ROSEBUD COUNTRY CLUB

What ROSEBUD COUNTRY CLUB does

Rosebud Country Club is a private member-owned golf and bowls club located in Rosebud on the Mornington Peninsula, Victoria, Australia. The club operates 36 holes of championship golf across its North Course and South Course, with the North Course ranked #57 in Australia by Australian Golf Digest and the South Course recognized as an underrated layout. Founded in 1962 (evolving from the Rosebud Park Golf Club established in 1951/1956), the club has accumulated over 60 years of operating history, complemented by a bowls section and on-site coaching facilities.

The club generates revenue through multiple streams including membership subscriptions (with a $2,500 entrance fee), green fees, pro shop retail, professional coaching, food and beverage operations, events, and a partnership with Fairways Resort for accommodation-based Stay & Play packages. Its technology stack includes coaching-grade hardware and software — SAM Balance Lab, SAM PuttLab, Flightscope X3, and V1 Swing Analysis — alongside the MiScore app for member experience. The club serves golf members, corporate clients, wedding clients, visiting golfers, junior golfers, women's golf participants, and bowls members.

The club's positioning blends destination golf with year-round member utility, drawing on the Mornington Peninsula's premium residential location approximately 75 km from Melbourne. Operational scale is modest at 20 listed employees, with the 6-Day membership reportedly at capacity — indicating demand outstrips supply in the most popular category. The club is a signatory to the R&A Women in Golf Charter, signalling an intent to broaden participation demographics. As a member-owned club with no external funding, growth is primarily capacity-constrained and dependent on utilization, pricing, and ancillary revenue streams rather than capital-raising.

Name

ROSEBUD COUNTRY CLUB

Legal name

Rosebud Country Club

Website

https://rosebudcountryclub.com.au

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosebud Country Club is a private member-owned golf and bowls club on Victoria's Mornington Peninsula, operating 36 holes of championship golf plus coaching, F&B, events, and bowls, serving members, corporate clients, wedding clients, and visiting golfers.

Ownership category

akta.pro rank

Product category

Golf Club & Country Club (Recreation and Hospitality)

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf club membership
• Championship golf courses
• Golf coaching services
• Bowls club facilities
• Corporate golf events

Headquarters

HQ city

Rosebud

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership fees providing access to golf courses, practice facilities, clubhouse amenities, and member benefits including competitions, social events, and discounts on food, beverages, and retail. Multiple membership categories available including golf and bowls memberships with flexible payment options.
2. Green Fees and Public Bookings: Revenue from non-member visitors playing golf on the 36-hole championship courses through public booking systems.
3. Golf Shop Retail: Sale of golf equipment, apparel, and accessories from leading brands, including custom club fittings and gift vouchers.
4. Golf Lessons and Coaching: PGA Teaching Professional providing personalized lessons, expert club fitting, and access to latest equipment from leading brands.
5. Food and Beverage: Bistro 62 restaurant serving breakfast, lunch, and dinner with fresh, seasonal dishes. Snack menu, pizza menu, and deck dining with views of golf course.
6. Events and Functions: Venues for weddings, conferences, corporate golf events, and life celebrations with tailored catering packages and professional event support.
7. Stay and Play Packages: Partnership with Fairways Resort for accommodation packages combining 4-star onsite lodging with golf access.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Rosebud Country Club operates 36 holes of championship golf across two courses (North and South), supported by a Golf Academy, practice range, Golf Shop, and club repair services. It also runs a bowls section with three championship greens, Bistro 62 restaurant, conference/event venues, and Stay & Play packages through a partnership with Fairways Resort. The business is anchored by annual memberships (golf, cadet, bowls) with additional revenue from public green fees, coaching, retail, dining, and hosted events.

Product overview

Rosebud Country Club operates as a single unified hospitality and recreation venue offering 36 holes of championship golf across two courses (North Course ranked #57 nationally, South Course recognized as underrated), supported by comprehensive practice facilities including a 220m driving range and short-game areas. The club provides golf services through a fully-equipped Golf Academy (with SAM/Flightscope/V1 technology), Golf Shop with custom fittings, and club repair services. Junior and beginner development is supported through Divots Junior Golf Program, Learn 2 Golf (26-week program), and Cadet Membership. The club also offers corporate golf, women's golf (R&A Women in Golf Charter signatory), and bowling (3 championship greens established 1969). Hospitality services include Bistro 62 dining, conference/event venues for weddings and celebrations, and Stay & Play packages with Fairways Resort 4-star accommodation.

Differentiator

Problem solved

Functional benefit

Products and services

• 36-Hole Championship Golf (North Course & South Course) Two championship golf courses offering 36 holes of play; the North Course is ranked #57 in Australian Golf Digest 2026-2027 and has hosted DP World Tour Qualifying School and WEBEX Players Series events, while the South Course is recognised as one of Australia's most underrated layouts. Available to members and visiting golfers via public bookings.
• Practice Range & Short-Game Facilities A 220-metre practice range with 20 dedicated hitting bays, two chipping greens, greenside and fairway practice bunkers, and a 1,237m² premier putting green for comprehensive golf skill development.
• Clubhouse Golf Shop Onsite retail shop stocked with leading golf equipment, apparel, and accessories, offering expert guidance, custom club fittings, and gift vouchers for members and visitors.
• Golf Academy and Coaching Services Coaching facility staffed by a PGA Teaching Professional, providing personalised lessons, expert club fitting, and access to advanced swing analysis technology for members and visitors.
• Golf Club Repairs Service Purpose-built workshop operated by PGA Professionals offering general golf club repairs, regripping, re-shafting, swing weighting, and iron loft and lie adjustments.
• Junior Golf Programs (Divots & Cadet Membership) Structured junior development programs including the Divots Junior Golf Program for beginners (Tuesdays 4-5pm, Grades 1+) and Cadet Membership for juniors up to 17 years, providing seven-day course access and up to 80 hours of group tuition per membership year.
• Learn 2 Golf Program 26-week structured beginner program offering 52 hours of group tuition covering technique, practice methods, course management, rules, scoring, and etiquette, with complimentary course access during designated times and a graduation day ceremony.
• Women's Golf Program Women's golf program managed by the Women's Committee, providing competitions, social events, mentoring, and development programs; the club is a signatory of the R&A Women in Golf Charter.
• Corporate Golf Events Professional corporate golf day services offering 36-hole championship golf, tailored event management from registration to presentations, flexible food and beverage packages, and multi-day event coordination with Fairways Resort accommodation.
• Bowls Club Active bowls community with three championship grass greens (two Bent grass, one Tiftdwarf), dedicated clubhouse, regular competitions, Pennant matches, and social bowls year-round for members of all abilities.
• Bistro 62 Dining Club dining venue serving breakfast, lunch, and dinner with fresh seasonal dishes showcasing local produce; The Deck offers scenic golf course views and regular live entertainment evenings, open to members, visitors, and the general public.
• Stay & Play Packages Golfing escape packages combining 36-hole championship golf with 4-star onsite accommodation at Fairways Resort, offering modern spacious rooms and tailored multi-day golfing experiences.
• Conference & Events Facilities Professional conference and meeting facilities with modern meeting rooms, high-speed Wi-Fi, audiovisual equipment, flexible layouts, scenic golf course views, breakout areas, and in-house catering for corporate events.
• Wedding Services Wedding venue services combining scenic fairway views with versatile function spaces, professional event management, fresh seasonal menu preparation, and onsite 4-star accommodation at Fairways Resort.
• Life Celebrations Events Event hosting for milestone birthdays, anniversaries, retirements, and special occasions, offering versatile spaces, tailored catering from fresh seasonal produce, and professional event coordination.
• Golf Membership (Full, Cadet, Bowls) Annual membership subscriptions providing access to 36-hole championship golf, practice facilities, clubhouse amenities, competitions, social events, and member benefits including discounts on food, beverages, retail, driving range, and cart hire, plus reciprocal rights at select courses and member rates at Fairways Resort.

Quantifiable outcome

• North Course ranked #57 in Australian Golf Digest 2026-2027 Rankings
• +1 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Fairways ResortcoreChannel Partner/ Reseller/ DistributorOnsite 4-star accommodation partner providing modern, spacious rooms designed for comfort and relaxation. Fairways Resort is located steps from the first tee and offers Stay & Play packages combining accommodation with golf access. The partnership enables the club to host multi-day golfing experiences, corporate retreats, and extended golfing holidays with convenient onsite lodging.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• The National Golf Club: Premier Mornington Peninsula golf club operating multiple championship courses. Directly comparable to Rosebud on geography (same peninsula), premium positioning, member-based access, and destination golf appeal for Melbourne's affluent catchment.
• Sanctuary Golf Club: Mornington Peninsula private golf course with strong conditioning reputation. Comparable on premium private course, Mornington Peninsula catchment and member-driven model.
• Moonah Links: Mornington Peninsula golf resort with two courses and on-site accommodation. Comparable destination golf product, multi-course operations, and Mornington Peninsula tourism positioning.
• Royal Melbourne Golf Club: One of Australia's most prestigious private member golf clubs. Comparable on member-only championship golf model, tournament-hosting heritage, and elite Victorian golf market positioning.
• Kingston Heath Golf Club: Sandbelt Melbourne private member golf club ranked among Australia's top courses. Comparable on championship-caliber course, private member structure and elite Victorian positioning.
• Yarra Yarra Golf Club: Melbourne private member club in the Sandbelt region. Comparable membership model, championship-caliber course and Victorian premium positioning for corporate and member events.
• Peninsula Kingswood Country Club: Mornington Peninsula private member club formed from merger of two historic clubs. Comparable on membership model, championship golf offering, clubhouse hospitality and Melbourne-area premium positioning.
• Victoria Golf Club: Melbourne Sandbelt private member club. Comparable membership model, championship golf hosting credentials, and Victorian premium market positioning.

Broad incumbents

• RACV Cape Schanck Resort: RACV-operated Mornington Peninsula resort combining golf with accommodation, dining and conferencing. Comparable hospitality stack (golf + lodging + events), backed by a large member organization.

Regional players

• St Andrews Beach Golf Course: Mornington Peninsula public-access golf destination with strong stay-and-play appeal. Comparable on Mornington Peninsula geography and destination golf product, though operating on a public-booking rather than membership model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rosebud-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROSEBUD COUNTRY CLUB