Payments: Transparent out-of-pocket pricing for uninsured or patients choosing not to use insurance. Tiered pricing: Simple Care $245, Extended Care $395, Advanced Care $775. Special pricing for specific services like sports physicals ($75), IV hydration ($120), CT ($325-$450), X-ray ($125).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Simple Care - Common conditions requiring prompt medical attention |
| Unit Pricing | Pay-as-you-go | Extended Care - Conditions requiring detailed evaluation and enhanced treatment |
| Unit Pricing | Pay-as-you-go | Advanced Care - Conditions requiring advanced diagnostics and complex treatments |
| Unit Pricing | Pay-as-you-go | Sports Physicals |
| Unit Pricing | Pay-as-you-go | Special Campaign Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
RightCare Clinic product offering
Product offeringCore offering
RightCare Clinic provides outpatient emergency medicine and urgent care services staffed by board-certified Emergency Medicine physicians. It offers on-site advanced diagnostics including a 64-slice CT scanner, digital X-ray, laboratory testing, EKGs, point-of-care ultrasound, and IV therapy in a single visit, serving as an alternative between primary care and the emergency room.
Product overview
RightCare Clinic is an Emergency Medicine and urgent care clinic staffed by board-certified Emergency Medicine physicians, providing a bridge between traditional urgent care and the emergency room. The clinic offers a unified suite of on-site diagnostic and treatment services including CT imaging (64-slice scanner), digital X-ray, on-site laboratory testing, EKGs, point-of-care ultrasound, and IV fluid/medication administration — all available in a single visit with same-day results. Services are organized into three pricing tiers (Simple Care at $245, Extended Care at $395, and Advanced Care at $775 for self-pay patients). The clinic also offers specialized sports physicals at $75. Key integrated platforms include MyChart for patient scheduling, Kareo for patient portal access, ImaginePay for billing, and CareLinc for durable medical equipment. The clinic accepts most major insurance plans and operates as a specialty office with no facility fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Emergency Medicine & Urgent Care Services
- On-Site CT Imaging
- On-Site Laboratory Services
- Digital X-Ray
- Electrocardiogram (EKG)
- IV Fluids & Medication Administration
- Sports Physicals
- Multi-Virus Rapid Testing
- Point-of-Care Ultrasound
Quantifiable outcome
- Most lab results available same day
- +3 more outcomes
Companies that use RightCare Clinic
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
RightCare Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
RightCare Clinic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Emergency Care SpecialistscoreParent company and medical group providing governance and oversight for RightCare Clinic. The clinic is powered by Emergency Care Specialists (ecs-wmi.com). Leadership includes President John Throop, MD and CMO Chris Port, MD from ECS. Todd Chassee, MD serves as Medical Director for RightCare and VP of Clinical Services at Emergency Care Specialists.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
RightCare Clinic competitors and assessment
Company assessmentDirect peers
- GoHealth Urgent Care: GoHealth is a multi-state urgent care operator co-located with major health systems, offering walk-in care, on-site lab, and X-ray. While not exclusively ER-physician staffed, it is a direct competing model for non-emergency visits in the same patient funnel.
- CityMD: CityMD is a large urgent care chain in the Northeast/U.S. with on-site diagnostics (X-ray, labs) and walk-in access, targeting the same "between primary care and ER" use case that RightCare addresses.
- American Family Care (AFC): AFC is a national franchise urgent care provider with on-site diagnostics, occupational health, and walk-in services, directly competing for the same patient pool of non-emergency urgent needs.
- NextCare Urgent Care: NextCare operates a broad network of urgent care clinics across multiple U.S. states offering walk-in care, on-site labs, and X-ray, overlapping with RightCare's core service offerings for non-emergency conditions.
- Patient First: Patient First operates urgent care centers with on-site X-ray, lab, and physician services, with extended hours including evenings and weekends. It competes for the same walk-in urgent care demand as RightCare.
- Exer Urgent Care: Exer Urgent Care operates ER-physician-staffed urgent care clinics in California with on-site X-ray, lab, and advanced procedures, very similar to RightCare's ER-doctor-plus-advanced-diagnostics model. It is the closest direct comparable in concept and positioning.
Emerging players
- DispatchHealth: DispatchHealth delivers on-demand acute care in the home, addressing the same "avoid the ER" pain point as RightCare but in a very different setting. It is an emerging alternative that competes for the same value-conscious patient demand.
- Carbon Health: Carbon Health is a tech-enabled primary and urgent care provider offering walk-in visits, on-site labs, and virtual care. It overlaps with RightCare's outpatient urgent care model but with a stronger virtual/telehealth focus.
Broad incumbents
- Corewell Health (Spectrum Health): Corewell Health is the dominant integrated health system in West Michigan and RightCare's MyChart scheduling partner. It represents the incumbent competitor that controls hospital ER referrals and surrounding primary/urgent care assets in RightCare's home market.
- Convenient Care (Memorial Hermann): Memorial Hermann's Convenient Care Centers in Houston offer 24/7 ER-level diagnostics in a freestanding setting staffed by ER physicians. It is a comparable "ER alternative" concept operated by a large health system, illustrating the scaled version of RightCare's thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
RightCare Clinic social profiles
Digital presenceRightCare Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
RightCare Clinic leadership team
Management profileNumber of profiles
Profiles13 records
RightCare Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RightCare Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RightCare Clinic
What does RightCare Clinic do?
RightCare Clinic provides outpatient emergency medicine and urgent care services staffed by board-certified Emergency Medicine physicians. It offers on-site advanced diagnostics including a 64-slice CT scanner, digital X-ray, laboratory testing, EKGs, point-of-care ultrasound, and IV therapy in a single visit, serving as an alternative between primary care and the emergency room.
Is RightCare Clinic a public or private company?
RightCare Clinic is a private company. It is classified as corporate owned and is currently operating.
When was RightCare Clinic founded?
RightCare Clinic was founded in 2024. It employs 1 to 10 people.
Where is RightCare Clinic based?
RightCare Clinic is headquartered in Grand Rapids, United States, in the North America region.
How does RightCare Clinic make money?
Two revenue lines are on record. Patient Visit Fees - Insurance is the primary driver. The others are self-Pay/Cash Payments.
Who are RightCare Clinic's main competitors?
Direct peers on record are GoHealth Urgent Care, CityMD, American Family Care (AFC), NextCare Urgent Care, Patient First and Exer Urgent Care. Emerging players are DispatchHealth and Carbon Health. Broad incumbents are Corewell Health (Spectrum Health) and Convenient Care (Memorial Hermann).
Does RightCare Clinic have an API?
No public API is recorded for RightCare Clinic.
What industry is RightCare Clinic in?
RightCare Clinic's product category is Urgent Care Services. Its primary akta.pro industry code is HLAFADAC, Hospital-Operated Urgent Care Centers. Its NAICS code is 6214 and its SIC code is 8011.