Serco Suisse
Serco Landtechnik AG is the exclusive Swiss and Liechtenstein importer of CLAAS agricultural machinery, distributing tractors, harvesters, and complementary equipment brands to professional farmers and contractors across Switzerland via a regional dealer network and after-sales service organization.
- Company typePrivate
- Founded-
- HeadquartersOberbipp, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Serco Suisse does
Serco Landtechnik AG is a Swiss agricultural machinery distributor headquartered in Oberbipp, Bern, operating as the exclusive importer of CLAAS agricultural equipment for Switzerland and Liechtenstein. The company is part of Groupe Serco, which in turn belongs to fenaco, a major Swiss agricultural cooperative. Its core business is the import, distribution, and after-sales support of premium agricultural machinery under the CLAAS brand — covering tractors, combine harvesters, forage harvesters, round and square balers, feeding equipment, telescopic loaders, and wheel loaders — supplemented by complementary distributed brands including Fliegl (transport and slurry technology), Trioliet (feed mixers and feeding robots), CARRE (tillage and the ANATIS field robot), Agrifac (self-propelled field sprayers), Tanco (balers and wrappers), Orkel (maize presses), Oxbo (specialty harvesters), and Kingspan (fuel systems).
The company monetizes through one-time machinery sales and recurring after-sales revenue streams including spare parts, workshop services, customer service, and customer financing. Go-to-market is executed primarily through a network of professional regional specialist dealers across Switzerland, augmented by direct online channels (Fan-Shop for branded merchandise and the CLAAS Farm Parts Shop for replacement parts). Marketing activities span a corporate website, social media (Facebook, Instagram, YouTube), and industry events such as AGRAMA Bern and Farming Days at Verkehrshaus Luzern. Digital offerings include CLAAS connect, providing cross-manufacturer data exchange and reporting.
The customer base consists of professional Swiss farmers, agricultural contractors (Lohnunternehmer), and harvesting cooperatives (Dreschgemeinschaften), all classified as SMB buyers with recurring replacement-cycle and service demand. Operational scale as disclosed includes a ~500-employee footprint across Switzerland and France within the broader Groupe Serco at roughly 30 locations, though Serco Suisse specifically is reported at 29 employees in firmographic data. No public revenue disclosure is available; the company is privately held under the fenaco cooperative umbrella.
Serco Suisse firmographics
Firmographics- Name
- Serco Suisse
- Legal name
- Serco Landtechnik AG
- Website
- https://sercolandtechnik.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Serco Landtechnik AG is the exclusive Swiss and Liechtenstein importer of CLAAS agricultural machinery, distributing tractors, harvesters, and complementary equipment brands to professional farmers and contractors across Switzerland via a regional dealer network and after-sales service organization.
- Ownership category
- akta.pro rank
Where Serco Suisse is headquartered
LocationHeadquarters
- HQ city
- Oberbipp
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Serco Suisse business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Agricultural machinery sales: Sale of agricultural machinery including tractors, combine harvesters, forage harvesters, round/square balers, feeding equipment, telescopic loaders, wheel loaders, and digital solutions from brands such as CLAAS, Fliegl, Trioliet, CARRE, Tanco, Orkel, Oxbo, Agrifac, Reiter, Suevia, and Kingspan.
- After-sales services: Spare parts service, workshop services, and customer service for agricultural machinery. Financing services also offered to customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Serco Suisse product offering
Product offeringCore offering
Serco Suisse (Serco Landtechnik AG) is the exclusive Swiss and Liechtenstein importer of CLAAS agricultural machinery and a multi-brand distributor of complementary farm equipment (Fliegl, Trioliet, CARRE, Tanco, Orkel, Oxbo, Agrifac, Kingspan). The company sells tractors, combine harvesters, forage harvesters, balers, loaders, feeding and tillage equipment through a regional specialist dealer network, and provides after-sales services including spare parts, workshop repair, customer service, and financing.
Product overview
Serco Landtechnik AG is an agricultural technology dealer and exclusive Swiss importer of CLAAS products. The company operates as part of Groupe Serco, which belongs to the Swiss agricultural cooperative fenaco. Their product portfolio centers on CLAAS machinery (tractors, combines, forage harvesters, balers, loaders, and digital solutions like CLAAS connect), complemented by distributed brands including Fliegl (transport and slurry equipment), Trioliet (feed mixers and feeding robots), CARRE (tillage and ANATIS field robot), Agrifac (field sprayers), Tanco (bale wrappers), Orkel (corn presses), Oxbo (specialty crop harvesters), and Kingspan (fuel systems). Services include spare parts, workshop/repair, customer service, and financing. The company serves professional farmers and contractors through a network of regional dealers across Switzerland.
Differentiator
Problem solved
Functional benefit
Products and services
- CLAAS ARION 6 CMATIC Tractors
- CLAAS AXION 8 CMATIC Tractors
- CLAAS connect Digital Solutions Expansion
- CLAAS Agricultural Machinery Portfolio
- Fliegl Agricultural Equipment
- Trioliet Feeding Equipment
- CARRE Agricultural Equipment
- Tanco Balers and Wrappers
- Orkel Maize Presses
- Oxbo Specialty Crop Harvesters
- Agrifac Self-Propelled Field Sprayers
- Kingspan Fuel Storage Solutions
- Spare Parts Service
- Workshop and Repair Services
- Customer Service
- Financing Solutions
- Fan-Shop Branded Merchandise
- CLAAS Farm Parts Shop
Companies that use Serco Suisse
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Serco Suisse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Serco Suisse partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- CLAAScoreSerco Landtechnik AG is the exclusive importer and distributor of CLAAS agricultural machinery for Switzerland and Liechtenstein. Product range includes tractors, combine harvesters, forage harvesters, round/square balers, feeding equipment, telescopic loaders, wheel loaders, and digital solutions.
- FlieglcoreDistribution of Fliegl agricultural equipment including push-off trailers, slurry technology, tippers, compact transport solutions, spreading technology, and loading technology.
- TriolietcoreDistribution of Trioliet feeding equipment including SOLOMIX, TRIOMIX self-loading mixers, feeding robots (TRIOMATIC series), feed kitchens, and self-propelled mixers.
- CARREminorDistribution of CARRE agricultural equipment including deep soil cultivation, surface tillage, drilling and fertilizing technology, press rollers, and ANATIS field robot.
- TancominorDistribution of Tanco round balers, square balers, and attachments.
- OrkelminorDistribution of Orkel maize presses.
- OxbominorDistribution of Oxbo pea harvesters and bean pickers.
- AgrifacminorDistribution of Agrifac self-propelled field sprayers.
- KingspanminorDistribution of Kingspan fuel storage and handling solutions including BlueMaster, BlueTruckMaster, FuelMaster, and TruckMaster products.
- fenacocoreSerco Landtechnik AG belongs to the Groupe Serco, which is part of the Swiss agricultural cooperative fenaco. Fenaco is a major Swiss agricultural supply and trading organization.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Serco Suisse competitors and assessment
Company assessmentDirect peers
- BayWa AG: German agricultural retail, energy, and building materials group with significant agricultural machinery distribution. Comparable as a diversified agricultural distribution business serving farmers across multiple product categories.
- AGRAVIS Raiffeisen AG: German agricultural cooperative operating ag inputs, machinery, and retail distribution. Comparable cooperative-backed agricultural distribution model across northern Germany and neighboring markets.
- RWZ Rhein-Main eG: German agricultural cooperative retail and machinery distribution business. Similar structure combining ag inputs, machinery sales, and service/support across a defined territory.
- Groupe Serco (France): French sister company within the same fenaco-affiliated Serco group, distributing agricultural machinery (including CLAAS) across France. Closest comparable in business model, brand portfolio, and parent ownership.
- CLAAS Vertriebsgesellschaft: CLAAS's own distribution arm in core DACH markets. Direct peer as a CLAAS-aligned multi-product ag machinery distributor, competing indirectly for Swiss cross-border or institutional customers.
Broad incumbents
- John Deere (Deere & Company): Global agricultural machinery leader with a strong dealer network across Europe. Competes with Serco's CLAAS portfolio across tractors, harvesters, and digital farming solutions.
- AGCO Corporation: Global agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra). Competes through its own dealer network across Europe, including Switzerland, against Serco's CLAAS-led portfolio.
- CNH Industrial: Global manufacturer of Case IH, New Holland, and Steyr agricultural equipment. Competes for Swiss farmers' machinery spend via its own dealer footprint and broad product portfolio.
- SDF Group (Same Deutz-Fahr): European tractor and harvester manufacturer (Deutz-Fahr, Same, Lamborghini, Hürlimann). Competes against CLAAS in Swiss tractor and harvesting segments through its own dealer network.
- Kubota Corporation: Japanese agricultural and compact equipment manufacturer expanding across Europe. Competes in compact tractor and specialty machinery segments where Serco's Trioliet, CARRE, and compact CLAAS ranges play.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Serco Suisse social profiles
Digital presenceSerco Suisse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serco Suisse leadership team
Management profileNumber of profiles
Profiles12 records
Serco Suisse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serco Suisse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serco Suisse
What does Serco Suisse do?
Serco Suisse (Serco Landtechnik AG) is the exclusive Swiss and Liechtenstein importer of CLAAS agricultural machinery and a multi-brand distributor of complementary farm equipment (Fliegl, Trioliet, CARRE, Tanco, Orkel, Oxbo, Agrifac, Kingspan). The company sells tractors, combine harvesters, forage harvesters, balers, loaders, feeding and tillage equipment through a regional specialist dealer network, and provides after-sales services including spare parts, workshop repair, customer service, and financing.
Is Serco Suisse a public or private company?
Serco Suisse is a private company. It is classified as corporate owned and is currently operating.
When was Serco Suisse founded?
Serco Suisse was founded in -1. It employs 11 to 50 people.
Where is Serco Suisse based?
Serco Suisse is headquartered in Oberbipp, Switzerland, in the Europe region.
How does Serco Suisse make money?
Two revenue lines are on record. Agricultural machinery sales are the primary driver. The others are after-sales services.
Who are Serco Suisse's main competitors?
Direct peers on record are BayWa AG, AGRAVIS Raiffeisen AG, RWZ Rhein-Main eG, Groupe Serco (France) and CLAAS Vertriebsgesellschaft. Broad incumbents are John Deere (Deere & Company), AGCO Corporation, CNH Industrial, SDF Group (Same Deutz-Fahr) and Kubota Corporation.
Does Serco Suisse have an API?
No public API is recorded for Serco Suisse.