Royal Lakes Golf & Country Club

What Royal Lakes Golf & Country Club does

Royal Lakes Golf & Country Club is a semi-private country club operating on a 150-acre site in Flowery Branch, Georgia, in South Hall County. The club's core asset is an 18-hole golf course of Scottish design with plush Bermuda grass, rolling greens, six sets of tees, and more than 19 acres of lakes. Beyond golf, the facility offers tennis and pickleball courts, an outdoor swimming pool with a 100-foot slide, and four dining and event venues: the formal Royal Lakes Dining Room, the casual Longshots Pub and Grill, terrace seating, and poolside service. The club also operates as an event venue for weddings, receptions, tournaments, banquets, and corporate gatherings, with capacity for 20 to 200+ guests across multiple indoor and outdoor spaces.

The business runs on a diversified revenue model spanning five streams: recurring membership dues (Social, Single/Family Golf, Corporate with up to three designees, and limited Charter Memberships), usage-based green fees and guest play at the semi-public facility, food and beverage sales, transaction-based event and wedding hosting, and facility rentals. Memberships include non-refundable initiation fees and recurring dues with a 1.5% late charge on delinquent accounts; specific pricing is not publicly disclosed. Go-to-market is direct-to-consumer via the club's website, the foreUP tee-time and member portal booking platform, an E-Club email newsletter, and on-site event coordination.

The company is organized as Royal Lakes Golf & Country Club, LLC, a private LLC domiciled in Georgia with no disclosed parent, ownership entities, or investors. Membership does not confer ownership rights. The club is actively selling the remaining Charter Memberships; once those are filled, the facility is scheduled to transition to a fully private members-only model, ending public daily-fee access. No founding date, revenue, headcount, or funding history is disclosed. Technology is limited to the foreUP booking platform integration, with no AI, public API, or proprietary technology stack.

Name

Royal Lakes Golf & Country Club

Legal name

Royal Lakes Golf & Country Club, LLC

Website

https://royallakesgolfcc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Lakes Golf & Country Club is a semi-private Georgia country club operating an 18-hole Scottish-designed golf course, dining venues, tennis, pool, and event hosting on 150 acres, serving individual, family, corporate, and social members plus event guests in South Hall County.

Ownership category

akta.pro rank

Product category

Country Club and Golf Course Hospitality

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Semi-private country club
• Golf course memberships
• Wedding and event venues
• Club dining and banquets
• Tennis and pool facilities

Headquarters

HQ city

Flowery Branch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Annual and monthly membership dues for Single, Family, and Corporate golf memberships, plus Social memberships with varying privilege levels
2. Green Fees and Guest Play: Non-member daily golf fees, guest play charges, and range access fees
3. Food and Beverage: Dining room, Longshots Pub and Grill, terrace dining, and poolside service with food and beverage sales subject to Georgia sales tax
4. Event Hosting: Venue rentals and catering for weddings, receptions, tournaments, banquets, corporate events, and private parties. Capacity from 20 to 200+ guests across multiple venues including Longshots Pub, The Plateau, The Dining Room, and The Pool.
5. Facility Rentals: Pool bookings (Members Only, Sunday evenings or Mondays), court time reservations, and clubhouse rentals

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Royal Lakes Golf & Country Club runs a semi-private 18-hole Scottish-designed golf course on 150 acres with over 19 acres of lakes, offering tiered memberships (Social, Single/Family Golf, Corporate, and Charter), public daily-fee golf, and ancillary amenities including tennis, a swimming pool, three dining venues, and event/wedding hosting for 20-200+ guests. Bookings and member services are managed through the foreUP platform.

Product overview

Royal Lakes Golf & Country Club is a semi-private country club offering a comprehensive portfolio of recreational and hospitality services centered around an 18-hole championship golf course with Scottish design. The club operates multiple dining venues (Longshots Pub and Grill for casual dining, The Dining Room for formal dining, and outdoor terrace seating), event and wedding venues accommodating 20-200+ guests, tennis facilities, and a swimming pool with recreational features. The club offers tiered membership options including Social, Single/Family Golf, and Corporate memberships, with the facility currently offering Charter Memberships before transitioning to a fully private club.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course An 18-hole, Scottish-designed championship golf course with plush Bermuda grass and rolling greens on 150 acres with over 19 acres of lakes; six sets of tees accommodate all skill levels. Available to members and to the public via daily-fee play.
• Tennis Facilities On-site tennis courts available for member use with priority access included in golf membership packages.
• Longshots Pub and Grill Casual dining venue open Tuesday-Sunday serving quick meals and special occasion dining, featuring live entertainment on Friday nights and offering carry-out ordering. Open to members and the public.
• The Royal Lakes Dining Room Formal dining room open Friday evenings from 5:00-8:00 PM offering traditional club fare with views of the golf course, stone fireplace, and lodge-style ambiance.
• Event and Wedding Venues Multiple venue options for weddings, receptions, banquets, and corporate events including Longshots Pub (seats 50-60), The Plateau (outdoor weddings), The Dining Room (wedding receptions up to 150 guests), and The Pool area. Full catering and wedding planning services available; capacity from 20 to 200+ guests.
• Swimming Pool Outdoor pool facility with a 100-foot winding slide, pool deck, and lounging area. Available to members and guests with specific booking requirements.
• Golf Tournaments Hosted golf tournaments ranging from small social outings to large charity events, managed by PGA Golf Professionals with catering staff support.
• Single/Family Golf Membership Full golf membership offering unlimited golf, inclusion in member tournaments and social events, priority tennis access, unlimited range use, 14-day advance tee time reservations, and member guest rates on weekends.
• Social Membership Entry-level membership providing swimming pool and clubhouse privileges, inclusion in club social events, charge account for purchases, and discounted banquet rates.
• Corporate Membership Business entity membership allowing designation of up to three individuals as members with golf, tennis, pool, and clubhouse privileges.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered minor.

• Best Western - Oakwood LocationminorOthersPreferred wedding vendor hotel partner recommended for out-of-town wedding guests. Located in nearby Oakwood, GA with contact number 770-535-8080.
• Glamour BarminorOthersPreferred wedding vendor for beauty and styling services. Contact: 678-288-9650.
• Live Well Massage TherapyminorOthersPreferred wedding vendor for massage and relaxation services. Contact: 404-502-9780.
• Princeton SalonminorOthersPreferred wedding vendor for hair and beauty services. Contact: 770-287-1088.
• Platinum Bride PhotographyminorOthersPreferred wedding vendor for wedding photography services. Contact: 770-289-5045.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Country Club of the South: Upscale private country club in Johns Creek, GA offering a higher-end alternative for the same north-Atlanta member pool.
• Reunion Country Club: Country club community in Hoschton, GA offering an 18-hole course, dining, pool, and event hosting to a similar north-metro Atlanta membership base.
• Trophy Club of Atlanta: Semi-private club in Alpharetta with 18-hole course, dining, and event facilities serving the same affluent north-Atlanta demographic.
• St. Ives Country Club: Private country club in Duluth, GA with golf, tennis, pool, and dining comparable to Royal Lakes' membership-based amenity mix.
• Hamilton Mill Golf Club: Semi-private golf facility in nearby Dacula, GA serving the same South Hall / Gwinnett County catchment with comparable daily-fee and membership offerings.

Regional players

• Dunwoody Country Club: Member-owned private club in the Atlanta metro offering golf, tennis, pool, dining, and event hosting under a comparable full-amenity model.
• Heritage Golf Links: Public/municipal-style course in Tucker, GA competing for casual and corporate golf play in the Atlanta metro against Royal Lakes' public tee times.

Broad incumbents

• Château Élan Winery & Resort: Larger destination resort in Braselton, GA combining golf, lodging, F&B, and weddings - a broader-scope incumbent that competes for north-Atlanta event and leisure spend.
• The Standard Club: Established private club in Johns Creek, GA with golf, tennis, and dining - a higher-end traditional competitor in the same metro.
• Invited (ClubCorp family of clubs): National operator of private and semi-private golf and country clubs - a portfolio incumbent competing for member households and corporate accounts in the Atlanta market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/royal-lakes-golf-&-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Lakes Golf & Country Club