Rose Festival

What Rose Festival does

Rose Festival is a privately-held, 3-day urban music festival held annually at the MEETT Parc des Expositions in Aussonne, near Toulouse, France. Founded in 2022 by French rap duo Bigflo & Oli and operated by SAS ROSE (SIRET 910 141 183 00012), the festival targets music enthusiasts aged 3 and above across the Francophone urban/pop audience, drawing 110,000–120,000 attendees expected for its 5th anniversary edition on August 27–29, 2026. The core offering is a multi-stage ticketed event featuring headline international artists (Aya Nakamura, DJ Snake, Macklemore, Charlotte Cardin) alongside emerging Occitanie talent surfaced through the Tremplin competition. Distribution is direct-to-consumer via the official Weezevent billetterie, supplemented by Bleu Citron, Ticketmaster, Fnac, Seetickets, Pass Culture, CSE group sales, and a sanctioned official resale exchange.

The supporting product portfolio is anchored on a proprietary mobile app (built by Fragolabs) integrating the POP'ROSE gamification system (QR-driven parcours used by the Action Emploi zone), a cashless payment ecosystem (€1 activation fee on a wristband/card loaded by attendees for on-site F&B and merchandise spend), Powready-powered locker rental (€6–€30) and portable phone battery stations (€2.50/hour), and the official eShop for merchandise. The non-profit Association Rose operates the Tremplin talent development pipeline (1,000+ applications across 3 editions), cultural mediation in Occitanie schools, and the accessibility platform that served 500+ PSH attendees in 2025 under the Label Villes pour Tous certification. The technology stack is conventional event-tech rather than AI-native, and the festival operates under entertainment licenses n° 2-2022-001685 and n° 3-2022-001687.

Rose Festival monetizes through five primary revenue streams: tiered ticket sales (3-day passes, single-day, PSH preferential pricing, CSE bulk rates), on-site cashless transactions across 30+ food and beverage outlets, auxiliary services (lockers, battery rentals, merchandise), and a multi-tier sponsorship and partnership book (Major Partners BoursoBank, Edenauto, GL events; core institutional partners Tisséo, SNCF Voyageurs, Club Hôtelier; plus media partners, accessibility partners like Fondation Malakoff Humanis, and Tremplin-supporting rights organizations SPEDIDAM, SACEM, CNM, and Région Occitanie). The go-to-market blends owned digital properties (website, app, newsletter, social) with PR via dedicated agency Suzette, earned media through La Dépêche du Midi, NRJ, and Pathé, and Tremplin as a community-driven content and audience-development engine. Revenue is not publicly disclosed; the business is self-funded with no external funding rounds identified, and Julien Chollet serves as Directeur Général of SAS ROSE.

Name

Rose Festival

Legal name

SAS ROSE

Website

https://rosefestival.fr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Rose Festival is an annual 3-day urban music festival held in Toulouse, France, founded in 2022 by Bigflo & Oli and operated by SAS ROSE, serving 110,000–120,000 festival-goers with ticketed programming, cashless on-site payments, and Tremplin-driven emerging artist development.

Ownership category

akta.pro rank

Product category

Live Music Festival / Music Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Music festival production
• Live music events
• Cultural festival operations
• Artist talent development
• Event accessibility services

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from selling 3-day passes, single-day tickets, and PSH (accessible) tickets at tiered pricing. Tickets are sold via the official Weezevent billetterie, Bleu Citron, Ticketmaster, Fnac, Seetickets, and Pass Culture. Early bird pricing was offered on limited quantities. CSE bulk rate enquiries are available.
2. Cashless Spending (On-site): Revenue from attendees pre-loading funds onto cashless cards/wristbands to purchase food, beverages, and merchandise on-site. The system charges a €1 activation fee. The festival partners with over 30 food trucks and bar outlets. Reusable dishware is deployed to reduce waste costs.
3. Auxiliary Services: Revenue from ancillary services including locker rental (Powready, €6–€30 depending on size and duration), phone battery rental (€2.5/hour + €20 refundable deposit), and official merchandise sold via the eShop.
4. Sponsorship & Partnership: Revenue and value-in-kind from major partners (BoursoBank, Edenauto, GL events), institutional partners, official partners, experience partners, media partners, and patrons/mécènes. The partnership tiers offer varying levels of brand visibility across the festival site, communications, and programming.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Rose Festival is an annual 3-day urban music festival held at MEETT in Aussonne near Toulouse, featuring international headliners and emerging artists across multiple stages. It operates an integrated cashless payment system, an official mobile app, on-site locker and battery rentals, a Tremplin talent competition for emerging Occitanie artists, and the Association Rose non-profit cultural mediation program. The festival anchors its identity in accessibility (PSH platform, sign-language concerts) and community engagement (Village Associatif, POP'ROSE gamified employment discovery).

Product overview

Rose Festival is a 3-day urban music festival held at MEETT in Toulouse, France, founded by Bigflo & Oli in 2022. The offering centers on the main festival event featuring international and emerging artists across multiple stages. Supporting products include a Cashless Payment System for on-site transactions, an Official Mobile Application for navigation and interactive features, Secure Locker and Portable Battery Rental services via Powready, the Tremplin competition program for emerging artist development, Association Rose cultural mediation programs, and the POP'ROSE gamified employment discovery experience. The portfolio is unified around creating an inclusive, accessible, and culturally engaged festival experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Rose Festival (Annual 3-Day Music Festival) A 3-day urban music festival held annually at MEETT Parc des Expositions near Toulouse, France, featuring international headliners (Aya Nakamura, DJ Snake, Macklemore, Charlotte Cardin) and emerging artists across three stages plus a Talks stage. Founded by Bigflo & Oli in 2022, it is positioned as the only major multi-day music festival in the Toulouse metropolitan area, with a focus on accessibility, inclusion, and emerging artist development.
• Cashless Payment System Contactless payment system used throughout the festival grounds for food, beverages, and merchandise purchases. Festival-goers preload a cashless card or wristband with funds before or during the event, with a €1 activation fee deducted from the first load. Unused credit is refundable online until September 15 after the event.
• Rose Festival Mobile Application Official smartphone application (built by Fragolabs) providing artist schedules, venue maps, cashless balance management, QR-code scanning for POP'ROSE gamification, accessibility information, and push notifications for festival attendees.
• Secure Locker Rental (Powready) On-site secure locker service available in three sizes (S: 21.5×22.5×40 cm, M: 29×29×40 cm, L: 29×45×40 cm) for 1-, 2-, or 3-day durations with personal code access, allowing festival-goers to store belongings securely during the event (€6–€30 depending on size and duration).
• Portable Battery Rental (Powready) Mobile device charging service via self-service stations with cables included. Rentals are charged at €2.50/hour plus a €20 refundable deposit. A Rose Festival-branded pre-purchased 10,000 mAh battery is available for €30 with unlimited free recharging during the full event.
• Tremplin Rose Festival (Emerging Artist Competition) Annual competition program that discovers and supports emerging musical talents from the Occitanie region, including mentorship, cash prizes, stage programming on the main festival, and progression into the Tremplin Academy. Has received over 1,000 applications across its first three editions, with past winners including Oscar Emch, Enock, Dinaa, Visceral, Carbonne, and Jethro.
• Association Rose Cultural Programs Non-profit cultural mission operated by Association Rose including artist development through the Tremplin program, cultural mediation with school interventions, and accessible arts experiences for underserved audiences. Supports nearly 80 different professions in live entertainment through workshops, immersive experiences, and the Village Associatif.
• POP'ROSE Employment Discovery Experience Interactive gamified employment discovery parcours within the festival where attendees complete challenges at partner booths (Airbus, ENGIE, France Travail, etc.) by scanning QR codes via the festival app to fill a virtual popcorn bucket and become eligible for daily prize draws including VIP passes and stage-side experiences.

Quantifiable outcome

• Over 110,000–120,000 festival-goers expected for the 5th edition (2026)
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

30 partnerships are on record, tiered major, core and minor.

• BoursoBankmajorGTM or Marketing PartnerMajor partner (Partenaire Majeure) of the Rose Festival 2026. Provides financial and marketing support, with brand visibility across the festival site and communications.
• EdenautomajorGTM or Marketing PartnerMajor partner and official automotive partner. Offers 'Hop! à la maison by Edenauto' — a Pick Up Zone for parents accompanying young festival-goers. Provides snacks, drinks, and merchandise at the zone. Partnership active since 2022 (5-year anniversary milestone).
• GL eventsmajorGTM or Marketing PartnerMajor partner and venue provider. GL events operates MEETT Parc des Expositions, the official festival venue. Partnership provides the physical infrastructure for the event.
• La Dépêche du MidicoreGTM or Marketing PartnerKey regional media partner and Tremplin competition co-organizer (alongside Golden Child and Bleu Citron). Provides press coverage, editorial support, and festival branding direction (artistic direction credited to Malick Simple and Golden Child).
• Golden ChildcoreStrategic or Co-development PartnerCo-organizer of the Rose Festival alongside La Dépêche du Midi and Bleu Citron. Credited for artistic direction (alongside Malick Simple). Deep involvement in festival programming and development.
• Bleu CitroncoreStrategic or Co-development PartnerCo-organizer of the Rose Festival and Tremplin. Handles official ticketing (with Weezevent), PSH ticket management, and reservation changes. Contact: [email protected] / [email protected]. Also manages the Tremplin ticketing platform.
• TisséocoreGTM or Marketing PartnerOfficial public transport partner. Provides reinforced tram T1 service (every 6 minutes), special shuttle buses (every 5 min from Arènes to MEETT, every 3 min return), and free park-and-ride access. Festival-goers benefit from a €3 round-trip Event Ticket.
• SNCF VoyageurscoreGTM or Marketing PartnerOfficial rail transport partner. Toulouse Matabiau station is the main rail gateway. Festival promotes train travel as the recommended sustainable option.
• UberminorGTM or Marketing PartnerOfficial VTC partner. Will offer discount coupons for rides to/from the festival. Uber is also present within the festival grounds to promote its service.
• Capitole TaximinorGTM or Marketing PartnerOfficial taxi partner. Operates a shuttle taxi service between Compans-Caffarelli and MEETT, and MEETT to Compans-Caffarelli, for groups of 4+ passengers. Available at the Compans taxi station and the festival's East entrance.
• Citiz OccitanieminorGTM or Marketing PartnerCar-sharing partner. Festival-goers using the code ROSE26 receive €20 credit on their Citiz account. Partnership celebrates 5 years of collaboration.
• Club Hôtelier (Toulouse)coreGTM or Marketing PartnerHotel partner network offering 15% discount on daily rates at 26+ partner hotels across Toulouse and Blagnac Airport area. Booking requires code 'rose festival 2026' or partner-specific promo code. No camping is available.
• RevolugominorChannel Partner/ Reseller/ DistributorAccommodation booking platform partner. Provides an alternative hotel booking channel for festival-goers.
• Fondation Malakoff HumaniscoreGTM or Marketing PartnerMajor accessibility and inclusion partner. Supports the development of the festival's accessibility and inclusion actions. The foundation's logo appears on the accessibility page, indicating a formal sponsorship relationship.
• SPEDIDAMcoreOthersFrench collective management society for performers and recording artists. Partner in the Tremplin competition, supporting artists' rights and remuneration.
• SACEMcoreOthersFrench collective management society for composers and music authors. Tremplin partner, supporting music creators' rights and royalties.
• CNM (Centre National de la Musique)coreOthersNational music institution supporting the French music ecosystem. Tremplin partner, contributing to the development of emerging artists in the Occitanie region.
• Région OccitaniecoreGTM or Marketing PartnerRegional government partner of the Tremplin and festival. Supports the cultural development and emergence of regional talent.
• Toulouse Métropole & Mairie de ToulousecoreGTM or Marketing PartnerCity and metropolitan government partners. Support the festival's local anchoring, cultural programming, and Occitanie talent development mission.
• UNESCO Creative City of Music (Toulouse)minorGTM or Marketing PartnerToulouse holds UNESCO Creative City of Music designation. The festival benefits from this network of creative cities focused on music.
• Main Forte (Association La Petite)coreOthersAssociation specializing in gender-based violence prevention at festivals. Deploys teams in the crowd to anticipate risks and operates a stand for victim support and awareness. Contact: 07 83 02 07 35.
• Fêtons Plus, Risquons MoinscoreOthersAssociation providing harm reduction information and services at festivals: earplugs, condoms, alcohol tests, first aid for excessive alcohol consumption. Operates from a fixed stand and through roaming patrols.
• France Travail (formerly Pôle Emploi)coreOthersLead partner of the Action Emploi zone at the festival. Coordinates with employers, training organizations, and regional economic actors to create an immersive employment discovery experience (POP'ROSE) for festival-goers.
• Airbus & Airbus AtlanticcoreGTM or Marketing PartnerMajor aerospace company partner in the Action Emploi zone. Offers career discovery, internship/apprenticeship discussions, and interactive animations (fortune wheel, temporary tattoos). Active recruiter at the festival.
• DeezerminorGTM or Marketing PartnerOfficial music streaming partner. Festival playlists and artist content likely featured on the platform.
• MEETT (Les Connexions, Hector Le Collector)coreTechnology or IntegrationVenue operator (Les Connexions) and waste management partners (Hector Le Collector). MEETT provides the physical site; Hector Le Collector handles waste sorting and recovery on-site.
• Villes pour TouscoreGTM or Marketing PartnerAccessibility organization providing vibrating vests for hearing-impaired attendees at the Sign Language (chansigned) concerts (Charlotte Cardin and Ino Casablanca on August 27). Associated with the Label Villes pour Tous.
• 10 Doigts en Cavale (Collectif)minorOthersSign language collective performing live French Sign Language (LSF) translation at two concerts: Charlotte Cardin and Ino Casablanca, on Thursday August 27.
• Festival ChorusminorOthersFestival Chorus is a partner for Alma Rechtman's performance at the Rose Festival, representing cross-festival collaboration in the Occitanie music ecosystem.
• Festival MpournMontréalminorOthersMpournMontréal festival partners Blynk and Adam El Mouna in cross-festival artist exchange, bringing Montreal-based artists to the Rose Festival stage.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Hellfest: France's largest music festival, held annually in Clisson. Directly comparable as a multi-day, multi-stage ticketed French music festival with similar headliner profiles and operational scale, competing for the same sponsorship and ticketing ecosystem.
• Festival de Nîmes: Multi-day concert series in Nîmes's historic arena, programming international headliners of the same tier as Rose Festival. Comparable as a ticketed French live-music operator competing for the same headliner booking market.
• Rock en Seine: Paris-region multi-day music festival. Comparable in urban/pop headliner programming, multi-stage format, and D2C ticketing infrastructure targeting the same Francophone festival audience.
• Main Square Festival: Multi-day music festival in Arras, France. Directly comparable in scale, urban/pop programming, and reliance on national/international headliners to drive ticket sales across 3-day passes.
• Vieilles Charrues: Major French music festival held annually in Carhaix, drawing comparable attendance in the 100K+ range. Shares Rose Festival's multi-stage ticketed format, reliance on international headliners, and sponsorship-driven revenue model.
• Garorock: Long-running French music festival in Marmande. Comparable mid-major regional festival with similar multi-day, multi-stage urban/pop format competing for the same acts, sponsors, and Francophone festival-goer audience.
• Solidays: Paris-based multi-day music festival with a strong social mission. Comparable in its combination of ticketed live music, accessibility programming, and non-profit associative arm — directly paralleling Rose Festival's Association Rose structure.
• Les Eurockéennes de Belfort: Major French music festival in Belfort. Comparable multi-day outdoor festival with similar attendance scale and an established track record of booking international headliners of the same tier as Rose Festival's 2026 lineup.

Broad incumbents

• Lollapalooza Paris: Paris edition of the global Lollapalooza festival brand. Comparable in ticketed multi-day format and international headliner programming, but operates with global brand backing and a larger scale than Rose Festival's regional footprint.
• Tomorrowland: Largest music festival in the world, held in Boom, Belgium. Operates in the same ticketed French-adjacent electronic/pop music festival space but at materially larger scale, with global brand recognition and a multi-week format that dwarfs Rose Festival's footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=jVfcafkB1g4
• LinkedInlinkedin.com/company/rose-festival

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Festival