robertos coffee
Roberto's Coffee is an Australian specialty coffee roaster in Sydney that sells premium Arabica blends, seasonal coffees, and cafe essentials via D2C e-commerce, wholesale, contract roasting, and private label services to cafes, hotels, retailers, corporates, and home consumers.
- Company typePrivate
- Founded2007
- HeadquartersCondell Park, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What robertos coffee does
Roberto's Coffee is a privately held Australian specialty coffee roaster founded in 2007 and headquartered in Condell Park, New South Wales. The company roasts and distributes 100% Arabica coffee beans sourced from Colombia, Central America, and Ethiopia (Yirgacheffe), offering three core blends (Decaf, Miabella, Sienna), two seasonal limited-edition blends (Colombian Blend, Forte Blend), and a small Cafe Essentials range that includes Monin syrups and chai/chocolate powders. The Decaf line carries Rainforest Alliance certification.
The business operates across four go-to-market motions from a single ~10-person operation: direct-to-consumer e-commerce via robertoscoffee.com.au, wholesale B2B supply to cafes, restaurants, hotels, retailers, and corporate offices, contract roasting for third-party brands using Roberto's roasting equipment, and private label coffee solutions for businesses seeking to launch their own branded coffee line. Pricing for retail SKUs ranges from A$15 to A$45 per unit with free shipping, while wholesale, contract roasting, and private label pricing is bespoke by volume.
Roberto's is founder-led (named after founder Roberto), has no external investment, no parent company, and no public listing. Distribution is domestic-only (Australia), with no international footprint or named enterprise customers disclosed. Marketing relies on the e-commerce storefront, an email newsletter, and organic social media across Facebook, Twitter, Pinterest, TikTok, Instagram, Vimeo, and YouTube. The company reports ~5,000 customers served since inception and claims 10+ coffee blends and 200+ cafe accessories in its assortment, though these figures are presented as static website counters rather than verified commercial KPIs.
robertos coffee firmographics
Firmographics- Name
- robertos coffee
- Legal name
- Roberto's Coffee
- Website
- https://robertoscoffee.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roberto's Coffee is an Australian specialty coffee roaster in Sydney that sells premium Arabica blends, seasonal coffees, and cafe essentials via D2C e-commerce, wholesale, contract roasting, and private label services to cafes, hotels, retailers, corporates, and home consumers.
- Ownership category
- akta.pro rank
robertos coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Blending & Flavoring (AFAFADAC)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)
Keywords
Where robertos coffee is headquartered
LocationHeadquarters
- HQ city
- Condell Park
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
robertos coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Product Sales: Direct e-commerce sales of coffee products (whole beans), specialty seasonal blends, and café essentials (syrups, chai powder, chocolate powder) to individual consumers and businesses. Products are sold in various weight options (250g, 1kg) with pricing based on product type and weight.
- Wholesale Coffee Supply: B2B wholesale supply of premium coffee beans to cafés, restaurants, hotels, retailers, and corporate offices. Includes handpicked high-quality beans, freshly roasted products, custom blends and packaging at competitive wholesale pricing with reliable supply and fast delivery.
- Contract Roasting Services: Premium contract roasting services where Roberto's roasts customer-supplied beans to their exact specifications (light to dark roasts). Includes flexible production capabilities for small or large batches and expert guidance on sourcing and roasting techniques.
- Private Label Solutions: Private label coffee solutions allowing businesses to launch their own branded coffee. Roberto's handles sourcing, roasting, and packaging while the client provides brand identity. Includes premium beans, fully customizable packaging, tailored roasts and blends, and flexible order quantities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Coffee Products - Decaf, Miabella, Sienna, Colombian Blend |
| Unit Pricing | Pay-as-you-go | Specialty Seasonal Blends - Forte Blend |
| Unit Pricing | Pay-as-you-go | Café Essentials - Syrups and Powders |
| Other | Multi-year contract | Wholesale and Contract Roasting |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
robertos coffee product offering
Product offeringCore offering
Roberto's Coffee roasts and blends premium 100% Arabica coffee beans (Decaf, Miabella, Sienna, plus seasonal Colombian Blend and Forte Blend) and sells them direct-to-consumer via an Australian e-commerce store alongside café essentials such as Monin syrups and chai/chocolate powders. The company also sells wholesale to cafés, restaurants, hotels, retailers, and corporates, and offers contract roasting and private-label services for brands wanting their own coffee line.
Product overview
Roberto's Coffee is a specialty coffee retailer and wholesale supplier based in Australia, offering a focused portfolio of premium coffee products and cafe essentials. The core offering consists of three main coffee products (Decaf, Miabella Coffee, and Sienna Coffee), two seasonal specialty blends (Colombian Blend and Forte Blend), and five cafe essentials including syrups (Monin Caramel, Hazelnut, and Vanilla) and powders (Chai and Chocolate). Beyond retail, the company provides B2B services including wholesale coffee supply, contract roasting, and private label solutions for cafes, restaurants, hotels, and retailers. All products are sourced with an emphasis on quality ingredients and sustainable practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Decaf Coffee 100% Organic Colombian Arabica decaffeinated coffee made from Rainforest Alliance Certified beans, offering a smooth, aromatic, full-bodied flavor without caffeine; sold in 250g and 1kg options for home brewers and cafés.
- Miabella Coffee Premium blend of handpicked Arabica beans from Central and South America, expertly roasted in authentic Italian style with rich, smooth cup and notes of chocolate, citrus, and caramel; for home and café service.
- Sienna Coffee Premium blend of 100% Arabica beans combining Central American richness with floral and fruity notes of Ethiopian Yirgacheffe; ethically sourced and freshly roasted to order.
- Colombian Blend (Seasonal) Limited-edition seasonal coffee featuring high-quality Arabica beans from Colombia's high-altitude regions with fruity notes of red berries and citrus, smooth body, and gentle acidity; sustainably sourced.
- Forte Blend (Seasonal) Bold, full-bodied seasonal coffee from select Arabica beans with deep, intense flavors of dark chocolate and toasted nuts and a smooth, lingering finish; limited availability.
- Chai Powder Aromatic chai powder blending cinnamon, cardamom, and ginger for chai lattes and hot tea; part of the Café Essentials range for home and café use.
- Chocolate Powder Rich, smooth chocolate-flavored powder for hot chocolates, milkshakes, smoothies, and desserts; dairy-free, gluten-free, and free from artificial additives.
- Monin Caramel Syrup Rich, buttery caramel-flavor syrup for lattes, mochas, hot chocolate, and desserts; gluten-free and free from artificial colors and preservatives.
- Monin Hazelnut Syrup Sweet, nutty-flavor syrup with a toasted finish for coffee, hot chocolate, and cocktails; made with natural ingredients and gluten-free.
- Monin Vanilla Syrup Rich, smooth vanilla-flavor syrup for lattes, milkshakes, smoothies, and baking; gluten-free, dairy-free, and made with natural ingredients.
- Wholesale Coffee Supply B2B wholesale coffee supply service providing handpicked, freshly roasted Arabica beans, custom blends, and branded packaging at competitive wholesale pricing to cafés, restaurants, hotels, retailers, and corporate offices across Australia.
- Contract Roasting Custom contract roasting service roasting customer-supplied or Roberto-sourced beans to specified profiles from light to dark, with flexible batch sizes and expert guidance on bean selection for coffee shops, cafés, and brands.
- Private Label Coffee End-to-end private-label coffee solution enabling businesses to launch their own branded coffee; Roberto's handles bean sourcing, roasting, and packaging while the client provides brand identity, with fully customizable packaging, tailored roasts/blends, and flexible order quantities.
Quantifiable outcome
- 10,000+ cups of coffee served
- +3 more outcomes
Companies that use robertos coffee
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
robertos coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
robertos coffee partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights3 records
robertos coffee competitors and assessment
Company assessmentDirect peers
- Padre Coffee: Australian specialty roaster with wholesale, e-commerce, and café supply. Similar mix of premium Arabica blends, ethical sourcing, and B2B/B2C dual-channel distribution.
- Single O: Australian specialty coffee roaster with retail, wholesale, and café operations. Closely comparable product portfolio, premium positioning, and direct-to-consumer + B2B dual-channel model.
- Campos Coffee: Australian specialty coffee roaster with direct-to-consumer e-commerce, wholesale supply to cafés, and a strong brand. Operates in the same premium specialty segment with similar Arabica-based product portfolio and café supply model.
- Genovese Coffee: Long-established Australian specialty coffee roaster supplying cafés, restaurants, and retail with premium beans. Closely comparable business model combining wholesale B2B, retail products, and roasted bean supply.
- St Ali Coffee: Melbourne-based specialty coffee roaster and café operator with wholesale, retail, and direct-to-consumer offerings. Comparable premium positioning, multi-channel distribution, and focus on seasonal/single-origin blends.
- Market Lane Coffee: Melbourne-based specialty coffee roaster with café and wholesale operations. Directly comparable in scale, premium Arabica positioning, and Australian market focus.
- Ona Coffee: Australian specialty coffee roaster and barista training company with wholesale and direct retail. Operates in the same premium specialty segment with comparable go-to-market motions.
Broad incumbents
- Vittoria Coffee: One of Australia's largest and most established coffee companies with broad retail, wholesale, and foodservice distribution. Operates in the same category at significantly larger scale, making it a broader incumbent comparable.
- Grinders Coffee: Established Australian coffee roaster with broad retail and foodservice distribution. Comparable roasting and wholesale business but at substantially larger scale and broader market reach.
Regional players
- Pact Coffee: UK-based specialty coffee company with a direct-to-consumer subscription model and B2B supply. Comparable in operating model (premium Arabica, e-commerce, wholesale) but operates in a different geography.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
robertos coffee social profiles
Digital presencerobertos coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
robertos coffee leadership team
Management profileNumber of profiles
Profiles1 record
robertos coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
robertos coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about robertos coffee
What does robertos coffee do?
Roberto's Coffee roasts and blends premium 100% Arabica coffee beans (Decaf, Miabella, Sienna, plus seasonal Colombian Blend and Forte Blend) and sells them direct-to-consumer via an Australian e-commerce store alongside café essentials such as Monin syrups and chai/chocolate powders. The company also sells wholesale to cafés, restaurants, hotels, retailers, and corporates, and offers contract roasting and private-label services for brands wanting their own coffee line.
Is robertos coffee a public or private company?
robertos coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was robertos coffee founded?
robertos coffee was founded in 2007. It employs 1 to 10 people.
Where is robertos coffee based?
robertos coffee is headquartered in Condell Park, Australia, in the Oceania region.
How does robertos coffee make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are wholesale Coffee Supply, contract Roasting Services and private Label Solutions.
Who are robertos coffee's main competitors?
Direct peers on record are Padre Coffee, Single O, Campos Coffee, Genovese Coffee, St Ali Coffee, Market Lane Coffee and Ona Coffee. Broad incumbents are Vittoria Coffee and Grinders Coffee. Pact Coffee is listed as a regional player.
Does robertos coffee have an API?
No public API is recorded for robertos coffee.
What industry is robertos coffee in?
robertos coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAC, Coffee Blending & Flavoring, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 2080.