Roses Only
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Roses Only firmographics
Firmographics- Name
- Roses Only
- Legal name
- Roses Only by Mr Roses
- Website
- https://rosesonly.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Roses Only industry classification
Industry- Product category
- Online Floral Gifting
- NAICS
- Florists (4593)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Luxury Gifting & Seasonal Collections (CRAKAFAK), Event Floral Design & Arrangements (HSACAOAA)
Keywords
Where Roses Only is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Roses Only business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Flower Product Sales: One-time purchase of fresh long-stemmed roses, preserved infinity roses, and floral arrangements sold directly to consumers through e-commerce platform. Products available in various stem counts (12, 24, 36, 50) and combinations with add-ons like gourmet chocolates and teddy bears. Additional revenue from delivery fees and special occasion upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fresh Long-Stemmed Roses - Starting at $85 |
| Unit Pricing | Pay-as-you-go | Infinity Preserved Roses - $99 to $149 |
| Unit Pricing | Pay-as-you-go | Pink Oriental Lilies - $75 to $119 |
| Unit Pricing | Pay-as-you-go | Sunflowers and Mixed Flowers - $59 to $89 |
| Unit Pricing | Pay-as-you-go | Gift Add-ons - $5 to $40 |
| Subscription | Annual | Corporate Gifting Program - 10% discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Roses Only product offering
Product offeringCore offering
Roses Only sells premium long-stemmed roses (60-70cm) and floral arrangements through a direct-to-consumer e-commerce platform, offering same-day delivery in San Diego and NYC and next-day delivery nationwide across the United States. The product portfolio includes fresh cut roses in red, pink, yellow, and combination colors, Infinity Preserved Roses that last one year or more, complementary flowers such as sunflowers, wildflowers, and pink oriental lilies, and gift bundles pairing roses with Lindt gourmet truffles and Mr Roses teddy bears. The company also operates a Corporate Gifting Club for business clients and runs international brand sites serving the UK, Singapore, Hong Kong, Australia, and Indonesia.
Product overview
Roses Only is a luxury e-commerce floral gifting brand offering premium long-stemmed roses and flowers delivered across the USA. The core product portfolio centers on signature long-stemmed roses (60cm-70cm) sourced from equatorial growers in Ecuador, Colombia, and Kenya, presented in the iconic Roses Only gift box. The product line includes: fresh cut roses in red, pink, and yellow varieties; preserved Infinity Roses lasting one year; other flowers (sunflowers, wildflowers, pink oriental lilies); and bundled gift combinations pairing roses with Lindt gourmet truffles and Mr Roses teddy bears. The company operates same-day delivery in San Diego and next-day delivery nationwide (Tuesday-Saturday), with seasonal collections for Valentine's Day and Mother's Day. Additional services include a Corporate Gifting Club (B2B), automated occasion reminder service, and international delivery to UK, Singapore, Hong Kong, and Australia through affiliated brands.
Differentiator
Problem solved
Functional benefit
Brands
- Infinity Roses: Real, handpicked roses that are specially treated to maintain beauty and color for at least one year.
- Corporate Gifting Club
Products and services
- Red Long Stemmed Roses Premium long-stemmed red roses (50cm-60cm) sourced from Ecuadorian mountains, presented in the signature Roses Only gift box, available in boxes of 12, 24, 36, or 50 stems. Targeted at individual gift givers seeking luxury red roses for anniversaries, Valentine's Day, romance, and special celebrations.
- Pink Long Stemmed Roses Gift Box Long-stemmed bright pink Topaz roses (50cm-60cm) symbolizing appreciation and gratitude, presented in the signature gift box. Targeted at individual gift givers seeking premium pink roses for birthdays, thank you gestures, and appreciation occasions.
- Yellow Long Stemmed Roses Gift Box Long-stemmed yellow Latina roses (60cm-70cm) presented as a token of friendship and happiness in the signature gift box. Targeted at individual gift givers for friendship occasions, get well wishes, and birthday gifting.
- Sunflowers Bright sunflowers arranged in the signature Roses Only box, available in boxes of 5 or 10. Targeted at individual gift givers seeking cheerful flower options for birthdays, get well wishes, and friendship gestures.
- Wildflowers A selection of wildflowers with popping colors symbolizing joy, beautifully arranged in the Roses Only gift box. Targeted at individual gift givers seeking unique floral options beyond roses.
- Pink Oriental Lilies Heavenly scented pink oriental lilies (May birth flower and 30th anniversary flower), available in 5 or 10 stems. Targeted at individual gift givers seeking premium lilies for birthdays, anniversaries, and congratulations.
- Infinity Preserved Roses Real, handpicked roses specially treated with eco-friendly solution to maintain beauty and color for at least one year, available in 9 or 16 red stems. Targeted at individual gift givers and corporate clients seeking long-lasting luxury rose arrangements that do not require water or maintenance.
- Pink & Red Long Stemmed Roses Combination Refined combination of premium long stem roses in precious pink and rich red tones, available in boxes of 12, 24, 36, or 50 stems. Targeted at individual gift givers seeking a mixed color palette for romance and special occasions.
- Sunflowers & Yellow Roses Combination Bright sunflowers combined with long-stemmed yellow roses symbolizing gratefulness and friendship, arranged in the signature gift box. Targeted at individual gift givers seeking mixed yellow-themed arrangements.
- Pink Oriental Lilies & Pink Roses Combination Combination of pink long-stemmed roses and pink oriental lilies in the signature gift box, available in multiple configurations (5/5, 5/10, 10/5, 10/10). Targeted at individual gift givers seeking elegant pink-themed mixed arrangements.
- Red Roses & Gourmet Chocolate Truffles Bundle Long-stemmed red roses combined with Lindt gourmet truffles in the signature gift box, the ultimate romantic gesture pairing flowers with chocolates. Targeted at individual gift givers seeking luxury romantic gestures for Valentine's Day, anniversaries, and special occasions.
- Red Roses & Teddy Bear Bundle Long-stemmed red roses paired with a Mr Roses teddy bear in the signature gift box, combining romance with a cuddly companion. Targeted at individual gift givers seeking romantic and cuddly gift combinations for Valentine's Day and anniversaries.
- Pink Roses & Teddy Bear Bundle Long-stemmed pink roses (50cm-60cm) paired with a cuddly teddy bear in the signature gift box. Targeted at individual gift givers seeking softer romantic gift combinations.
- Yellow Roses & Teddy Bear Bundle Long-stemmed yellow roses combined with a cuddly Mr Roses teddy bear in the signature gift box. Targeted at individual gift givers seeking friendship-themed gift combinations.
- Wildflowers & Teddy Bear Bundle Selection of wildflowers with popping colors paired with a Mr Roses teddy bear in the signature gift box. Targeted at individual gift givers seeking unique casual gift combinations.
- Sunflowers & Teddy Bear Bundle Bright sunflowers and a cuddly teddy bear arranged in the signature Roses Only box. Targeted at individual gift givers seeking cheerful mood-boosting gift combinations.
- Sunflowers & Chocolate Truffles Bundle Bright sunflowers combined with decadent Lindt gourmet truffles arranged in the signature Roses Only box. Targeted at individual gift givers seeking cheerful yet indulgent gift combinations.
- Corporate Gifting Club Corporate membership program offering 10% discount on orders of 12 stems and above for qualified business members, with national US delivery of bouquets and roses in signature gift boxes for client and staff gifting. Targeted at business clients needing regular or bulk flower gifting for client appreciation, staff rewards, and corporate events.
- Mother's Day Flowers Collection Specially curated Mother's Day arrangements including red, pink, and pink & red long-stemmed roses, infinity preserved roses, and pink oriental lilies, available during the Mother's Day period. Targeted at individual gift givers seeking Mother's Day specific floral options.
- Valentine's Day Flowers Collection Valentine's Day curated rose arrangements featuring premium long-stemmed roses in the signature gift box, available during the Valentine's Day period. Targeted at individual gift givers seeking Valentine's Day specific floral options.
- Reminder Service Automated reminder service that sends annual notifications for special dates such as birthdays and anniversaries along with promotional offers to help customers remember important occasions. Targeted at repeat individual gift givers seeking to never miss key gifting dates.
- Drop A Hint Service allowing users to send a hint to someone about desired roses, enabling third-party gift suggestion functionality. Targeted at individuals who want to subtly communicate gift preferences to potential gift givers.
Quantifiable outcome
- Roses maintain freshness for minimum 5-7 days with proper care
- +2 more outcomes
Companies that use Roses Only
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Roses Only technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roses Only partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreE-commerce platform provider hosting the Roses Only online store. Shopify provides the technical infrastructure for product listings, shopping cart, checkout processing, order management, and customer accounts. Shopify handles PCI-DSS compliant payment processing through integrated gateways.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Roses Only competitors and assessment
Company assessmentBroad incumbents
- Teleflora: Teleflora is a large US floral wire service connecting consumers with independent local florists for delivery. While not a pure DTC operator, it competes with Roses Only in premium rose gifting through its member-florist network and national reach.
- 1-800-Flowers: 1-800-Flowers.com is the largest publicly-traded US online florist, offering roses, gifts, and same-day delivery nationwide. It competes directly with Roses Only in the premium rose gifting category but at a broader price tier and with significantly larger scale.
- FTD (Florists' Transworld Delivery): FTD is a legacy online and network-based flower delivery brand serving consumers and florists nationwide. It directly overlaps Roses Only in online rose gifting but operates a broader, more mass-market assortment.
Direct peers
- Farmgirl Flowers: Farmgirl Flowers is a DTC florist focused on sustainably-sourced, design-forward bouquets delivered nationwide. It targets the same premium, brand-conscious gifting customer as Roses Only with comparable price points and aesthetic positioning.
- BloomNation: BloomNation is an online marketplace connecting consumers with local florists for premium arrangements and same-day delivery. It competes with Roses Only in the online floral gifting category with a network-based model rather than vertically integrated sourcing.
- The Bouqs Co. The Bouqs is a venture-backed DTC florist specializing in farm-direct, premium online flower delivery. It directly competes with Roses Only on premium rose offerings, same-day delivery in major US metros, and sustainability/farm-sourcing messaging.
- From You Flowers: From You Flowers is an online florist offering affordable flower and gift delivery across the US. It overlaps Roses Only in the online rose gifting category but operates at a lower price tier and broader assortment.
- UrbanStems: UrbanStems is a DTC online florist offering modern, design-forward flower arrangements with same-day delivery in major US metros. It is a direct competitor to Roses Only in premium rose and gifting bouquets with strong brand positioning.
- Enjoy Flowers: Enjoy Flowers is an online floral delivery brand offering farm-direct roses and arrangements with national shipping. It directly competes with Roses Only in the premium rose gifting segment with comparable farm-sourced messaging.
- ProFlowers: ProFlowers is an online flower delivery brand offering roses and arrangements at multiple price tiers. It competes with Roses Only in the online rose gifting category but typically at lower price points and less luxury positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Roses Only social profiles
Digital presenceRoses Only financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roses Only leadership team
Management profileNumber of profiles
Profiles1 record
Roses Only subsidiaries and ownership
Company hierarchySubsidiaries5 records
Roses Only funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roses Only M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roses Only
What does Roses Only do?
Roses Only sells premium long-stemmed roses (60-70cm) and floral arrangements through a direct-to-consumer e-commerce platform, offering same-day delivery in San Diego and NYC and next-day delivery nationwide across the United States. The product portfolio includes fresh cut roses in red, pink, yellow, and combination colors, Infinity Preserved Roses that last one year or more, complementary flowers such as sunflowers, wildflowers, and pink oriental lilies, and gift bundles pairing roses with Lindt gourmet truffles and Mr Roses teddy bears. The company also operates a Corporate Gifting Club for business clients and runs international brand sites serving the UK, Singapore, Hong Kong, Australia, and Indonesia.
Is Roses Only a public or private company?
Roses Only is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roses Only founded?
Roses Only was founded in 1995. It employs 11 to 50 people.
Where is Roses Only based?
Roses Only is headquartered in New York, United States, in the North America region.
How does Roses Only make money?
One revenue line is on record: direct Flower Product Sales.
Who are Roses Only's main competitors?
Broad incumbents on record are Teleflora, 1-800-Flowers and FTD (Florists' Transworld Delivery). Direct peers are Farmgirl Flowers, BloomNation, The Bouqs Co., From You Flowers, UrbanStems, Enjoy Flowers and ProFlowers.
Does Roses Only have an API?
No public API is recorded for Roses Only.
What industry is Roses Only in?
Roses Only's product category is Online Floral Gifting. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of CRAKAFAK, Luxury Gifting & Seasonal Collections. Its NAICS code is 4593 and its SIC code is 5940.