Rosies - Friends on the Street
Rosies - Friends on the Street is a Queensland-based nonprofit operating mobile street outreach vans across 15+ South East Queensland branches, providing friendship, warm drinks, and practical support to people experiencing homelessness, disadvantage, or social isolation.
- Company typePrivate
- Founded1987
- HeadquartersMurarrie, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Rosies - Friends on the Street does
Rosies - Friends on the Street (legally Rosies Youth Mission Inc.) is a Queensland-registered charitable nonprofit (ABN 68 041 152 768, DGR status) founded in 1987, with origins in a 1975 Melbourne youth mission. The organization operates a mobile street outreach program that delivers friendship, unconditional acceptance, warm drinks, and basic hospitality to Queenslanders who are homeless, at risk of homelessness, or socially isolated, deploying outreach vans across 15+ branches in South East Queensland and regional centers including Cairns, Mareeba, Toowoomba, and the Sunshine Coast. Its core differentiator is a relational, conversation-led model of service rather than material aid alone, addressing the mental health and isolation impacts of disadvantage.
The business model is donation-driven and diversified across tax-deductible individual giving, corporate partnerships (e.g., Opella ANZ), recurring monthly giving (Regular Giving), bequests (Gift in Wills), community and school fundraising events (Ride for Rosies, school fundraisers), workplace giving, and merchandise sales through The Beanie Collective (handmade community-donated beanies). Online fundraising, donation processing, and peer-to-peer campaign pages run on the Funraisin nonprofit platform; the website itself was donated by Media Booth. The organization employs 61 staff and relies heavily on volunteers across all branches.
Strategic positioning emphasizes community-rooted delivery and donor engagement through social media (Facebook, Instagram, YouTube), newsletters, and recurring events. Recent capacity signals include a 35% increase in outreach attendance with some locations seeing 50% growth and serving 100+ patrons per night, alongside the launch of HeartWorks, Schoolies, the Youth Engagement Program, and a Tax Appeal 2026 campaign.
Rosies - Friends on the Street firmographics
Firmographics- Name
- Rosies - Friends on the Street
- Legal name
- Rosies Youth Mission Inc.
- Website
- https://rosies.org.au
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rosies - Friends on the Street is a Queensland-based nonprofit operating mobile street outreach vans across 15+ South East Queensland branches, providing friendship, warm drinks, and practical support to people experiencing homelessness, disadvantage, or social isolation.
- Ownership category
- akta.pro rank
Rosies - Friends on the Street industry classification
Industry- Product category
- Homeless Outreach Services
- NAICS
- Community Food and Housing, and Emergency and Other Relief Services (6242), Community Housing Services (62422)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Housing Assistance & Homeless Services (BPAGAEAB)
- akta.pro secondary industry
- Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)
Keywords
Where Rosies - Friends on the Street is headquartered
LocationHeadquarters
- HQ city
- Murarrie
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Rosies - Friends on the Street business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Donations and Fundraising: Tax-deductible donations from individuals, corporations, and community groups. Includes direct donations, fundraising event proceeds, and campaign contributions. Major fundraising events include Ride for Rosies, school fundraisers, and workplace giving programs.
- The Beanie Collective: Sale of handmade beanies donated by community members. All proceeds fund practical outreach items including sleeping bags, fleece blankets, and outreach supplies.
- Regular Giving Program: Monthly recurring donation program allowing supporters to provide ongoing financial support to sustain outreach operations.
- Gift in Wills: Bequest program allowing supporters to include Rosies in their estate planning, providing long-term financial sustainability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Donation/ grant-funded | One-time or recurring | Friendship Pack - $25 donation |
| Donation/ grant-funded | One-time or recurring | Box of Blankets - $50 donation |
| Donation/ grant-funded | One-time or recurring | Five Warm Meals - $75 donation |
| Donation/ grant-funded | One-time or recurring | One Week of Petrol - $100 donation |
| Unit Pricing | One-time | Handmade Beanie - $15 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Rosies - Friends on the Street product offering
Product offeringCore offering
Rosies delivers mobile street outreach services to people who are homeless, at risk of homelessness, or socially isolated across South East Queensland, providing friendship, unconditional acceptance, hot drinks, conversation, and basic hospitality through branded Rosies vans. The organization operates 15+ branch locations and is supported by The Beanie Collective merchandise fundraising, the Youth Engagement Program (YEP), and a Volunteer Program that mobilizes community members to engage directly with patrons on outreach.
Product overview
Rosies - Friends on the Street is a Queensland-based nonprofit organization offering street outreach services to people experiencing homelessness, disadvantage, and social isolation. The core service is the mobile street outreach program that provides friendship and unconditional acceptance through warm drinks and conversation. The organization operates The Beanie Collective as its primary fundraising product—an e-commerce shop selling handmade beanies donated by the community to fund practical outreach supplies. Additional offerings include the Youth Engagement Program (YEP), volunteer opportunities, and a digital fundraising platform powered by Funraisin that enables community members to create personal fundraising pages and participate in events like Ride for Rosies.
Differentiator
Problem solved
Functional benefit
Products and services
- Street Outreach Program Mobile street outreach service providing friendship, unconditional acceptance, hot drinks, and basic hospitality to people who are homeless, at risk of homelessness, or socially isolated across South East Queensland via branded Rosies vans.
- The Beanie Collective An online shop selling handmade beanies donated by community members to raise funds for Rosies outreach supplies, with proceeds funding sleeping bags, fleece blankets, and other practical items.
- Youth Engagement Program (YEP) Program engaging youth and students in Rosies' mission of friendship and outreach, building on the organization's origins as a youth mission established in 1975.
- Volunteer Program Opportunities for individuals to join Rosies outreach teams as volunteers, providing companionship, conversation, and support to patrons experiencing homelessness and social isolation across South East Queensland branches.
- Fundraising Platform Online fundraising platform powered by Funraisin that enables community members to create personal fundraising pages, participate in events like Ride for Rosies, host virtual fundraising activities, and make direct donations to Rosies.
Quantifiable outcome
- 35% increase in outreach attendance with some locations seeing as much as 50% increase
- +1 more outcomes
Companies that use Rosies - Friends on the Street
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles4 records
Rosies - Friends on the Street technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rosies - Friends on the Street partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Opella ANZminorCorporate fundraising partner conducting a cordial and milk drive to provide outreach essentials. Opella ANZ is helping supply UHT milk and cordial for Rosies outreach services, creating opportunities for conversations with people experiencing homelessness.
- Media BoothminorWebsite design and development partner that donated the organization's website to support Rosies' digital presence and fundraising capabilities.
- FunraisincoreNonprofit fundraising software platform providing the technology infrastructure for Rosies' online fundraising pages, donation processing, and supporter management.
- St. Augustine's CollegeminorEducational institution that conducts annual Ride for Rosies fundraising event, mobilizing students and families to support Rosies outreach services in Cairns.
- St. Monica's CollegeminorEducational institution participating in Ride for Rosies events, joining St. Augustine's College in annual fundraising efforts for Rosies Cairns.
- Queensland Reconstruction AuthorityminorGovernment organization whose Strategy and Engagement Division hosted a morning tea fundraiser for Rosies, raising funds and awareness for street outreach services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rosies - Friends on the Street competitors and assessment
Company assessmentEmerging players
- OzHarvest: Australia's leading food rescue charity providing meals to people in need through outreach and partner organizations. Comparable in mobile outreach service delivery and volunteer-driven model serving vulnerable populations, though focused on food distribution rather than relational companionship.
- Neami National: Community mental health nonprofit providing outreach and psychosocial support to people with mental health challenges, including those experiencing homelessness. Comparable in outreach service delivery model and focus on social connection for vulnerable populations, but with primary focus on clinical mental health support.
Broad incumbents
- Mission Australia: One of Australia's largest homelessness and social services providers, offering integrated housing, employment, and youth services nationally. Comparable as a major homelessness services operator in the same geography but with a broader, more institutionalized service portfolio than Rosies' relationship-focused outreach.
- Anglicare Australia: National federation of Anglican social service agencies providing homelessness, aged care, and community services across Australia. Comparable in serving disadvantaged populations with a faith-based ethos, but operates integrated housing and care services rather than volunteer street outreach.
- The Salvation Army Australia: Major faith-based nonprofit operating extensive homelessness services, including emergency accommodation, outreach, and rehabilitation programs across Australia. Comparable in mission and target population but operates at much greater scale with institutional service delivery rather than volunteer-led street outreach.
- Wesley Mission Queensland: Large Queensland-based faith charity providing homelessness services, aged care, mental health support, and community programs. Highly comparable in operating in the same Queensland geography with similar faith-based heritage and homelessness focus, but with substantially larger service portfolio and institutional capacity.
- St Vincent de Paul Society Australia: Large Catholic charity providing material aid, accommodation, and outreach services to people experiencing hardship across Australia. Comparable in serving vulnerable populations through volunteer engagement, but with a national footprint and broader service portfolio including Vinnies shops and home visitation.
Direct peers
- Launch Housing: Melbourne-based specialist homelessness service providing outreach, accommodation, and tenancy support. Comparable as a homelessness-focused nonprofit with dedicated outreach programs, though primarily Victoria-based with more emphasis on housing outcomes than Rosies' friendship-led model.
- Orange Sky Australia: Volunteer-driven nonprofit providing free mobile outreach services (showers, laundry, conversation) to people experiencing homelessness across Australia. Highly comparable to Rosies in its volunteer-based, friendship-centered, van-delivered outreach model serving homeless populations across multiple Australian states.
- Big Issue Australia: Social enterprise supporting people experiencing homelessness and disadvantage through magazine sales vendor programs and advocacy. Comparable in target population and empowerment-focused mission, though uses an economic self-sufficiency model rather than Rosies' pure friendship outreach approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rosies - Friends on the Street social profiles
Digital presenceRosies - Friends on the Street financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosies - Friends on the Street leadership team
Management profileNumber of profiles
Rosies - Friends on the Street funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosies - Friends on the Street M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosies - Friends on the Street
What does Rosies - Friends on the Street do?
Rosies delivers mobile street outreach services to people who are homeless, at risk of homelessness, or socially isolated across South East Queensland, providing friendship, unconditional acceptance, hot drinks, conversation, and basic hospitality through branded Rosies vans. The organization operates 15+ branch locations and is supported by The Beanie Collective merchandise fundraising, the Youth Engagement Program (YEP), and a Volunteer Program that mobilizes community members to engage directly with patrons on outreach.
Is Rosies - Friends on the Street a public or private company?
Rosies - Friends on the Street is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rosies - Friends on the Street founded?
Rosies - Friends on the Street was founded in 1987. It employs 51 to 100 people.
Where is Rosies - Friends on the Street based?
Rosies - Friends on the Street is headquartered in Murarrie, Australia, in the Oceania region.
How does Rosies - Friends on the Street make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are the Beanie Collective, regular Giving Program and gift in Wills.
Who are Rosies - Friends on the Street's main competitors?
Emerging players on record are OzHarvest and Neami National. Broad incumbents are Mission Australia, Anglicare Australia, The Salvation Army Australia, Wesley Mission Queensland and St Vincent de Paul Society Australia. Direct peers are Launch Housing, Orange Sky Australia and Big Issue Australia.
Does Rosies - Friends on the Street have an API?
No public API is recorded for Rosies - Friends on the Street.
What industry is Rosies - Friends on the Street in?
Rosies - Friends on the Street's product category is Homeless Outreach Services. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services. Its NAICS code is 6242 and its SIC code is 8300.