Rodos Cars - Rent A Car

What Rodos Cars - Rent A Car does

Rodos Cars - Rent A Car is the largest car rental operator on Rhodes Island, Greece, operating a fleet of more than 1,800 vehicles across 12 categories ranging from economy small cars to SUVs, convertibles, minivans, cargo vans, 4x4s, luxury cars, and electric vehicles. Founded in 1989 and headquartered in Kolymbia, Rhodes, the company generates revenue through short-term daily and weekly rentals to tourists, supplemented by chauffeured VIP transfer services (introduced in 2007) and limousine rental for special occasions. Its customer base is predominantly international tourists — families, budget travelers, and premium seekers — with stated 30% annual repeat-customer rate.

The underlying technology is a multilingual online booking platform available in seven languages (English, Greek, French, Italian, German, Polish, Russian) supporting real-time availability, instant quotes, and a "book now, pay on arrival" model with no credit card or deposit required. Distribution is anchored by a 24/7 desk in the Rhodes Airport arrival hall (with private parking 20 meters from the terminal), island-wide free delivery to hotels, villas, and apartments, and 30+ pickup/return stations covering Rhodes Town, Faliraki, Lindos, Ixia, Kolymbia, the Port, and southern coastal areas. A proprietary "Drive Rhodes" electronic travel guide, developed in partnership with Apex Travel and integrated with Google Maps and Apple Maps, is bundled for customers as a differentiation layer. Operational systems include flight-tracking to adjust pickup times for delayed arrivals and a dedicated website maintenance partner (INTERNETi).

The business model is purely transactional: unit-based daily/weekly pricing (starting at €16/day for economy cars up to €553/week for automatic vehicles), unlimited kilometers, full damage waiver included for small and medium categories, and free cancellation up to 24 hours pre-rental. Distribution channels include direct website booking, airport walk-ins, phone reservations, partner hotel desks (Sheraton Rhodes Resort, Elysium Resort & Spa, Amada Colossos Resort), and membership in the rental-car-rhodes.com network alongside Avance Rent a Car. The company is privately held with no disclosed external funding, parent entity, or subsidiaries, and operates under GDPR-compliant data handling practices with a dedicated DPO.

Name

Rodos Cars - Rent A Car

Legal name

Rodos Cars

Website

https://rodoscars.gr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodos Cars is the largest car rental company on Rhodes Island, Greece, operating 1,800+ vehicles across 12 categories. Founded in 1989, it serves international tourists with daily/weekly rentals, chauffeured transfers, limousine services, and island-wide free delivery from a 24/7 airport desk.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Luxury Sedan & Executive Car Rentals (THADAMAB), Commercial Vehicle Rental with Driver (Crew/Delivery) (THADAJAL)

Keywords

• Car rental services
• Vehicle hire
• Airport transfers
• Limousine rental
• Chauffeur services

Headquarters

HQ city

Kolymbia

HQ country

Greece

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Car Rental Revenue: Core revenue from short-term vehicle rentals to tourists and visitors. Pricing based on daily/weekly rental periods with category-based vehicle selection (economy, medium, large, SUV, luxury, etc.). Full insurance coverage included in rental rates for many vehicle categories.
2. VIP Transfer Services: Chauffeured transfer services including airport transfers, hotel transfers, half-day and full-day tours, VIP transport. Service available since 2007 with professional certified drivers, complimentary Wi-Fi and child seats.
3. Limousine Rental: Luxury limousine rental for special occasions, weddings, VIP transport, and premium experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Rodos Cars is the largest car rental company on Rhodes island, Greece, operating a fleet of more than 1,800 vehicles across 12 categories (economy, medium, large, SUV, station wagon, cabriolet, mini van, cargo van, 4x4, luxury, and electric). It supplements the core rental with limousine hire and chauffeur transfer services, delivering cars free of charge to hotels, villas, the airport, and multiple island pickup stations, with a no-credit-card, pay-on-arrival model.

Product overview

Rodos Cars operates as a car rental company on Rhodes island offering a diverse portfolio of vehicle rental services. The core product is the car rental service with over 1800 vehicles across 12 categories (small, medium, large cars, SUVs/crossovers, station wagons, cabriolets, mini vans, cargo vans, 4x4s, luxury cars, and electric cars). The company supplements this with limousine rental for VIP occasions, professional transfer services with drivers, and an electronic navigation guide called Drive Rhodes integrated with Google/Apple Maps. Services are delivered through multiple channels including airport desk, hotel delivery, and online booking, with operations spanning the entire Rhodes island.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental Services Core short-term car rental product offering more than 1,800 vehicles across 12 categories (small, medium, large cars, crossovers/SUVs, station wagons, cabriolets, mini vans, cargo vans, 4x4s, luxury cars, and electric cars) for tourists visiting Rhodes island. Includes unlimited kilometers, full insurance on selected categories, free cancellation up to 24 hours before rental, and no-credit-card, pay-on-arrival booking.
• Limousine Rental VIP luxury limousine rental for special occasions including airport transfers, hotel transfers, city transfers, half-day and full-day tours, weddings, and VIP chauffeur services. Includes complimentary Wi-Fi and child seats with professional certified drivers.
• Transfers with Driver Chauffeured transfer service with professional certified drivers for airport pickups, hotel transfers, city transfers, and guided tours around Rhodes. Includes complimentary Wi-Fi and child seats.
• Airport Car Rental Dedicated car rental service at Rhodes International Airport with an arrival-hall desk, private free parking located 20 meters from the departure terminal entrance, 24/7 operation, and immediate vehicle handover without shuttle bus requirements.
• Hotel, Villa, and Apartment Delivery Free delivery of rental vehicles directly to customer hotels, villas, and apartments anywhere on Rhodes island. Features simplified online booking, free cancellation, no deposit required, and pay-on-arrival payment.
• Drive Rhodes Electronic Guide Online electronic guide integrated with Google Maps and Apple Maps that provides detailed routes, must-visit attractions, insider tips, and free parking locations across Rhodes island, available exclusively to Rodos Cars customers.

Quantifiable outcome

• 30% of customers return to Rhodes yearly and continue using Rodos Cars
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Amada Colossos ResortcoreStrategic or Co-development PartnerStrategic hotel partnership for car rental referrals. Seafront luxury holidays resort in Rhodes. On-site rental desk and customer referrals.
• Sheraton Rhodes ResortcoreStrategic or Co-development PartnerBeachfront resort with spa and pool. Partner hotel with on-site car rental desk managed by Rodos Cars staff.
• Elysium Resort & SpacoreStrategic or Co-development PartnerPremier 5-star beach hotel in Rhodes. Strategic partnership for guest car rental services.
• Avance Rent a CarminorStrategic or Co-development PartnerOfficial partner network. Part of the car hire rhodes network. Rental-car-rhodes.com network member.
• Apex Travel / Drive RhodescoreTechnology or IntegrationCreator of Drive Rhodes electronic guide - innovative online travel guide integrated with Google Maps and Apple Maps for Rodos Cars customers. Provides exclusive routes, attractions, and parking information.
• INTERNETiminorOthersWebsite development company that developed and maintains Rodos Cars website. Listed as proud developer in footer.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caldera Car Rental: Greek island specialist (Santorini-based) serving inbound tourists with self-drive rentals. Highly comparable business model: local market leader in a single Greek island, airport pickup, online booking, and free delivery to accommodations.
• Centauro Rent a Car: Mediterranean-focused rental brand with strong presence in Greece and other southern European tourist destinations. Targets the same tourist self-drive rental segment with airport-based pickup and online booking.
• Auto-Candia: Greek car rental company with presence across multiple Greek destinations including Rhodes. Direct competitor in self-drive rentals targeting tourists, with overlapping fleet categories and airport pickup services.
• Drive Hellas: Greek car rental company with presence on multiple Greek islands and the mainland. Targets tourists with self-drive rentals, offering airport pickup and city-based delivery similar to Rodos Cars' model.

Broad incumbents

• Goldcar: European low-cost rental brand owned by Aurelia Group with Greek island presence. Competes on price-sensitive tourist rentals, overlapping with Rodos Cars' economy and mid-range vehicle categories.
• Enterprise Greece: Greek arm of Enterprise Holdings, operating across multiple Greek cities and islands. Serves similar tourist and corporate rental customers with a broader network and stronger corporate account infrastructure.
• Sixt Greece: European rental brand operating in Rhodes and other Greek destinations. Competes primarily on premium fleet positioning and digital booking experience, overlapping with Rodos Cars' higher-end categories.
• Avis Greece: International rental brand operating in Greece and at Rhodes Airport. Competes with Rodos Cars on airport pickup traffic and brand recognition, leveraging a global loyalty program and broader fleet.
• Europcar Greece: International rental brand with Rhodes and broader Greek operations. Competes for tourist and business rentals, with a global booking platform and loyalty program that competes with Rodos Cars' direct booking model.
• Hertz Greece: Global rental brand with Rhodes Airport presence. Targets the same tourist and business rental segments as Rodos Cars, with established corporate accounts and international brand trust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rodos-cars

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodos Cars - Rent A Car