Royal Roofing
Royal Roofing is a minority-owned, GAF Master Elite exteriors contractor in Pasco, Washington delivering residential and commercial roofing, James Hardie siding, metal roofing, and in-house custom metal fabrication across Eastern Washington, Northeastern Oregon, and Northern Idaho.
- Company typePrivate
- Founded-
- HeadquartersPasco, Washington, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Royal Roofing does
Royal Roofing is a privately held, minority-owned full-service exteriors contractor headquartered at 1620 E Superior St. in Pasco, Washington, serving residential and commercial property owners across Eastern Washington (Tri-Cities, Yakima, Walla Walla, Spokane), Northeastern Oregon, and Northern Idaho. The company delivers roofing installation and repair, James Hardie siding installation, metal roofing systems (standing seam and screw-through panels), and in-house custom metal fabrication for flashings, corner guards, siding, and trim. It is a GAF Master Elite certified contractor — a designation held by only the top 2% of roofing contractors nationwide — and has received manufacturer excellence awards from GAF, Carlisle, and Versico, enabling it to offer GAF-backed limited lifetime warranties including the Golden Pledge (25-year workmanship), Silver Pledge (10-year workmanship), and Systems Plus (1-year workmanship) tiers.
The business is built around a direct-to-customer model: estimates are requested via phone, email, or the website form and responded to within 24 hours, followed by an on-site inspection, a final quote, and installation by company crews. Roofing installations are typically completed in 2-3 business days, siding in 1-2 weeks, and minor repairs in 1-2 business days starting at $450. Royal Roofing operates a separate B2B channel for custom metal fabrication, taking direct orders from other contractors for flashings, custom panels, corner guards, and trim, and offers customer financing through a PowerPay partnership that delivers same-day approval and funding in roughly one week.
Royal Roofing reports 53 employees and over 20 years of residential and commercial roofing experience. It runs a small but multi-channel digital presence — a website with request-an-estimate functionality (royalroofing.pro), Facebook, Instagram, LinkedIn, and active Google review generation — focused on local SEO and trust signals rather than paid acquisition at scale. No external funding rounds, parent entities, or institutional investors are disclosed; the company operates as an independent contractor serving a multi-state Pacific Northwest region.
Royal Roofing firmographics
Firmographics- Name
- Royal Roofing
- Legal name
- Royal Roofing
- Website
- https://royalroofing.pro
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Royal Roofing is a minority-owned, GAF Master Elite exteriors contractor in Pasco, Washington delivering residential and commercial roofing, James Hardie siding, metal roofing, and in-house custom metal fabrication across Eastern Washington, Northeastern Oregon, and Northern Idaho.
- Ownership category
- akta.pro rank
Royal Roofing industry classification
Industry- Product category
- Roofing and Siding Services
- NAICS
- Roofing Contractors (238160), Roofing Contractors (23816)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB)
Keywords
Where Royal Roofing is headquartered
LocationHeadquarters
- HQ city
- Pasco, Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Royal Roofing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Residential Roofing Services: One-time project-based revenue from residential roofing installation, repair, and replacement services. Revenue varies by project scope, materials selected, and roof size.
- Commercial Roofing Services: Project-based revenue from commercial exterior construction including roofing and siding installations for business properties.
- Metal Fabrication Services: Custom metal fabrication for contractors and end customers, including flashings, corner guards, roofing panels, siding, and trim. Both one-time project fees and repeat contractor orders.
- Siding Installation Services: James Hardie® siding installation and repairs for residential and commercial projects, with up to 100% parts and labor guarantee.
- Repair Services: Quick, expert roofing and siding damage repairs starting at $450, with completion in 1-2 business days for minor repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Roofing Repair Services |
| Other | Multi-year contract | GAF Golden Pledge Limited Warranty |
| Other | Multi-year contract | GAF Silver Pledge Limited Warranty |
| Other | Annual | GAF Systems Plus Limited Warranty |
| Other | Pay-as-you-go | Project Installation (Roofing) |
| Other | Pay-as-you-go | Project Installation (Siding) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Royal Roofing product offering
Product offeringCore offering
Royal Roofing is a full-service exterior contractor delivering residential and commercial roofing installation, repair, and replacement; James Hardie siding installation and repair; standing-seam and screw-through metal roofing systems; and in-house custom metal fabrication for flashings, panels, and trim. The company holds GAF Master Elite certification (top 2% nationwide) enabling premium lifetime warranty offerings and serves Eastern Washington, Northeastern Oregon, and Northern Idaho.
Product overview
Royal Roofing is a full-service exteriors contractor offering a unified portfolio of residential and commercial exterior services. The core offerings include GAF Master Elite certified residential roofing, commercial roofing and siding, James Hardie siding installations, metal roofing (standing seam and screw-through systems), and in-house custom metal fabrication for flashings and trim. All services are backed by warranty guarantees and financing options through PowerPay, serving Eastern Washington, Northeastern Oregon, and Northern Idaho.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Roofing GAF Master Elite certified residential roofing installations featuring shingle, tile, and flat roofing options, backed by GAF lifetime parts and labor warranty for homeowners in Eastern Washington and surrounding areas.
- Commercial Roofing Professional commercial roofing and siding services for business properties in Eastern Washington and surrounding areas, including flat roof systems and metal roofing for commercial buildings.
- James Hardie Siding Installation James Hardie siding installation and repair services for residential and commercial projects, with up to 100% parts and labor guarantee depending on warranty level selected.
- Metal Roofing Residential and commercial metal roofing installations including standing seam (hidden screw) and screw-through panel systems, offering energy savings up to 40%, 40–60 year lifespan, and Class A fire rating.
- Custom Metal Fabrication In-house custom metal manufacturing for flashings, custom siding, corner guards, roofing panels, trim, and other custom metal designs, available to Royal Roofing's own crews and to outside contractors.
- Roofing and Siding Repairs Fast expert roofing and siding damage repair services for damage caused by weather, accidents, or wear-and-tear, starting at $450 and typically completed in 1–2 business days depending on damage level and weather.
Quantifiable outcome
- Metal roofs can save up to 40% off energy costs by reducing solar heat load
- +3 more outcomes
Companies that use Royal Roofing
Customer profileSegments3 records
Ideal customer profiles3 records
Royal Roofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Royal Roofing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GAFcoreRoyal Roofing is a GAF Master Elite certified contractor (top 2% nationwide), enabling access to premium warranty products including Golden Pledge, Silver Pledge, and Systems Plus limited warranties. The partnership provides lifetime shingle warranties with varying workmanship coverage periods (25, 10, or 1 year).
- James Hardie®coreJames Hardie is a premier siding manufacturer whose products Royal Roofing installs for residential and commercial projects. Royal Roofing provides expert siding installation, repairs, and restoration services using James Hardie products.
- CarlisleminorRoyal Roofing has received Carlisle's Perfection Ten Award recognizing outstanding performance and quality installation using Carlisle roofing products.
- VersicominorRoyal Roofing has received the Versico Excellence Award recognizing excellence in Versico roofing product installation.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Royal Roofing competitors and assessment
Company assessmentDirect peers
- Baker Roofing Company: Regional residential and commercial roofing, siding, and exteriors contractor based in the Southeast US. Comparable in service mix (roofing, siding, repairs, gutter work) and mid-market contractor positioning.
- Bone Dry Roofing: Multi-state residential and commercial roofing contractor with multiple locations across the Midwest and Southeast. Operates in the same direct-to-consumer roofing/siding/exteriors contractor model with manufacturer certifications and storm-damage repair focus.
- Cochran Exteriors: Regional residential roofing, siding, and exteriors contractor serving parts of the Midwest. Similar service mix including roofing, repairs, and financing-supported sales across multiple markets.
- Deer Park Roofing: Regional residential and commercial roofing contractor in the Midwest. Similar mid-sized contractor profile with comparable service offerings (roofing, siding, repairs, gutters) and manufacturer certifications.
- Long Roofing: Regional residential roofing contractor serving multiple East Coast and Mid-Atlantic markets. Operates with the same direct-to-consumer model, manufacturer warranties, and increased focus on financing availability.
- Moser Roofing Solutions: Regional residential and commercial roofing contractor with comparable service offerings including metal roofing, asphalt shingles, and commercial flat-roof systems. Similar mid-sized contractor positioning with manufacturer certifications.
Broad incumbents
- Tecta America: Large national commercial roofing contractor with extensive service offerings across installation, repair, and maintenance. Comparable in commercial roofing/siding work at greater scale across multiple regions.
- Power Home Remodeling: Large national exteriors contractor providing roofing, siding, windows, and doors. Overlaps with Royal Roofing's residential roofing and siding services at substantially greater scale and brand recognition.
- Roofing Corporation of America (RCA): PE-backed national platform consolidating residential and commercial roofing contractors across the US. A more scaled acquirer of regional contractors like Royal Roofing, with overlapping service offerings and manufacturer certifications.
Regional players
- Mr. Roof: Residential roofing contractor with presence in multiple US markets. Comparable in scope of residential roofing offerings and direct-to-consumer sales motion, though focused in different geographies than Royal Roofing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Royal Roofing social profiles
Digital presenceRoyal Roofing compliance and trust
Trust signalCompliance5 records
Royal Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Roofing leadership team
Management profileNumber of profiles
Royal Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Roofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Roofing
What does Royal Roofing do?
Royal Roofing is a full-service exterior contractor delivering residential and commercial roofing installation, repair, and replacement; James Hardie siding installation and repair; standing-seam and screw-through metal roofing systems; and in-house custom metal fabrication for flashings, panels, and trim. The company holds GAF Master Elite certification (top 2% nationwide) enabling premium lifetime warranty offerings and serves Eastern Washington, Northeastern Oregon, and Northern Idaho.
Is Royal Roofing a public or private company?
Royal Roofing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Royal Roofing founded?
Royal Roofing was founded in -1. It employs 51 to 100 people.
Where is Royal Roofing based?
Royal Roofing is headquartered in Pasco, Washington, United States, in the North America region.
How does Royal Roofing make money?
Five revenue lines are on record. Residential Roofing Services are the primary driver. The others are commercial Roofing Services, metal Fabrication Services, siding Installation Services and repair Services.
Who are Royal Roofing's main competitors?
Direct peers on record are Baker Roofing Company, Bone Dry Roofing, Cochran Exteriors, Deer Park Roofing, Long Roofing and Moser Roofing Solutions. Broad incumbents are Tecta America, Power Home Remodeling and Roofing Corporation of America (RCA). Mr. Roof is listed as a regional player.
Does Royal Roofing have an API?
No public API is recorded for Royal Roofing.
What industry is Royal Roofing in?
Royal Roofing's product category is Roofing and Siding Services. Its primary akta.pro industry code is HSAGAKAB, Shingle Roof Repair & Replacement (Asphalt/Composite). Its NAICS code is 238160 and its SIC code is 2950.