What Riverwise Psychological Services does

Riverwise Psychological Services is a privately held psychology clinic founded in 2019 by Dr. Maaike Canrinus (Ed.D., C.Psych.) and headquartered in Barrie, Ontario, Canada. The clinic delivers psychological assessment, psychotherapy, and group programs for children, adolescents, post-secondary students, adults, and families across Ontario. Its assessment portfolio spans comprehensive psychoeducational, autism, psychovocational, gifted, mental health, and Developmental Services Ontario (DSO) assessments; psychotherapy is delivered through four structured streams (Supportive, Goal-Focused, Structured Treatment, and Parent/Caregiver Support). A catalogue of eight-plus group programs — including Journal Club, Lego Group, Emotion Regulation, Focus Forward, SPACE parenting, and Connected Minds for neurodivergent girls — extends the offering beyond 1:1 service. Services are delivered in-person at three Ontario locations (Barrie headquarters, Muskoka, Keswick) and virtually across the province.

The clinic operates a fee-for-service professional services model with pricing consistent with Ontario Psychological Association recommendations. Assessment and therapy fees are quote-based and not publicly listed; group program pricing is partially disclosed (e.g., $230 initial Journal Club session, $40 bi-weekly drop-in, $510 for a 6-week Emotion Regulation Group). Because psychological services are not covered by OHIP, the clinic accepts extended health insurance and has established billing pathways with five external funders — Jordan's Principle (First Nations children), Ontario Autism Program (OAP), Métis Nation of Ontario (MNO), Developmental Services Ontario (DSO), and Glowing Hearts Charity — to enable access for funded populations. The go-to-market motion combines direct website/phone intake with community-led outreach via free parent workshops, psychoeducational webinars, and school/agency partnerships in Simcoe County and Muskoka. The team comprises approximately 19 licensed and supervised-practice clinicians, psychometrists, doctoral interns, and administrative staff; the psychotherapy waitlist is temporarily paused as of July 2026 due to demand exceeding capacity, signaling capacity-constrained growth.

Riverwise carries no proprietary technology stack and is not a technology product company — its value creation rests entirely on clinical expertise, evidence-based practice, and a neuroaffirming, trauma-informed, culturally sensitive service model. The company is founder-owned, with no disclosed institutional investment, parent company, funding rounds, or M&A activity. Revenue, financial statements, and pricing for assessments and psychotherapy are not publicly disclosed.

Name

Riverwise Psychological Services

Legal name

Riverwise Psychological Services

Website

https://riverwisepsych.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Riverwise Psychological Services is a Barrie, Ontario-based psychology clinic founded in 2019 by Dr. Maaike Canrinus, delivering psychological assessments, psychotherapy, and group programs for children, adolescents, adults, and families across Ontario via three clinic locations and province-wide virtual service.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industry

School Counseling Services (Individual & Group) (EDAKAMAB)

Keywords

• Psychological assessment services
• Child and adolescent psychology
• Psychotherapy and counselling
• Trauma-informed therapy
• Group therapy programs

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychological Assessment Services: Fee-for-service model for comprehensive psychoeducational, autism, psychovocational, gifted, mental health, and DSO assessments for children, adolescents, and post-secondary students. Pricing consistent with Ontario Psychological Association recommendations. Services may be funded through private insurance, Jordan's Principle, Ontario Autism Program, Métis Nation of Ontario, or Glowing Hearts Charity.
2. Psychotherapy Services: Fee-for-service psychotherapy across four streams (Supportive, Goal-Focused, Structured Treatment, and Parent/Caregiver Support) for children, adolescents, and adults. Revenue generated per session or per group program. May be covered by extended health insurance or OAP funding.
3. Groups and Workshops: Fee-for-service group programs (e.g., Journal Club, Emotion Regulation Group, Lego Group, Focus Forward, SPACE parenting program) and free workshops/webinars for parents and professionals. Initial Journal Club session is $230; bi-weekly sessions $40; 6-week Emotion Regulation Group is $510.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Riverwise Psychological Services is a multi-location psychology clinic that delivers psychological assessments, individual and family psychotherapy, and group/workshop programs to children, adolescents, adults, and families in central Ontario. Services are offered both in person at its Barrie, Muskoka, and Keswick offices and virtually across the province, with clinical care grounded in evidence-based and trauma-informed approaches.

Product overview

Riverwise Psychological Services is a family-friendly psychology clinic offering a comprehensive suite of psychological services primarily for children, adolescents, and adults. The service portfolio is organized into three main pillars: Assessment Services (including Comprehensive Psychoeducational Assessment, Comprehensive Psychoeducational + Autism Assessment, Psychovocational Assessment, Gifted Assessment, Mental Health Assessment, and DSO Assessment); Psychotherapy Services delivered through four distinct streams (Supportive, Goal Focused, Structured Treatment, and Parent/Caregiver Support); and Groups & Workshops (including Journal Club, Befriend Your Feelings, Brick by Brick, Focus Forward, Go With the Flow, SPACE, Connected Minds, Not What I Expected Parenting Group, and parent workshops). Services are provided in-person at offices in Barrie, Muskoka, and Keswick, with virtual services available across Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychological Assessment Services
• Individual Psychotherapy for Children and Adolescents
• Individual Psychotherapy for Adults
• Family and Couples Therapy
• Groups and Workshops
• Funded Program Services (OAP, FSCD, Victim Services)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered supportive.

• Jordan's PrinciplesupportiveOthersJordan's Principle provides financial support to First Nations children living in Canada to access products, services, and supports they need. In some cases, this funding may cover Riverwise assessment services for eligible First Nations children and youth.
• Ontario Autism Program (OAP)supportiveOthersOAP Core Clinical Services cover mental health services including individual and group counselling and psychotherapy provided by qualified professionals. This funding may cover some Riverwise services for eligible autistic children and youth.
• Métis Nation of Ontario (MNO)supportiveOthersMNO's Developmental Services and Support Program provides financial support to cover psychoeducational assessments, autism supports, parent coaching, and other services for children up to age 12 who have at least one parent who is a citizen of MNO.
• Glowing Hearts CharitysupportiveOthersGlowing Hearts Charity provides funding for psychoeducational assessments for students in Grades 2 to 5 living in low-income households in Simcoe County, helping families access Riverwise assessment services who could otherwise not afford them.
• Developmental Services Ontario (DSO)supportiveOthersRiverwise offers DSO assessments to explore cognitive ability, adaptive functioning, and determine eligibility for DSO services for teens transitioning to adulthood who have been accessing developmental services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Kinark Child and Family Services: Ontario-based child and youth mental services provider offering counselling, autism services, and assessments — comparable child/family mental health focus but operates as a larger multi-service agency rather than a private clinic.

Emerging players

• Maple: Canadian virtual care platform providing physician and mental health consultations across provinces — comparable on Ontario virtual mental health delivery but with a much broader primary-care scope than Riverwise.
• Greenspace Mental Health: Canadian digital mental health platform offering measurement-based therapy and clinician matching — overlaps with Riverwise on evidence-based mental health delivery but operates as a tech-enabled platform rather than a clinic.
• Inkblot Therapy: Canadian online therapy platform matching clients with licensed therapists across provinces — directly comparable on psychotherapy delivery model, with a tech-enabled, scalable format that contrasts with Riverwise's clinic-led approach.

Broad incumbents

• TELUS Health MyCare: Major Canadian telehealth and mental health platform with national reach — comparable on virtual mental health delivery and Ontario patient base, though vastly larger and more diversified than Riverwise.
• Lifemark Health Group: Large Canadian healthcare services network offering mental health, physiotherapy, and assessment services across many provinces — broader portfolio than Riverwise but overlaps meaningfully on assessment and therapy delivery in Canada.

Others

• Children's Mental Health Ontario: Provincial association representing child and youth mental health service providers across Ontario — not a competitor but a relevant ecosystem body that shapes funding, advocacy, and referral pathways affecting clinics like Riverwise.

Direct peers

• CBT Associates: Multi-clinic Ontario psychology practice offering cognitive-behavioural assessment and therapy for children, adolescents, and adults — directly comparable in service mix, clinical model, and Ontario geography to Riverwise.
• Cornerstone Psychological Services: Ontario psychology practice providing assessments and therapy for children, adolescents, and families with similar pricing structure tied to Ontario Psychological Association guidelines — closely comparable in service scope and geography.
• Brookside Psychologists: Ontario-based psychology clinic delivering psychoeducational assessments and therapy for children, adolescents, and adults — directly comparable to Riverwise on assessment-led, child-focused private practice model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/riverwise-psychological-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverwise Psychological Services