The Lab Singapore
The Lab Singapore is a privately-held Singapore education centre operating eight physical centres that delivers subscription-based coding, robotics, and AI classes for children aged 5-14+, supported by a proprietary adaptive learning management system and DSA preparation programmes.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Lab Singapore does
The Lab Singapore (legal entity: The Lab Education Centre Pte. Ltd.) is a privately-held Singapore-based education centre that delivers coding, robotics, and AI literacy instruction to children and teens aged 5 to 14+. The company operates eight physical learning centres across Singapore — Katong V (headquarters), Kinex Mall, Goldhill Plaza, Woods Square, Buangkok Square Mall, Wisteria Mall, Centrepoint, and a Repton Schoolhouse co-located site at Alexandra Central — supplemented by a proprietary cloud-based adaptive learning management system with parent and student portals that capture time-on-task, attempts, and project progression. The product set is structured as four age-tiered subscription programmes: Kinder (ages 5-6, block coding and early robotics), Junior (ages 7-9, LEGO Robotics and AI aligned to MOE Primary 4 Mathematics), Coder (ages 10-14, Python on a proprietary platform at S$280/month on a 12-month term), and X (ages 14+, Unity game development and competitive programming), with add-on revenue from Holiday Programmes and Direct School Admission (DSA) Supplement Programmes.
The Lab Singapore firmographics
Firmographics- Name
- The Lab Singapore
- Legal name
- The Lab Education Centre Pte. Ltd.
- Website
- https://thelab.sg
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Lab Singapore is a privately-held Singapore education centre operating eight physical centres that delivers subscription-based coding, robotics, and AI classes for children aged 5-14+, supported by a proprietary adaptive learning management system and DSA preparation programmes.
- Ownership category
- akta.pro rank
The Lab Singapore industry classification
Industry- Product category
- Children's Coding and Robotics Education
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- AI/ML Learning Platforms for Students (EDAFANAE)
- akta.pro secondary industries
- AI & Machine Learning (Foundations & Applied) (EDAMACAG), Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)
Keywords
Where The Lab Singapore is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices8 records
Markets served
The Lab Singapore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Monthly Membership/Subscription: Recurring monthly membership fees for kids aged 10-16 in The Lab Coder program. Pay $280/month on a 12-month term; unlimited visits per month.
- Holiday and Supplement Programs: Revenue from holiday camp programs and DSA supplement programs offered alongside the core membership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | The Lab Coder Monthly Membership (Ages 10-16) |
| Subscription | Annual | Kinder Program (Ages 5-6) |
| Subscription | Annual | Junior Program (Ages 7-9) |
| Subscription | Annual | Advanced Coding & Unity (Ages 14+) |
| Subscription | Annual | DSA Supplement Programs |
| Subscription | Pay-as-you-go | Holiday Programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
The Lab Singapore product offering
Product offeringCore offering
The Lab Singapore provides structured, progressive coding, robotics, and AI education programs for children ages 5-14+ delivered through proprietary learning centers across Singapore. Core offerings include four age-tiered programs (Kinder 5-6, Junior 7-9, Coder 10-14, X 14+), supplemented by holiday camps, Direct School Admission (DSA) preparation programs, and an annual National Code & Robotics Competition. The company runs an adaptive learning management system with parent and student portals that personalize instruction based on individual learning behavior.
Product overview
The Lab Singapore is a coding, robotics, and AI education center offering structured, progressive programs for children ages 5-14+. The core product lineup consists of four age-tiered programs: The Lab Kinder (ages 5-6) for early coding and robotics introduction, The Lab Junior (ages 7-9) featuring LEGO robotics and AI, The Lab Coder (ages 10-14) teaching Python programming via a proprietary platform, and The Lab X (ages 14+) covering advanced coding and Unity game development. Supporting offerings include DSA Supplement Programs for school admission preparation, Holiday Programs for short-term camps, a Parent Portal for real-time progress tracking, and an annual National Code & Robotics Competition. The portfolio is unified under The Lab Education Framework, which emphasizes inquiry-based and experiential learning methodologies.
Differentiator
Problem solved
Functional benefit
Products and services
- The Lab Kinder Program
- The Lab Junior Program
- The Lab Coder Program
- The Lab X Program
- DSA Supplement Programs
- Holiday Programs
- National Code & Robotics Competition
- Student Development Program
- The Lab Maths & Coding Book with EPH
Quantifiable outcome
- Students consistently win top positions at national competitions (RoboCup Singapore Open 2026, National Code & Robotics Competition 2026) and international competitions (RoboCup Asia Pacific 2025 and 2026).
- +2 more outcomes
Companies that use The Lab Singapore
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
The Lab Singapore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Lab Singapore partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Repton SchoolhousecorePartnership through which The Lab Singapore expanded into Singapore's Central West region. The Lab Infant and The Lab Junior programmes operate from Repton Schoolhouse's premises at 321 Alexandra Central Road. Adelene Fong, Managing Director, stated this as a key expansion to bring coding education to more families.
- Dr. Oka Kurniawan (Singapore University of Technology and Design)coreDr. Oka is a Senior Lecturer for SUTD with research areas in Computer Science Education. His curriculum review validates The Lab's educational framework and methodology. Curriculum is well-documented and reviewed by Dr. Oka, who contributed to The Lab's pedagogical approach.
- Dr. Scarlett (Psynamo Group)supportingDr. Scarlett is a Psychotherapist/Counsellor, Coaching Psychologist & Supervisor and Psychometrist for the Psynamo Group. She provides psychological and therapeutic support, with additional training in SPED, SPLD, Dyslexia Support, Play Therapy, and Psychometric assessments. She offers supervision for coaches and training.
- KUBO RoboticssupportingKUBO is used as the competition platform for the Kinder Category in the National Code & Robotics Competition, where young children guide KUBO through coding challenges using hands-on programming tiles.
- LEGO EducationsupportingLEGO robotics kits (LEGO Spike Prime, LEGO Boost) are used as primary robotics platforms for Junior and Coder programs. LEGO Education products feature in competition challenges including the Spike LEGO Robotics Speed Build competition.
- DigiPen SingaporesupportingDr. Oka Kurniawan served as an Adjunct Lecturer at DigiPen Singapore during his teaching career. DigiPen is a recognised technology and game development education institution.
- Singapore Institute of Technology (SIT)supportingDr. Oka Kurniawan served as an Adjunct Lecturer at SIT, providing additional academic credibility and potential pathway connections for advanced students.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Lab Singapore competitors and assessment
Company assessmentDirect peers
- Codomo: Singapore-based STEM education provider offering coding, robotics, and design thinking programs for children. Comparable age range, Singapore-centric delivery, and similar focus on computational thinking and physical computing.
- SG Code Campus: Singapore-based kids' coding school with Python, Scratch, robotics, and AI tracks for primary and secondary students. Competes head-to-head with The Lab for the same parent segment with multi-centre presence and school holiday camps.
- Coding Lab: Singapore coding school offering structured Python, robotics, and AI classes for kids ages 4-16. Directly comparable with progressive curriculum, multiple centres, and competition-oriented programs targeting the same Singapore parent segment.
- LCCL Coding Academy: Singapore coding school targeting primary and secondary students with structured Python, robotics, and game development tracks. Competes directly with The Lab in Singapore enrichment space, including holiday camps and competition prep.
- Saturday Kids: Singapore-based coding and STEM education provider for children ages 5-16, offering in-person and online classes in Python, robotics, AI, and game development. Direct competitor in the same Singapore market with comparable age-tiered programs and competition preparation.
- Hackwagon: Singapore coding and data science school for youth and adults, with dedicated kids' tracks. Competes in the Singapore enrichment market with structured Python, web development, and AI curricula for students.
- ThinkCode Academy: Singapore coding education provider offering kids' programs in Scratch, Python, web development, and AI. Direct competitor targeting Singapore parents seeking structured coding enrichment for primary and secondary children.
Emerging players
- KUBO Robotics: Provider of physical coding tiles and robotics platform for early childhood education. The Lab uses KUBO as the Kinder competition platform; comparable as an enabling technology provider in the kids' coding/robotics learning category.
Regional players
- Tinkertanker: Singapore-based STEAM education provider offering coding, robotics, and maker programs for children and adults, including holiday camps and school programs. Comparable as a regional peer in Singapore enrichment education.
Broad incumbents
- LEGO Education: Global provider of LEGO-based STEM learning solutions including Spike Prime and Boost used by The Lab. Comparable as the upstream hardware/curriculum supplier enabling robotics learning programs worldwide.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Lab Singapore social profiles
Digital presenceThe Lab Singapore financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lab Singapore leadership team
Management profileNumber of profiles
Profiles3 records
The Lab Singapore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lab Singapore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lab Singapore
What does The Lab Singapore do?
The Lab Singapore provides structured, progressive coding, robotics, and AI education programs for children ages 5-14+ delivered through proprietary learning centers across Singapore. Core offerings include four age-tiered programs (Kinder 5-6, Junior 7-9, Coder 10-14, X 14+), supplemented by holiday camps, Direct School Admission (DSA) preparation programs, and an annual National Code & Robotics Competition. The company runs an adaptive learning management system with parent and student portals that personalize instruction based on individual learning behavior.
Is The Lab Singapore a public or private company?
The Lab Singapore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Lab Singapore founded?
The Lab Singapore was founded in -1. It employs 1 to 10 people.
Where is The Lab Singapore based?
The Lab Singapore is headquartered in Singapore, Singapore, in the Asia region.
How does The Lab Singapore make money?
Two revenue lines are on record. Monthly Membership/Subscription is the primary driver. The others are holiday and Supplement Programs.
Who are The Lab Singapore's main competitors?
Direct peers on record are Codomo, SG Code Campus, Coding Lab, LCCL Coding Academy, Saturday Kids, Hackwagon and ThinkCode Academy. KUBO Robotics is listed as an emerging player. Tinkertanker is listed as a regional player. LEGO Education is listed as a broad incumbent.
Does The Lab Singapore have an API?
No public API is recorded for The Lab Singapore.
What industry is The Lab Singapore in?
The Lab Singapore's product category is Children's Coding and Robotics Education. Its primary akta.pro industry code is EDAFANAE, AI/ML Learning Platforms for Students, with a secondary code of EDAMACAG, AI & Machine Learning (Foundations & Applied). Its NAICS code is 611691 and its SIC code is 8200.