5&2
5&2 is a Frankfurt-based video and photo production studio serving DACH-region clients across events, commercial, social, and creative formats, differentiated by its Same Day Socials™ same-day event delivery model.
- Company typePrivate
- Founded2016
- HeadquartersGermany, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 5&2 does
5&2 (Fünf und Zwei) is a Frankfurt-based video and photo production company operating in the DACH region of Germany. Founded circa 2016-2017 with a specialization pivot to event production in 2019, the firm delivers a four-line service portfolio: Events (anchored by its proprietary Same Day Socials™ same-day delivery model promising delivery within two hours of event conclusion), Commercial (cinematic advertising), Social (TikTok, Instagram, YouTube content), and Creative (music videos, short documentaries). The Same Day Socials™ model is positioned as a workflow differentiator, combining on-site capture with rapid post-production to enable same-evening distribution of aftermovies, reels, and stills.
The company's technical stack consists of conventional cinematography equipment and editing software orchestrated into a rapid-turnaround delivery workflow rather than any proprietary software platform; the underlying capability is operational rather than technological. 5&2 has completed over 500 projects across more than 50 industries and serves 200+ customers in the Dach metropolitan region plus 100+ satisfied customers nationally, with named clients spanning MRM Mastercard, NIO, CrossFit vor der Höhe, Cofymi, O'bros, and Jordans Untermühle.
Revenue is generated through one-time, project-based engagements priced in the four-digit to lower five-digit EUR range, with the final quote determined by scope, duration, location, and delivery speed. GTM is consultative and sales-led, moving through five stages from initial phone consultation to post-delivery distribution advisory. The core team comprises founder/filmmaker Helge Döker, filmmaker/editor Fabian Sperlich, and a yearly intern, with a job postings section signaling planned headcount expansion. Ownership is founder-controlled and bootstrapped with no external investors disclosed.
5&2 firmographics
Firmographics- Name
- 5&2
- Legal name
- Fünf und Zwei
- Website
- https://samedaysocials.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 5&2 is a Frankfurt-based video and photo production studio serving DACH-region clients across events, commercial, social, and creative formats, differentiated by its Same Day Socials™ same-day event delivery model.
- Ownership category
- akta.pro rank
5&2 industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Photographic Services (54192), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)
- akta.pro secondary industries
- Party Photography & Videography Services (HSACACAH), Graphic Design & Visual Content Production (BPAFAIAC)
Keywords
Where 5&2 is headquartered
LocationHeadquarters
- HQ city
- Germany
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
5&2 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Video Production Services: One-time project-based video and photo production services including Events, Commercials, Social Content, and Creative formats (Music Videos, Short-Docs). Revenue is generated per project with pricing ranging from four-digit to lower five-digit amounts depending on scope, duration, production location, and delivery speed requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
5&2 product offering
Product offeringCore offering
5&2 is a German video and photo production company providing end-to-end creative services across four categories: Events (with Same Day Socials™ same-evening delivery), Commercial (cinematic advertising), Social (TikTok, Instagram, YouTube content), and Creative (music videos, short documentaries). The company manages the entire production pipeline from initial concept through filming, editing, and post-production strategy consultation, with same-day turnaround options for time-sensitive event coverage.
Product overview
5&2 is a German video and photo production company offering four core service lines: Events with Same Day Socials™️ (same-day delivery of event content), Commercial (cinematic advertising), Social (TikTok, Instagram, YouTube content), and Creative (music videos, short-docs). The company provides full-service production from initial consultation and concept development through filming and post-production, with additional advisory services for distribution and strategy. The services operate as an integrated portfolio where the company manages the entire process—from the first idea to final cut—with minimal client involvement required.
Differentiator
Problem solved
Functional benefit
Products and services
- Events (Same Day Socials™) Event video and photo production service delivering aftermovies, reels, and photos on the same evening of the event within 2 hours of event conclusion, based on the Same Day Socials™ principle. Targeted at event organizers, corporate event hosts, and venues needing rapid post-event content for social media.
- Commercial Cinematic advertising production service for brands and businesses, creating high-quality commercial content for marketing campaigns. Targeted at brands, advertisers, and marketing teams seeking brand-aligned storytelling.
- Social Social media content production service for TikTok, Instagram, and YouTube platforms, creating platform-optimized video content. Targeted at businesses and individuals needing social-first video content for marketing and brand engagement.
- Creative Creative video production service for music videos, short documentaries, and other creative film projects. Targeted at musicians, artists, and creative professionals seeking distinctive visual content.
Quantifiable outcome
- 500+ completed projects across 50+ industries
- +1 more outcomes
Companies that use 5&2
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
5&2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
5&2 partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
5&2 competitors and assessment
Company assessmentDirect peers
- ThinkMojo: Creative video production agency specializing in brand storytelling, product launches, and social media content. Comparable small creative agency serving tech and consumer brands.
- Casual Films: Global video production agency producing brand stories, social content, and corporate video for enterprise clients. Comparable target customer (enterprise marketing departments) and service portfolio approach.
- Lemonlight: On-demand video production agency producing branded, social, and event content for businesses worldwide. Comparable in service mix (commercial, social, creative) and target buyer (mid-market and enterprise marketing teams).
- Demo Duck: US-based creative video agency producing brand videos, animated explainers, and social-first content. Comparable creative-agency model targeting marketing teams across SMB and mid-market.
- Shootsta: Global video production agency offering on-demand corporate video with subscription and rapid-turnaround models across multiple markets. Comparable as a tech-enabled, scalable video production service targeting businesses.
- Wyzowl: UK-based video production agency specializing in explainer videos, social content, and branded video for marketing teams. Similar small/mid-sized creative agency model serving marketing functions.
Broad incumbents
- UFA (Bertelsmann): Germany's largest TV and film production group, producing scripted entertainment, factual programming, and brand content. Comparable as a video production incumbent in the German market at vastly larger scale.
- Studio Babelsberg: One of Europe's oldest and largest film studios, offering production services, studio facilities, and post-production. Comparable as a broad German/European motion picture incumbent with overlapping production capabilities.
Regional players
- Lumatic: Berlin-based creative video production studio producing commercials, brand films, and digital content for German and European clients. Direct regional comparable operating in the same DACH market with similar service mix.
Emerging players
- EMOTIV (motion capture/film): Note: replacing with a more accurate comparable — HeinkMedia, a Frankfurt-based event/video production studio. Comparable as a regional event videography peer in the same DACH market competing for similar event clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
5&2 social profiles
Digital presence5&2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
5&2 leadership team
Management profileNumber of profiles
Profiles3 records
5&2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
5&2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 5&2
What does 5&2 do?
5&2 is a German video and photo production company providing end-to-end creative services across four categories: Events (with Same Day Socials™ same-evening delivery), Commercial (cinematic advertising), Social (TikTok, Instagram, YouTube content), and Creative (music videos, short documentaries). The company manages the entire production pipeline from initial concept through filming, editing, and post-production strategy consultation, with same-day turnaround options for time-sensitive event coverage.
Is 5&2 a public or private company?
5&2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 5&2 founded?
5&2 was founded in 2016. It employs 1 to 10 people.
Where is 5&2 based?
5&2 is headquartered in Germany, Germany, in the Europe region.
How does 5&2 make money?
One revenue line is on record: video Production Services.
Who are 5&2's main competitors?
Direct peers on record are ThinkMojo, Casual Films, Lemonlight, Demo Duck, Shootsta and Wyzowl. Broad incumbents are UFA (Bertelsmann) and Studio Babelsberg. Lumatic is listed as a regional player. EMOTIV (motion capture/film) is listed as an emerging player.
Does 5&2 have an API?
No public API is recorded for 5&2.
What industry is 5&2 in?
5&2's product category is Video Production Services. Its primary akta.pro industry code is MPADABAE, Live-Action Short-Form Production (Short Films, Web Series), with a secondary code of HSACACAH, Party Photography & Videography Services. Its NAICS code is 51211 and its SIC code is 7812.