RUPAYAN CITY

What RUPAYAN CITY does

Rupayan City is a Bangladesh-based real estate developer positioned as the country's first city brand, operating premium mega gated community developments under parent conglomerate Rupayan Group. The company sells and leases residential and commercial properties — condominiums, apartments, sky villas, penthouses, and commercial mall units — targeting affluent Dhaka families and commercial investors seeking urban housing with security, green space, and integrated amenities. Its flagship project, Rupayan City Uttara, currently houses more than 1,100 families and operates under a three-layered security architecture with in-community amenities including club houses, mosques, swimming pools, gyms, and a school. The product portfolio spans multiple price tiers: Rupayan Grand (19 buildings, 2,300-3,070 SFT units), Rupayan Majestic (11 buildings, 2,190-2,860 SFT), Rupayan Sky Villa (7 buildings, 4,075-6,295 SFT), Rupayan Penthouse (5,160-7,820 SFT), and the commercial Rupayan MAXUS mall.

The business operates a mixed revenue model combining one-time residential property sales with transactional commercial leasing and mall-based investment offerings, supplemented by partnerships with financial institutions (Shimanto Bank, IDLC Finance) for home-loan facilitation and EMI-based payment structures. In 2023-2024 the company launched a Network Operation Center (NOC) providing digital, internet, and online security services to residents, and announced Rupayan North South City (NSS City) in Bashundhara as Bangladesh's first smart-gated community project, designed with local architectural firm Shatotto and Malaysian firm ArchiCenter Sdn Bhd. Facility management is delivered through subsidiary Excellence Services Limited.

Rupayan City distributes exclusively through direct-to-consumer channels — on-site sales offices at Rupayan City Uttara, VR property tours, open-house events, a dedicated 16504 contact center, mobile apps, and a multi-channel marketing mix spanning Facebook, Instagram, Twitter, YouTube, and a content blog. The company has built an extensive partnership ecosystem across healthcare (Evercare Hospital Dhaka, SHIP International Hospital), education (Daffodil International School, Rupayan Grand School), home furnishings (Kohler, Porcelaina Home, CAMERICH), paints (Berger Paints Bangladesh), and consumer services (Bio-Xin Cosmeceuticals), creating cross-promotional benefits for residents. The company is privately held and family-controlled through Rupayan Group, with active professional management including CEO M. Mahbubur Rahman, Chairman Liaquat Ali Khan Mukul, and Co-Chairman Mahir Ali Khan Ratul.

Name

RUPAYAN CITY

Legal name

Rupayan City Uttara

Website

https://rupayancity.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Rupayan City is Bangladesh's first city-brand real estate developer, building and operating premium gated community projects in Dhaka featuring residential condominiums, villas, penthouses, and commercial mall units for affluent families and commercial investors.

Ownership category

akta.pro rank

Product category

Premium Residential Real Estate Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Real estate development
• Premium gated communities
• Residential condominiums
• Luxury apartments Bangladesh
• Commercial property leasing

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Sales: Sale of premium condominiums, apartments, villas, penthouses, and commercial spaces within the gated community.
2. Commercial Space Leasing: Rental and leasing of commercial spaces including Rupayan MAXUS mall properties.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rupayan City develops and sells premium mega gated community residential and commercial real estate in Bangladesh. Its portfolio includes condominiums, apartments, luxury villas, penthouses, and commercial spaces, complemented by shared amenities such as clubhouses, swimming pools, gyms, mosques, schools, and a mall. The company also provides customer services covering hand-over, registration, loan processing, and facility management, along with a Network Operation Center delivering digital and internet services to residents.

Product overview

Rupayan City is Bangladesh's first city brand, operating as a premium mega gated community developer offering a portfolio of residential products across multiple segments. The product portfolio includes Rupayan City Uttara (the flagship premium gated community) and Rupayan NSS City (upcoming smart city project). Residential offerings range from Rupayan Grand (affordable condominiums with 19 buildings) to Rupayan Majestic (11-building condominium complex), Rupayan Sky Villa (luxury villas with 7 buildings), and Rupayan Penthouse (premium penthouses). Commercial offerings include Rupayan MAXUS (modern mall and investment opportunity). Supporting infrastructure includes Rupayan Grand School for education and a Network Operation Center (NOC) for digital services. Customer services encompass engagement programs, handover services, registration, loan processing, credit collection, and facility management.

Differentiator

Problem solved

Functional benefit

Brands

• Rupayan Majestic: Premium condominium apartment complex with 11 buildings offering spacious modern units (2190-2860 SFT) with city views, community club, gym, jogging track, and water features
• Rupayan Grand
• Rupayan Sky Villa
• Rupayan Maxus
• Rupayan Penthouse
• Rupayan Grand School

Products and services

• Rupayan City Uttara Bangladesh's first premium mega gated community under three layers of security with modern amenities. Features Prestige, Protection, and Privilege for residents with open spaces, green environment, and community living. Currently home to over 1,100 families.
• Rupayan NSS City (North South City) Bangladesh's first smart-gated community project being developed in Bashundhara Residential Area, planned as a smart city with state-of-the-art infrastructure and design services from Shatotto and ArchiCenter Malaysia.
• Rupayan Majestic Condominium apartment complex with 11 buildings (B+G+9 floors), unit sizes of 2190-2860 SFT, featuring 3+1 bedroom configurations, community club, gym, jogging tracks, water body, playground, mosque, and community lounge.
• Rupayan Grand Apartment complex with 19 buildings (B+G+9 floors), unit sizes of 2300-3070 SFT with 3+1 bedroom configurations. Features include jogging track, children's playground, gym, mosque, school, water body, landscape, courtyard, community lounge, club, and community shop.
• Rupayan Sky Villa Luxury villa offering with 7 buildings (B+G+8 floors), unit sizes of 4075/6295 SFT featuring 4+Servant bedrooms and 5+1 servant bathrooms. Includes sky villa reception, sky villa rainforest, outdoor and indoor activities, metro connectivity, and swimming pool.
• Rupayan Penthouse Premium penthouse units with 9 floors, unit sizes of 5160/7820 SFT. Offers playground, community lounge, club, gym, mosque, school, courtyard, running yard, swimming pool, and stunning landscaping.
• Rupayan MAXUS Modern mall with 1 building (4B+G+9 floors), unit sizes from 164 to 116,084 SFT. Features include BRTA connectivity, Dhaka-Ashulia Motorway access, metro connectivity, cineplex, fine dining, food court, ice skating, indoor theme park, and super shop. Also positioned as a financial investment opportunity with 30% down payment and 42 equal EMIs.
• Rupayan Grand School School facility within Rupayan City Uttara providing world-class education in an engaging environment with innovative amenities and qualified staff members for mental, social, and psychological growth.

Quantifiable outcome

• 1100+ families living in serene community environment

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Berger Paints Bangladesh LTDcoreStrategic or Co-development Partner · 21 August 2025Special consultancy services and priority service for all Berger Paints clients at Rupayan City. Special benefits for Berger Paints clients purchasing from Rupayan City.
• Bio-Xin CosmeceuticalsminorStrategic or Co-development Partner · 14 August 2025Two free skincare service programs per year at Rupayan City premises. 20% discount on all products and treatments at any Bio-Xin outlet for Rupayan City customers and staff.
• Porcelaina HomecoreStrategic or Co-development Partner · 26 May 2024Partnership combining strengths of both brands to ensure unprecedented Prestige, Protection, and Privilege for clients.
• Delco Business Associates Limited (CAMERICH)coreStrategic or Co-development Partner · 14 May 2024Exclusive offers on CAMERICH furniture to Rupayan City clients. Display center to be established in Rupayan City Uttara.
• Daffodil International SchoolcoreStrategic or Co-development Partner · 15 December 2023Second campus establishment within Rupayan City Uttara. Daffodil International School already operating first campus successfully for over a year.
• Race Online LimitedcoreTechnology or Integration · 12 April 2023Internet and related services provided to Rupayan City Uttara through Race Online Limited's infrastructure.
• Aamra Networks LimitedcoreTechnology or Integration · 10 April 2023Internet facilities and related services provided to Rupayan City Uttara based on the project's specific needs.
• Evercare Hospital DhakacoreStrategic or Co-development Partner · 21 March 2023MoU signing for healthcare facilities. Rupayan City customers, officers, employees, and authorized persons can receive special facilities from Evercare Hospital Dhaka on priority basis from corporate desk every Saturday to Thursday 9:00 AM to 5:00 PM.
• SHIP International HospitalcoreStrategic or Co-development PartnerPartnership to ensure residents receive world-class healthcare services from SHIP International Hospital.
• Penthouse Living & KOHLERcoreStrategic or Co-development PartnerFast service with affordable prices and free delivery facility for purchase of all Penthouse and Kohler brand products for Rupayan City customers.
• ShatottocoreStrategic or Co-development PartnerLocal architectural firm providing master plans, architectural structural, MEB, landscaping, and lighting design for Rupayan North South City smart-gated community project.
• ArchiCenter Sdn BhdcoreStrategic or Co-development PartnerMalaysian architectural firm providing design services for Rupayan North South City - Bangladesh's first smart city project.
• KupexminorStrategic or Co-development PartnerSpecial discounts on Kupex products for Rupayan City customers, officers, and staff. Mutual benefits for both parties' clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Emaar Properties: Emaar is a global incumbent developer of master-planned, premium gated communities (e.g., Dubai Marina, Downtown Dubai). Comparable as a reference point for the scale, brand, and amenity-led monetization model that Rupayan City is pursuing with its mega gated community and NSS City smart-city project.

Direct peers

• Assure Group: Assure Group develops residential and commercial real estate projects in Dhaka with apartment-complex offerings similar to Rupayan City's mid-tier products (e.g., Rupayan Grand, Majestic). Directly comparable on multi-building apartment product and Dhaka customer base.
• Sheltech (Pioneer Real Estate): Sheltech is an established Bangladeshi real estate developer with a portfolio of residential apartments and commercial spaces in Dhaka. It competes head-to-head with Rupayan City for premium apartment buyers in the same geography and uses a similar marketing/sales-office GTM approach.
• Navana Real Estate: Navana is a diversified Bangladeshi conglomerate with a real estate arm developing residential apartments and commercial properties in Dhaka. Comparable as a conglomerate-owned developer pursuing premium urban housing in the same market as Rupayan City.
• Building Technology & Ideas (BTI): BTI is a leading Dhaka-based real estate developer focused on premium condominiums and apartments, operating on a similar develop-and-sell model for middle-to-upper-income buyers. Comparable in product type (apartments and gated-style complexes) and in geographic focus on the Dhaka market.
• Concord Real Estate: Concord is a Dhaka-focused developer of premium residential buildings and mixed-use developments. Directly comparable on premium apartment product, Dhaka-centric customer base, and direct-to-buyer sales model.
• Anwar Landmark: Anwar Landmark is a Bangladeshi developer of multi-story residential apartment complexes targeting middle-to-upper-income buyers in Dhaka. Comparable in apartment product type, financing-assisted buyer journey, and Dhaka market focus.
• Eastland Group: Eastland Group is a Dhaka-based developer of multi-building residential projects and gated communities. Comparable in product format (condominium complexes with shared amenities), customer segment (premium urban buyers), and Bangladeshi market focus.
• Bashundhara Group: Bashundhara Group is one of Bangladesh's largest conglomerates with a major real estate division (Bashundhara City and Bashundhara R/A developments in Dhaka). It is the most direct competitor to Rupayan City at the scale of mega Dhaka residential projects and shares the diversified conglomerate-to-real-estate business model.
• SA Group (Real Estate): SA Group is a Dhaka-headquartered real estate developer operating premium apartment projects targeting affluent buyers. Comparable in product positioning and in the same Dhaka metropolitan market where Rupayan City operates its flagship Uttara project.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rupayancity

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RUPAYAN CITY