Rosie Posies

What Rosie Posies does

Rosie Posies is a privately held, independent retail florist headquartered at 300 Gordons Corner Road, Manalapan, New Jersey, founded in 1997 and owned/operated by Designer Felicia Housenbold. The company sells fresh-cut flower arrangements, live plants, sympathy and funeral florals, gourmet gift baskets, and non-floral gift items (candles, plush toys, balloons) to individual consumers, funeral homes, event planners, and corporate buyers in the central New Jersey market. Pricing spans roughly $30 for patio plants to $500 for premium casket sprays, with same-day delivery available for orders placed before 2:00 PM.

The business distributes through four channels: a physical storefront, an e-commerce website built on the third-party eFlorist platform, phone ordering, and a proprietary local delivery fleet covering 24+ New Jersey municipalities. Core partnerships include eFlorist (technology platform), Teleflora (branded product line and inter-florist wire network), and several local funeral homes for coordinated sympathy delivery. The company also generates experience-based revenue through DIY floral design workshops hosted at the Manalapan Maker Studio.

Operating with 7 employees and no disclosed external investment, Rosie Posies is a small-scale, owner-operated local service business. Its economic model relies on per-order transaction revenue with no recurring contracts, subscription tier, or enterprise-scale accounts disclosed. There is no evidence of M&A activity, fundraising, geographic expansion beyond the current NJ service area, proprietary technology development, or AI/ML capability deployment.

Name

Rosie Posies

Legal name

Rosie Posies

Website

https://rosieposies.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Rosie Posies is an independent Manalapan, NJ florist (founded 1997) selling flower arrangements, plants, sympathy florals, and gift baskets through an eFlorist-powered website, storefront, and same-day local delivery to 24+ NJ communities.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931)

akta.pro industry

PRIMARYHSACAOAA

Event Floral Design & Arrangements

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACAOAJ

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages)

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACAAAC

Floral & Event Installations

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYCRAIACAG

Indoor Plants, Faux Florals & Botanical Décor Retail

Consumer Products & Retail/Home & Furniture Retail/Home Décor & Accessories Retail

Keywords

• Fresh flower arrangements
• Local flower delivery
• Sympathy and funeral florals
• Gourmet gift baskets
• DIY floral workshops

Headquarters

HQ city

Manalapan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Flower and Plant Sales: Direct retail sales of fresh cut flowers, bouquets, arrangements, potted plants, and related gift items to consumers for various occasions including birthdays, anniversaries, sympathy, get well, and celebrations. Products are sold through their e-commerce website with delivery to recipient addresses or pickup at store.
2. Gift Basket Sales: Sale of gourmet gift baskets containing food items such as cheeses, crackers, chocolates, teas, and specialty items. The company offers customization and personalization of gift baskets for home or office delivery.
3. Workshop Revenue: DIY floral arrangement workshops where customers pay to attend and create their own flower arrangements under guidance. Workshops are offered for occasions like Galentine's Day, holiday decorating, and seasonal themes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rosie Posies is a Manalapan, NJ-based retail florist that designs and sells fresh-cut flower arrangements, live plants, sympathy and funeral florals, gourmet gift baskets, and non-floral gifts through its e-commerce site, phone orders, and walk-in storefront. The business also offers hands-on DIY floral design workshops at its Manalapan Maker Studio and provides same-day delivery to 24+ New Jersey municipalities for orders placed before 2:00 PM.

Product overview

Rosie Posies is a Manalapan, NJ-based florist with over 27 years in business offering a comprehensive floral and gift portfolio. The core offerings include hand-arranged flower arrangements and Teleflora brand bouquets for occasions (birthdays, anniversaries, get well, congratulations), sympathy and funeral flowers (casket covers, standing sprays, wreaths, urn tributes), live plants (peace lilies, hydrangeas, orchids, dish gardens), and gourmet gift baskets. The business operates through the EFlorist platform and offers same-day delivery to over 25 New Jersey communities. Additional services include DIY floral workshops and customizable designer choice arrangements where florists select seasonal blooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Arrangements
• Sympathy and Funeral Flowers
• Plants
• Gift Baskets and Gourmet Gifts
• DIY Floral Workshops
• Same-Day Local Flower Delivery

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• eFloristcoreTechnology or IntegrationRosie Posies operates their e-commerce website through the eFlorist platform (eflorist.com), which provides the technical infrastructure for their online store including product catalog, shopping cart, checkout, and order management systems. The platform also provides access to Teleflora-branded products and arrangements.
• TelefloracoreTechnology or IntegrationRosie Posies offers Teleflora brand floral arrangements and collections. Teleflora is a major florist wire service that provides brand recognition, access to exclusive designs, and network coordination for inter-florist orders. Products include signature collections like 'Be The Moment', 'Be Happy', 'Kensington Gardens', and various sympathy arrangements.
• Freeman Funeral HomeminorChannel Partner/ Reseller/ DistributorLocal funeral home partnership for coordinated flower delivery services. Rosie Posies delivers sympathy and funeral arrangements directly to the funeral home for services.
• Bloomfield-Cooper Jewish ChapelsminorChannel Partner/ Reseller/ DistributorLocal Jewish chapel partnership for coordinated sympathy and funeral flower deliveries, including Kosher Shiva products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• UrbanStems: Direct-to-consumer online florist offering designer arrangements and same-day delivery in select markets. Directly competes with Rosie Posies for the gift-giving, design-forward consumer segment.
• Farmgirl Flowers: DTC online florist known for its signature burlap-wrapped bouquets and digital-first brand. Competes for the same modern, design-oriented consumer buying flowers for personal occasions.
• ProFlowers: Long-standing online floral and gift retailer offering fresh flowers, plants, and gift baskets. Directly comparable assortment and occasion-based merchandising to Rosie Posies.
• The Bouqs Co. Digital-native online florist with farm-to-door delivery model targeting the same occasion-based consumer purchasing behavior as Rosie Posies. Competes for the same budget on birthdays, anniversaries, and sympathy gifts.
• BloomsyBox: Subscription and one-time online flower delivery service with farm-sourced blooms. Competes for the same consumer wallet on recurring gifting and special occasion purchases.
• 1-800-Flowers: National direct-to-consumer florist offering fresh-cut flowers, plants, and gift baskets for the same occasion and sympathy occasions that Rosie Posies serves. It is the most directly comparable online florist competing for the same consumer occasions.

Emerging players

• H. Bloom: Subscription-based floral service for residential and corporate clients with recurring weekly arrangements. Comparable to the corporate/B2B customer segment Rosie Posies serves with office and client gifting accounts.

Broad incumbents

• Teleflora: Floral wire service and brand network whose arrangements Rosie Posies resells. Operates a much larger multi-florist network nationally, but is the incumbent brand supplier that defines much of Rosie Posies' product catalog.
• BloomNet (FTD network): Florist wire service platform analogous to eFlorist/Teleflora, providing online ordering and inter-florist delivery. Comparable as the competing network infrastructure that connects local florists to national demand.

Regional players

• Manalapan Florist (Engagement Flowers): Local Manalapan-area florist offering same-day flower delivery in the same New Jersey zip codes. Head-to-head competitor for walk-in, delivery, and event work in Rosie Posies' core geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RosieposiesManalapannj
• Instagraminstagram.com/rosieposiesmanalapannj
• LinkedInlinkedin.com/company/rosie-posies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosie Posies