The Rugby Portobello Trust

Name

The Rugby Portobello Trust

Legal name

The Rugby Portobello Trust

Website

https://rugbyportobello.org.uk

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth and Family Charity Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Sports and Recreation Instruction (61162)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• Youth and family services
• Charitable youth programmes
• Community youth support
• Children's educational support
• Holiday play schemes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: The organization is 100% funded by donors including trusts, foundations, local and central government, and private donors. Major fundraising events include the Portobello Dinner (raising over £350,000), Christmas Market (raising over £100,000), and Brain Game quiz night (raising around £30,000). In 2025, events raised more than £550,000.
2. Room Hire: The organization hires out its facilities including a large multi-purpose room, sports hall, kitchen, and music studio. Revenue generated supports free services for local children and young people.
3. Patrons Programme: Annual membership programme with tiers at £500, £1,250, £2,500, and £5,000 per year, providing unrestricted funding for flexible use across programmes.
4. Football Academy Parental Contribution: Parental contribution of £9.00 per child per session, heavily subsidized by donors.
5. Play 3 Holiday Schemes: Affordable childcare and play services at primary schools. Holiday play centre at Avondale offers various daily rates (£24 full day, £18, £10 half day) and Ark Atwood charges £32 per child drop-off.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Rugby Portobello Trust delivers free and subsidised youth, children's and family support programmes from its North Kensington centre and partner schools. Core offerings include Junior and Senior Youth Clubs, Football Academy, Homework Club, Man Cave, Project Athena, Stay and Play, Mini Movers, Magic Wednesdays, Community Cupboard and Play 3 holiday childcare, supplemented by facility hire and donor patronage programmes.

Product overview

The Rugby Portobello Trust operates as a children's, youth and family support charity offering a comprehensive portfolio of programmes and services. The core offering consists of Youth Club services (including Youth Club, Junior Youth Club, Minors Club) alongside specialised programmes such as Football Academy, Homework Club, Man Cave, and Project Athena. Family support is provided through Stay and Play, Mini Movers, Magic Wednesdays, and Community Cupboard. Play 3 provides childcare services across multiple schools. The organisation also generates revenue through room hire facilities (Main Hall, Youth Room, Kitchen, Music Studio) and manages donor engagement through Patrons Programme, Fundraising Events, Volunteer Programme, and Legacy Giving. All youth services are free to join while certain programmes require youth club membership as a prerequisite.

Differentiator

Problem solved

Functional benefit

Brands

• Football Academy: Structured football sessions for children aged 3-15, running since 2011, with over 150 local children participating twice weekly.
• Youth Club
• Man Cave
• Project Athena
• Homework Club
• Stay and Play
• Play 3

Products and services

• Youth Club Open-access youth club for children aged 8-12 (Junior Club) and 12-19 (Senior Club, up to 25 with SEND) offering projects and programmes to build confidence, independence and social connection.
• Football Academy Structured football sessions for children aged 3-15 led by FA-qualified coaches, with weekend league participation at Regents Park Youth League and London Youth League. Parental contribution £9.00 per child per session.
• Magic Wednesdays Creative group sessions supporting local parents and carers with young children through peer support and accessible community spaces.
• Stay and Play Relaxed sessions for babies and young children aged 0-5 with parents or carers, led by experienced early years workers in a safe, friendly environment.
• Mini Movers Activity programme for 2-5 year olds including Football Mondays (game-based football introduction) and Parkour Wednesdays (movement activities for toddlers and parents).
• Minors Club Youth club activity for children aged 5-8, providing an early introduction to Junior and Senior Youth Clubs with structured activities and free play.
• Junior Youth Club Open-access provision for children aged 8-12, supporting developmental needs during the transition from childhood into early adolescence with engaging activities and safe environment.
• Community Cupboard Donation programme operating during Stay and Play sessions offering clothes, baby equipment and essentials to local families in a dignified manner.
• Homework Club Academic support programme with Junior (ages 8-12) and Senior (ages 13-19) sections providing tutoring in national curriculum subjects, life skills, and one-to-one or small group sessions; supports over 100 children each week.
• Man Cave Safe space for young men with two age groups: Junior Man Cave (ages 8-12) and Senior Man Cave (ages 14-19, up to 25 with SEND). Includes activities, shared meals, discussions on wellbeing, relationships and masculinity.
• Project Athena Girls-only programme with Junior Project Athena (ages 8-11) and Senior Project Athena (ages 11-16) providing safe space for young women to build confidence, develop life skills and form positive friendships through activities, workshops, trips and discussions.
• Play 3 Affordable play and childcare service across five primary schools in London, available after school and during school holidays. Includes Avondale Holiday Play Centre and Ark Atwood Primary Academy locations with Ofsted registration.
• Room Hire Venue hire service offering Main Hall (80 capacity, £50/hr), Youth Room (40-60 capacity, £40/hr), Kitchen (£30/hr), and state-of-the-art music studio. Located near Ladbroke Grove, Latimer Road and Holland Park stations.
• Patrons Programme Annual patron membership programme with giving tiers at £500, £1,250, £2,500 and £5,000 per year, providing unrestricted funding for flexible use across programmes. Includes Young Patrons Circle for ages 18-40 with special rates.
• Fundraising Events Annual fundraising events including Brain Game quiz night (May), Portobello Dinner auction (September), and RPT Notting Hill Christmas Market (November). In 2025 events raised over £550,000 for North Kensington programmes.
• Volunteer Programme Volunteer opportunities supporting youth clubs, homework club, football academy, family sessions and fundraising events; more than 150 volunteers participate.
• Legacy Giving Gifts in Wills and In-Memory Donations programme allowing supporters to leave legacy gifts or make donations in memory of loved ones.

Quantifiable outcome

• Supporting more than 1,300 children, young people and families every year
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Strutt & ParkercoreGTM or Marketing Partner · 1 January 2026Long-term corporate sponsor of the RPT Notting Hill Christmas Market. Their continued and generous support is explicitly acknowledged in 2026 event materials.
• People Potential Possibilities (P3)coreStrategic or Co-development Partner · 1 January 2009In 2009, RPT merged with national charity P3 (People Potential Possibilities), becoming part of the P3 Group. P3 delivers services for socially excluded and vulnerable people, offering support with housing, social care, health and justice. P3 has been supporting people for over 45 years, and its larger centralised infrastructure has enabled RPT to focus on expansion of play and youth services while maintaining local charity status.
• MET Police ServicescoreStrategic or Co-development PartnerWorking collaboratively with RPT to support young people who are on the cusp of engagement with serious crime. Building bespoke support sessions for at-risk young people.
• Ormiston Academies TrustcoreStrategic or Co-development PartnerDeveloped referral pathways with the alternative provision school operating in RPT's building (formerly Walmer Road School), supporting secondary school pupils to avoid permanent exclusion. Collaborative work to build bespoke support for at-risk young people.
• Children and Adult Mental Health Services (CAMHS)minorStrategic or Co-development PartnerAttending RPT family sessions to provide preventative mental health support to children and parents as part of integrated service delivery.
• The Royal College of MusicminorStrategic or Co-development PartnerProviding classical music sessions during Stay & Play to introduce children to instruments and promote calm and wellbeing for attendees.
• Royal Garden HotelminorGTM or Marketing PartnerParticipating in RPT Careers Fair to offer information on part-time job opportunities and career pathways for young people.
• Prospectus (Recruitment Agency)minorChannel Partner/ Reseller/ DistributorRPT partnered with Prospectus to recruit for Director of Youth & Family Services position in 2024.
• Opera Holland ParkminorGTM or Marketing PartnerHost venue for Midsummer Music in the Park event celebrating RPT's 140th anniversary, featuring performances by international artists.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kids: UK charity providing inclusive services for disabled children and young people and their families. Comparable integrated centre-based delivery, parent engagement model and family resource centre orientation.
• Centrepoint: UK charity supporting young people facing homelessness and disadvantage, with historical roots parallel to RPT's Portobello Houseshare origin. Comparable donor base, volunteer model and beneficiary age range.
• Family Action: UK charity delivering practical, emotional and financial support to families facing disadvantage, including parent-infant services, family hubs and mental health programmes. Highly comparable family resource and wraparound service portfolio.
• Catch22: UK social business and charity delivering services for vulnerable young people including education, employability and family support. Closely comparable to RPT's wraparound youth and family service model and beneficiary population.
• The Children's Society: National charity working with disadvantaged children and young people across the UK, including those at risk of harm, exploitation or going missing. Direct overlap with RPT's at-risk youth programmes and family support work.
• Coram's Fields: Central London community hub providing integrated play, youth, family and early years services to local children and families. Closely mirrors RPT's neighbourhood-anchored, multi-programme model in an urban London catchment.
• London Early Years Foundation (LEYF): London-based social enterprise operating nursery schools and family programmes across the capital, including holiday play services. Directly comparable to RPT's Play 3, Stay and Play and Mini Movers early years portfolio.
• Home-Start: UK family support charity using trained volunteers to help families with young children through home visiting and group programmes. Strong overlap with RPT's family services, volunteer-led model and at-risk family focus.

Emerging players

• Doorstep Library: UK charity bringing books and reading support into disadvantaged neighbourhoods via home visits and community sessions. Adjacent overlap with RPT's Homework Club and family literacy/homework support work.

Broad incumbents

• The Prince's Trust: Large national youth development charity supporting 11-30 year olds through education, training and mentoring. Operates at much greater scale than RPT but addresses overlapping at-risk youth cohorts and similar funding sources (corporates, trusts, fundraising events).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rugbyportobello
• Facebookfacebook.com/RugbyPortobelloTrust
• Instagraminstagram.com/rugbyportobellotrust
• LinkedInlinkedin.com/company/the-rugby-portobello-trust

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rugby Portobello Trust