What Enjoy Flowers does

Enjoy Flowers is a family-owned direct-to-consumer flower subscription business operating under Enjoy Flowers LLC, a Florida-incorporated entity headquartered in Miami. The company sources from its own farms in Colombia and delivers artisan-crafted bouquets of 30–35 stems to consumer doorsteps within the contiguous United States via FedEx, supported by a 7-day freshness guarantee and free shipping. Its product surface comprises two flagship collections — the Designer Collection (premium varieties including garden roses, hydrangeas, lilies, and the proprietary CHARMELIA®) priced from $78, and the Garden Collection (farm-fresh seasonal flowers) priced from $65 — each available as monthly subscriptions, 3-month prepaid subscriptions, one-time purchases, or 3-month gift subscriptions that do not auto-renew.

The technology stack is conventional e-commerce tooling: Shopify powers the enjoyflowers.com storefront and Recharge Payments handles subscription billing, pause/skip/cancel, and auto-renewal management. Distribution is exclusively DTC through the Shopify storefront and FedEx courier, with no physical retail, marketplace listings, or third-party resellers. The company also operates an Enjoy Flowers Events sub-brand for weddings and corporate accounts, a Hallmark Flowers licensed collection under agreement with Hallmark Cards, Inc., and a partner-farm network of 1,500+ workers with Rainforest Alliance certification. Marketing relies on organic social (Facebook, Pinterest, Instagram, YouTube), blog content, email newsletters, a 15% referral program, and earned media coverage in publications including Harper's Bazaar, Country Living, Elle Decor, The Spruce, BuzzFeed, and Prime Women.

Revenue mechanics are anchored in recurring monthly subscriptions at $65–$78 ARPU, supplemented by one-time bouquet sales and prepaid gift subscriptions that improve cash collection but do not renew. Customer segments span individual self-purchase consumers seeking everyday home floral decor and gift purchasers buying for occasions such as birthdays, anniversaries, and holidays. The company was launched in 2016 with incubation backing from InQlab and discloses no subsequent funding, no public revenue figures, and a headcount of 1–10 employees, consistent with a small but operationally active private subscription business.

Name

Enjoy Flowers

Legal name

Enjoy Flowers LLC

Website

https://enjoyflowers.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Enjoy Flowers is a Miami-based family-owned DTC subscription flower delivery service that ships artisan bouquets from its own Colombian farms to consumers across the contiguous US via FedEx, offering Designer and Garden collection subscriptions and gifts.

Ownership category

akta.pro rank

Product category

Floral Subscriptions

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Floral & Event Installations (HSACAAAC)

Keywords

• Flower subscription
• Fresh flower delivery
• Monthly bouquets
• Artisan floral arrangements
• Farm-to-door flowers

Headquarters

HQ city

Sibiu

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Flower Subscriptions: Recurring monthly subscription revenue model where customers receive monthly deliveries of artisan-crafted bouquets. Available in monthly, 3-month, 6-month, and 12-month prepaid options. Auto-renewal with 7-day cancellation window.
2. One-Time Bouquet Purchases: Single purchase option for individual bouquets from Designer or Garden collections without subscription commitment
3. Gift Subscriptions: 3-month gift subscriptions that do not auto-renew, marketed as ideal gift occasions. Includes personalized gift messaging capability.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Enjoy Flowers operates a direct-to-consumer flower subscription e-commerce business, growing flowers on its own farms in Colombia and shipping artisan-crafted bouquets monthly to customers across the contiguous United States. The company offers two main collections — the premium Designer Collection and the seasonal Garden Collection — in monthly subscription, prepaid 3-month, one-time purchase, and 3-month gift formats, with free shipping and a 7-day freshness guarantee.

Product overview

Enjoy Flowers is a family-owned flower subscription service with over five decades in the floral industry, operating two main product collections: The Designer Collection (premium varieties starting at $78/month) and The Garden Collection (farm-fresh seasonal flowers starting at $65/month). Both collections offer monthly subscription, 3-month prepaid subscription, one-time purchase, and 3-month gift options. Each delivery includes 30-35 stems with a 7-day freshness guarantee, free shipping within the contiguous US, and farm-to-front-door delivery from company-owned farms in Colombia. Subscriptions are managed through Recharge Payments with customizable delivery dates on Tuesdays and Thursdays.

Differentiator

Problem solved

Functional benefit

Brands

• Enjoy Flowers Events: Wedding and event floral services brand, accessible via enjoyflowersevents.com

Products and services

• Monthly Designer Collection Monthly subscription of 30–35 premium artisan stems (garden roses, hydrangeas, lilies, CHARMELIA®, Callas, succulents, proteas) delivered every 30 days for individual consumers who want luxury floral decor on autopilot.
• 3 Month Subscription Designer Collection Prepaid 3-month subscription of the Designer Collection, charging $234.00 upfront and delivering the premium artisan bouquet once per month for three months.
• One Time Designer Collection Single-purchase Designer Collection bouquet delivering 30–35 premium stems with no automatic renewal, for consumers who want a one-off premium arrangement without subscribing.
• 3 Month Gift Designer Collection Non-renewing 3-month gift subscription of the premium Designer Collection, charged once upfront with three monthly deliveries to a recipient, including personalized gift messaging.
• Monthly Garden Collection Monthly subscription of 30–35 farm-fresh seasonal stems (roses, spray roses, alstroemerias, carnations, Matsumoto, CHARMELIA®, hydrangeas) delivered every 30 days at $65.00/month with free shipping.
• 3 Month Subscription Garden Collection Prepaid 3-month subscription of the Garden Collection, charging $195.00 upfront with monthly deliveries of seasonal farm-fresh bouquets.
• One Time Garden Collection Single-purchase Garden Collection bouquet of 30–35 farm-fresh seasonal stems with no automatic renewal, for one-off purchases.
• 3 Month Gift Garden Collection Non-renewing 3-month gift subscription of the Garden Collection, charged once upfront with three monthly deliveries to a recipient, including personalized gift messaging.
• Enjoy Flowers Events (Wedding & Event Florals) Custom floral arrangement packages for weddings, corporate events, and special occasions, sold under the Enjoy Flowers Events sub-brand with sales-representative consultation.
• Hallmark Flowers Collection (Licensed) Hallmark-branded flower arrangements offered under license by Enjoy Flowers LLC, available through the enjoyflowersbusiness.com commercial channel for corporate and bulk gifting buyers.

Quantifiable outcome

• Flowers last twice as long as typical retail flowers due to reduced transit time from farm-to-front-door model
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• FedExcoreTechnology or IntegrationFedEx is the exclusive courier partner for Enjoy Flowers deliveries. Flowers are shipped from company farms in Colombia to customers' doorsteps via FedEx. Customers receive tracking notifications and can manage deliveries through FedEx Delivery Manager.
• Recharge PaymentscoreTechnology or IntegrationSubscription management platform powering Enjoy Flowers' subscription service. Handles recurring billing, auto-renewal, customer subscription management portal, and skip/pause/cancel functionality.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Enjoy Flowers online store at enjoyflowers.com. Provides the storefront, shopping cart, checkout, and integrates with Recharge for subscription management.
• Partner Farms in ColombiacoreStrategic or Co-development PartnerFamily-owned flower farms in Colombia where Enjoy Flowers sources and grows flowers. Farms are Rainforest Alliance Certified with 1,500 employees, housing fund for 4,500+ families, and sustainable practices including 96% rainwater collection and composting programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Bouqs Co. The Bouqs is a DTC farm-to-doorstep flower subscription service sourcing directly from sustainable farms. Most comparable direct peer given the shared farm-direct subscription model, Colombian/Ecuadorian sourcing, and tiered monthly subscription pricing.
• Farmgirl Flowers: Farmgirl Flowers is a DTC floral delivery brand operating a farm-direct model with curated bouquets and subscription offerings. Closely comparable on positioning (artisan, design-forward, direct shipping) and target customer (gift and self-purchase buyers).
• BloomsyBox: BloomsyBox is a flower subscription service sourcing sustainably grown flowers directly from farms. Direct competitor on subscription tiers, eco-friendly positioning, and farm-direct supply chain claims comparable to Enjoy Flowers.
• UrbanStems: UrbanStems is a DTC floral and gift delivery company offering curated bouquets and subscriptions with same-day delivery in select markets. Direct competitor targeting similar millennial/affluent urban consumers with premium positioning.

Broad incumbents

• 1-800-Flowers.com: 1-800-Flowers.com is a publicly traded multi-brand floral and gift retailer (including Harry & David, Shari's Berries). A broader incumbent in the same category with overlapping gifting, subscription, and same-day delivery offerings, but a much wider portfolio.
• FTD (Florists' Transworld Delivery): FTD operates a large florist network for same-day delivery and a DTC floral marketplace. A broad incumbent in the same category serving both subscription and occasion-driven floral demand, but via a network model rather than farm-direct.
• Teleflora: Teleflora is a floral wire service connecting customers with local florists for delivery. A broad incumbent in the same category focused on same-day and event-driven floral delivery, competing indirectly on gifting and event occasions.

Emerging players

• Venus et Fleur: Venus et Fleur is a luxury floral brand known for preserved roses and high-end arrangements sold DTC and through retailers. Comparable on premium positioning and design-led branding, though its preserved-rose product differs from Enjoy Flowers' fresh-cut model.
• Ode à la Rose: Ode à la Rose is a premium DTC floral delivery brand specializing in French-style arrangements across major US cities. Comparable on premium positioning and direct shipping model, though with a more limited geographic and product focus.

Others

• Hallmark Cards (Gold Crown / Hallmark Flowers): Hallmark Cards is the licensor of the Hallmark Flowers collections sold by Enjoy Flowers. An ecosystem partner rather than direct competitor — included because of the inbound licensing relationship, which provides both brand exposure and a potential channel conflict vector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKfDYsKWWrlQtgkL64fkplA
• Facebookfacebook.com/enjoyflowerseveryday
• Instagraminstagram.com/enjoyflowerseveryday
• Pinterestpinterest.es/enjoyflowersusa
• LinkedInlinkedin.com/company/enjoy-flowers-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enjoy Flowers