Salazar

What Salazar does

Salazar is a single-location Mexican-inspired rooftop bar, restaurant, and nightlife venue located at 1819 14th St. NW, Washington D.C., operating since January 2022 as part of the Mission Group DC hospitality portfolio (alongside Mission Dupont, Mission Navy Yard, The Admiral, and Royal Sands). The venue occupies three floors with four distinct bar areas: two rooftop bars (Lower Rooftop, capacity 70-100; Rooftop Bell Bar, 50-75), a main floor bar featuring the "DRINK TEQUILA DAILY" neon grass wall, and a basement DJ dance floor (100+). The core product combines a Mexican food menu (tacos, quesadillas, burritos, brunch entrees), an extensive tequila and mezcal program spanning price points from $9.50 to $135-plus, and a nightlife experience anchored by weekend DJs, day parties, and the signature Bell Shot Challenge where guests throw ice shots at a rooftop bell.

The business model is direct-to-consumer with multiple revenue streams: on-premise F&B sales (brunch $27.99/person bottomless, dinner, happy hour), private and semi-private event hosting across four bookable spaces with no room rental fees, delivery and takeout via Uber Eats and DoorDash, off-site catering through Mission Group DC, and digital gift card sales through GiftRocker. The venue operates cashless with no cover charge, uses OpenTable for reservations and discovery (with Diners' Choice recognition), and reaches customers through organic social media (@salazarbardc on Instagram, Facebook, Twitter), earned media across DC outlets, and cross-promotion within the Mission Group sister-venue network.

Customer segmentation is consumer-facing across four primary personas: nightlife and party seekers, brunch enthusiasts, tequila and Mexican food enthusiasts, and private event hosts. The venue has accumulated multiple regional press accolades since launch (Eater DC Top 18 Rooftop Bars, Inside Hook DC 10 Best Rooftop Bars, Washingtonian, OpenTable Diners' Choice 2023, Axios DC Watch Bar for University of Alabama). Operations are supported by approximately 62 employees; no funding rounds, M&A activity, or institutional investors are disclosed, consistent with a privately held single-venue hospitality concept operating under a multi-venue parent group.

Name

Salazar

Website

https://salazardc.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Salazar is a single-location Mexican-inspired rooftop bar, restaurant, and nightlife venue in Washington D.C.'s 14th Street corridor, operating four bars across three floors and serving nightlife seekers, brunch crowds, tequila enthusiasts, and private event hosts under parent Mission Group DC.

Ownership category

akta.pro rank

Product category

Rooftop Bar & Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Hotel Bars & Rooftop Bars (CRANACAL)

akta.pro secondary industries

Neighborhood Bars & Taverns (CRANACAA), Special Occasion & Destination Restaurants (THAFACAK), Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Rooftop bar services
• Mexican restaurant dining
• Nightlife entertainment venue
• Private event hosting
• Tequila and cocktails

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Sales: Core revenue from selling Mexican cuisine (tacos, quesadillas, burritos, starters), cocktails (margaritas, specialty drinks), beer, wine, tequila, and mezcal. Menu includes dinner, brunch, happy hour, and taco Tuesday options.
2. Private Event Hosting: Revenue from hosting private and semi-private events including birthdays, alumni events, wedding after-parties, corporate receptions, fundraisers, and group dinners. No room rental fees but minimums may apply; buyouts available for larger events.
3. Delivery and Takeout: Revenue from third-party delivery partnerships with Uber Eats and DoorDash for takeout orders. Phone orders also accepted.
4. Catering Services: Catering services offered through Mission Group DC for off-site events and gatherings.
5. Bottomless Brunch Packages: Two-hour bottomless brunch package at $27.99 per person including Pacificos, margaritas, Sauza, sodas, mimosas, and bloodies with required food purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Salazar is a three-floor Mexican-inspired rooftop bar and restaurant at 1819 14th St. NW in Washington, D.C., operating four distinct bar areas including two rooftop bars, a main floor bar, and a basement DJ dance floor. It sells Mexican cuisine (tacos, quesadillas, burritos, brunch items), an extensive tequila and mezcal menu, specialty cocktails, and offers a $27.99 bottomless brunch package. The venue also hosts private and semi-private events across four spaces, runs happy hour and Taco Tuesday promotions, provides off-site catering through Mission Group DC, and operates with no cover charge.

Product overview

Salazar is a single-location Mexican-inspired rooftop bar and restaurant operated by Mission Group DC. The venue features four distinct bar areas across three floors (two rooftop spaces, main floor with iconic neon wall, and basement with DJ booth), offering a unified entertainment and dining experience. The core offering combines food service (tacos, quesadillas, brunch, dinner menus) with beverage programs (extensive tequila collection, craft cocktails, beer, wine) and nightlife entertainment (DJs, dance floor, Bell Shot Challenge). Additional revenue streams include private event hosting across dedicated spaces, catering services, and gift card products. The venue operates as a cashless establishment with no cover charge.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooftop Bar Experience Multi-level rooftop venue offering two rooftop bar areas with weekend and holiday DJs, day parties, and the signature Bell Shot Challenge where guests throw ice shots at a giant bell. Includes Lower Rooftop (capacity 70-100) and Rooftop Bell Bar (capacity 50-75). Target customers are nightlife and party-seeking adults in Washington, D.C.
• Bottomless Brunch Weekend brunch service (Saturday and Sunday 11am-4pm) featuring a $27.99 per person two-hour bottomless package of Pacificos, margaritas, Sauza, sodas, mimosas, and bloodies, with required food purchase. Includes breakfast tacos, burritos, steak and eggs, and other Mexican-inspired brunch entrees for individual diners and groups.
• Dinner Menu Mexican-inspired dinner offerings including starters (chips, guacamole, nachos, wings), quesadillas, big bites (burritos, salads, wraps), single tacos (pork, chicken, shrimp, steak, al pastor, black bean quinoa), and dessert (churro bites). Available nightly for dine-in and takeout customers.
• Tequila & Mezcal Menu Extensive tequila and mezcal collection organized by type: Blanco, Reposado, Joven/Gold, Añejo, Extra Añejo, and Mezcal varieties. Features brands including Casa Azul, Clase Azul, Don Julio, Patrón, Sauza Hacienda, Komos Cristalino, and Veuve Clicquot champagne. Aimed at tequila enthusiasts and tasting customers.
• Specialty Cocktails Handcrafted cocktail program including the Salazar Margarita on tap, Pineapple Jalapeño Margarita, Passion Fruit Margarita, Hibiscus Margarita, Ketel One Espresso Martini, Tito's Agave Paloma, and zero-proof options such as the Mingle Cosmo. Margaritas available by glass or pitcher for dine-in guests.
• Private Event Hosting Private and semi-private event hosting across four distinct spaces: Lower Rooftop (70-100 capacity), Rooftop Bell Bar (50-75 capacity), Kitchen Bar/First Floor (50+ capacity), and Downstairs Bar basement (100+ capacity with 5 TVs and DJ booth). No room rental fees; minimum spend may apply; buyouts available. Designed for birthdays, alumni events, wedding after-parties, corporate receptions, fundraisers, and group dinners.
• Catering Off-site catering services for events and gatherings, fulfilled through parent company Mission Group DC. Available for external customers seeking Mexican-inspired catering for corporate or private functions.
• Happy Hour Recurring happy hour service Tuesday-Friday 4pm-7pm and weekends 4pm-6pm (all night on Thursdays) featuring $5.95 beers, $6.50 Sauza Slammer shots, $9.95 Salazar Margaritas, and $11.95 food specials including chorizo sliders and discounted quesadillas.
• Taco Tuesday Weekly Tuesday recurring promotion featuring discounted tacos, Salazar Margaritas, and Mexican Tea shots with all-night specials. Designed to drive weekday foot traffic.
• Gift Cards Digital gift cards sold through the GiftRocker platform, allowing customers to gift Salazar food and beverage credits to friends and family for redemption at the venue.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered supporting, core and minor.

• Uber EatssupportingChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order Salazar menu items for delivery through the Uber Eats platform.
• DoorDashsupportingChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling takeout and delivery orders through the DoorDash platform to customers in the DC area.
• Mission Group DCcoreOthersParent company and sister restaurant network. Salazar is part of Mission Group DC's portfolio including Mission Dupont, Mission Navy Yard, The Admiral, and Royal Sands. Shared event booking, catering services, and cross-promotion among venues.
• Royal SandsminorOthersSister restaurant under Mission Group. Can accommodate large groups in event spaces. Referrals for overflow event bookings between venues.
• Mission DupontminorOthersSister restaurant under Mission Group. Can accommodate large groups in variety of event spaces. Part of referral network for large group bookings.
• Mission Navy YardminorOthersSister restaurant under Mission Group. Available for large group events. Part of venue referral network.
• The AdmiralminorOthersSister restaurant under Mission Group. Can accommodate large groups. Part of Mission Group venue network for event referrals.
• OpenTablesupportingTechnology or IntegrationRestaurant reservation platform integration for online table bookings. Also provides marketing visibility through OpenTable platform and Diners' Choice recognition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clyde's Restaurant Group: Established DC multi-unit restaurant group operating several high-volume full-service restaurants and bars in the region; broader portfolio operator overlapping with Salazar on full-service dining and event hosting in the DC market.
• Rosa Mexicano: National upscale Mexican restaurant chain with elevated tequila/mezcal programs and nightlife-friendly venues; comparable Mexican-cuisine and tequila-driven concept at greater scale across multiple U.S. markets.

Direct peers

• Casa Oaxaca: DC Mexican restaurant and bar with comparable Mexican-cuisine, tequila-focused bar program, and group/private event offerings competing for the same regional customer segments.
• The Admiral: Direct peer Mission Group DC sister venue; comparable cocktail-focused bar/restaurant concept participating in the same parent group's event referral and catering network.
• Heist DC: DC multi-floor bar/nightlife venue featuring rooftop bar, DJ programming, and private event spaces — directly comparable format and customer segment to Salazar's nightlife-and-rooftop offering.
• Mission Navy Yard: Sister venue under Mission Group DC; serves as a Mexican bar/restaurant in the Navy Yard neighborhood with overlapping event booking and cross-promotion infrastructure with Salazar.
• Royal Sands: Sister venue under Mission Group DC; comparable bar and event-hosting venue that participates in the same parent-level catering, event referral, and operational infrastructure as Salazar.
• Penn Social: DC multi-floor bar and restaurant near the convention center with rooftop space, DJ-driven nightlife, and event programming that overlaps directly with Salazar's value proposition and customer segments.
• Mission Dupont: Direct sister venue under Mission Group DC's portfolio; operates as a similar Mexican-inspired bar and restaurant in Dupont Circle with comparable menu, private event offerings, and shared catering/event referral network.
• El Centro DC: Washington DC Mexican-inspired restaurant and rooftop bar offering a similar combination of Mexican cuisine, tequila-focused beverage program, and nightlife, competing for the same 14th/U Street-adjacent customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/salazarbardc
• Facebookfacebook.com/salazarbardc
• Instagraminstagram.com/salazarbardc
• LinkedInlinkedin.com/company/salazardc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salazar