What Roboto Coding Academy does

Roboto Coding Academy Pte Ltd is a Singapore-based private education company founded in 2016 that delivers coding, robotics, and emerging-technology enrichment to children aged 6-16. Its core product is the Genius Coder Programme (GCP), a 3-year progressive weekly curriculum built on the proprietary EPIC (Experiential, Project-based, Inclusive, Collaborative) pedagogy with a guaranteed 1:3 teacher-to-student ratio, delivered at three physical centres in Novena, Orchard, and Tampines. The curriculum is platform-agnostic and spans Scratch, Python, HTML/CSS, JavaScript, LEGO robotics (EV3, SPIKE Prime), micro:bit, MIT App Inventor, Unity, Roblox, and AI modules (generative AI, prompt engineering, computer vision, NLP) using third-party tools such as ChatGPT, Suno, and Hedra.

The business operates a multi-channel GTM: a B2C subscription stream through free trial-to-enrollment conversion at the three centres; a B2B field sales motion delivering CCA training, Applied Learning Programmes, and competition coaching to over 200 MOE and international schools since 2016; and a government-funded stream via IMDA-approved programmes (ICM Learning Roadmaps, Code For Fun, Digital Maker) plus People's Association and National Library Board partnerships. Revenue derives from recurring weekly class subscriptions, one-time holiday tech camp fees, professional-services pricing for competition prep (NRC $485-$585, HCIC $388-$488, RoboCup ~$180 + sessions), and school contracts. The company also runs CodeFest, Singapore's first overnight kids' hackathon, and monetizes event-driven demand for competition preparation (NRC, RoboCup, HCIC).

Roboto is bootstrapped, privately held, incorporated as a Singapore Pte Ltd, and operates with approximately 25 employees and no subsidiaries, no disclosed funding rounds, and no M&A activity. Its strategic posture is that of a single-country, centre-anchored education operator whose key assets are government regulatory approvals (IMDA, PA, NLB), MOE-registered teaching talent, a curated multi-platform curriculum, and a school-distribution network that has nonetheless contracted materially since 2022.

Name

Roboto Coding Academy

Legal name

Roboto Coding Academy Pte Ltd

Website

https://roboto.sg

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Roboto Coding Academy is a Singapore-based, bootstrapped enrichment operator founded in 2016 that delivers weekly coding, robotics, and AI classes to children aged 6-16 across three physical centres, supplemented by school CCA training and IMDA-funded government programmes.

Ownership category

akta.pro rank

Product category

Children's Coding and Robotics Education

NAICS

Computer Training (611420), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Robotics Learning Platforms (EDAFANAB)

akta.pro secondary industries

LEGO / Block-Based Robotics Programs (EDAMADAD), Text-Based Programming (Python, Java, C/C++) (EDAMACAB), AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC), Robotics, Engineering & Makers Camps (EDAMALAE), AI & Machine Learning for Robotics Programs (EDAMADAK)

Keywords

• Kids coding classes
• Robotics education
• STEM enrichment
• School CCA training
• Competition preparation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Weekly Coding Classes (Genius Coder Programme): Recurring weekly class fees for the Genius Coder Programme. Classes held at three Singapore centers (Novena, Orchard, Tampines) for students ages 6-16. Progressive curriculum spans 1-3 years.
2. Holiday Tech Camps: Intensive coding and robotics camps during school holidays (June, December). Courses run half-day or full-day for multiple days, covering AI, Minecraft, Roblox, robotics, and game design.
3. Competition Preparation Courses: Structured coaching for national competitions including NRC ($485-$585), RoboCup ($180 registration + sessions), and HCIC ($388-$488). Includes training sessions, practice room access, and competition day mentoring.
4. School CCA Training & Partnerships: Revenue from MOE and international schools for CCA club training, Applied Learning Programme (ALP) delivery, and curriculum integration consulting.
5. Government-Funded Programmes: IMDA-approved programmes (ICM Learning Roadmap, Code For Fun, Digital Maker) funded through government initiatives. Schools access subsidized coding education for students.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Roboto Coding Academy provides in-person coding, robotics, game design, app development, web development, and AI education classes for children ages 6-16 through weekly classes at three Singapore centers, holiday camps, competition preparation courses, and school partnership programmes. The company delivers its proprietary Genius Coder Programme (a progressive 3-year curriculum) along with specialized modules in robotics, AI, digital making, and virtual reality, supported by MOE-registered instructors at a 1:3 teacher-to-student ratio.

Product overview

Roboto Coding Academy operates as a comprehensive coding and robotics education platform with the Genius Coder Programme (GCP) as its core weekly class offering for ages 6-16. The platform delivers structured curriculum through multiple specialized course modules: Pre-School & Tactile (ages 5-7), Robotics Courses (RS series), Game Design Courses (GD series), App Development Courses (AD series), Web Development Courses (WD series), Computer Science & AI Courses (CS/AI series), Digital Maker Courses (MR series), and Virtual Reality Courses (VR series). Beyond regular classes, the platform offers Competition Preparation Courses (NRC, RoboCup, HCIC), the annual CodeFest Hackathon, and Holiday Tech Camps. For institutional clients, services include CCA Training, Applied Learning Programme (ALP), and Government Funded Programmes (ICM Learning Roadmap, Code For Fun). The architecture combines progressive skill-building modules with competition preparation and school partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Genius Coder Programme (GCP) Core weekly coding class programme for ages 6-16 featuring a 1:3 teacher-student ratio, personalized curriculum roadmaps, and progressive modules spanning Scratch, Python, Java, robotics, game design, web development, mobile apps, and AI.
• Holiday Tech Camps Intensive multi-day coding and robotics camps during school holidays (June, December) covering AI, Minecraft, Roblox, robotics, and game design for children.
• Robotics Courses Comprehensive robotics curriculum from basics with mBot to advanced robotic arms, using LEGO Spike Prime, EV3 Mindstorms, and competition preparation modules.
• Game Design Courses Game development curriculum from Scratch 3.0 through Unity 3D, including Minecraft Education, GameMaker Studio 2, and Roblox Studio with LUA programming.
• App Development Courses Mobile app development from MIT App Inventor and Thunkable block-based platforms to professional Android Studio with Java/XML development.
• Web Development Courses Web development curriculum from HTML/CSS fundamentals through Bootstrap responsive design to advanced JavaScript for interactive websites.
• Computer Science & AI Courses Advanced computer science curriculum covering Python 3, C++ with object-oriented programming, and AI with generative AI tools for ages 12+.
• Digital Maker Courses Hands-on electronics curriculum from Neuron blocks to Micro:bit and Raspberry Pi projects, bridging code with physical world hardware.
• Virtual Reality Courses VR/AR course using CoSpaces Education where students build immersive 3D worlds with block-based coding, viewable through VR headsets.
• Pre-School & Tactile Courses Introductory coding for ages 5-7 using Dash robot, Lego WeDo 2.0, and Scratch Jr for foundational computational thinking through play.
• NRC Preparation Course National Robotics Competition preparation course using LEGO SPIKE Prime/EV3 for Upper Primary students, including 4x3h coaching sessions, registration fees, kit loans, and competition day mentoring.
• RoboCup Preparation Course RoboCup Singapore Open preparation using CoSpace Rescue simulation platform for U12/U19 teams with 3x3h coaching sessions, 5 days practice room access, and competition day mentoring.
• HCIC Preparation Course Hwa Chong Info-communications Challenge preparation with 4x1.5h coaching sessions, 1 bonus refresher, 8 online practice papers, and competition day mentoring.
• CodeFest Hackathon Annual overnight hackathon for kids aged 7-16 organized by Roboto, featuring AI, game development, robotics, and web development categories.
• CCA Training for Schools CCA club training and competition preparation delivered on-site at MOE and international school robotics and ICT clubs.
• Applied Learning Programme (ALP) Applied Learning Programme for schools integrating technology education with various subjects across single or multi-year programmes.
• Government Funded Programmes IMDA-approved government funded programmes including ICM Learning Roadmap (8 topics) and Code For Fun (4 programmes) for MOE schools.
• DSA Preparation Advisory Direct School Admission guidance and portfolio building for Coding, Robotics, STEM, Infocomm, Innovation, and STEAM talent areas.

Quantifiable outcome

• 200+ schools trust Roboto for coding and robotics programmes
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability9 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Apple OrchardminorStrategic or Co-development Partner · 12 January 2019Collaboration for 'Kids Hour: Fly a Drone Using Code' workshop at Forum at Apple Orchard on 8 and 16 December 2018. Over 40 children ages 6-12 attended during Computer Science Education Week.
• Info-communications Media Development Authority (IMDA)coreStrategic or Co-development PartnerIMDA Authorized Education Partner for ICM Learning Roadmaps (8 topics including Web Developer Jr, Mobile App Developer Jr, Game Developer Jr, Roboticist Jr, Maker Jr), Code For Fun Programme, and Digital Maker Programme. Over 100 ICM sessions held to date.
• National Library BoardcoreStrategic or Co-development PartnerApproved training provider for Techshare programmes and library@harbourfront coding workshops. Delivered family-friendly parent-child coding workshops using Makeblock Neuron electronic blocks.
• People's AssociationcoreStrategic or Co-development PartnerRegistered operator approved to provide digital literacy workshops and classes at community centres under Smart Nation for Seniors programme. Reaches retiree groups and community residents.
• CodeFest (Organized by Roboto)coreStrategic or Co-development PartnerSingapore's First Overnight Hackathon Designed for Kids, organized annually by Roboto Coding Academy. Inspires hundreds of young coders to build creative projects using AI, game design, robotics, and web development.
• 200+ MOE & International SchoolscoreChannel Partner/ Reseller/ DistributorSchool partnerships for CCA training, Applied Learning Programme (ALP) integration, and curriculum delivery. Partner schools include Raffles Institution, Anglo Chinese School, Rosyth School, Pathlight School, and many more MOE primary, secondary, and JC institutions.
• Science Centre SingaporecoreStrategic or Co-development PartnerVenue partner for NRC (National Robotics Competition) and RoboCup Singapore Open. Roboto provides competition preparation coaching for these prestigious national robotics competitions.
• Hwa Chong InstitutionminorStrategic or Co-development PartnerRoboto provides HCIC (Hwa Chong Info-communications Challenge) preparation coaching for Primary 6 students. Competition tests computational thinking and programming skills.
• Singapore PolytechnicminorStrategic or Co-development PartnerCo-organizer of RoboCup Singapore Open with Science Centre Singapore. Roboto coaches students for CoSpace Rescue and other RoboCupJunior categories.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• iD Tech: Large US-based operator of summer tech camps and online coding instruction for kids. Comparable holiday-camp/weekly-class model but operates globally rather than Singapore-specific.
• Tynker: Self-paced online coding platform for kids covering block coding, Python, and game design. Broad incumbent in kids coding with global reach — competes for at-home learning time but lacks Singapore physical-center presence.

Direct peers

• Coding Lab: Singapore-based kids coding academy teaching Scratch, Python, and AI to ages 7-16 across multiple centers. Directly competes with Roboto for parent enrollments and school CCA contracts in the same Singapore market.
• The Lab Singapore: Singapore-based enrichment provider with coding, robotics, and STEM programmes for kids. Comparable multi-modality offering and school partnership model.
• SG Code Campus: Singapore coding academy teaching Python, web development, and data science to teens. Direct competitor in older-student (12-16) segment where Roboto's CS/AI module competes for the same weekly class enrolments.
• Saturday Kids: Singapore kids coding school offering block-based to text-based programming curriculum with similar age range and holiday camps. Directly competes for parents seeking premium coding enrichment in Singapore.
• Kodecoon Academy: Singapore coding school for children offering progressive curriculum and holiday camps. Direct competitor for parent sign-ups and school partnerships in the same Singapore market.
• First Code Academy: Hong Kong-headquartered kids coding school with Singapore operations, covering Scratch through Python and robotics. Comparable curriculum structure and target demographic of primary/secondary students.

Others

• LEGO Education: Provider of LEGO robotics kits (SPIKE Prime, EV3, WeDo) and curriculum that Roboto integrates extensively. Upstream enabler/supplier relationship rather than direct competitor — but could disintermediate via direct-to-school curriculum licensing.

Emerging players

• CoderZ: Cloud-based robotics and coding education platform used in schools for STEM curricula. Partial overlap with Roboto's robotics curriculum (LEGO, CoSpace) and competes for school enterprise contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/robotocodingacademy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roboto Coding Academy