Keller Kaffeerösterei

What Keller Kaffeerösterei does

Keller Kaffeerösterei is a Swiss specialty coffee roastery founded in 2015 in Davos and now operating from a roastery in Zizers (Graubünden), with an additional retail café concept, "Coffee & More," in Chur. The company roasts coffee using a distinctive Holzfeuerröstung (wood-fire roasting) process at 600-700°C, with heat transferred via an insulated pipe from an external combustion chamber to a perforated drum; beech wood (Buchenholz) and Swiss stone pine (Arvenholz) sourced from local Graubünden suppliers (Nauli AG and Florinett AG) produce differentiated flavor profiles from identical green coffee. Output includes espresso blends (ARVE, CLASSICO, SOPRAFFINO), café crème blends (CAFÉ CRÈME, AROMATICO), decaffeinated coffee (DECAFFEINATO), single-origin lots (NERO, Old Paradenia, SIDAMO, Catuaí Vermelho), and complementary formats including Nespresso-compatible compostable capsules, E.S.E. pads, espresso machines (Rocket Espresso Milano, La Marzocco), grinders, porcelain and Graubünden-stone cups, and barista accessories. The company holds stacked certifications including Swiss Bio Ordinance, Fairtrade/Max Havelaar, ClimatePartner climate-neutral status (with 3.98 kg CO2/kg coffee and 55,319 kg CO2/year for the roastery), and OK COMPOST industrial compostability for capsules.

The business operates an integrated B2C and B2B model. Consumer channels include the proprietary e-commerce shop (roestereikeller.ch) with multiple payment options and free shipping above CHF 50, direct sale at the Zizers roastery by appointment, and walk-in service at the Coffee & More café in Chur (opened autumn 2021). B2B channels supply restaurants, hotels, cafés, bio specialty stores, and reform houses across Switzerland and Liechtenstein, supported by concept consulting, machine installation, staff training, and maintenance services. Service revenue streams include practical barista courses held at the roastery, on-site barista catering for events, corporate team-building events (optionally combined with Restaurant La Mamma), short-term coffee machine rental, and full coffee concept consulting. Gift vouchers and gift boxes provide additional transactional revenue. Pricing is unit-based and quoted in Swiss Francs inclusive of VAT, with free-shipping thresholds and volume-tier B2B terms. The company is family-owned, with three brothers (Fabrizio, Federico, Gregory Keller) and Christian Sobolta sharing co-ownership, and operates with a small team of approximately 5 employees.

Name

Keller Kaffeerösterei

Legal name

Rösterei Keller GmbH

Website

https://roestereikeller.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Keller Kaffeerösterei is a Swiss specialty coffee roastery using wood-fire roasting to produce certified Bio, Fairtrade, and climate-neutral coffee for B2C consumers and B2B hospitality clients across Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Caterers (722320)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Specialty coffee roasting
• Wood-fire coffee
• Espresso blends
• Compostable coffee capsules
• Barista services

Headquarters

HQ city

Zizers

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee Product Sales: Sale of roasted whole bean and ground coffee (in various blends and single origins), compostable capsules (Nero, Espresso, Lungo, Decaffeinato), and E.S.E. pads. Primary revenue driver. Sold via own e-commerce shop, direct sale at roastery, and Coffee & More retail location in Chur.
2. Coffee Equipment and Accessories: Sale of espresso machines (Siebträger: Rocket Espresso Milano, La Marzocco), coffee grinders, barista accessories, cups (porcelain espresso cups, stoneware cups from Bündner Gestein), and machine cleaning products. Complementary product line to the core coffee business.
3. Barista Courses: Practical barista beginner courses teaching espresso extraction, milk frothing, and grinder calibration. Conducted at the roastery in Zizers. Booked via Coffee & More Chur website. Revenue from course fees paid in advance.
4. Barista Catering: On-site professional barista service at events serving espresso, cappuccino, and other coffee specialties, optionally combined with coffee tasting, pastries, and croissants. B2B service targeting event organizers and companies.
5. Team Events: Corporate team building events held at the roastery in Zizers, including roasting demonstrations, barista crash courses, coffee knowledge sessions, and coffee tastings. May include dining at Restaurant La Mamma.
6. Coffee Machine Rental: Rental of fully automatic and capsule machines for small and large events, club gatherings, or family celebrations. Custom quotes based on machine type and event duration.
7. Concept Consulting: Advisory services for businesses (restaurants, cafés, offices) on coffee concept design, including coffee selection, machine choice, staff training, accessories, and maintenance. Full-service consulting from espresso cup to cleaning detergent.
8. Gift Vouchers: Sale of gift vouchers (coffee vouchers and barista course vouchers) valid for 12 months from issue date. Vouchers are transferable but cannot be redeemed for cash or combined with other vouchers per order.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Keller Kaffeerösterei roasts and sells specialty coffee products in multiple formats: whole bean and ground espresso and café crème blends, single origin coffees, compostable Nespresso-compatible capsules (Nero, Espresso, Lungo, Decaffeinato) and E.S.E. pads. The coffee is roasted over wood fire (beech or Swiss stone pine) at the roastery in Zizers, Graubünden, with a catalog of complementary coffee accessories (porcelain and stone cups), espresso machines, grinders, and barista tools. Fee-based services — barista courses, barista catering, team events, machine rental, and concept consulting for hospitality — extend the offering alongside gift vouchers and gift boxes.

Product overview

Keller Kaffeerösterei is a Swiss specialty coffee roastery founded in 2015, offering a diverse portfolio of wood-fire roasted coffee products. The core offering consists of espresso blends (ARVE, CLASSICO, SOPRAFFINO), café crème varieties (CAFÉ CRÈME, AROMATICO), decaf options (DECAFFEINATO), and single origin coffees (NERO, Old Paradenia, SIDAMO, Catuaí Vermelho). Products are available in multiple formats: whole beans/ground, compostable Nespresso-compatible capsules (Nero, Espresso, Lungo, Decaffeinato), and E.S.E. pads. The company also retails complementary products including thick-walled porcelain espresso cups, stone cups from Graubünden, coffee preparation equipment (Bialetti Moka Express), premium espresso machines (Rocket Espresso Milano, La Marzocco), grinders, barista accessories, and machine cleaning products. Gift options include barista course vouchers, coffee gift vouchers, and pre-packaged gift boxes. Services include barista courses, barista catering for events, team building events, coffee machine rental, and concept consulting for restaurants and offices.

Differentiator

Problem solved

Functional benefit

Products and services

• ARVE – Espresso Italiano (Special Edition) A special-edition espresso blend roasted with Swiss Arvenholz (Swiss stone pine) from Bergün, supplying a mild, sweet taste with a rounder body; sold as whole bean or ground coffee for home baristas and B2B customers.
• CLASSICO – Espresso Italiano Classic Italian-style espresso blend roasted with Buchenholz (beech) for a stronger, more robust character or with Arvenholz (Arve) for a milder, sweeter, rounder body; sold as whole bean or ground coffee.
• SOPRAFFINO – Espresso Premium espresso blend positioned as the roaster's signature craft blend, sold as whole bean or ground coffee.
• CAFÉ CRÈME – Milder Genuss Mild coffee blend suited for café crème preparation, sold as whole bean or ground coffee for at-home and hospitality use.
• AROMATICO – Café Crème Aromatic café crème blend with natural sweetness, sold as whole bean or ground coffee for café crème preparation at home or in hospitality.
• DECAFFEINATO – Koffeinfreier Genuss Decaffeinated coffee blend decaffeinated using supercritical CO2 extraction at 73–300 bar pressure to preserve flavor while removing caffeine; sold as whole bean or ground coffee.
• NERO – Espresso Intenso Intense espresso with bold, bitter notes suitable for Moka pot preparation; sold as whole bean or ground coffee, and as the basis for the Nero capsule range.
• Old Paradenia Single origin coffee with heritage characteristics, marketed for specialty home baristas and B2B buyers seeking differentiated single-origin SKUs.
• SIDAMO – Sidama Coffee Farmers Single origin Ethiopian Sidamo coffee sourced from the Sidama Coffee Farmers cooperative, featuring fruity and floral notes; sold as whole bean or ground coffee.
• Catuaí Vermelho Single origin coffee from the Catuaí Vermelho variety, offering balanced sweetness and complexity; sold as whole bean or ground coffee for the specialty home barista segment.
• Nero Kapseln (Compostable Espresso Capsules) Compostable Nespresso-compatible espresso capsules filled with the intense Nero blend; made from renewable sugarcane-based materials, aluminum-free and BPA-free, OK COMPOST certified.
• Espresso Kapseln (Compostable Espresso Capsules) Compostable Nespresso-compatible espresso capsules filled with the standard espresso blend; OK COMPOST certified, aluminum- and BPA-free.
• Lungo Kapseln (Compostable Lungo Capsules) Compostable Nespresso-compatible lungo-style capsules for larger coffee servings; OK COMPOST certified and aluminum-free.
• Decaffeinato Kapseln (Compostable Decaf Capsules) Compostable Nespresso-compatible decaffeinated capsules using supercritical CO2 extraction; OK COMPOST certified, aluminum- and BPA-free.
• E.S.E. Pads (Easy Serving Espresso Pads) Easy Serving Espresso (E.S.E.) pads for use in E.S.E.-compatible espresso machines; sold alongside whole bean, ground and capsule formats.
• Gesteintassen (Espresso Cups in Graubünden Stone) Espresso cups made from Bündner Gestein (stone from Graubünden), including Calanca Gneiss variants; positioned as a regional specialty accessory alongside the coffee range.
• Porzellantassen (Porcelain Espresso Cups) Thick-walled porcelain espresso cups designed for optimal heat retention and an enhanced coffee experience.
• Baristakurs-Gutschein (Barista Course Gift Voucher) Gift voucher redeemable against Keller barista training courses at the roastery in Zizers; valid for 12 months from issue, transferable but not redeemable for cash.
• Kaffee-Gutschein (Coffee Gift Voucher) Gift voucher redeemable for Keller coffee products; valid for 12 months from issue, transferable but not redeemable for cash.
• Geschenkbox (Coffee Gift Box) Pre-packaged gift boxes containing Keller coffee beans, sold as ready-to-give presents alongside the gift voucher products.
• Home Barista Equipment and Accessories Range Retail range of espresso machines (Rocket Espresso Milano, La Marzocco Siebträger), coffee grinders, barista accessories and machine cleaning products, sold alongside the coffee catalog to support home and small-business barista setups.
• Barista Beginner Course (Baristakurs) Practical barista beginner course covering espresso extraction, milk frothing and grinder calibration, held at the roastery in Zizers with all equipment (Siebträger machines, grinders, accessories) provided; booked via the Coffee & More Chur website.
• Barista Catering (Barista-Catering) On-site professional barista service at events serving espresso, cappuccino and other coffee specialties, optionally combined with coffee tastings, pastries and croissants; B2B service for event organizers and companies.
• Team Events (Team Events at the Roastery) Corporate team-building events at the roastery in Zizers, including roasting demonstrations, barista crash courses, coffee knowledge sessions and coffee tastings, optionally combined with dining at Restaurant La Mamma.
• Coffee Machine Rental (Vermietung Kaffeemaschine) Rental of fully automatic and capsule coffee machines for small and large events, club gatherings and family celebrations; custom quotes based on machine type and event duration.
• Coffee Concept Consulting (Konzept-Beratung) Advisory service for restaurants, cafés, hotels and offices covering coffee concept design — coffee selection, machine choice, staff training, accessories and maintenance — supplied alongside B2B coffee and machine orders.
• Coffee & More Chur Retail Café Physical retail and experience café in Chur's Mainstation building selling Keller coffee products, espresso machines and barista accessories, serving walk-in coffee, and hosting barista courses; functions as both a sales and experiential brand channel.

Quantifiable outcome

• 80% less CO2 emissions compared to conventional gas roasting methods
• +5 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Hope for Julia FoundationminorOthers · 1 January 2022The Hope for Julia Foundation supports families of children with Sanfilippo Syndrome and funds research for a cure. Keller supported the foundation through a donation campaign: CHF 1 per kg of coffee sold plus auctions of two Rocket Espresso machines signed by Olympic athlete Nino Schurter. 2022 campaign raised CHF 2,000. 2021 campaign raised CHF 1,000. Founded by Ursina and Mario.
• Nino SchurterminorOthers · 1 January 2022Olympic and nine-time world champion mountain biker who signed two Rocket Espresso machines donated by Keller for auction as part of the Hope for Julia 2022 fundraising campaign on Ricardo.ch.
• Rocket Espresso MilanominorOthers · 1 January 2022Italian espresso machine manufacturer. Donated two espresso machines (Rocket Appartamento 'Serie Nera' Weiss and Rocket R Cinquantotto) signed by Nino Schurter for auction on Ricardo.ch as part of the Hope for Julia 2022 charity campaign.
• Kialoa GmbHminorGTM or Marketing Partner · 1 January 2022Kialoa GmbH (paddle sports equipment brand) partnered with Keller on the Hope for Julia 2022 fundraising campaign, helping with planning and implementation.
• Ricardo.chminorChannel Partner/ Reseller/ Distributor · 1 January 2022Swiss online auction platform used by Keller to auction Rocket espresso machines as part of the Hope for Julia 2022 charity campaign. The auction ran January 10–19, 2022.
• Coffee & More ChurcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Coffee & More is a joint retail and experience café operated by the Keller team in Chur's Mainstation building (opened autumn 2021). Sells all Keller coffee products, espresso machines, and barista accessories. Café serves walk-in customers with coffee drinks. Hosts barista courses and serves as a key experiential marketing and brand-building channel.
• Fairtrade / Max HavelaarcoreStrategic or Co-development PartnerKeller Kaffeerösterei is Fairtrade/Max Havelaar certified, purchasing Fairtrade raw coffees from producer cooperatives and small-scale farmers. Fairtrade certification ensures fair prices, fair premiums, and social/economic/environmental standards across the supply chain. The partnership ensures sustainable long-term relationships with producers and contributes to the excellent and consistent taste of Keller's coffees.
• ClimatePartnercoreStrategic or Co-development PartnerClimatePartner GmbH (founded 2006) provides climate protection consulting and IT solutions for CO2 accounting and compensation. Together with ClimatePartner, Keller has calculated the Carbon Footprint of its coffees (3.98 kg CO2/kg), capsules (0.033 kg CO2/capsule), and the entire roastery (55,319 kg CO2/year). The company offsets emissions through two reforestation projects in Uganda and received ClimatePartner ID: 15373-2111-1001 for verified climate neutrality.
• Restaurant La MammaminorGTM or Marketing PartnerPartner restaurant for team events. Companies booking team events at the Keller roastery can combine their experience with lunch or dinner at Restaurant La Mamma, which is arranged through Keller's event booking service.
• Nauli AGminorOthersLocal Graubünden wood supplier providing Buchenholz (beech wood) from Prättigau or Chur for the wood-fire roasting process. An important supply chain partner for Keller's core roasting method.
• Florinett AGminorOthersWood supplier based in Bergün providing Arvenholz (Swiss stone pine wood) exclusively for the wood-fire roasting process. Used to create distinct flavor profiles (milder, sweeter, rounder body) in the Espresso Classico Arve blend.
• Planzer PaketeminorOthersSwiss parcel logistics partner handling all online order shipments. Customer address and email data shared with Planzer for shipping, parcel tracking, and delivery confirmation purposes. Standard delivery 2–3 business days.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Stoll Kaffee: Swiss specialty coffee roaster based in Lucerne, founded in 1996, with a similar mix of e-commerce, B2B supply, and small-batch artisanal roasting. Comparable as a Switzerland-based roastery targeting quality-conscious consumers and HoReCa customers.
• Blasercafé: Swiss specialty coffee roastery founded in 1938 in Bern, offering coffee products, B2B consultancy, and barista training. Comparable as a domestically-focused Swiss roaster with multi-channel distribution (e-commerce, retail, B2B) and a similar product portfolio spanning beans, capsules, and equipment.
• Henauer Kaffee Rösterei: Small-batch Swiss specialty coffee roastery in Zürich with a focus on single-origin coffees and direct trade. Comparable as a small Swiss specialty roaster with a sustainability focus and direct-to-consumer emphasis.

Broad incumbents

• Nespresso (Nestlé): Global capsule coffee leader headquartered in Switzerland, operating a premium club model and broad retail distribution. Comparable as the dominant Swiss capsule competitor that Keller's compostable Nespresso-compatible capsule line competes against directly.
• Lavazza: Global Italian coffee manufacturer with established Swiss operations selling espresso beans, ground coffee, and capsules through retail and B2B. Comparable as a broad-spectrum coffee incumbent with overlapping capsule and bean products, though at mass-market scale.
• Segafredo Zanetti Espresso: Large Italian espresso brand with significant Swiss distribution across supermarkets, restaurants, and HoReCa. Comparable as a mainstream espresso brand targeting the same B2B hospitality customers as Keller, though at much larger scale and without wood-fire roasting.

Others

• ClimatePartner: Climate protection consulting firm that certified Keller's roastery, coffees, and capsules as carbon-neutral. Comparable as an enabling partner that provides the sustainability credentials central to Keller's brand positioning.
• La Marzocco: Italian premium espresso machine maker whose equipment Keller sells and uses. Relevant as an ecosystem partner and a benchmark for premium specialty coffee equipment positioning, though not a direct competitor.
• Rocket Espresso Milano: Italian premium espresso machine manufacturer whose machines Keller retails. Comparable as a supplier partner; relevant for understanding Keller's premium equipment positioning and the ecosystem of high-end home/professional espresso brands.

Regional players

• Caffè Cagliari: Italian espresso specialist with Swiss distribution, offering traditional espresso blends for retail and foodservice. Comparable to Keller's espresso-blend offering and B2B HoReCa focus, though it operates as a larger brand importing from Italy rather than roasting locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keller-kaffeer%C3%B6sterei

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Kaffeerösterei