Rochford Hundred Rugby Club

What Rochford Hundred Rugby Club does

Rochford Hundred Rugby Club is a community amateur rugby union club headquartered at The Rugby Park, Magnolia Road, Hawkwell, Essex, SS4 3AD, in the United Kingdom. The club operates a full age-graded rugby pyramid spanning Little Rascals introductory sessions for children aged 2-5, Mini Rugby for Under 6s through Under 12s, Junior Rugby for U13s through U16s plus the Rochford Academy, and senior sections including five men's teams (1st XV, Harts XV, Stags XV, Rams XV, Hawks XV) and a women's team (Vixens XV). It competes in the England Rugby London & SE Division and is accredited by the Rugby Football Union, with affiliations to England Rugby, Essex RFU, Saracens DPP, World Rugby, and charitable partners including Wooden Spoon and Loose Headz.

The club's revenue model is diversified across membership fees across all age-group sections, a tiered sponsorship programme (Principal Sponsor Alpha Capital Group, Main Club Sponsors including Tribal, SEETEC, Zing Mortgages, and Murphy Collins, plus 1st XV, player, bronze, and kit suppliers aggregating approximately 20 corporate partners), a weekly club lottery with prizes up to £25,000, merchandise sales through kit supplier Fenton Sports, and Little Rascals session fees of £6 per session or £50 per 10-week term. Marketing and community engagement is conducted through Facebook, Twitter, Instagram, TikTok, and the Pitchero club management platform.

The club is volunteer-run with no disclosed corporate ownership, parent entity, or external investors, and is governed through the standard English community rugby club structure. It is actively operating with regular matches, training, and community programmes, and leadership for its junior programme includes Little Rascals Manager Lydia Lacey and Little Rascals Coach Stephen Reid. No revenue figures, headcount, or detailed financials are publicly disclosed.

Name

Rochford Hundred Rugby Club

Legal name

Rochford Hundred Rugby Club

Website

https://rochfordrugby.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rochford Hundred Rugby Club is a community amateur rugby union club in Hawkwell, Essex, delivering age-graded rugby participation from toddlers (ages 2-5) through senior men's and women's teams, funded by memberships, sponsorships, lottery, and kit sales.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community rugby club
• Amateur rugby union
• Youth rugby programs
• Women's rugby teams
• Club membership services

Headquarters

HQ city

Hawkwell

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Fees: Revenue from club memberships across all teams including mens, ladies, junior, and mini rugby sections
2. Sponsorship Revenue: Financial support from corporate sponsors at various tiers including Principal Sponsor, Main Club Sponsors, 1st XV Sponsors, and Bronze Sponsors in exchange for brand visibility and marketing benefits
3. Club Lottery: Weekly lottery program with prizes up to £25,000, generating ongoing community participation and revenue
4. Shop/Merchandise: Sale of club merchandise and rugby kit through the club shop
5. Little Rascals Session Fees: Fees for introductory rugby sessions for young children aged 2-5 years, charged at £6 per session or £50 for 10-week term

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rochford Hundred Rugby Club is a community amateur rugby union club offering participation, training, and competitive matches across all ages and genders. The club runs men's senior teams, a women's team branded Vixens XV, a Junior rugby programme, a Mini rugby programme, and an early-years introductory programme called Little Rascals, supported by clubwide membership, a club lottery, and merchandise sales.

Product overview

Rochford Hundred Rugby Club is a community rugby club operating as a single, unified membership organisation rather than a platform-plus-modules architecture. The club offers rugby participation across all ages through its core product lines: Men's Rugby Teams (1st XV, Harts XV, Stags XV, Rams XV, Hawks XV), Women's Rugby (Vixens XV), Junior Rugby Programme (U13s-U16s plus Academy), Mini Rugby Programme (Under 6s to Under 12s), and Little Rascals Rugby for ages 2-5. Supplementary services include a Club Lottery (prizes up to £25,000), official merchandise via kit supplier Fenton Sports, and match day media content (photos and video highlights). The club is affiliated with England Rugby, Essex RFU, RFU Headcase, and other rugby organisations, and competes in the England Rugby London & SE Division.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Senior Rugby Teams Senior men's rugby teams running regular training and competitive fixtures as part of the club's adult section. Open to adult amateur players in the local area.
• Women's Rugby Team — Vixens XV Senior women's rugby team branded Vixens XV, providing training and competitive fixtures for adult female amateur players within the club.
• Junior Rugby Programme Age-grade rugby programme for school-age juniors, delivered in line with the club's age-band pathway and providing weekly training and fixtures.
• Mini Rugby Programme Mini rugby programme for younger children, providing age-appropriate introductory and developmental rugby within the club's age-grade pathway.
• Little Rascals Rugby Early-years introductory rugby programme for pre-school and young children, providing a safe, structured first contact with the sport.
• Club Lottery Recurring club lottery for supporters and community members, providing an ongoing fundraising stream for the club in return for prize-draw participation.
• Club Merchandise Club-branded merchandise and kit sold to players, supporters, and parents, generating product revenue and reinforcing club identity.

Quantifiable outcome

• Prize pool up to £25,000 available through club lottery

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

25 partnerships are on record, tiered core and minor.

• Alpha Capital GroupcoreGTM or Marketing PartnerPrincipal Sponsor of Rochford Hundred RFC. Provides financial sponsorship in exchange for prominent branding and association with the club.
• TribalcoreGTM or Marketing PartnerMain Club Sponsor. Partnership includes exclusive sponsor offers for club supporters with Tribal4 deals offering savings.
• SEETECcoreGTM or Marketing PartnerMain Club Sponsor providing financial support to the club.
• Nairnsey Fisher & LewisminorGTM or Marketing PartnerClub Stand Sponsor.
• Zing MortgagescoreGTM or Marketing PartnerMain Club Sponsor.
• Terraform ServicesminorGTM or Marketing PartnerBronze Sponsor.
• Lazarus TrainingminorGTM or Marketing PartnerClub Training Partner providing first aid and safety training support.
• MadiganGillminorGTM or Marketing Partner1st XV Sponsor.
• Murphy CollinscoreGTM or Marketing PartnerMain Club Sponsor.
• Grassed UpminorGTM or Marketing Partner1st XV Sponsor.
• SwiftcleanminorGTM or Marketing Partner1st XV Sponsor.
• Redwood Tree and Land ServicesminorGTM or Marketing Partner1st XV Sponsor.
• Bloor HomesminorGTM or Marketing Partner1st XV Sponsor.
• The BackbenchersminorGTM or Marketing Partner1st XV Player Sponsor.
• MRH Plumbing & HeatingminorGTM or Marketing Partner1st XV Player Sponsor.
• Engineering Forensics LtdminorGTM or Marketing Partner1st XV Player Sponsor.
• Fisk GroupminorGTM or Marketing Partner1XV Player Sponsor.
• Fenton SportscoreGTM or Marketing PartnerClub Kit Supplier providing rugby kits and equipment.
• England Rugby/RFUcoreStrategic or Co-development PartnerGoverning body affiliation providing RFU accreditation, Headcase concussion awareness program, Quilter Kids First youth development support, and access to England Rugby resources.
• Essex RFUcoreStrategic or Co-development PartnerCounty rugby union affiliation for league competitions in the England Rugby London & SE Division.
• Saracens DPPminorStrategic or Co-development PartnerDevelopment player pathway partnership with Saracens professional rugby club for youth development.
• Wooden Spoon CharityminorStrategic or Co-development PartnerCharitable partnership supporting children and young people through rugby.
• This Girl CanminorStrategic or Co-development PartnerSport England initiative partnership encouraging women and girls to participate in sport.
• World RugbyminorStrategic or Co-development PartnerInternational governing body affiliation.
• Loose HeadzminorStrategic or Co-development PartnerMental health in rugby initiative partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Southend RFC: Nearby amateur rugby club serving Southend-on-Sea with senior, junior, and mini sections, providing a directly comparable geographic and structural peer in the same Essex community rugby market.
• Westcliff RFC: Essex-based community rugby club with multi-team men's, women's, and youth rugby, similar member-funded operating model and regional league participation to Rochford Hundred.
• Chelmsford RFC: Local amateur rugby union club operating in Essex with senior, junior, and mini teams competing in the same England Rugby London & SE Division regional leagues — a directly comparable community rugby peer.
• Canterbury RFC: Historic community rugby club offering men's, women's, junior, and mini rugby with a sponsorship-and-membership funding model — a structural and operational peer at slightly larger scale.
• Eton Manor RFC: Essex-area amateur rugby union club with multiple senior sides, youth academy, and mini rugby — operating with a similar member-and-sponsor revenue mix in the same regional league system.
• Barnes RFC: London-based amateur rugby club with strong mini and junior pathway programming and multi-tier sponsorship model, comparable as a community-led rugby club with full age-range coverage.

Others

• Essex RFU: County governing body that administers the leagues Rochford competes in and provides the structural framework for the club's competitive participation.

Broad incumbents

• Saracens: Professional Premiership rugby club that operates the Development Player Pathway partnership with Rochford — a broader incumbent whose youth development ecosystem directly shapes Rochford's talent pipeline.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RochfordRugby
• Facebookfacebook.com/RochfordRugby
• Instagraminstagram.com/rochfordrugby
• TikToktiktok.com/@rochfordrugby?lang=en
• LinkedInlinkedin.com/company/rochford-hundred-rugby-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rochford Hundred Rugby Club