Ripyl®

What Ripyl® does

Ripyl® Limited is a New Zealand–based, privately held education technology company that operates a subscription SaaS platform of curriculum-aligned teaching resources for high school business, commerce, and finance teachers. Founded in 2019 in Palmerston North and originally piloted with primary and intermediate students under the holding company The Brave Venture, Ripyl expanded into high schools in 2021 and now offers a content catalog organized around five resource types: Lesson Starters, Topic-Based Activities, Case Studies (built around real-world brands such as Crocs, Lululemon, Qantas, Boost Juice, Bundaberg, and Grill'd), Design Thinking Challenges, and Project-Based Challenges. Each resource ships as a packaged bundle of presentation slides, teacher notes, and student worksheets, designed to be "plug-and-play" for classroom delivery.

The platform is delivered via a self-serve website (crew.ripyl.net) with a freemium Starter Pack trial and is monetized through three streams: a Teacher Pro annual subscription at US$99 per teacher per year for unlimited access, individual resource purchases from the Ripyl Store (NZ$17.50–NZ$65 per item or NZ$20–NZ$39 bundles), and custom-priced School Subscription plans for multi-teacher deployments. A free Innovation Competition program running across New Zealand, Australia (NSW), the United States, and Ontario serves simultaneously as an event-driven customer acquisition channel and as a brand-building device, co-sponsored by Massey Business School and Macquarie Business School.

Distribution is hybrid: direct-to-teacher self-serve globally, supplemented by a formal reseller partnership with Campion Education in Australia. The company has approximately 5–6 employees, an expert advisory/board including Prof Steve Kelly (Chair) and directors from SaaS, finance, and construction industries, and has raised over NZ$250,000 in disclosed investment on top of an early Callaghan Innovation grant. It holds a registered trademark on the Ripyl® brand, has reached 4,500+ students cumulatively, and has been recognized by GEN NZ (Best Youth Programme 2023), EDUtech (Best Startup 2025), and HundrED (Global Collection 2026 shortlist).

Name

Ripyl®

Legal name

Ripyl® Limited

Website

https://ripyl.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Ripyl® is a New Zealand–based SaaS platform providing curriculum-aligned, ready-to-use teaching resources (lesson starters, case studies, topic activities, design thinking and project-based challenges) for high school business and commerce teachers. Sold via Teacher Pro subscriptions, individual store purchases, and school plans across 12+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Palmerston North

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Teacher Pro Subscription: Annual subscription model at $99 per teacher per year, providing unlimited access to the full suite of Ripyl Resources including all activities, case studies, projects, and teacher support materials. Subscriptions are billed annually and provide access to the complete resource library plus community features.
2. Individual Store Purchases: One-time purchases of individual resources and bundles from the Ripyl Store. Products include topic-based activities ($17.50-$23.50), case studies ($27.50), 4-part projects ($65), design thinking bundles ($20), marketing bundles ($25), and free poster resources.
3. School Subscription Plans: Custom annual subscription plans for schools requiring multiple teacher licenses. School pricing is quote-based and tailored to institution size and requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ripyl® operates a subscription-based SaaS platform that delivers ready-to-use, curriculum-aligned business and commerce teaching resources for high school teachers. Offerings include lesson starters, case studies built around recognisable real-world brands, topic-based activities, design thinking challenges, and project-based challenges, each packaged with teacher notes, presentation slides, and student worksheets. Revenue comes from an annual Teacher Pro subscription ($99 per teacher per year), individual resource sales through the Ripyl Store, and custom school-wide subscription plans.

Product overview

Ripyl® is a subscription-based SaaS platform providing curriculum-aligned educational resources for high school business and commerce teachers. The product portfolio consists of a core platform with multiple resource types: Lesson Starters (short 5-10 minute activities), Case Studies (real-world business examples like Crocs, Lululemon, Qantas), Topic-Based Activities (concept reinforcement), Design Thinking Challenges (creative problem-solving), and Project-Based Challenges (extended multi-part projects). Resources are available through individual store purchases (NZ$5-NZ$65) or bundled packages (NZ$20-NZ$39), as well as Teacher Pro annual subscription ($99/year) providing unlimited access to all resources. The platform also hosts free Innovation Competitions for secondary school students across New Zealand, Australia, Ontario, and the US, with prizes including Ripyl subscriptions, iPads, and cash rewards. Ripyl positions itself as built by teachers for teachers, emphasizing human-centered content over AI-generated material, and connects educators globally through its platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Teacher Pro Subscription Annual subscription plan providing teachers with unlimited access to the full Ripyl® resource library — including lesson starters, case studies, topic-based activities, design thinking challenges, and project-based challenges — plus teacher notes, slide decks, student worksheets, and community features. Priced at $99 per teacher per year.
• Free Trial Starter Pack Complimentary 30-day access to a sample of ready-to-use, teacher-led resources that lets teachers evaluate Ripyl® in their classroom before upgrading to a paid Teacher Pro subscription.
• School Subscription Custom quote-based annual subscription plan for secondary schools and colleges requiring multiple teacher accounts. Provides school-wide access to the Ripyl® platform with curriculum-aligned resources and administrative tools for whole-school implementation.
• Ripyl Store (Individual Resource Purchases) Browseable online store where teachers can buy individual Ripyl® resources and bundles — including case studies, topic-based activities, 4-part projects, design thinking and marketing bundles, and free posters — for one-time fees ranging from NZ$5 to NZ$65.
• Ripyl Innovation Competition Free competition programme where student teams design and pitch real-world business solutions. Includes NZ Senior, NZ Junior, Australia Senior, Australia Junior, Ontario Junior, and US Junior editions, with structured challenge boards, judging criteria, and external judging panels drawn from academic and industry sponsors.

Quantifiable outcome

• Saves teachers hours of planning time with plug-and-play resources
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Massey Business SchoolcoreGTM or Marketing PartnerSponsor of Ripyl Innovation Challenge NZ, providing expert judging panels for student competitions. Supports prize sponsorship for New Zealand-wide innovation challenges.
• Macquarie Business SchoolcoreGTM or Marketing PartnerSponsor of Ripyl Innovation Challenge NSW/Australia, providing expert judging panels for student competitions. Co-sponsor with Macquarie University Innovation, Strategy, and Entrepreneurship Research Centre.
• Macquarie University Innovation, Strategy, and Entrepreneurship Research CentrecoreGTM or Marketing PartnerExpert judging panel for Ripyl Innovation Challenge competitions, providing academic expertise in evaluating student business pitches and innovation solutions.
• Campion EducationcoreChannel Partner/ Reseller/ DistributorChosen to partner with Ripyl for distribution in Australia. Recognizes the passion and expertise the team brings to delivering a great product in an under-served space. Considers Ripyl's engaging, high-quality, in-class validated resources a valuable tool for Australian secondary business and commerce teachers.
• EDUgrowthminorGTM or Marketing PartnerCurated EDUtech 2025 conference in Sydney where Ripyl won the Shark Tank Competition Best Startup award. Provided platform for visibility and networking within the EdTech community.
• TerrapinminorGTM or Marketing PartnerCo-curated EDUtech 2025 conference in Sydney, providing organization and platform for Ripyl's Shark Tank Competition participation and startup visibility.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• EVERFI: Digital learning platform offering K-12 courses including financial literacy, entrepreneurship, and career readiness. Comparable business/commerce curriculum model, often delivered to schools via sponsorships, with similar teacher-first go-to-market.
• iCEV: Provider of career and technical education (CTE) curriculum and resources for secondary classrooms, including business, marketing, and entrepreneurship pathways. Closely matches Ripyl's curriculum-aligned, plug-and-play teaching resource approach.
• Bized: UK-based educational charity providing business education teaching resources, case studies, and lesson materials for secondary schools. Comparable curriculum-aligned business teaching content model aimed at teachers.
• Knowledge Matters: US-based provider of business and personal finance simulations and curriculum for high schools, including Virtual Business. Direct competitor in the same niche of making business education engaging and applied for secondary students.
• Network for Teaching Entrepreneurship (NFTE): Nonprofit that activates entrepreneurial mindset in secondary students through curriculum and competitions, including pitch-style challenges. Closely mirrors Ripyl's competition-based, real-world brand approach to business education.
• The Case Centre: Hub for case method teaching including business case studies used in secondary and higher education. Comparable in distributing ready-to-use business case studies to teachers, though focused on higher education.
• Junior Achievement: Global nonprofit delivering entrepreneurship, work readiness, and financial literacy programmes to K-12 students. Comparable in delivering structured business education experiences (including competitions) to secondary classrooms.

Broad incumbents

• Kahoot: Global EdTech platform widely used by teachers for engagement and assessment. Comparable as a broader K-12 SaaS platform with teacher self-serve adoption, though not focused on business/commerce content.

Regional players

• Education Perfect: Dunedin, NZ-based EdTech platform offering curriculum-aligned content across multiple subjects to schools in Australasia and beyond. Comparable NZ-origin SaaS platform competing for the same secondary school teacher and school-wide budgets.
• Edrolo: Australian secondary school SaaS platform offering curriculum-aligned video and resource libraries for teachers. Comparable business model and target buyer (Australian secondary schools), though focused on core subjects rather than business/commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ripyl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ripyl®