Roomers Hotels

What Roomers Hotels does

Roomers Hotels is a privately held German luxury lifestyle hotel brand created by Micky Rosen and Alex Urseanu as part of the Gekko Group, operating three properties across Germany (Frankfurt Central, Baden-Baden, Berlin) with a fourth Frankfurt ParkView location announced for 2026. The brand targets affluent leisure and business travelers seeking design-forward accommodations with signature culinary concepts, including the moriki pan-Asian restaurants, Burbank Californian-Asian restaurant, and Manon Brasserie by chef The Duc Ngo, alongside Roomers Bar nightlife programming. Interiors are shaped through collaboration with designer Piero Lissoni and architect Oana Rosen, with the brand identity anchored by content assets such as Roomers Paper magazine and Roomers TV.

The business model derives revenue from five streams: nightly room rentals (Petite Rooms at 19 sqm to Roomers Suites at 70–90 sqm), food and beverage across multiple owned and co-developed restaurant and bar concepts, spa and wellness services including an exclusive Recover Society longevity partnership, meetings and events (capacity up to 400 guests), and 30 serviced long-stay apartments in Baden-Baden. Curated packages (Workation, Indulge Yourself Spa, Drive in Motion, Baden Health) and ancillary fees (breakfast at €49, parking at €38, pet fees, city tax) round out the monetization surface. Distribution operates through Marriott Bonvoy and Marriott.com alongside direct booking, phone, email, an online voucher shop, OpenTable, Uber Eats delivery, and third-party OTAs including Booking.com.

The underlying technology stack consists of standard hotel and property management systems integrated with Marriott International's reservation and loyalty infrastructure; Roomers Frankfurt holds Green Key sustainability certification and offers 3D Matterport virtual tours of its properties. With approximately 112 employees across the group and three legal operating entities (Gekko Management GmbH, RUR Hotelbetriebs GmbH, Roomers Baden-Baden Hotelbetriebs GmbH), Roomers operates at a boutique luxury scale that pairs Marriott's global distribution with retained brand independence under the Autograph Collection affiliation.

Name

Roomers Hotels

Legal name

Gekko Management GmbH

Website

https://roomers-hotels.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Roomers Hotels is a privately held German luxury lifestyle hotel brand operating design-forward properties in Frankfurt, Baden-Baden, and Berlin (with a fourth Frankfurt ParkView property opening 2026). It serves affluent leisure and business travelers through Marriott Bonvoy, integrating rooms, signature restaurants, bars, spa, and event venues under the Gekko Group.

Ownership category

akta.pro rank

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Corporate Conference Center Hotels (THAGALAF), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury lifestyle hotels
• Boutique hotel accommodations
• Hotel spa services
• Corporate event venues
• Serviced apartment rentals

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Night Revenue: Core revenue from hotel room rentals across four properties (Baden-Baden, Berlin, Frankfurt Central, Frankfurt ParkView). Room categories range from Petite Rooms (19 sqm) to Roomers Suites (70 sqm) with varying price points. Part of Marriott Bonvoy loyalty program enabling broad distribution.
2. Food and Beverage: Restaurants and bars including moriki (pan-Asian), Burbank (Californian-Asian fusion), Roomers Bar, Rooftop Bar, and in-room dining. Multiple dining concepts drive significant F&B revenue with extended operating hours.
3. Spa and Wellness Services: Award-winning spa facilities offering treatments, access to saunas, steam rooms, rooftop pools, and partnerships with Recover Society for longevity treatments. Spa packages starting from EUR 429 for couples.
4. Meetings and Events: Corporate events, weddings, social gatherings, and celebrations. Venues include meeting rooms (Gossip 53 sqm, Rumour 28 sqm, Buzz 28 sqm), Patio (200 sqm), Wintergarden (107 sqm), and exclusive bar/restaurant buyouts for up to 400 guests.
5. Long-Stay Apartments: 30 fully equipped apartments in Baden-Baden for exclusive long-term living with 5-star services. Located at Lange Strasse 96 (21 apartments) and Hauptstrasse 37 (9 apartments), ranging from 19-57 sqm with design furniture, fully fitted kitchens, and included cleaning, laundry, and internet services.
6. Packages and Experiences: Curated packages including Workation Package (€250/night minimum 4 nights), Spa Package for 2 (from €429), Drive in Motion sports car tours (from €924/person), Baden Health x Roomers, and seasonal special offers.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Roomers Hotels operates a portfolio of luxury lifestyle hotels in Germany (Baden-Baden, Berlin, Frankfurt Central, and the forthcoming Frankfurt ParkView), offering individually designed rooms and suites, signature restaurants and bars, full-service spa and gym facilities, meeting and event spaces, and serviced apartments. The brand delivers a design-led hospitality experience, curated food and beverage concepts, and stays catering to leisure guests, corporate travelers, and event customers.

Product overview

Roomers Hotels is a luxury lifestyle hotel brand operating 4 properties across Germany (Baden-Baden, Berlin, Frankfurt Central, Frankfurt ParkView opening 2026). The brand combines bold design, culinary excellence, and wellness offerings through multiple integrated venues including moriki Pan-Asian restaurants, Burbank Californian-Asian restaurant, award-winning Roomers Bars, and spa facilities with Recover Society longevity partnerships. Accommodations range from Petite Rooms (19 sqm) to expansive Suites (70 sqm), with dedicated meeting/event spaces and serviced apartments available. Packages include Workation, Spa, and Drive in Motion automotive experiences. All properties integrate with Marriott Bonvoy for loyalty and booking, OpenTable for restaurant reservations, and select locations offer Uber Eats delivery and Recover Society wellness booking.

Differentiator

Problem solved

Functional benefit

Brands

• Burbank Restaurant: Californian-Asian fine dining and street food restaurant concept featuring pan-Asian flavors with international influences, located at Roomers Frankfurt.
• moriki Restaurant
• Roomers Bar
• Rooftop Bar
• Roomers Paper

Quantifiable outcome

• Hoteliers of the Year 2018 recognition for founders Micky Rosen and Alex Urseanu

Named customers6 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

23 partnerships are on record, tiered major, core and minor.

• RFR (Rosen Fuchs Real Estate)majorStrategic or Co-development Partner · 1 January 2026Aby Rosen's RFR developing Roomers ParkView in Frankfurt Westend opening 2026. RFR acquired former ECB headquarters in 2007 and maintains large German real estate portfolio. Piero Lissoni signed as designer for new property.
• The Duc NgocoreStrategic or Co-development Partner · 1 January 2013Chef The Duc Ngo opened first joint project moriki in Frankfurt Deutsche Bank towers in 2013, followed by moriki Baden-Baden at Roomers and Manon Brasserie in Berlin. moriki recognized by New York Times as 'place to be' in Frankfurt. Also developed Burbank Restaurant concept at Roomers Frankfurt.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorRoomers properties are part of Marriott Bonvoy loyalty program and distributed through Marriott's global booking platform. Properties use Marriott reservation codes (e.g., FKBAK for Baden-Baden, FRAKR for Frankfurt Central) and Marriott Bonvoy branding on site.
• Recover SocietycoreTechnology or IntegrationExclusive longevity hub partner providing cold plunges, red-light therapy, hyperbaric oxygen treatments, and customized infusions at Roomers Frankfurt and Baden-Baden spas. Services included in room rate or available for additional fee.
• Aqua MonacominorGTM or Marketing PartnerMunich beverage manufacturer developed Gekko Monaco tonic water exclusively for Gekko Group bars. Premium mixer product with attention to design and high-quality ingredients matching Gekko Group brand philosophy.
• Porsche Zentrum Baden-Baden and Porsche Zentrum FrankfurtminorGTM or Marketing PartnerPorsche centers as brand partners and friends of Roomers. Porsche experience days featured at properties. Drive in Motion package utilizes Porsche vehicles for automotive experiences.
• Alpha IndustriesminorGTM or Marketing PartnerLifestyle brand partnership with Roomers. Alpha Industries known for flight jackets and streetwear.
• Piero LissonicoreStrategic or Co-development PartnerMilan-based designer Piero Lissoni creating interiors for Roomers Baden-Baden. Quote from Lissoni featured on website: 'You're the best – and that's it.' Also designing Roomers ParkView Frankfurt.
• Oana Rosen / Rosen ArchitektencoreStrategic or Co-development PartnerArchitect and design partner. Oana Rosen also designed The Grill restaurant at Casino Baden-Baden. Family connection to co-founder Micky Rosen.
• LavazzaGTM or Marketing PartnerItalian coffee brand partner providing Lavazza machines in Deluxe Rooms and suites at Roomers Frankfurt.
• Stefan StrumbelminorGTM or Marketing PartnerArtist partnership featuring Stefan Strumbel artwork at Roomers properties.
• Drive in MotionminorGTM or Marketing PartnerPartner for sports car tour experiences along Mosel river. Guided tours with various Porsche and sports car models including 400 free kilometers and fuel. Part of Drive in Motion package at Roomers Frankfurt.
• Noshe PhotographyminorOthersPhotography partner documenting Roomers properties and experiences.
• Kansy Objekt DesignminorOthersObject design partner contributing to Roomers interior aesthetics.
• PAD ConceptminorOthersDesign and concept partner for Roomers projects.
• GlowedminorOthersLifestyle brand partner associated with Roomers ecosystem.
• WagenerminorOthersFashion partner (Mode Wagener) selling international designer brands. Store located on Sophienstrasse in Baden-Baden near Roomers.
• OelwechselminorOthersService partner for Roomers.
• SOKAI WellnessminorImplementation/ SI/ Consulting PartnerWellness partner providing in-room spa treatments including regenerating massages and beauty treatments by experienced spa team.
• Personal Trainers (Ralf Ohrmann and Gordon Uebing)minorImplementation/ SI/ Consulting PartnerIndividual fitness professionals offering personal training services including performance tuning, body shaping, trail running workshops, and competition preparation.
• OpentableminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform partner for Burbank Frankfurt and moriki Baden-Baden table bookings.
• Uber EatsminorChannel Partner/ Reseller/ DistributorFood delivery partner for Burbank Restaurant allowing delivery of sushi rolls and signature dishes.
• Chill & RideminorGTM or Marketing PartnerWakeboarding and watersports partner offering boat tours to Strasbourg. Roomers guests receive discount on courses.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Amano Hotels: Berlin-based lifestyle hotel brand with multiple German properties featuring rooftop bars, F&B concepts, and design-led interiors. Direct competitor in urban German lifestyle lodging.
• 25hours Hotels: German-based lifestyle hotel brand operating design-forward properties across multiple German and European cities. Closest direct competitor to Roomers in the design-led, full-service lifestyle segment in Germany.
• Sir Hotels: European design-led boutique hotel brand with properties in Amsterdam, Berlin, Barcelona, and Hamburg. Comparable in curating design-forward stays in culturally rich urban neighborhoods.
• The Standard Hotels: Lifestyle hotel brand known for nightlife, F&B, and bold design. Comparable in combining luxury accommodations with signature bar/restaurant venues and cultural programming.
• Soho House: Private member's club and hotel operator with design-driven properties globally. Comparable in combining boutique accommodations, signature F&B, events programming, and a strong lifestyle brand identity.
• Ruby Hotels: Munich-headquartered lean-luxury lifestyle hotel brand with properties across Germany and Europe. Comparable boutique positioning with central urban locations and a strong design ethos.
• Design Hotels: Curated collection of independently owned design-led hotels worldwide. Closely comparable to Roomers on brand DNA, design-first positioning, and independent ownership model.

Emerging players

• Casa Cook: Boutique hotel brand focused on contemporary design and wellness, with properties primarily in Greece and Egypt. Comparable on design-led lifestyle positioning and emphasis on wellness/spa offerings.

Broad incumbents

• W Hotels: Marriott's lifestyle hotel brand, leveraging the same Bonvoy loyalty ecosystem as Roomers. Comparable in combining lifestyle aesthetics with Marriott's global distribution scale.
• Andaz Hotels: Hyatt's lifestyle luxury brand with properties in major cities globally. Comparable on design-forward full-service positioning and appeal to affluent business and leisure travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/roomershotels
• LinkedInlinkedin.com/company/roomershotels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roomers Hotels