Rozey Franchise

What Rozey Franchise does

Rozey Franchise B.V. is a Dutch franchisor founded in 2019 and headquartered in Reeuwijk, Netherlands, operating an all-inclusive vegetarian and vegan restaurant concept across the Netherlands. The company serves individual diners through an all-inclusive per-cover pricing model (€32.50–€42.50 per person) at four operational locations in Alkmaar, Amersfoort, Den Haag, and Rotterdam, with a publicly stated pipeline of additional openings in Eindhoven and Wageningen and a planned takeover of the existing Amersfoort unit. Rozey standardizes its franchisee operations through a documented operating template and a low-friction third-party technology stack consisting of Guestplan for reservation management, Google Analytics for web traffic measurement, and the Piggy platform for gift card and stored-value sales.

The business model is asset-light franchising: Rozey licenses its concept to franchisees for a minimum investment of €20,000, earning a 3% royalty on franchisee revenue, a fixed fee of €500, and a 0.5% marketing contribution, supplemented by gift card platform economics via Piggy. The company employs 21 staff supporting franchise system operations, marketing, and unit onboarding. End customers are Dutch consumers seeking vegetarian or vegan all-inclusive dining experiences, with no disclosed corporate or enterprise accounts and no disclosed revenue, funding history, or management team. Rozey has no patents, no disclosed AI/ML capabilities, and no research output, positioning it as a small-scale consumer franchise operator rather than a technology-led business.

Name

Rozey Franchise

Legal name

Rozey Franchise B.V.

Website

https://rozey.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rozey Franchise B.V. is a Dutch franchisor founded in 2019 that licenses an all-inclusive vegetarian and vegan restaurant concept to franchisees across the Netherlands, operating four locations and a documented expansion pipeline.

Ownership category

akta.pro rank

Product category

Vegetarian Restaurant Services

NAICS

Cafeterias, Grill Buffets, and Buffets (722514), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFAGAL

Vegan/Allergen-Free Dessert Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

SECONDARYHSACAGAH

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYTHAFAIAK

Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

Keywords

• All-inclusive dining
• Vegetarian restaurant
• Vegan buffet
• Restaurant franchise
• Dutch casual dining

Headquarters

HQ city

Reeuwijk

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Dining Revenue: All-inclusive dining concept where customers pay a fixed price for unlimited food and drinks (vegetarian/vegan buffet). Revenue generated from per-customer dining fees with varying prices for lunch vs dinner and weekday vs weekend service.
2. Gift Card Sales: Digital and physical gift cards sold through a dedicated e-commerce platform, delivered by email or post with optional gift packaging.
3. Franchise Fees: Revenue from franchisors including franchise fee (3% of revenue) and marketing fee (€500 + 0.5% of revenue).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rozey Franchise operates all-inclusive vegetarian/vegan buffet restaurants in the Netherlands, charging a fixed per-person price that includes unlimited food and drinks. The company runs four locations (Alkmaar, Amersfoort, Den Haag, Rotterdam) and expands through a franchise program requiring a minimum €20,000 personal investment from franchisees. Complementary offerings include digital and physical gift cards sold through a dedicated e-commerce platform.

Product overview

Rozey Franchise operates a chain of four all-inclusive vegetarian restaurant locations in the Netherlands (Alkmaar, Amersfoort, Den Haag, Rotterdam), offering unlimited food and drinks at fixed prices. The company provides complementary services including online gift cards, a reservation system, and a franchise program for expansion. The core restaurant product operates on an all-you-can-eat concept with vegetarian and vegan menu options, while the digital ecosystem includes gift card sales and table reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Rozey Restaurant (All-Inclusive Dining) All-inclusive vegetarian/vegan buffet restaurant offering unlimited food and drinks at a fixed per-person price for individual diners, families, and groups in four Dutch cities.
• Rozey Gift Cards Digital and physical gift cards sold to consumers for redemption at Rozey restaurants, delivered via email or postal mail with optional gift packaging.
• Rozey Franchise Program Franchise opportunity program for entrepreneurs seeking to operate a Rozey-branded all-inclusive vegetarian restaurant in the Netherlands, with defined financial and operational requirements.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• GuestplancoreTechnology or IntegrationGuestplan provides the reservation management system for Rozey restaurants. Through Guestplan, reservations capture customer name, email, birthdate, and phone number for reservation management and post-visit surveys. Data retention is 31 days after reservation.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Ekomenu: Belgian/Dutch plant-based meal delivery service. Comparable as a regional plant-based food operator targeting similar health- and sustainability-conscious Dutch consumers, though operating in delivery rather than dine-in.

Broad incumbents

• Albron: Large Dutch contract caterer and foodservice operator serving corporate, healthcare, and institutional clients. Comparable as a broad Dutch foodservice incumbent with growing plant-based offerings that could compete for the corporate and event segment Rozey serves.
• De Vegetarische Slager (The Vegetarian Butcher): Dutch-founded plant-based brand (now part of Unilever) producing meat alternatives. Relevant comparable as a Dutch plant-based food brand with strong category recognition, though operating in retail/manufacturing rather than restaurant service.

Direct peers

• Mr. & Mrs. Watson: Amsterdam-based fully vegan restaurant brand with a focus on creative plant-based cuisine. Comparable to Rozey as a Dutch vegetarian/vegan restaurant concept targeting similar health-conscious, sustainability-driven diners.
• SLA: Dutch specialty salad and plant-based bowl chain with multiple locations across the Netherlands. Directly comparable to Rozey as a Dutch restaurant chain focused on healthy, vegetable-forward dining, though SLA is more lunch/salad-oriented while Rozey is vegetarian/vegan buffet.
• Happy Italy: Dutch all-you-can-eat Italian restaurant chain with multiple locations across the Netherlands. Comparable to Rozey on the unlimited dining, fixed-price format targeting families and groups, though Happy Italy is omnivorous rather than vegetarian.
• Dieny's Restaurant: Family-owned Dutch all-you-can-eat restaurant chain operating multiple locations in the Netherlands. Directly comparable to Rozey on the all-inclusive, fixed-price dining model that forms Rozey's core concept.
• Vegabond: Amsterdam vegan deli, café, and grocery concept. Operates as a plant-based food retail/dining hybrid in the Netherlands, competing for the same vegetarian/vegan consumer demographic as Rozey.
• De Bolder Vegetarian Restaurant: Established Dutch vegetarian restaurant. Comparable to Rozey as a long-standing vegetarian dining concept in the Netherlands targeting similar customers seeking plant-based meals.

Others

• Club Culinair: Partner of Rozey's gift card platform (visible in the Piggy integration), suggesting related Dutch dining/all-inclusive restaurant brand. Adjacent peer relevant to Rozey's gift card ecosystem and Dutch restaurant market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rozeyrestaurant
• LinkedInlinkedin.com/company/rozey
• Instagraminstagram.com/rozeyrestaurant
• TikToktiktok.com/@rozeyrestaurant

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rozey Franchise